--- title: Madison Logic Platform Reviews meta_title: 'Madison Logic Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 265 reviews by the users' company size, role or industry to find out how Madison Logic Platform works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 265 scale: '5' date_modified: '2026-06-30' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Madison Logic Platform Reviews **Vendor:** Madison Logic **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 265 ## About Madison Logic Platform Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives. ## Madison Logic Platform Pros & Cons **What users like:** - Users find the **ease of use** of Madison Logic Platform enhances campaign management and strategic decision-making effectively. (24 reviews) - Users praise the **flexibility and efficiency** of Madison Logic's lead generation platform, enhancing campaign success and targeting efforts. (14 reviews) - Users value the **high lead quality** Madison Logic Platform provides, enhancing campaign efficiency and driving client satisfaction. (11 reviews) - Users value the **actionable insights** from Madison Logic Platform, enhancing campaign performance and aligning with demand goals. (10 reviews) - Users value the **seamless integrations** of Madison Logic Platform, enhancing efficiency in targeting and reporting through various channels. (10 reviews) - Analytics (9 reviews) - Audience Targeting (9 reviews) - Users value the **strategic oversight** Madison Logic Platform provides, enhancing campaign management and improving lead quality and efficiency. (9 reviews) - Intent Data (9 reviews) - Insights (8 reviews) **What users dislike:** - Users find the platform **not intuitive** , especially newcomers struggling with navigation and understanding key functionalities. (6 reviews) - Users find the **learning curve steep** , struggling with navigation and intuitiveness for new users and reporting. (5 reviews) - Users express concern over **inadequate reporting** , noting delays and a lack of responsiveness in receiving insights. (4 reviews) - Users report **performance issues with lead quality** , noting inconsistencies and a need for improved platform intuitiveness. (4 reviews) - Users are frustrated by the **missing features** in Madison Logic Platform, limiting flexibility and integration across dashboards and campaigns. (4 reviews) - Poor Customer Support (4 reviews) - Steep Learning Curve (4 reviews) - Complexity (3 reviews) - Delays (3 reviews) - Difficult Setup (3 reviews) ## Madison Logic Platform Reviews ### 1. AWS partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Maho S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2023 **What do you like best about Madison Logic Platform?** The quality of the users we get with ML is well received by our AWS client, and the sales people are very supportive! **What do you dislike about Madison Logic Platform?** None,but It would be very nice to have a sales person in charge who can speak Japanese native. **What problems is Madison Logic Platform solving and how is that benefiting you?** Can approach customers with the potential to use/buy AWS. ### 2. Palo Alto Networks Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Madison Logic Platform?** I like the ability to integrate other platforms and the ability to see account level data. **What do you dislike about Madison Logic Platform?** Login difficulties, getting access, maintaining access. **What problems is Madison Logic Platform solving and how is that benefiting you?** Lack of visibility on ABM data accross platforms. ### 3. Some benefits but customer experience could be improved **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Madison Logic Platform?** We ran display and content syndication. The best part is the lead quality which was okay. **What do you dislike about Madison Logic Platform?** No keyword intent tracking. No quality control on the exposure time (some said over 24 hours which was not true) Limited reporting on display. Leads bounce - other providers check all leads. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic helps us reach a very specific audience and gather contacts from them. It also delves a bit into intent which is becoming a more popular topic but it could certainly stand improvement ### 4. Great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Madison Logic Platform?** Had a great experience working with Madison Logic. They were always quick to respond if I required assistance and offered helpful feedback to benefit our campaign.The constant contact that was maintained throughout our time working together was something that stood out to me in was miles better compared to other companies I have worked with. **What do you dislike about Madison Logic Platform?** Not much to dislike about this company; they did stray from our brief, a small amount that wasn't asked for; however, this only benefited our campaign as the feedback given was constructive and helped us generate more leads. **What problems is Madison Logic Platform solving and how is that benefiting you?** Helped us realize that our brief could be broader while still generating quality leads, this was something our lient was concerned about, but in the end, all leads were perfect. ### 5. Very good customer service and competitive pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Gus K. | Senior Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Madison Logic Platform?