--- title: Magento 2 Google Analytics 4 (GA4) With GTM Reviews meta\_title: 'Magento 2 Google Analytics 4 (GA4) With GTM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 12 reviews by the users' company size, role or industry to find out how Magento 2 Google Analytics 4 (GA4) With GTM works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 12 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Magento 2 Google Analytics 4 (GA4) With GTM Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Magento 2 Google Analytics 4 (GA4) With GTM but has limited features. Are you part of the Magento 2 Google Analytics 4 (GA4) With GTM team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! MageDelight's Magento 2 Google Analytics 4 (GA4) integration with Google Tag Manager (GTM) empowers online retailers to harness the advanced analytics capabilities of GA4, enabling in-depth tracking of user interactions, enhanced e-commerce reporting, and precise data-driven insights for optimizing their online stores. The integration is designed to streamline implementation through GTM, allowing businesses to make informed decisions, track conversions, and gain a deeper understanding of user behavior to enhance their e-commerce performance. With the combined power of GA4 and GTM, online businesses can refine their strategies and improve their customer experience based on data-driven intelligence. * * * Seller [MageDelight Solutions Pvt. Ltd](https://www.g2.com/sellers/magedelight-solutions-pvt-ltd) Discussions [Magento 2 Google Analytics 4 (GA4) With GTM Community](https://www.g2.com/products/magento-2-google-analytics-4-ga4-with-gtm/discuss) Overview by Sagar Khandekar (Sr. SEO Executive at MageDelight) Show More ## Pricing Pricing provided by Magento 2 Google Analytics.... ### Open Source (CE) $149.00 1 License With One-Time Purchase ### Commerce On Prem (EE) $299.00 1 License With One-Time Purchase [ View More Pricing Information ](https://www.g2.com/products/magento-2-google-analytics-4-ga4-with-gtm/pricing) ## Top-Rated Alternatives [ ![Tidio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tidio") Tidio 4.6/5(1,959) ](https://www.g2.com/products/tidio/reviews) [ ![Elfsight](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elfsight") Elfsight 4.8/5(907) ](https://www.g2.com/products/elfsight/reviews) [ ![LoyaltyLion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LoyaltyLion") LoyaltyLion 4.6/5(610) ](https://www.g2.com/products/loyaltylion/reviews) [ View All Alternatives ](https://www.g2.com/products/magento-2-google-analytics-4-ga4-with-gtm/competitors/alternatives) ## User Insights Average based on 12 real user reviews. Typical contract price $0k - $0k [Sign in to view](/login) With One-Time Purchase [Log in to unlock pricing and user insights](/login) ![dhananjay k.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "dhananjay k.") DK dhananjay k. SEO & Paid Manager Mid-Market (51-1000 emp.) 6/18/2024 "Easy to use but need to improve on customer support." 4.5/5 What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM? Event based automatic tracking helps to user’s action such as clicks, form submissions, product views, add to cart, and other user journey is the website. Easy integration of GA4 with Magento 2 through GTM helps in monitoring shoppers behavior, product performance and sales data for onl;ine shopp[ong websites. It also provides user centric and real time data. Review collected by and hosted on G2.com. What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM? It is costly have less custoer support. It is tech dependant more. Review collected by and hosted on G2.com. What problems is Magento 2 Google Analytics 4 (GA4) With GTM solving and how is that benefiting you? Mainly it helped us to track your ecommerce events properly for shopping journey analysis. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite VR Vira R. Ecommerce Manager Mid-Market (51-1000 emp.) 2/27/2024 "Not user-friendly" 1/5 What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM? Not much. Not user friendly. Missing key features. Review collected by and hosted on G2.com. What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM? The integration of Google Analytics GA4 with Magento 2 can be a challenging experience. Its user interface is not the most intuitive, making it difficult for new users to navigate and set up efficiently. Moreover, GA4 seems to lack several key features that were available in its predecessor, leaving users wanting more from their analytics tool. Particularly frustrating is the change in how bounce rate is calculated, which can lead to confusion and misinterpretation of visitor engagement. Additionally, the fact that it sometimes fails to track sessions accurately can be a significant drawback for ecommerce owners relying on precise data to make informed decisions. Review collected by and hosted on G2.com. What problems is Magento 2 Google Analytics 4 (GA4) With GTM solving and how is that benefiting you? It's supposed to have enhanced tracking capabilities but my reporting quality has suffered greatly since our migration to GA4. