--- title: Magical Reviews meta_title: 'Magical Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 76 reviews by the users' company size, role or industry to find out how Magical works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 76 scale: '5' date_modified: '2026-07-12' parent_category: name: Process Automation url: https://www.g2.com/categories/process-automation --- # Magical Reviews **Vendor:** Magical **Category:** [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) **Average Rating:** 4.7/5.0 **Total Reviews:** 76 ## About Magical Magical is a productivity app that speeds up repetitive tasks as you work - no APIs or integrations required. Just an browser extension. With a simple keystroke, Magical automates mundane tasks like messaging, data entry, sourcing, and prospecting workflows. Unlike existing automation solutions that are expensive, clunky, and require a technical team to set up, Magical is designed for non-technical users, offering no-build task automations that works across any app. Use Magical to quickly personalize and expand messages as you type, move data from app to app to keep data bases up to date or move data into spreadsheets instantly. You can even use AI to write new messages for your using quick replies or custom prompts - where ever you work. Invite your entire team onto Magical and make everyone more productive by sharing your best message templates or productivity hacks. Magical is free to use! ## Magical Pros & Cons **What users like:** - Users praise the **time-saving automation** of Magical, enhancing efficiency and managing workloads effectively. (13 reviews) - Users value the **time-saving features** of Magical, enabling efficient information management and automation during high-pressure work. (12 reviews) - Users find **time-saving scripts** invaluable, enhancing productivity and reducing effort in managing information entry. (11 reviews) - Users endorse the **ease of use** of Magical, enhancing productivity through efficient shortcuts and integrations. (9 reviews) - Users value the **time-saving efficiency** of Magical, enhancing productivity and reducing workload stress significantly. (5 reviews) - Helpful (4 reviews) - Useful (3 reviews) - Customization (2 reviews) - Easy Setup (2 reviews) - Speed (2 reviews) **What users dislike:** - Users report facing **technical issues** such as auto-start failures, debugging challenges, and inconsistent web page elements. (4 reviews) - Users find the **complexity of the program** challenging due to a complicated manual and difficult learning curve. (2 reviews) - Users find the **difficult settings** of Magical challenging, needing time to become familiar with its features. (2 reviews) - Users find the **learning curve challenging** , with difficulties in debugging and a need for improved user-friendliness. (2 reviews) - Users find Magical **not intuitive** , requiring time to adapt and causing inconvenience when urgency arises. (2 reviews) - App Issues (1 reviews) - Data Inaccuracy (1 reviews) - Difficult Learning (1 reviews) - Expensive (1 reviews) - Inaccuracy (1 reviews) ## Magical Reviews ### 1. repetitive task time saver **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2023 **What do you like best about Magical?** the simplicity of it makes it attractive the ability to edit your variables and give them unique names makes it very useful for roles that need to templatize notes or for repeatable information collecting, it's a huge time saver **What do you dislike about Magical?** a little glitchy, as one might expect from a newer system sometimes the web pages that are used to get transfers from or set up variables aren't consistent for example the number of fields may increase or decrease and that tends to confuse the system **What problems is Magical solving and how is that benefiting you?** time-saving for repetitive tasks and templates standardization of note-taking consistency in deliverables so it makes it easier to manage setting up processes and systems for future consideration ### 2. Time saver for LinkedIn connections **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Magical?** The shortcuts make the creation of a baseline LinkedIn connection request a lot easier, meaning you don't have to type the "Hi X, ... Thanks, Y" and then fill in the personalised parts in the middle. It makes a much bigger difference than you'd expect! **What do you dislike about Magical?** There isn't really much that I'd say I dislike. It's a very useful tool with a lot of applications, especially with LinkedIn. **What problems is Magical solving and how is that benefiting you?** It saves a lot of time when finding and first getting in contact with candidates. One of their co-founders even set up a call to explain how I can utilise the tool more effectively. ### 3. An absolutely indispensable bit of software for work productivity **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2023 **What do you like best about Magical?** I use Magical every day for work, and as someone who often needs to type the same/similar text over and over this has completely changed the way I work and allows me to enter specific text so much faster. I have already recommended it to hundreds of colleagues. **What do you dislike about Magical?