** Fast responses to briefs, strong activation team and good lead performance **What do you dislike about Madison Logic Platform?** Sometimes there are lead errors, such as duplicate leads. Although these are usually resolved pretty quickly **What problems is Madison Logic Platform solving and how is that benefiting you?** Vast quantity of leads they are able to deliver puts them above other competitors ### 6. Personas we've been hunting for months handed to us in days! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Madison Logic Platform?** Madison Logic has been able to refine an audience for us that includes the exact personas we've been looking for. We've been able to identify tech stack and buyer intent all in one platform rather than partnering with multiple firms to find the same information. **What do you dislike about Madison Logic Platform?** Madison Logic's old data partner wouldn't communicate on lead delivery each week. There were a few weeks we'd have no lead delivery, but Madison Logic has partnered with a new company; we haven't faced any challenges since. **What problems is Madison Logic Platform solving and how is that benefiting you?** Scaling our content to the right audience in a timely fashion. It's challenging to run an ABM content syndication campaign in-house. Madison Logic helps us manage and execute this quicker than we'd be able to by ourselves. ### 7. Madison Logic Platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Madison Logic Platform?** I loved the vendor dashboard that the Madison Logic Platform provides! It made breaking down the data straightforward and set the tone for our partnership. I was working with Madison Logic on running Content Syndication campaigns. The platform was leaps ahead of most of its competitors. **What do you dislike about Madison Logic Platform?** There wasn't much that I disliked about the Madison Logic Platform itself. Any negative comments I have would be aimed toward the actual campaigns and not the platform. **What problems is Madison Logic Platform solving and how is that benefiting you?** As I mentioned, I ran Content Syndication campaigns through Madison Logic. The Platform allowed insight into how the campaign was performing and the audience it was reaching. ### 8. Great customer experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Madison Logic Platform?** All of the insights are available at any time, without needing to request information/reporting **What do you dislike about Madison Logic Platform?** It would be helpful if you showed clicks in the platform. While I agree CTR isn't the best metric to rely upon, at my company we do need to include it in our standardized reporting. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic is a great ABM partner with the customer support and insights which allow us to run successful campaigns, and scale out our buys. ### 9. Amazing team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2022 **What do you like best about Madison Logic Platform?** John, Wendy and Neville have been so wonderful to work with. They have been extremely flexible in helping us set up content syndication programs to meet our business needs. **What do you dislike about Madison Logic Platform?** In my experience, I have nothing I was not satisfied with. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic is distributing our content to the most relevant titles in our ICP buying group. This is benefiting us by bringing in qualified leads our sales team can reach out to. ### 10. works exceptionally well. (far better than i expected) **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan S. | Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2020 **What do you like best about Madison Logic Platform?** Let's be honest. There's a lot of hype around ABM. So I came to this product with a fair degree of skepticism. I was pleasantly surprised when, well, it worked like it was supposed to. During our first campaign, we were able to generate marketing qualified leads that exceeded our goals. I could pull data on key accounts. And I could set up campaigns and quickly monitor performance. All of this is stuff I used to rely on an agency to do but was able to get it going quickly with ML and at a very fair price. All told, this tool puts bigco resources in the hands of small guys like me. I had a few questions along the way and the team at ML was quick to respond. Also, the integrations worked on the first try. Love that. **What do you dislike about Madison Logic Platform?** No major downsides so far. UI is clean and simple. The product is reliable. **What problems is Madison Logic Platform solving and how is that benefiting you?** We are able to reach audiences we previously wouldn't be able to connect with. And we can do it in a holistic, thoughtful manner. ### 11. Best ABM & Integrated Marketing Partner Ever **Rating:** 5.0/5.0 stars **Reviewed by:** Leah W. | EVP Demand Generation & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2022 **What do you like best about Madison Logic Platform?** Exceptional capabilities, technology, ABM, performance, and service. My #1 partner for results and trust. Brian Lubocki is a true partner and expert. **What do you dislike about Madison Logic Platform?