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Swapnil Anil K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Swapnil Anil K.") SK Swapnil Anil K. Software Test Engineer Information Technology and Services Enterprise (\> 1000 emp.) 6/17/2024 "Good for managing tags" 4.5/5 What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM? This is good to use. and to implement on the website is easy. I use sometimes. Easy to use and integrate. And get feedback is easy. Review collected by and hosted on G2.com. What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM? Some times it is complicated to use and intergrate. Review collected by and hosted on G2.com. What problems is Magento 2 Google Analytics 4 (GA4) With GTM solving and how is that benefiting you? Tracking the clicks and tags is making easy. Review collected by and hosted on G2.com. Show More 6/25/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Fenil G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fenil G.") FG Fenil G. Lead Software Test Engineer. Enterprise (\> 1000 emp.) 6/17/2024 "User friendly & Reliable Tacking Tool" 5/5 What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM? GA4 is a user-friendly platform with a good amount of advanced & custom features that are really helpful for tracking, report generation. It's also free and open source. Review collected by and hosted on G2.com. What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM? Sometimes it take 3-4 days to get accurate data. Review collected by and hosted on G2.com. What problems is Magento 2 Google Analytics 4 (GA4) With GTM solving and how is that benefiting you? With the help of GA4, it is convenient to track different pixels which are fired during page load events. It also helps to generate custom reports based on advanced inputs. These reports help businesses to make the right decisions to improve & optimize campaigns Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Purvi B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Purvi B.") PB Purvi B. Quality Analyst Enterprise (\> 1000 emp.) 6/17/2024 "Too Easy to keep track and very useful" 4.5/5 What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM? It gives all the data about clicks, submission of forms, scrolls, and measures the conversions, and easy to find the tags and can be used for multiple sites, Can easily use a single tag on the entire page. Very easy to implement the code. Review collected by and hosted on G2.com. What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM? The customer support is not that great, also not all the tags are avialbale. Review collected by and hosted on G2.com. What problems is Magento 2 Google Analytics 4 (GA4) With GTM solving and how is that benefiting you? We can easily get the event for every tags and it easier the tracking process too. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mayur Dattatray P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mayur Dattatray P.") MP Mayur Dattatray P. Software Test Engineer Information Technology and Services Enterprise (\> 1000 emp.) 6/13/2024 "Good to use and implement & Reliable tool" 3.5/5 What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM? GA4 is very user-friendly and easy to implement and integrate with the website. Review collected by and hosted on G2.com. What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM? Sometimes it takes more time to provide accurate data and Customer Support needs to improve. Review collected by and hosted on G2.com. What problems is Magento 2 Google Analytics 4 (GA4) With GTM solving and how is that benefiting you? These event-based tracking tools help to improve how users interact with the website and how to target or re-target the user via campaigning. Easy to implement and easy to track perfect customer data to gain more and more leads. Review collected by and hosted on G2.com. Show More 6/27/2024 Validated ReviewerIncentivizedSource: G2 invite ![Bhagyashri G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bhagyashri G.") BG Bhagyashri G. candere Retail Small-Business (50 or fewer emp.) 11/21/2023 "Amazing experience of web tracking on magento2 website using GA4 using GTM" 4.5/5 What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM? Our website is built on Magento2 plaform and integrationg GA4 on website for tracking all the event for data analysis an actionable