Guest checkouts provide an online store with a lot of benefits. For example, customers can complete their purchases without any disruption. They don't have to create an account on the store to be able to make a purchase. This is a huge user experience booster and a measure that can reduce cart abandonment considerably. Because when customers add a product to the Cart, they expect the checkout process to be smooth and simple. And also because customers, particularly first-time visitors are not comfortable providing their details. The mandatory account creation hinders their checkout process and causes them to quit the purchase.
Second, when you allow visitors to checkout without creating an account, they feel trusted.
On the other hand, merchants prefer registered accounts to use the details they get for marketing purposes. They can send their deals, promotional materials, important news to the email addresses customers provide during account creation.
So how to leverage the pros of both guest checkouts and customer accounts? Also, if you have a Magento 2 store where it's mandatory to create an account in order to make a purchase, how to add the guest checkout feature while at the same time reaping the benefits of registered accounts? The solution is Magento 2 Convert Guest to Customer extension.
The extension allows merchants to manually or automatically convert guest users to customers once they place orders. It offers the following features.
Automatically register guest buyers as customers
Segregate guests in customer groups
Send emails to guests with login credentials
Import guests users as customers
Register guests in bulk or one by one
Convert guest buyers from orders When users leave Magento 2 Convert Guest to Customer Extension reviews, G2 also collects common questions about the day-to-day use of Magento 2 Convert Guest to Customer Extension. These questions are then answered by our community of 850k professionals. Submit your question below and join in on the G2 Discussion.
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