** There is nothing I don't like about Madison Logic. **What problems is Madison Logic Platform solving and how is that benefiting you?** Lead gen, digital advertising, programmatic, ABM, dashboarding, HQL programs, content syndication, performance optimization, deployment & orchestration. ### 12. Great quality leads & engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Sofia S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Madison Logic Platform?** The platform is super intuitive and insightful. The team is amazing in supporting you throughout your journey and your campaigns as well. **What do you dislike about Madison Logic Platform?** Nothing so far. The platform is pretty good. **What problems is Madison Logic Platform solving and how is that benefiting you?** Helping us engage even more with our key target accounts, and continue their educational journey. ### 13. Madison Logic's Pipeline Capabilities Keep our Clients Happy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Madison Logic Platform?** Madison Logic has an integration with Salesforce where we can track users as they move down the sales pipeline. This data is essential to our clients. **What do you dislike about Madison Logic Platform?** There is little data to track display advertising performance in the dashboard. **What problems is Madison Logic Platform solving and how is that benefiting you?** They are helping us track how our advertising has a direct impact on sales. ### 14. Our experience has been outstanding! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Madison Logic Platform?** From every aspect of sales & customer service to the end results for our clients, they have knocked it out of the park. Madison Logic is so easy to work with, I wish that was the case with all partners. **What do you dislike about Madison Logic Platform?** The dashboard can be a little clunky to navigate, but nothing that can't be overcome. **What problems is Madison Logic Platform solving and how is that benefiting you?** Filling the sales pipeline with MQLs and providing an opportunity to move them to closer to a sale. ### 15. Great product offerings! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Madison Logic Platform?** Their ABM offering, the ability to delivery ABM display alongside content syndication! **What do you dislike about Madison Logic Platform?** If you don't set up LinkedIn integration prior to campaign launch, historical campaign data isn't pulled through! **What problems is Madison Logic Platform solving and how is that benefiting you?** The ability to target accounts using display, not all publishers we work with offer this. ### 16. Good experience. Very professional and good execution. **Rating:** 4.5/5.0 stars **Reviewed by:** Bela B. | Marketing Execution Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** Constant follow-up on pending tasks and good suggestions on effective campaigns. **What do you dislike about Madison Logic Platform?** I don't have anything yet. So far my experience has been good. **What problems is Madison Logic Platform solving and how is that benefiting you?** Getting qualified leads for my industry and improving our pipeline. ### 17. Really good **Rating:** 4.0/5.0 stars **Reviewed by:** Carl D. | BDM of BBN Netherlands, the World's B2B Agency, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Madison Logic Platform?** Very high level of contact, high service **What do you dislike about Madison Logic Platform?** Nothing all good, no comments on service and contract **What problems is Madison Logic Platform solving and how is that benefiting you?** Leadgeneration for our customer ### 18. Sales Development Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Madison Logic Platform?** A very targeted and data-driven approach to ABM. The internal team is incredibly helpful and thorough and knowledgeable to support client services. **What do you dislike about Madison Logic Platform?** Working on some new features that I am excited to test, opportunity for improved capabilities but no specific complaints! **What problems is Madison Logic Platform solving and how is that benefiting you?** Getting our brand in front of the RIGHT audiences, helping to increase brand awareness and engagement. ### 19. Great platform, even better team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Madison Logic Platform?** Madison Logic is a great platform and everyone on the team we had contact with was always very helpful, ready to help and with great insights into areas for improvement. **What do you dislike about Madison Logic Platform?** As others talk about the cost, I think it comes with the excellent service. **What problems is Madison Logic Platform solving and how is that benefiting you?** Finding new leads through our ABM strategy. ### 20. Big Hype No Deliver **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** The team is sympathetic, nice and available however after a large investment of time and money, we didn't see any ROI **What do you dislike about Madison Logic Platform?** Leads have no intent, mismatch data, waste of time. **What problems is Madison Logic Platform solving and how is that benefiting you?** We came to Madison Logic to help us build a pipeline for H2. 90% of the leads we received did not match our TAL. ### 21. Most reliable dashboard for ABM campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** The details about the audiences and demography and deep dive of the engaged accounts **What do you dislike about Madison Logic Platform?