# Madison Logic Platform Reviews **Vendor:** Madison Logic **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 265 ## About Madison Logic Platform Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives. ## Madison Logic Platform Pros & Cons **What users like:** - Users value the **ease of use** of Madison Logic Platform, facilitating efficient account management and campaign organization. (24 reviews) - Users value the **effective lead generation capabilities** of Madison Logic, appreciating quick setups and quality leads. (14 reviews) - Users value the **high lead quality** Madison Logic Platform delivers through optimized targeting and actionable insights. (11 reviews) - Users value the **actionable insights** from Madison Logic Platform, enhancing campaign performance and aligning with demand goals. (10 reviews) - Users value the **seamless integrations** of Madison Logic Platform, enhancing tracking and targeting efficiency across various channels. (10 reviews) - Analytics (9 reviews) - Audience Targeting (9 reviews) - Users value the **strategic oversight and efficiency** Madison Logic Platform provides in campaign management for improved results. (9 reviews) - Intent Data (9 reviews) - Insights (8 reviews) **What users dislike:** - Users find the platform **not intuitive** , making navigation and understanding features challenging, especially for newcomers. (6 reviews) - Users find the **learning curve steep** , with navigation and reporting proving challenging, especially for newcomers. (5 reviews) - Users find the **inadequate reporting** delayed and less intuitive, impacting their ability to gain timely insights. (4 reviews) - Users have faced **lead quality issues** with Madison Logic, impacting their overall effectiveness and campaign diversity. (4 reviews) - Users experience **missing features** , such as non-functional dashboards and inflexible campaign structures, limiting overall platform effectiveness. (4 reviews) - Poor Customer Support (4 reviews) - Steep Learning Curve (4 reviews) - Complexity (3 reviews) - Delays (3 reviews) - Difficult Setup (3 reviews) ## Madison Logic Platform Reviews ### 1. unique platform with excellent reach **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Madison Logic Platform?** Integrations, ease of use, flexibility, cost **What do you dislike about Madison Logic Platform?** nothing comes immediately to mind, it's pretty solid **What problems is Madison Logic Platform solving and how is that benefiting you?** We use madison logic to help us identify and reach potential contacts who could benefit from our services, at all stages of the buying journey. ### 2. Good insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Madison Logic Platform?** Good overview, with easy to use interface **What do you dislike about Madison Logic Platform?** Missing a clicks total and CTR percentage for display **What problems is Madison Logic Platform solving and how is that benefiting you?** Keeping track of performance ### 3. Intelligent and responsive ABM partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Madison Logic Platform?** Madison Logic's account management and success teams are a pleasure to work with. Their platform is superior to other players in the content syndication and lead generation space due to its wealth of native analytics tools and integrations. **What do you dislike about Madison Logic Platform?** There are times when the actions performed by leads are not exactly transparent. However, Madison Logic's team is helpful when it comes to replacing leads of dubious quality. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic helps us capture targeted audiences with the appropriate messaging and content. ### 4. No Compliants **Rating:** 4.5/5.0 stars **Reviewed by:** Erica C. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Madison Logic Platform?** We received leads very fast, and their team was very helpful in answering questions. **What do you dislike about Madison Logic Platform?** I wish we could see month to month comparisons. **What problems is Madison Logic Platform solving and how is that benefiting you?** We need to build trustworthiness by using gated content. ### 5. Excellent Customer Service and QA **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Madison Logic Platform?** Madison Logic scrubs the leads for quality before sending them to our BDR team to follow up. This saves them the hassle of finding out that leads aren't with the company anymore and other dead ends. Trust me, other companies may say they do this... Madison Logic takes this to a new level. Their dashboard is also something no other companies have provided and I like seeing that additional level of data. **What do you dislike about Madison Logic Platform?** We are a niche market, so it's likely not a fault of Madison Logic, but it has taken a little longer to see leads than other companies I have used. However, I'd rather wait and get quality leads as opposed to getting low quality leads fast. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic is helping us get our content in front of a new audience and delivering quality leads for our internal business development team to follow up with. ### 6. The best and most insightful content syd platform **Rating:** 4.0/5.0 stars **Reviewed by:** Fimi F. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Madison Logic Platform?** The platform is easy to use and helps give both detailed and high-level information about what is going on within our programs. I appreicate it because it allows me to give accurate reporting to my team. **What do you dislike about Madison Logic Platform?** Not muchd to dislike about the platform, except that sometimes I experince a few delays; outside of that no major mishaps. **What problems is Madison Logic Platform solving and how is that benefiting you?** To distribute branded content via a variety of channels in order to reach broader audiences. Use intent signals to select the right content and follow-up messages, creating meaningful buyer experiences in order to accelerate pipeline and revenue creation. ### 7. Greatly helps our marketing efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Madison Logic Platform?** The dashboard is very easy to use & serves up insights immediately. My rep is incredibly responsive and answers every question I send his way. **What do you dislike about Madison Logic Platform?** There's truly nothing to dislike about Madison Logic – my experience has been wonderful so far. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic helps drive awareness and engagement of our product. ### 8. Great service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Madison Logic Platform?** I like the account team from Madison Logic. Everyone I have interactive with truly cares. **What do you dislike about Madison Logic Platform?** The interface is a little windows 98 and could use some UI/UX updating. **What problems is Madison Logic Platform solving and how is that benefiting you?** They are helping us generate net new contacts from our target accounts and expand our market share with those TAM segments. ### 9. Madison Logic is a Great Agency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Madison Logic Platform?** The job title and topic groupings as well as optimizing creative based on objective **What do you dislike about Madison Logic Platform?** The customar-facing dashboard lacks all the metrics I need to see in a campaign **What problems is Madison Logic Platform solving and how is that benefiting you?** Getting better ad metrics in certain regions. Also platform benefits over 6sense, such as optimizing based on creative, ctr, etc. ### 10. Great results for one to many ABM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Madison Logic Platform?** The network they have established with media publishers has allowed us to reach targeted prospects and also discover new ones. The integration with their analytics platform also allowed us to track audience behaviour. They also function like a media agency, which meant that we didn't need to handle the ad placements. **What do you dislike about Madison Logic Platform?** Response time could be a little slow from the team sometimes. However, the team is knowledgeable and from the results, they have built a lot of trust. **What problems is Madison Logic Platform solving and how is that benefiting you?** Reaching new prospects ### 11. Great platform for Content Syndication! **Rating:** 4.5/5.0 stars **Reviewed by:** Mehul V. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about Madison Logic Platform?** I have used Madison Logic platform for content syndication campaigns. Looking at the platform, I think it's been simple and easy to use, and the visibility into tracking your engaged accounts is good. **What do you dislike about Madison Logic Platform?** Sometimes we have a poor recall value for the contacts generated through content syndication. Due to that, it becomes more of a cold call chase rather than intent targeting objective. **What problems is Madison Logic Platform solving and how is that benefiting you?** Using content syndication, we are able to generate GDPR-compliant contacts in regions where data privacy is strict. Madison Logic platform helps us do this with scale and efficiency ### 12. Helpful insights with a lot of data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Madison Logic Platform?** The platform provides a surprising number of insights beyond lead lists or engagement, including breakdowns of intereactions at different job levels,etc. which are very helpful for b2b campaigns. **What do you dislike about Madison Logic Platform?** I haven't had enough experience with the platform to have specific negative feedback. **What problems is Madison Logic Platform solving and how is that benefiting you?** I work with Madison Logic for lead generation campaigns, and they use the platform to provide me with deeper insights. It helps to be able to take a look and see where things are going well or could be improved. ### 13. Madison Logic Platform is best for ABM (Account Based Marketing) campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Anandan P. | Global Performance Marketing Lead, Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Madison Logic Platform?** The platform allows us to understand the intent topics the prospective target audience is researching. It also helps to understand the target account's engagement levels. **What do you dislike about Madison Logic Platform?** There isn't much that I don't like about ML platform. **What problems is Madison Logic Platform solving and how is that benefiting you?