Magento 2 Google Analytics 4 (GA4) With GTM Pros and Cons

Event based automatic tracking helps to user’s action such as clicks, form submissions, product views, add to cart, and other user journey is the website. Easy integration of GA4 with Magento 2 through GTM helps in monitoring shoppers behavior, product performance and sales data for onl;ine shopp[ong websites. It also provides user centric and real time data. Review collected by and hosted on G2.com.

It is costly have less custoer support. It is tech dependant more. Review collected by and hosted on G2.com.

Not much. Not user friendly. Missing key features. Review collected by and hosted on G2.com.

The integration of Google Analytics GA4 with Magento 2 can be a challenging experience. Its user interface is not the most intuitive, making it difficult for new users to navigate and set up efficiently. Moreover, GA4 seems to lack several key features that were available in its predecessor, leaving users wanting more from their analytics tool. Particularly frustrating is the change in how bounce rate is calculated, which can lead to confusion and misinterpretation of visitor engagement. Additionally, the fact that it sometimes fails to track sessions accurately can be a significant drawback for ecommerce owners relying on precise data to make informed decisions. Review collected by and hosted on G2.com.

This is good to use. and to implement on the website is easy. I use sometimes. Easy to use and integrate. And get feedback is easy. Review collected by and hosted on G2.com.

Some times it is complicated to use and intergrate. Review collected by and hosted on G2.com.

GA4 is a user-friendly platform with a good amount of advanced & custom features that are really helpful for tracking, report generation. It's also free and open source. Review collected by and hosted on G2.com.

Sometimes it take 3-4 days to get accurate data. Review collected by and hosted on G2.com.

It gives all the data about clicks, submission of forms, scrolls, and measures the conversions, and easy to find the tags and can be used for multiple sites, Can easily use a single tag on the entire page. Very easy to implement the code. Review collected by and hosted on G2.com.

The customer support is not that great, also not all the tags are avialbale. Review collected by and hosted on G2.com.

GA4 is very user-friendly and easy to implement and integrate with the website. Review collected by and hosted on G2.com.

Sometimes it takes more time to provide accurate data and Customer Support needs to improve. Review collected by and hosted on G2.com.

Our website is built on Magento2 plaform and integrationg GA4 on website for tracking all the event for data analysis an actionable insights was a easy as data analyst and for entire data team and marketing team I use GA4 data for all my dashboard. GTM is free and open sourcehence easier for company to handle Review collected by and hosted on G2.com.

It takes 2 days for GA4 to get the right data and and descrepency is always there for last two days. GTM and GA4 are free so we dont get customer support in that version moving to GA4 from universal analytics was difficult Review collected by and hosted on G2.com.

Helps in tracking users

Easy to use and open source Review collected by and hosted on G2.com.

This tool is costly and some time it takes more time to launch Review collected by and hosted on G2.com.

GA4 and GTM has made it easy and implement the business metrics. Review collected by and hosted on G2.com.

It gives T-3 days accurate data to track Review collected by and hosted on G2.com.

GA4 has several advanced features and universal tracking. We can enhance event tracking. Magento 2 is well integrated with the GA4 to provide e-commerce tracking. Review collected by and hosted on G2.com.

Implementing and configuring GA4 and GTM for the new user is difficult. This platform has usage limits. Review collected by and hosted on G2.com.