** sometimes the system hangs or is unable to login using the same credentials **What problems is Madison Logic Platform solving and how is that benefiting you?** Collating all the campaign info under 1 roof by providing their campaign as well as Intel data and LinkedIn campaign info as well looped into 1. ### 22. Madison Logic is one of the best demand gen organizations in the industry **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Madison Logic Platform?** So easy to set up and the results are delivered in days...not months **What do you dislike about Madison Logic Platform?** I can't find anything to dislike. They are a joy **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic has the program to generate leads quickly and efficiently and that is what is required ### 23. Great experience and lovely team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Madison Logic Platform?** One of the best things about using Madison Logic was how communicative the team was and their speedy turnarounds in terms of activation. **What do you dislike about Madison Logic Platform?** There were no downsides in my opinion. The team and service were great. **What problems is Madison Logic Platform solving and how is that benefiting you?** Generating solid leads for clients. Madison Logic allowed us to effectively reach target audiences. ### 24. Easy set-up, execution and tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Madison Logic Platform?** The platform is highly targeted and it was easy to launch my program. **What do you dislike about Madison Logic Platform?** I didn't have any dislikes about the platform or working with Madison Logic. **What problems is Madison Logic Platform solving and how is that benefiting you?** Delivering highly targeted leads that we can nurture throughout their buying journey. ### 25. Senior Manager, Demand Generation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Madison Logic Platform?** Strong content syndication via CPL program - strategic, account-based insights. **What do you dislike about Madison Logic Platform?** Limited ability to export data, at times we need to wait for a rep to download and send. **What problems is Madison Logic Platform solving and how is that benefiting you?** Generating strong leads within our TAL. ### 26. Great for content syndication **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** service and quality of leads AND abm account **What do you dislike about Madison Logic Platform?** the platform account data is ok but its hard for us to utilise it outside of our TAL. The pricing is a tad high for AU market. **What problems is Madison Logic Platform solving and how is that benefiting you?** NABVCB ### 27. Reliable service and consistent high quality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Madison Logic Platform?** Easy to work with and good quality overall. **What do you dislike about Madison Logic Platform?** Cost a bit higher compared to competitors **What problems is Madison Logic Platform solving and how is that benefiting you?** Generating guaranteed leads which is crucial for our marketing funnel ### 28. Great database, excellent customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** M V. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Madison Logic Platform?** It has been amazing working with Madison Logic. They have a strong database and an excellent customer service team. Both work wonders in campaign execution. **What do you dislike about Madison Logic Platform?** At times the personas profiling falls short of accuracy, this could be improved in time. **Recommendations to others considering Madison Logic Platform:** AI-powered intelligent platform **What problems is Madison Logic Platform solving and how is that benefiting you?** Predictive targeting is my favourite. I have experienced that Madison logic have a strong database and this helps build campaigns across various industries. ### 29. A Reliable and Targeted Marketing Partner for Scale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Madison Logic Platform?** Madison logic has been a great asset in scaling our ABM marketing campaigns, along with driving targeted traffic to our webpages. Content Syndication, Native and Display campaigns have done a sensational job of reaching the audiences we need on the platforms they trust. **What do you dislike about Madison Logic Platform?** Client dashboards have limited views of campaign interactions and could benefit from customizability or metric expansion. Campaign types require a base amount of spend which reduces ability to launch more nuanced programs. **Recommendations to others considering Madison Logic Platform:** Leverage ML's ability to tap into Bombora and other sources of intent data to inform campaigns. **What problems is Madison Logic Platform solving and how is that benefiting you?** We are using ML to drive leads from target companies. We have realized significant growth in targeted account traffic to our webpages and overall brand reach in those assets. ### 30. Solid ABM platform for generating ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Madison Logic Platform?