** In my current role, I am responsible for running ABM campaigns. Madison Logic Platform allows me to target the desired set of accounts, understand the engagement level of accounts, understand the performance of creative assets etc. This platform helps me to run targeted campaigns across the select number of accounts that are of interest to our business. ### 14. Amazing Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Adam S. | Sr. Manager, Global Paid Media, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Madison Logic Platform?** The support team is to notch when it comes to helping us on launching new campaigns and providing in-depth reporting. **What do you dislike about Madison Logic Platform?** The only thing lacking is they are currently unable to support contact-level targeting. Other than that, their suite is pretty fleshed out. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic helps us to get the full picture of what is happening at an account level. Being able to run world-class Content Syndication programs, on top of bringing in LinkedIn data has been great! ### 15. The platform is good and easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Madison Logic Platform?** It is easy to navigate. I can find everything needed withing few clicks. Simple design **What do you dislike about Madison Logic Platform?** I don't think that for the needs of our campaigns we go deep enough into the platforma to find something that I don't like in particular. **What problems is Madison Logic Platform solving and how is that benefiting you?** We have an issue finding the best audience for our campaigns. we are hoping with this campaign to find the right audience and hence get enough high quality leads ### 16. Madison Logic is top-notch in terms of customer service and lead quality **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie K. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Madison Logic Platform?** I like the dashboard and also the flexibility on running campaigns with unique lead targets and goals. I also like the display offering and being able to run it alongside content syndication. **What do you dislike about Madison Logic Platform?** I am not a huge fan of content syndication aggregators that utilize a network of partners and ideally would prefer to have site transparency so we know who we are working with. **What problems is Madison Logic Platform solving and how is that benefiting you?** Quality lead generation for our clients ### 17. A single platform to display the performance of all campaigns. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2022 **What do you like best about Madison Logic Platform?** The platform support account-based marketing strategies, to target specific companies and decision-makers with personalized campaigns. Madison Logic leverages intent data to identify prospects who are actively researching specific topics related to a company's products or services, enabling more targeted and timely outreach. The platform helps generate high-quality leads by reaching key decision-makers at target accounts with relevant content and offers. The platform provides real-time reporting and analytics, giving marketers insights into campaign performance and enabling to optimize their strategies. **What do you dislike about Madison Logic Platform?** User Interface Complexity, Integration challenges, cost, data accuracy, customer support **What problems is Madison Logic Platform solving and how is that benefiting you?** Generating leads from the TAL and adding new accounts for the ABM list for the next Q. ### 18. Great results from ML **Rating:** 4.0/5.0 stars **Reviewed by:** Akhil P. | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Madison Logic Platform?** Dedicated team, quality results and growth oriented **What do you dislike about Madison Logic Platform?** Timing could be managed better in terms of launching the campaign. **What problems is Madison Logic Platform solving and how is that benefiting you?** Lead generation and pipeline creation ### 19. My experience with Madison Logic has been excellent! **Rating:** 5.0/5.0 stars **Reviewed by:** Bria W. | Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Madison Logic Platform?** I like that it is easy to operate and shows all of the ongoing data with minimal delay. It has helped us keep track of our campaign progress. **What do you dislike about Madison Logic Platform?** There's not much to dislike, but the only thing that comes to mind is that it's not in real-time. It's delayed about 24 hours. However, I haven't found that to be an issue. **What problems is Madison Logic Platform solving and how is that benefiting you?** It aids in the completion of campaigns. We can use it to track the progress of our campaigns with real data. It's very beneficial because the data can get as granular as you like. We can see very defined details that help us make business decisions in the future. ### 20. Cost effective Content Syndication program for our Target Accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Megan P. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Madison Logic Platform?