** It very occasionally freezes for up to 30s and needs to be turned off and on again while dictating, but this is not frequent. **What problems is Magical solving and how is that benefiting you?** It enables me to enter long paragraphs of text in a tiny fraction of the time. My consultations can be completed much faster as a result. ### 4. This definitely makes my job 100% easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Allison P. | Customer Service Rep, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Magical?** I love the convenience and love love love the time-saved tracker. In 3 months, I have saved 209.75 hrs of work. I don't know what I would do without Magical!!! **What do you dislike about Magical?** Nothing! I can't wait to see whats added next. **What problems is Magical solving and how is that benefiting you?** There is a LOT of repetitive typing with my job, and this saves me an enormous amount of time, allowing me to preform to the best of my (and Magicals) abilities ### 5. It was great extension that i have ever discovered! **Rating:** 5.0/5.0 stars **Reviewed by:** Rav S. | Customer service care, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Magical?** I found the whole extension usefull. Everything it offers is best, especially the word able to function and auto filling, XL sheets and other stuff. Highly recommended. **What do you dislike about Magical?** The variable function stopped working for me and it has not been fixed yet. I'm using this extension at my second work with a different email address and it's definitely working find their butt hair in my first job. Variable function is not working properly. **What problems is Magical solving and how is that benefiting you?** Magically is helping me too right did the big paragraphs with just few words shortcut and it's saving me tons of time without even going through my documents and coughing and paste the whole thing ### 6. Very useful app **Rating:** 5.0/5.0 stars **Reviewed by:** Abbygail V. | Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Magical?** I really love this app! It makes integrations easy with simple keystrokes. It just needs a little time to understand the keys but once this is figured out, it makes moving data between tabs very simple and easy. Would definitely recommend it! **What do you dislike about Magical?** It needs some time to set it up. But it's good to go after this **What problems is Magical solving and how is that benefiting you?** None ### 7. My experience with Magical has truly been magical **Rating:** 5.0/5.0 stars **Reviewed by:** Claudia G. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Magical?** It is easy to use, it works fine most of the time, and it is super handy **What do you dislike about Magical?** Sometimes mapping is not that accurate. And where you have a lot of messages the add-on becomes slow **What problems is Magical solving and how is that benefiting you?** It helps me to save a lot of time and avoid spelling mistakes with names ### 8. Great way to save time! **Rating:** 5.0/5.0 stars **Reviewed by:** Eira B. | Prior Authorization Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2023 **What do you like best about Magical?** I have more time to focus on my job and have a template to use in each scenerio. **What do you dislike about Magical?** I do not have any dislikes at this time. **What problems is Magical solving and how is that benefiting you?** My time management. I feel like I do not have to worry about copy and paste and look for what template I need. ### 9. Works Great **Rating:** 4.5/5.0 stars **Reviewed by:** Valentina R. | loan processor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Magical?** i like that you can enter whatever you want as a shortcut and the fact that magical contiantly sends emails with good information. **What do you dislike about Magical?** Only I wouldn't say I like that magical will pop up sporadically **What problems is Magical solving and how is that benefiting you?** Magical helps with day to day work getting done a lot faster. ### 10. The tool helps a lot with templates **Rating:** 4.5/5.0 stars **Reviewed by:** Natali d. | Quality Assurance Agent, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Magical?** I'm used to writing templates to send repeated messages, and Magical saves precious time. It's good to share templates with co-workers. **What do you dislike about Magical?** Sometimes the chrome extension disconnect. **What problems is Magical solving and how is that benefiting you?** The tool help us to share templates with other departments, helping to improve internal communication. ### 11. Great software I use everyday for my emails! **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer F. | Customer Success Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Magical?** It's easy to use, and the design is well done! I love that you can plug it to your page and use it anytime. **What do you dislike about Magical?** Maybe there are too many steps to create a shortcut. I don't use the "tag" option as I don't understand the use. **What problems is Magical solving and how is that benefiting you?