** Easy to use, simple and elegant. Many of the features are exactly what we need to maintain engagement with our prospects as they moved through our nurture tracks. The integrations themselves are simple to setup and take less than 20 minutes to configure. In-depth measurement shows the exact ROI from our investments across various channels. **What do you dislike about Madison Logic Platform?** No live help from within the platform so we need to email/call our CSM to get support when needed. **Recommendations to others considering Madison Logic Platform:** Make sure your martech stack is ready to integrate with. We needed to clean up some data and ensure our tracking was in place to properly utilize the ML Platform. **What problems is Madison Logic Platform solving and how is that benefiting you?** We were not able to continually put our content and ads in front of prospects at key accounts as they moved through different stages of our funnel. The ML Platform solves this for us. ### 31. Great platform - bring leads into our CRM platform **Rating:** 4.5/5.0 stars **Reviewed by:** Sujay S. | CRM Manaer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Madison Logic Platform?** Ease of use and easy functionality with leads falling into our CRM platform. We currently have the tool connected through our performance marketing team, and it ties in with our chosen CRM tool - Hubspot. I also like the fact that you can see the data quite clearly, and it is easily digestible. I would like to think I work well, and regularly with my manager to go through these contacts and ensure they are suitable for the comms we are sending them (more on this in the dislikes section) - but overall, it is pretty easy to follow, understand and use as a tool. **What do you dislike about Madison Logic Platform?** Difficult to filter externally with these leads. Also the platform is functional with our chosen Customer Relationship Marketing system but I think it could be made easier to integrate the tools. They do integrate directly through Hubspot, but we have had to do this through downloading a file and doing this previously. I would suggest creating a more easy system where leads/contacts can be imported directly from one platform to another however I am unsure if this is even possible, but just my suggestion! The dislikes are very interchangeable, and sometimes the quality of what we capture I feel doesn't feel suited. However, this may be an issue that we are just facing here. **Recommendations to others considering Madison Logic Platform:** Use it, it's simple and easy to integrate too! I would recommend it as a tool as it's relatively simplistic to understand and can be used by a range of users. **What problems is Madison Logic Platform solving and how is that benefiting you?** The problem is lead capture, we are solving this through the use of Madison Logic. Benefits = easy to connect with our crm tool, Hubspot. other benefits include capturing contacts and information on contacts that we may not have had previously. ### 32. Madison Logic is used as a Marketing tool for the Sales team. **Rating:** 3.5/5.0 stars **Reviewed by:** Caitlin H. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Madison Logic Platform?** What I like best about Madison Logic is that it gives me new accounts to prospect into. Using this tool, our Marketing team is able to find accounts that meet our approachable criteria rules and find leads based on the information sent out. This is helpful in my role because it saves me so much time on researching acocunts. **What do you dislike about Madison Logic Platform?** There isn't much that I do not like about Madison Logic. However, sometimes the leads that are generated related to the accounts aren't all that useful because they either aren't the correct person to be reaching out to, or they no longer work at the company. This is really the only issue I have come across and it could be more related to just our marketing team and the work they put into it. **Recommendations to others considering Madison Logic Platform:** My reccomendation to others considering Madison Logic Platform is to reach out to support with any questions you have. They are very helpful and will talk you through any issues you are having. It is very easy to navigate. **What problems is Madison Logic Platform solving and how is that benefiting you?** There are many problems I am solving using Madison Logic. The biggest benefit from Madison Logic is it provides me with a bunch of new accounts that I am able to prospect into without having to find them on my own. This is a huge time saver, as I don't have to go and research or search for approachable accounts on my own in my territory. Madison Logic also provides me with great leads. Again, saving me time on researching contacts within accounts. ### 33. Great customer support and experience **Rating:** 4.0/5.0 stars **Reviewed by:** Reuben M. | Senior Manager - Paid Media, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Madison Logic Platform?** The platform can allow you to get very granular and really hone in on target accounts if your organization is moving towards an abm strategy. **What do you dislike about Madison Logic Platform?** I wish there was more user control over advertising/display **What problems is Madison Logic Platform solving and how is that benefiting you?** Understanding intent for enterprise organisations has never been easier ### 34. Good quality and seamless delivery **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Madison Logic Platform?