** Using the Madison Logic platform, we've been able to drive a cost-effective content syndication program marketing to our target account list with industry-specific content. Our program also incorporates qualifying questions to better gauge buying intent. All leads sync directly to Salesforce in real-time without requiring manual uploads, which saves lead processing time, and is more effective for timely lead follow-up. The ability to create matched audiences via LinkedIn has also been a game-changer for us. **What do you dislike about Madison Logic Platform?** Not specific to only the Madison Logic platform, but across most ABM tools, display ad marketing to our target account list has not been very effective from a lead generation standpoint. Their content syndication program has been a very effective lead gen tool for us. **What problems is Madison Logic Platform solving and how is that benefiting you?** We have specific requirements of advertising spend per industry that Madison Logic was easily able to segment and breakout for us. They also helped us by adding qualifying questions to the forms on our content landing pages to better qualify leads before they sync through to our system. ### 21. Great so far! **Rating:** 4.0/5.0 stars **Reviewed by:** V M. | Director, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Madison Logic Platform?** Its a very robust platform and the the leval of reporting is amazing. The team goes above and beyond to make our clients understand how the platform works and educate on the right strategy. **What do you dislike about Madison Logic Platform?** None so far. We still have to launch some campaigns. **What problems is Madison Logic Platform solving and how is that benefiting you?** Generating high quality marketing qualified leads for our clients. ### 22. Madison Logic is a great partner providing solutions and best practices for a well-rounded program. **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Madison Logic Platform?** Madison Logic has helped me to provide a valuable set of leads to my clients to move their business forward. Additional reports regarding account engagement, interest topics, etc. only make us smarter in following up on those leads. **What do you dislike about Madison Logic Platform?** I've not had an experience that is not helpful. There is nothing additional I can ask of this solution. **What problems is Madison Logic Platform solving and how is that benefiting you?** ML is filling the sales pipeline for my client and continuing to nurture those clients with an additional layer of awareness. Our client has seen a significant lift in the sales pipeline value as a result of these efforts. ### 23. Content syndication that generates consistent leads **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer J. | Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Madison Logic Platform?** Consistent leads generated at a set CPL. The Madison Logic team worked with my location-specific budgets to create a plan that met my geo-based lead goals. Targeting our ICP and specific account lists is easy with Madison Logic. We can make adjustments as needed throughout the campaign. We've seen decent pipeline-influenced results from our campaigns. **What do you dislike about Madison Logic Platform?** Double-touch campaigns did not generate better-qualified leads for us; they just cost more money. **What problems is Madison Logic Platform solving and how is that benefiting you?** Consistent lead generation through content syndication. Brand awareness to target audiences through display ads. Geo-based lead targeting. ### 24. A solid volume house for demand gen **Rating:** 3.5/5.0 stars **Reviewed by:** Kimberly G. | Sr. Manager, Paid Media Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Madison Logic Platform?** Madison Logic can typically deliver high volumes of leads, sometimes with short turnaround! **What do you dislike about Madison Logic Platform?** Rejection rates can be on the higher side at times **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic provides good scale which benefits us because we have lead minimums we need to meet each quarter, ML helps us achieve that. ### 25. Dedicated team and insightful platform **Rating:** 3.5/5.0 stars **Reviewed by:** Valentina R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Madison Logic Platform?** Working with our dedicated reps has been the most helpful, especially with understanding capabilities and being able to facilitate quick deliveries for our clients. **What do you dislike about Madison Logic Platform?** This is more of a recommendation rather than something I dislike - learning more about the capabilities with monthly calls would be more beneficial in the long run than only finding out about them if needed. **What problems is Madison Logic Platform solving and how is that benefiting you?** It is able to launch display ads for a client in a very niche market. The targeting and contact list capabilities have been the most helpful while our campaign has been live. ### 26. Great to work with and Great Performance! **Rating:** 5.0/5.0 stars **Reviewed by:** Alison R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Madison Logic Platform?** The Madison Logic platform is very intuitive and effective at generating net new leads for our clients. Reporting is streamlined and insights provided are helpful for our internal analysis. **What do you dislike about Madison Logic Platform?