** I've gained a lot of time since I installed Magical. As a CSM, I often write the same email to my clients; with Magical I now have many shortcuts for each situation. ### 12. Excellent chrome extension - does everything I need and more! **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander P. | Mechanical Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Magical?** Very easy to use, fast and efficient way of writing and using templates. **What do you dislike about Magical?** Chrome extension pops up sometimes when copy pasting and it's a bit annoying **What problems is Magical solving and how is that benefiting you?** Templated responses for my business. Keeps everyone consistent in their messaging. ### 13. Magical is actually magic.... **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Magical?** Magical gives an option to fill data cell-by-cell when using a shorcut (snippet-type) template I've created, or I can auto-fill for all the cells at once. **What do you dislike about Magical?** Sometimes, I have more options than I need when dropping data into cells. This is tameable; Magical is more powerful than I expect sometimes. **What problems is Magical solving and how is that benefiting you?** Magical allows me to be more specific in student and parent feedback, using the most updated data in all communication. ### 14. Magical is an amazing timesaver! **Rating:** 5.0/5.0 stars **Reviewed by:** Nick R. | Product and Technical Support Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Magical?** love having the quick shortcuts to make my daily job so much easier when replying to users emails **What do you dislike about Magical?** sometimes just making sure the shortcut is set up to not interfere with other words and accidentally provide the incorrect shortcut causing you to erase what was inputted and starting over **What problems is Magical solving and how is that benefiting you?** helping us to be more efficient when replying to user emails ### 15. Amazing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Magical?** Its simplicity. I like how easy it is to use and how it helps me write my texts faster. I've been recommending this all around! Keep up the good job! I wish there were more tools like this. **What do you dislike about Magical?** The annoying pop-ups. When I'm working on a text using text expander or copying and pasting something, these annoying pop ups sometimes show up on my screen and it's not nice. **What problems is Magical solving and how is that benefiting you?** Its simplicity. I like how easy it is to use and how it helps me write my texts faster. I've been recommending this all around! Keep up the good job! I wish there were more tools like this. ### 16. it is quite good and easy to use and increase the productivity at work to a larger extent **Rating:** 5.0/5.0 stars **Reviewed by:** Vivek S. | Sr executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2023 **What do you like best about Magical?** It is pretty user-friendly and easy to use, and the interface is quite good **What do you dislike about Magical?** Sometimes make the system lil slow but overall acceptable **What problems is Magical solving and how is that benefiting you?** We have to type notes into the system for which we have to repeat the same sentences multiple times, so magical is solving that problem to a greater extent. ### 17. So Magical **Rating:** 5.0/5.0 stars **Reviewed by:** Nico A. | Video Observation Tech, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2023 **What do you like best about Magical?** Very efficient to use. It makes my work easier than usual. **What do you dislike about Magical?** Nothing, all works fine for me. Thank you so much! **What problems is Magical solving and how is that benefiting you?** My work is getting more accessible because of Magical. ### 18. super practical, avoid waste of time! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Magical?** saving time with magical shorcut. when I type @+ e my entire email appears... and lot of other usefuls ones **What do you dislike about Magical?** I did not have the opportunity to see something disappointing by now **What problems is Magical solving and how is that benefiting you?** typing redundant words or email adress are a source of stress to me as I often made typing error. I am more comfortable and save time ### 19. Magical has saved me over 200 hours during work and helped me get promoted. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Magical?** Efficiency of everyday tasks, and my ability to individualize my rejections for work. **What do you dislike about Magical?** Hah. I don't think there is anything I don't like after learning more. **What problems is Magical solving and how is that benefiting you?** They help to make sure that my fingers aren't completely drained by the end of the day since my job is all about typing. ### 20. Intuitive, easy, great. **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel P. | Customer Service agent, Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Magical?** Using macros with just a single letter or command. **What do you dislike about Magical?** I do not like the pop-up window that comes up every time I copy something more than once. I find it intrusive. **What problems is Magical solving and how is that benefiting you?