** Good quality leads are delivered in a timely manner with no issues or delays. Very reliable partner **What do you dislike about Madison Logic Platform?** Nothing in particular. Had no issues so far. **What problems is Madison Logic Platform solving and how is that benefiting you?** Acquired opt-ins and generated a healthy number of MiQs using ML solutions ### 35. Analytics, Integration, Data, Support: Immensely beneficial for our company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Madison Logic Platform?** Top to bottom they have been terrific. If I had to pick one thing it would be the data, and the prioritization that really enables us to reach key people we've found unreachable. Use with salesforce and linkedin (some marketo also) **What do you dislike about Madison Logic Platform?** I would like to see more channels added such as Instagram and Facebook **What problems is Madison Logic Platform solving and how is that benefiting you?** #1 is reaaching key people, which has allowed us to engage with our key accounts globally and drive pipeline. Massive ROI so far ### 36. Great tool to improve reach and drive results **Rating:** 4.0/5.0 stars **Reviewed by:** Rich R. | President, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Madison Logic Platform?** The ML Platform drives great results for our ABM efforts by making our marketing ops more efficient. Helps to bring measurement from all paid channels together. Very simple to use. **What do you dislike about Madison Logic Platform?** Not enough reports that can be automated. No open API yet **What problems is Madison Logic Platform solving and how is that benefiting you?** ABM activation. Targeting hard to reach accounts. Deep intent analysis to help us prioritize which accounts we pursue ### 37. Madison Logic Delivers a True ABM experience **Rating:** 4.5/5.0 stars **Reviewed by:** Ross P. | Field Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2021 **What do you like best about Madison Logic Platform?** We appreciate the diversity across different personas and unique titles for our sales teams. **What do you dislike about Madison Logic Platform?** Not much to dislike, but our sales teams would see value in accessing the platform/dashboard themselves. **What problems is Madison Logic Platform solving and how is that benefiting you?** Lack of new contacts for sales and lack of visibility into their data needs. ### 38. Useful mix of intent and lead generation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Madison Logic Platform?** Helpful lead progression dashboard and easy integration into our tech stack. **What do you dislike about Madison Logic Platform?** Being an expansive platform it takes time to learn and get up to speed. **What problems is Madison Logic Platform solving and how is that benefiting you?** Solving a gap in our lead generation strategy that generates leads that are actually ready to talk to sales. ### 39. Solid lead gen with great insights **Rating:** 4.5/5.0 stars **Reviewed by:** Shane M. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Madison Logic Platform?** The data that is provided alongside leads **What do you dislike about Madison Logic Platform?** The display activity can be less effective than the lead gen **Recommendations to others considering Madison Logic Platform:** Make sure you have a clear view of your target audience and ensure that the sales team is in place to provide timely feedback. **What problems is Madison Logic Platform solving and how is that benefiting you?** We are reaching target users in critical accounts, frequently. ### 40. Expensive and Complex **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Madison Logic Platform?** Conceptually a great platform, but they have issues with reliable third-party partners. The use of Bombora data makes it strong and capable, but at huge expense. **What do you dislike about Madison Logic Platform?** Madison Logic has issues with reliable third-party partners. We ended up with a bunch of costly garbage leads, and they didn't immediately take ownership of their mistake. Quality was blamed on our internal team, when in fact there were leads we received with contacts who'd left the organization two years prior. We coincidentally had personal connections, and that's the only way we sussed out the issue with the bad leads. ML not taking responsibility immediately was the nail in the proverbial coffin. **What problems is Madison Logic Platform solving and how is that benefiting you?** ABM targeting, content syndication. I've found that other platforms offer more reliable data and capacity. **Official Response from Gabriella Figliozzi:** > Hi, Thank you for taking time to provide your feedback. Customer performance and satisfaction are our top priorities, and we are very sorry your experience did not meet your expectations. We have escalated your data quality concerns to our product team and would appreciate the ability to connect with you offline to better understand and address your concerns. If you are open to a discussion, please contact mkto-marketing@madisonlogic.com so we can arrange a follow up at your convenience. ### 41. Wonderful for ABM marketing - especially awareness **Rating:** 5.0/5.0 stars **Reviewed by:** Tal L. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Madison Logic Platform?