** In our time working with the platform, there is very little to dislike. Overall, from awareness to lead gen tactics, Madison Logic has helped our B2B clients immensely. **What problems is Madison Logic Platform solving and how is that benefiting you?** Generates net new leads, uses display and video advertising to increase brand awareness and engagement, and helps to report on best performing content assets and where there are opportunities to optimize. ### 27. Really disappointing results after multiple restarts **Rating:** 1.5/5.0 stars **Reviewed by:** Rob C. | CEO and Board Member, Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Madison Logic Platform?** There is a vision and a nice set of slides to get you interested. **What do you dislike about Madison Logic Platform?** We almost ZERO new qualified business from these campaigns over 3-4 months. We had to push hard for changes. ML "moved" our program from one provider to another and then we saw no change in results. Lots of names, but the data was VERY SUSPECT. We tried to find a suitable compromise, but in the end, we were forced to pay for almost ZERO outcomes. I would NOT recommend using Madison Logic. **What problems is Madison Logic Platform solving and how is that benefiting you?** We "hoped" they could use their tools to find the right syndication platforms and get qualified interest. In the end, the engagement was sloppy, no results achieved, and then when we pushed them, they gave us very inconsistent data. ### 28. Great Product - Even Greater Team **Rating:** 5.0/5.0 stars **Reviewed by:** Adam S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Madison Logic Platform?** The support and expertise shine through at Madison Logic. They make creating campaigns incredibly easy, and the results are great to boot. **What do you dislike about Madison Logic Platform?** The only thing I can think of is possibly having a better Display platform. Contact Reengagement and ABM Retargeting are really important, and other Display platforms do better at this level. **What problems is Madison Logic Platform solving and how is that benefiting you?** Getting deep account penetration is important to us, and Madison Logic does a great job of that. They also do a great job at identifying top accounts. ### 29. Great to work with! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Madison Logic Platform?** The platform is super simple to use and pull information out of, and the turnaround time to get things up and running is highly efficient compared to competitors. **What do you dislike about Madison Logic Platform?** A few leads were received that were undeliverable and, based on scale, unable to deliver within specific regions. It was resolved, but the issues with scale and deliverability should have been resolved before the campaign started. **What problems is Madison Logic Platform solving and how is that benefiting you?** It helped with account prioritization. ### 30. Great customer experience, strong performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Madison Logic Platform?** Detailed insights about ABM campaigns - really helpful when reporting for clients, allows for a deeper layer of data. **What do you dislike about Madison Logic Platform?** Dislike little about the platform, easy to use **What problems is Madison Logic Platform solving and how is that benefiting you?** Clients are wanting more from their money, and as a result want to know they're not wasting ad spend on targeting/reaching the wrong accounts. Madison Logic lets us see at a deeper level our account penetration. ### 31. An MQL machine that's essential for your marketing mix **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa O. | Director, Digital and Campaign Performance, Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Madison Logic Platform?** As a large B2B, we have a particular target account and this tool allows us to syndicate content across our top targets and cost per name. **What do you dislike about Madison Logic Platform?** Our display rates have been lower than other ABM platforms so we were able to shift budget back to content syndication **What problems is Madison Logic Platform solving and how is that benefiting you?** In an ever-changing digital landscape, this tool helps me plan for a specific amount of MQLs that I can help the sales team achieve their sales goals. ### 32. We leverage Madison Logic for all our Product ABM solutions. **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas M. | Senior Manager, Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about Madison Logic Platform?** We use their Salesforce integration to push custom audiences into their advertising platform for almost all of our campaigns, which is a huge takeaway. I also benefit greatly from their account team taking on custom reporting responsibilities. But what I like most about Madison Logic is their ability to report out on pipeline & revenue at the account level. This has helped substantiate our MROI over the past couple years which has allowed us to invest more in our Digital efforts. **What do you dislike about Madison Logic Platform?