** Magical helps me safe a lot of time in my work, which I really appreciate. ### 21. Makes my job easier! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Magical?** I love that Magical allows me to better support our customers through speedier replies. **What do you dislike about Magical?** Sometimes I forget my shortcuts! I suppose that's more of my failing than Magical's though! **What problems is Magical solving and how is that benefiting you?** Saves me time and energy rewriting basically the same thing. Provides faster support to our customers. ### 22. Awsome time-saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Magical?** Huge time-saving and nice user experience **What do you dislike about Magical?** It's not specialized for one platform only but it work on all systems together **What problems is Magical solving and how is that benefiting you?** I don't have to write the same message twice by me ### 23. Magical is a very easy tool, they help me too much in my daily live **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Magical?** the must helpful is how easy is the tool to use, also has a very interesting way to learn **What do you dislike about Magical?** magical do not have any thing that i dislike, is a very useful tool to learn about trick and notices. **What problems is Magical solving and how is that benefiting you?** is solving my prolems with the notices, always keep me update ### 24. Magical Makes my life easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2023 **What do you like best about Magical?** I love magical because it allows me to automate emails and reduce the amount of time that I spend sending repeated emails. **What do you dislike about Magical?** The only thing that I dislike about magical is that it does not work within slack. **What problems is Magical solving and how is that benefiting you?** I use magical to increase the overall efficiency in my day to day job by automating emails. ### 25. Saves me so much time! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Magical?** Magical has saved me so much time! I was copying & pasting so many previous emails to send to new clients and Magical makes it so easy to use email templates multiple times without having to remove old info. **What do you dislike about Magical?** Nothing so far! I love it and haven't found any issues. **What problems is Magical solving and how is that benefiting you?** Magical saves me time when sending prospecting or onboarding emails to my clients. ### 26. Very practical **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2022 **What do you like best about Magical?** How easy it is to use and how it helps in my daily work routine **What do you dislike about Magical?** Nothing everything is good, nothing to add **What problems is Magical solving and how is that benefiting you?** i'm gaining a lot of time and i know every shortcut is in one place now - [View Magical pricing details and edition comparison](https://www.g2.com/products/magical/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+10%3A43%3A08+-0500&secure%5Bsession_id%5D=115c9fdc-da01-4fb4-b0d6-6f22591a083e&secure%5Btoken%5D=8972a7805c793f7f679a3d8008c07e5b813d7a9dfbe4b1754f5cbb9fd028aaaa&format=llm_user) ## Magical Features **Setup** - Activities - Flows - Dependencies - Notifications **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation **Development ** - Real-Time Integration - API Designer - Flow Designer - Pre-Built Connectors - Custom Connectors - Reusable connectors - Multi - tenant architecture **Platform - Text Expanders** - Sharing - Interface - Library - Integrations **Workflow Design & Orchestration** - Task Logic and Sequencing - Visual Workflow Builder **Agentic AI - Productivity Bots** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Management** - Updates - Audit Trail - Integration **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability **Management ** - Monitoring & Notification - Routing And Orchestration - Data Mapping - Data Transformation - API Management **Integrations & Connectivity** - Pre-Built Integrations - Custom Integration Capabilities **Security** - Data Encryption - Security Standards - Communication Protocol **Generative AI** - AI Text Generation **Automation Execution & Intelligence** - AI-Powered Optimization - Trigger-Based Automation **Intelligent Automation** - OCR - Machine Learning - NLP **Integration Options** - Data Virtualization - Managed File Transfers - Big Data Processing - EDI **Development & Customization** - Low-Code/No-Code Tools - Reusable Components **Agentic AI - Workflow Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Deployment ** - Hybrid - Cloud to Cloud **Governance & Security** - Audit Logging - Role-Based Access Control **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting & Analytics** - Real-Time Dashboards - Workflow Analytics **Agentic AI - Business Automation Platforms (BAPs)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Magical Alternatives - [Zapier](https://www.g2.com/products/zapier/reviews) - 4.5/5.0 (2,060 reviews) - [TextExpander](https://www.g2.com/products/textexpander/reviews) - 4.8/5.0 (457 reviews) - [Integrately](https://www.g2.com/products/integrately/reviews) - 4.7/5.0 (683 reviews)