** the fact that it can be integrated to Hubspot and you can base scoring according to actions that took place in the ML ads. It also has a section which is telling which trending topics are interesting to each account in real time. The customer service is nice and there is an option for video ads and lead syndication platform. **What do you dislike about Madison Logic Platform?** the dashboard lacks information and you only get real insights manually from the team every week. they should add tooltips on how to leverage their data. like any display media channel - the CTR's are not outstanding but they brought a lot more traffic to the website. I sometimes wonder if the visits are real and accurate. **What problems is Madison Logic Platform solving and how is that benefiting you?** brand awareness. bring traffic to the website (the traffic was low quality most of the times, haven't stayed longer than a low number of seconds) but I was able to retarget. the open question is - are these visits truly from our prospects? ### 42. Marketing Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Madison Logic Platform?** The Madison Logic customer success team goes above and beyond to help our team use the platform in the best possible way to meet our goals. Whether it be giving platform demos, sending weekly exports on our priority accounts, or giving us tips on how to best organize our campaigns the Madison Logic Team is eager to help and allow you to succeed. I also appreciate Madison Logic's ability to not only give us account-based insights, but to make it actionable through lead generation campaigns. All in all, they're a great team to work with and a great platform to help bring our strategy to life. **What do you dislike about Madison Logic Platform?** I find Madison Logic's UI to be less user-friendly than other account-based interfaces I've used before. However, I'm not in the platform all that often because my customer success team helps me get what I need and quickly. There may be benefit to improving the UI, though, to make the platform easier to self service. **What problems is Madison Logic Platform solving and how is that benefiting you?** We are able to turn the intent signals that Madison Logic provides us with into leads with a real business potential. Many of the other account-based platforms I've used place a greater emphasis on awareness, but Madison Logic allows us to use their account-based data to target accounts that are most likely to convert and fill our pipeline with leads. ### 43. Great quality of leads and wonderful team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Madison Logic Platform?** So I have been in this space awhile and worked with a range of content syndicaton vendors. And the industry has come a long way too. Happy to say the lead quality is very good especially this year. We do follow an ABM program and have very specific requirements and they team works with our rules. Very responsive team members. Willing to replace poor leads. Highly recommend them! **What do you dislike about Madison Logic Platform?** I like their intent information but I wish it could synch to salesforce. Seems a pain to login into their platform etc. **What problems is Madison Logic Platform solving and how is that benefiting you?** Great lead quality, contact information is mostly accurate or replaced ### 44. Madison Logic Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Madison Logic Platform?** Extensive QA process into referrals coming from our content. I have used other vendors where the content downloaded was deemed unusable at the user level. I love how we can target our existing targeting accounts list as well! **What do you dislike about Madison Logic Platform?** Lead routing can take a bit longer to get into our system, thus giving the churn rate from some of our referrals are not helpful. We have seen better ROI from other channels despite the ability to test multiple assets. **What problems is Madison Logic Platform solving and how is that benefiting you?** We use this platform to extend the reach of our content to specific targeted accounts and even find new business. ### 45. Easy to use Content Syndication partner **Rating:** 4.5/5.0 stars **Reviewed by:** Marcus A. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Madison Logic Platform?** Madison Logic makes it very simple to target contacts within a target account list with your content, and then deliver those leads back to your CRM. Leads are delivered on a consistent cadence and volume is very predictable. **What do you dislike about Madison Logic Platform?** Madison Logic leads can sometimes be on the colder side and require nurture before sales outreach can begin. For these colder leads we will put them into an email nurture sequence to warm them up. **Recommendations to others considering Madison Logic Platform:** Make sure you have everything instrumented properly so that you can ensure easy nurture and follow up for the madison logic leads that come into your system. If these leads are left to sit in the cold they will not provide much value for you. **What problems is Madison Logic Platform solving and how is that benefiting you?