insights was a easy as data analyst and for entire data team and marketing team I use GA4 data for all my dashboard. GTM is free and open sourcehence easier for company to handle Review collected by and hosted on G2.com. What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM? It takes 2 days for GA4 to get the right data and and descrepency is always there for last two days. GTM and GA4 are free so we dont get customer support in that version moving to GA4 from universal analytics was difficult Review collected by and hosted on G2.com. What problems is Magento 2 Google Analytics 4 (GA4) With GTM solving and how is that benefiting you? As we have integrate GTM on our magento 2 website , we dont have to use all the API for diffrent tools. GTM make it super simple to send data to all the tools Review collected by and hosted on G2.com. Show More 11/27/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![saumil s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "saumil s.") SS saumil s. Senior Software Test Engineer Enterprise (\> 1000 emp.) 6/17/2024 "Best tool for tracking" 4/5 What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM? Helps in tracking users Easy to use and open source Review collected by and hosted on G2.com. What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM? This tool is costly and some time it takes more time to launch Review collected by and hosted on G2.com. What problems is Magento 2 Google Analytics 4 (GA4) With GTM solving and how is that benefiting you? Helps in tracking the user and getting more conversion Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mihir M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mihir M.") MM Mihir M. Growth Specialist Mid-Market (51-1000 emp.) 1/19/2024 "One stop Solution for e-com" 5/5 What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM? GA4 and GTM has made it easy and implement the business metrics. Review collected by and hosted on G2.com. What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM? It gives T-3 days accurate data to track Review collected by and hosted on G2.com. What problems is Magento 2 Google Analytics 4 (GA4) With GTM solving and how is that benefiting you? It is helping us to track the business funnels with multiple cuts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Keval M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keval M.") KM Keval M. Growth Specialist Retail Mid-Market (51-1000 emp.) 1/12/2024 "It is user friendly and easy to access." 4/5 What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM? GA4 has several advanced features and universal tracking. We can enhance event tracking. Magento 2 is well integrated with the GA4 to provide e-commerce tracking. Review collected by and hosted on G2.com. What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM? Implementing and configuring GA4 and GTM for the new user is difficult. This platform has usage limits. Review collected by and hosted on G2.com. What problems is Magento 2 Google Analytics 4 (GA4) With GTM solving and how is that benefiting you? This solves e-commerce challenges by giving insights, event tracking, flexibility Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Options Pricing provided by Magento 2 Google Analytics.... ### Open Source (CE) $149.00 1 License With One-Time Purchase ### Commerce On Prem (EE) $299.00 1 License With One-Time Purchase ### Commerce Cloud (ECE) $349.00 1 License With One-Time Purchase [ View More Pricing Information ](https://www.g2.com/products/magento-2-google-analytics-4-ga4-with-gtm/pricing) ##### Categories on G2 [E-Commerce Tools](https://www.g2.com/categories/e-commerce-tools) ##### Explore More [What's the best software for improving sales team performance](https://www.g2.com/discussions/what-s-the-best-software-for-improving-sales-team-performance)[What is the most scalable nonprofit CRM for large fundraising teams?](https://www.g2.com/discussions/what-is-the-most-scalable-nonprofit-crm-for-large-fundraising-teams)[What is the top-rated IT alerting software for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-it-alerting-software-for-enterprises) [Which workflow automation platforms have the most reliable uptime and the fewest failed task runs, based on user reviews?](https://www.g2.com/discussions/which-workflow-automation-platforms-have-the-most-reliable-uptime-and-the-fewest-failed-task-runs-based-on-user-reviews)[Best software for vendor spend management](https://www.g2.com/discussions/best-software-for-vendor-spend-management-what-tools-actually-keep-it-in-check)[Best cloud-based signage software for business](https://www.g2.com/discussions/what-is-the-best-cloud-based-signage-software-for-business) [Show MoreShow Less](javascript:void(0);)