LUMOS Advertising is an innovative marketing technology platform that revolutionizes Out-of-Home advertising by integrating advanced data analytics, artificial intelligence, and Internet of Things technologies. By leveraging one of the largest consumer databases in the region, LUMOS empowers brands, agencies, and advertisers to create impactful connections through various OOH formats, including mobile, transit, retail, static, digital, and location-based activations. The platform bridges the gap between traditional OOH and digital marketing by offering seamless audience digital retargeting services, comprehensive audience research, campaign planning, reporting, and verification, ensuring a cohesive and dynamic advertising strategy across multiple platforms. Key Features and Functionality: - Unified Customer Intelligence Platform: Provides real-time insights into consumer behavior, enabling advertisers to understand and engage real-world audiences effectively. - Foot Traffic Analysis: Unlocks detailed foot traffic insights for any point of interest, helping businesses identify high-traffic areas and optimize ad placements. - Audience Segmentation: Offers access to over 6,500 audience segments, allowing for precise targeting and personalized marketing campaigns. - Immersive Media Exploration: Enables exploration of outdoor media in an immersive urban digital twin environment, facilitating better visualization and planning of ad campaigns. - Cross-Channel Attribution: Attributes cross-channel marketing activations, providing a comprehensive view of campaign performance across different platforms. - Real-Time Campaign Monitoring: Allows advertisers to monitor campaign performance in real-time through the LUMOS Portal, with integration options via powerful APIs and SSP programmatic partners. Primary Value and Problem Solved: LUMOS Advertising addresses the longstanding challenge of measuring the effectiveness of OOH advertising by providing data-driven insights and analytics. Traditional OOH campaigns often lack precise performance metrics, making it difficult for advertisers to assess return on investment. LUMOS solves this problem by offering real-time data on impressions, reach, and audience engagement, enabling advertisers to make informed decisions and optimize their marketing strategies. Additionally, the platform's ability to integrate OOH advertising with digital retargeting ensures a seamless and cohesive marketing approach, enhancing overall campaign effectiveness and efficiency.