** We are driving significant top of funnel demand with Madison Logic and have hit our lead targets as a result. Leads being delivered on a consistent cadence with predictable volume allows us to better align with our sales team on nurture and follow up. ### 46. Great customer service and solid delivery **Rating:** 4.5/5.0 stars **Reviewed by:** Eric V. | Marketing Operations and Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Madison Logic Platform?** Customer service and willingness to help out quickly. They provide great names at good prices and have great targeting. **What do you dislike about Madison Logic Platform?** Have had some issues with integrations but those were solved quickly **What problems is Madison Logic Platform solving and how is that benefiting you?** Lead generation - excellent names come through to our system and the targeting can be pretty specific. ### 47. Data that has proven to be effective and scalable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Madison Logic Platform?** Fantastic Support teams that respond when we need assistance **What do you dislike about Madison Logic Platform?** It would be great if Mad Log could create content for us **What problems is Madison Logic Platform solving and how is that benefiting you?** Insightful analytics so I can prioritize accounts ### 48. Well Run Content Syndication Program **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Madison Logic Platform?** Madison Logic was extremely easy to work with, and had a good balance of program granularity and being able to take a good amount of the lift off of the client side. The reporting, response rate, and lead visibility has been great. **What do you dislike about Madison Logic Platform?** Like any content syndication vendors, ensuring follow up is well planned on the client side is critical - decent conversion rates, though could be a touch higher. **What problems is Madison Logic Platform solving and how is that benefiting you?** Being able to put the right content in front of the right prospects, adding an additional touchpoint throughout our already extensive demand generation process to move account further along. ### 49. Madison Logic is an integral member of our marketing team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2021 **What do you like best about Madison Logic Platform?** When I meet with our account manager, it's like chatting with a formal member of our marketing organization. She's thorough, consistent, reliable, and passionate about the role she plays in our success. I love the platform for all the bells & whistles that ultimately make my job easier! **What do you dislike about Madison Logic Platform?** Can't come up with any dislikes about working with Madison Logic. **Recommendations to others considering Madison Logic Platform:** What are you waiting for?!?! **What problems is Madison Logic Platform solving and how is that benefiting you?** Access to intent data is a huge deal! Working with Madison Logic provides information that assists in ensuring we're targeting the best prospects possible. ### 50. Be picky with your ABM tool **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Madison Logic Platform?** They integrate well with our CRM Marketo which made running campaigns easy. **What do you dislike about Madison Logic Platform?** Didn't result in solid outcomes. Not sure if they had access to enough inventory or not but we saw too many impressions on their platform but very few clicks. **Recommendations to others considering Madison Logic Platform:** There are many tools out there for ABM. Do thorough research and select the one that meets your requirements. Some have access to first-party data while others have integrations with data intelligence platforms but lack functionality. **What problems is Madison Logic Platform solving and how is that benefiting you?** We were trying to cut down our marketing spend on advertising via ABM. Like i mentioned earlier we didn't see any concrete results from their platform. ## Madison Logic Platform Discussions - [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for) - [Is Madison Logic Platform Mulit-Tenant or Single-Tenant ?](https://www.g2.com/discussions/is-madison-logic-platform-mulit-tenant-or-single-tenant) - 1 upvote - [What is the product Roadmap in the coming days?](https://www.g2.com/discussions/what-is-the-product-roadmap-in-the-coming-days) - 1 upvote - [View Madison Logic Platform pricing details and edition comparison](https://www.g2.com/products/madison-logic-platform/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-05+05%3A31%3A29+-0500&secure%5Bsession_id%5D=2220c0e0-7c08-4269-a6bb-30323037243d&secure%5Btoken%5D=78cf82fe9868cf99267661a8c2fb3c898fd150b3e749b8e86995466d6034eeaf&format=llm_user) ## Madison Logic Platform Integrations - [Adobe Journey Optimizer B2B Edition](https://www.g2.com/products/adobe-journey-optimizer-b2b-edition/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Convertr](https://www.g2.com/products/convertr/reviews) - [Gong](https://www.g2.com/products/gong/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Pardot (by Salesforce)](https://www.g2.com/products/pardot-by-salesforce/reviews) ## Madison Logic Platform Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement **Platform Basics** - Retargeting **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization ## Top Madison Logic Platform Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,421 reviews) - [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) - 4.4/5.0 (740 reviews)