** I don't like that we're limited to programmatic Display & Video. I wish there were more options available like CTV/OTT, Audio/Podcasts, and Digital OOH but I have heard some additional channels will become available soon. The Social connection with LinkedIn is also a great feature we take advantage of at Vonage, but it would be easier if there was some sort of connector that allows us to combine IOs and manage the buys together. Particularly for understaffed marketing departments that wear many hats, having the ability to manage multiple channels through one platform would be huge. **What problems is Madison Logic Platform solving and how is that benefiting you?** Media reporting is probably the biggest issue ML helps with. The ability to map impressions, clicks, engagement, and conversions by account vs. trying to attribute first and last touches in Adobe and Salesforce is a huge help. ### 33. Very responsive and great expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Madison Logic Platform?** The platform is easy to use, and the customer success managers are the best **What do you dislike about Madison Logic Platform?** I'm still learning to use the reporting capabilities, so I don't dislike them, but I need to spend time to use them to their full capacity **What problems is Madison Logic Platform solving and how is that benefiting you?** Targeting specific titles to ensure we're in front of the right buying and influencing audience ### 34. Trusting Who You Don't Know. . . **Rating:** 5.0/5.0 stars **Reviewed by:** Erin P. | Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** We're able to see how the data matches real-time customer insights and what they're interested in. It gave us a chance to do more, change our strategy or even do A/B testing. **What do you dislike about Madison Logic Platform?** We honestly never really had any issues, but if I could make one edit it would be on the test page if we could use our format and layouts. **What problems is Madison Logic Platform solving and how is that benefiting you?** We needed to have better insight into our main accounts and plan our buyers' journey to current trends. We weren't able to track back any ROI for our current campaigns and needed a trusted partner that knew how the platform worked and could translate the market back to us. ### 35. Fabulous lead gen through content syndication! **Rating:** 5.0/5.0 stars **Reviewed by:** Amelia S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Madison Logic Platform?** Madison Logic has great technology to enhance your demand generation efforts through amazing content syndication tools. Leads provided on a regular basis exceeding promised goals. **What do you dislike about Madison Logic Platform?** I love working with Madison logic and don't have any critiques for them. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison logic helps us Target the correct user with the correct contact at the correct time. The leads we receive from their service are always quality leads. ### 36. Highly Communicable Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Julie H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Madison Logic Platform?** The user interface is simple to follow and it is easy to pull reporting based upon the information you are looking for to view results **What do you dislike about Madison Logic Platform?** From time to time, the system serves you an error message and you are unable to get into the platform **What problems is Madison Logic Platform solving and how is that benefiting you?** ML is offering my client BANT qualified leads in order to increase the bottom of our funnel quickly and efficiently ### 37. Best PPL vendor I've used so far (and I've used a lot) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** The Madison Logic intent platform provides actionable insights for our sales team. Even better than the platform though is the team. Every person we've interacted with at Madison Logic is professional, knowledgable, and eager to help. **What do you dislike about Madison Logic Platform?** I have nothing bad to say about Madison Logic. My only advice for someone thinking about using Madison Logic, or any PPL vendor, is to make sure your sales team understands what type of leads these are and are fully trained on the proper follow up. Good news - Madison Logic helped us with that part too! **What problems is Madison Logic Platform solving and how is that benefiting you?** More than just driving leads, Madison Logic really helps you understand the buying intent of your ideal prospects. Their intent data platform not only armed our sales team with info needed to have better more value based sales calls but it also helped our marketing team optimize our content and targeting strategies. ### 38. Good technology but lacking in reporting dashboard **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Madison Logic Platform?** The ability to see site visits, display exposure, lead generation, and time for each prioritized company is ideal. We're easily able to identify which companies are most familiar with our brand. **What do you dislike about Madison Logic Platform?** The platform is lacking in the ability to customize data. You can filter by date but can't see metrics as daily trending or be able to pull custom reporting for sorting yourself. **What problems is Madison Logic Platform solving and how is that benefiting you?** Account based marketing advertising to ensure we're reaching key decision-makers within the companies of interest. Additionally they support in curating lists of companies if we do not have prioritized list available. ### 39. Would Recommend **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel M. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Madison Logic Platform?** ML's dashboard is incredibly insightful and offers valuable insight to our marketing team to further strategy and practical insights to our sales team for communication with leads. **What do you dislike about Madison Logic Platform?** Our program has had several technical glitches, which have been headaches. **What problems is Madison Logic Platform solving and how is that benefiting you?** We're able to target our ideal target audience with information relevant to them. ### 40. Great customer experience and level of insights. **Rating:** 4.0/5.0 stars **Reviewed by:** Jamie W. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Madison Logic Platform?** Having an integrated platform where one can assess and evaluate campaign performance whilst gathering valuable insights to report back to internal and external stakeholders enabling quick and efficient campaign management and optimisation **What do you dislike about Madison Logic Platform?** When applying filters to the specific campaign tabs the platform can be somewhat clunky. If possible when gathering insured on domains it would be great to have them link to the actual domain as well. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic platform enables us to have an integrated resource to monitor campaign performance and gather useful insights to optimise our demand generation campaigns. ### 41. Great support, a good partner **Rating:** 4.0/5.0 stars **Reviewed by:** Charlie V. | Senior Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Madison Logic Platform?** Our account managers/client services team are excellent and they do ensure the campaign is progressing smoothly. **What do you dislike about Madison Logic Platform?** Their landing page translations read somewhat poorly when read by native speakers. **What problems is Madison Logic Platform solving and how is that benefiting you?** Consistent lead generation in an ever-changing world. ### 42. Great team, great turnaround and even greater results! **Rating:** 4.0/5.0 stars **Reviewed by:** Kate S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Madison Logic Platform?** Great database providing leads aligning to our targets. Great turnaround time to get the program up and running. **What do you dislike about Madison Logic Platform?** Nothing so far - overall great experience and would recommend to others **What problems is Madison Logic Platform solving and how is that benefiting you?** Providing leads through content syndication. Utilizing 2 assets that are performing very well. ### 43. Great results! **Rating:** 4.0/5.0 stars **Reviewed by:** Keshav S. | Head of Software Demand Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Madison Logic Platform?** The Madison Logic team did a fabulous job onboarding us, setting up targeted lead generation programs and creating a pipeline for us consisting of potential customers. **What do you dislike about Madison Logic Platform?** Moving funds from one quarter to another was not easy. Had this been easier, they would've received a perfect score. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic helped us with intent-driven and targeted content syndication. The campaigns were very successful in helping us generate targeted leads. ### 44. Very good service, with the account team always looking for ways to assist. **Rating:** 4.5/5.0 stars **Reviewed by:** Alex B. | Digital Performance Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Madison Logic Platform?** The service. Once we have reached out to the account team, we will always hear a response within a day. They will go the extra mile to try find solutions to help support the campaigns we run even further and will support even when the brief is pretty incomplete. **What do you dislike about Madison Logic Platform?** Nothing really that springs to mind. The only potential area is that the price can sometimes be a bit higher than other providers which can sometimes make it harder to sell in, but in reality this is linked back to offering and service. **What problems is Madison Logic Platform solving and how is that benefiting you?** In generating leads from audiences that are harder to reach on other platforms. They seem able to reach any type of audience from a business point of view and can always provide large quantities of leads. ### 45. As a new user of Madison Logic, I look forward to uncovering insights as my campaign kicks off! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2022 **What do you like best about Madison Logic Platform?** Firstly the support in setting up my campaign was top quality - no question was a silly question. I can't wait to generate insight into what intent data my target accounts are most interested in. **What do you dislike about Madison Logic Platform?** Specific to our company, we have a lengthy procurement onboarding process. As we could not pay via credit card, we had to pause the campaign until we could onboard. Having the flexibility to pay via credit card could have supported out campaigns at an earlier date and have seen so much more value from it. We also only wanted to test-run the first campaign to see if it resonated with our marketing strategy. