UI / UX, integrations, performance, pricing / ROI, and support / onboarding are the main areas I’m focused on. I’d also like AI / intelligence options that can show all the MLS properties in Utah. Review collected by and hosted on G2.com.

difficult to locate the updates on SEO input Review collected by and hosted on G2.com.

I like that Lofty is user-friendly and offers every option you need to stay in touch with existing clients and find new ones. It helps with website creation, database management, and social posting. I appreciate the range of tools it offers for managing my real estate CRM tasks effectively. Review collected by and hosted on G2.com.

Nothing I don’t like Review collected by and hosted on G2.com.

I appreciate the ease of setting up Lofty due to the helpful videos that guided me through the process. This made the initial experience smooth and straightforward. Lofty significantly helps me in managing my work as a realtor by allowing me to keep in touch with clients effectively. Its ability to handle a large volume of leads ensures that no prospect falls through the cracks, enhancing my client relationship management. I particularly love the smart plans feature, which has been invaluable in prompting interactions with clients, including instances where I might have forgotten to reach out. The outlines and Comparative Market Analysis (CMA) tools provided by Lofty are incredibly useful in my daily operations. I also value that Lofty comes with a search website feature, which allows my clients to search without having to leave my website, adding a seamless experience for them. Overall, these features collectively support and improve my efficiency and productivity as a realtor. Review collected by and hosted on G2.com.

I dislike the limited ability to customize landing pages in Lofty, which restricts my capability to tailor web experiences for my clients. Review collected by and hosted on G2.com.

I appreciate the seamless and easy experience with Lofty, as the setup process was straightforward, especially with the clear instructions provided for integrating CSV files into the system. The platform effectively allows me to keep up with my database on a weekly basis and efficiently make calls and send texts directly from my system. I find the drip campaigns particularly powerful and well-suited for my needs, as they greatly enhance my marketing efforts. Additionally, the integration of my website with my current local MLS is a significant advantage. The availability of different marketing materials through Lofty is also a valuable resource, making it a robust tool for my real estate endeavors. Overall, Lofty provides such strong and useful features that I am fully satisfied with the service and would rate my likelihood to recommend it to a friend or colleague at a 10 out of 10. Review collected by and hosted on G2.com.

NA Review collected by and hosted on G2.com.

I find Lofty very user-friendly, as the CRM software is easy to understand and maneuver through various modules. I'm particularly impressed with the option to set specific times for SMS and text message reminders, which keeps me ahead of my tasks by sending notifications directly to my cell phone. This feature allows me to click a link and call my clients directly, which is incredibly convenient for my real estate work. I also appreciate the software's task and appointment features, as well as the ability to log every call and email, which helps me keep up with my clients efficiently. What makes Lofty very unique and appealing to me is its quickness in retrieving information on demand. This is enhanced by the way it separates tasks, to-dos, emails, logging, and client information, making it easy for me to search and create new things within the software. Overall, its user-friendliness and efficiency make it indispensable to my workflow. Review collected by and hosted on G2.com.

Nothing. I am satisfied Review collected by and hosted on G2.com.

Love the user interface. Lofty makes it easy to navigate their system and has a smooth look and feel. Setting up automated campaigns is simple and easy. Review collected by and hosted on G2.com.

I use Team Lofty as well and its a little difficult to toggle back and forth between team and individual. Review collected by and hosted on G2.com.

One-stop shop - you can do so many things all in one platform. It's easy to integrate other platforms. Review collected by and hosted on G2.com.

Some things still need to be improved. The AI marketer platform still needs work. Sometimes the customer support is frustrating as well. Review collected by and hosted on G2.com.

Lofty is hands down one of the best tools I’ve used for my business. It’s a legit one-stop-shop that makes everything so much easier. I can set up nurture campaigns for past clients, automate things like mailing out cards based on the campaign, and keep all my social media accounts connected in one place. The social studio, ad tools, and lead farming options? Total game-changers. Plus, their customer support is absolutely amazing—they’re always quick to help and genuinely care about making sure you’re set up for success. And what really takes Lofty to the next level is how well it integrates with other platforms. It’s seamless—everything just works together. If you’re looking for a CRM that can do it all, Lofty’s the real deal. Review collected by and hosted on G2.com.

Honestly, the only thing that I currently don't like about Lofty is that the Home Report feature doesn't allow for editing property details. If my clients were to do any updates, renovations, etc. I want to be able to make adjustments so that the value would accurately reflect the condition of their home. Review collected by and hosted on G2.com.

The website is easy to configure and personalize, and the CRM is generally good. Lofty has done a good job of adding "out of the box" features that were once paid add-ons. There are still a ton of paid add-ons for features that not every agent needs to take advantage of, but the agents that do still have the option to pay for them as needed. Once you understand the logic behind the system, everything makes sense and is easy to use. Support is quite good as well, and they are generally available live during US business hours. Review collected by and hosted on G2.com.

There is a steep learning curve for many things. Things that I would think would be straightforward take several clicks and multiple screens to access, or you have to get lost to find them. Once you find them though, they are easy to use. Review collected by and hosted on G2.com.

The way it has a lot of integrations so I can handle everything in one platform. Its easy to setup, use, and is something I use daily Review collected by and hosted on G2.com.

the pricing for advertising is quite steep. And the customer support can be hit or mis s sometimes. Review collected by and hosted on G2.com.