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic is generating actual leads for our company. We hardly generate any leads from Linkedin paid & organic, and we don't do cold calling. Therefore Madison Logic seamlessly provides us with the leads that compliment our syndication approach. ### 46. Madison Logic programs are efficient & effective, contributing positive results to campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Monica M. | Senior Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Madison Logic Platform?** the people, the dashboard, the efficiency **What do you dislike about Madison Logic Platform?** sometimes is a lengthy setup process with client **What problems is Madison Logic Platform solving and how is that benefiting you?** reaching specific accounts with cost-efficient, guaranteed leads ### 47. Industry-leading demand solutions for enterprise organizations **Rating:** 5.0/5.0 stars **Reviewed by:** Jillian G. | Head of Global ABM & Vertical Customer Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Madison Logic Platform?** Madison Logic continually outperforms, always driving the best pipeline! **What do you dislike about Madison Logic Platform?** No complaints about the Madison Logic Platform **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic enabled us to reach key decision makers in top accounts through account-targeted demand generation programs that drive strong pipeline. ### 48. Strong platform with precise targeting, great data insights, and high quality service. **Rating:** 5.0/5.0 stars **Reviewed by:** Ronald S. | Associate Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** Madison Logic provides the in-depth ABM targeting that my clients need to succeed in their given verticals. Beyond audience capabilities, the platform captures actionable data insights to apply to future campaigns and provides helpful client-agency talking points. The reps are knowledgeable in the space and provide top-notch service. **What do you dislike about Madison Logic Platform?** No complaints to date; every one of my campaigns have run smooth from start to finish. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic unlocks niche B2B audiences we wouldn't be able to address otherwise. Their data ensures that we're consistently messaging to the right individuals while arming the client with enough fodder for future optimizations and campaign ideas. ### 49. Reliable lead gen partner **Rating:** 4.0/5.0 stars **Reviewed by:** Yan L. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Madison Logic Platform?** Customer support/success team is very helpful and supportive. **What do you dislike about Madison Logic Platform?** I've only used Madison Logic's lead gen programs, lead quality can be a bit lower compared to the other verndors. **What problems is Madison Logic Platform solving and how is that benefiting you?** I've only used Madison Logic's lead gen services, the customer support team is very responsive and helpful. I also love all the insights into campaigns/programs they provide. ### 50. Consistent, Efficient Content Syndication **Rating:** 4.5/5.0 stars **Reviewed by:** William W. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** Their Fixed CPL model adds predictability to our content syndication efforts. We're able to integrate easily with Hubspot. **What do you dislike about Madison Logic Platform?** It's not always clear how engaged a prospect is, but this is more of an issue with content syndication in general than Madison Logic as a vendor. **What problems is Madison Logic Platform solving and how is that benefiting you?** Distribute content to targeted lists, including net new contacts that fit our ICP outside of our database. ## Madison Logic Platform Discussions - [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for) - [Is Madison Logic Platform Mulit-Tenant or Single-Tenant ?](https://www.g2.com/discussions/is-madison-logic-platform-mulit-tenant-or-single-tenant) - 1 upvote - [What is the product Roadmap in the coming days?](https://www.g2.com/discussions/what-is-the-product-roadmap-in-the-coming-days) - 1 upvote - [View Madison Logic Platform pricing details and edition comparison](https://www.g2.com/products/madison-logic-platform/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-06-01+02%3A41%3A15+-0500&secure%5Bsession_id%5D=eee9525d-6deb-464c-a399-48ded90b69b9&secure%5Btoken%5D=c753d39e17d0b2b10131baa6c340210c0008c64f06df6120441c36a31e160617&format=llm_user) ## Madison Logic Platform Integrations - [Adobe Journey Optimizer B2B Edition](https://www.g2.com/products/adobe-journey-optimizer-b2b-edition/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Convertr](https://www.g2.com/products/convertr/reviews) - [Gong](https://www.g2.com/products/gong/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Pardot (by Salesforce)](https://www.g2.com/products/pardot-by-salesforce/reviews) ## Madison Logic Platform Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement **Platform Basics** - Retargeting **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization ## Top Madison Logic Platform Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,899 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,410 reviews) - [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) - 4.4/5.0 (740 reviews)