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Upland Localytics Reviews & Product Details

Upland Localytics Overview

What is Upland Localytics?

Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns. Customers love Upland Localytics for its customer loyalty, app experience, deeper ROI. Learn more at www.uplandsoftware.com/localytics/

Upland Localytics Details
Languages Supported
Danish, German, English, French, Italian, Portuguese, Spanish
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Product Description

Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns.

How do you position yourself against your competitors?

Deep Insights - Localytics excels in Analytics, this is where we started and where we continue to provide strong results. Our Analytics capabilities help clients broaden their understanding of their customers, including customer behavior, trends and correlations, and how all of this impacts engagement strategies and usage of their apps and websites.

Intelligent Personalization - Our strengths in profile, behavioral and dimensional segmentation provide almost no limit to the level of segmentation a client can achieve. When paired with our messaging, personalization and optimization capabilities clients can create and maintain an engaged and loyal group of users.

Partnerships & Integrations - Localytics integrates with the top CRM, ESP and attribution platforms, helping our customizers unify their marketing strategies across different platforms and business units. And our comprehensive APIs make it easy for customers to exchange data between systems to perform deeper segmentation and yield even more value from their marketing solutions.


Seller Details
Year Founded
2010
HQ Location
Austin, TX
Twitter
@UplandSoftware
917 Twitter followers
LinkedIn® Page
www.linkedin.com
1,025 employees on LinkedIn®
Ownership
NASDAQ:UPLD
Total Revenue (USD mm)
$291
Description

Upland Software Inc. enables global businesses to work smarter with over 25 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value. Our solutions offer many integrated AI capabilities and cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more. Upland's powerful cloud products are trusted by more than 10,000 global customers.


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Recent Upland Localytics Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great platform for mobile marketers"
The automated workflows feature is pretty good after the most recent upgrade. Looking forward to next version which will include in-app too on top ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Excellent for marketing teams, needs improvement on Data side"
Behavioral audience segmentation and marketing tools, user-friendliness of the dashboard.
Verified User
A
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Clean, intuitive and helpful platform"
How quickly I can build complex segmentation queries, which pull in various factors (e.g. time window, events and event properties) and that I can ...
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Upland Localytics Media

Upland Localytics Demo - Localytics
App Analytics
Upland Localytics Demo - Localytics
App Marketing Performance
Upland Localytics Demo - Localytics
Predictive Analytics
Upland Localytics Demo - Localytics
Places - Geofencing
Upland Localytics Demo - Localytics
Mobile Audiences
Upland Localytics Demo - Localytics
App Conversion Funnels
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18 Upland Localytics Reviews

3.9 out of 5
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18 Upland Localytics Reviews
3.9 out of 5
18 Upland Localytics Reviews
3.9 out of 5
G2 reviews are authentic and verified.
Verified User in Telecommunications
AT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Localytics?

How quickly I can build complex segmentation queries, which pull in various factors (e.g. time window, events and event properties) and that I can manipulate the metric displayed (e.g. cumulative, average, per user or per session, etc). Review collected by and hosted on G2.com.

What do you dislike about Upland Localytics?

Sometimes it is not possible to aggregate views across Android and iOS platforms. I have not understood when it possible to do and when it is not. Also that unique user count is by unique devices and not a more intricate cross-property measurement that follows individual human users. Moreover, struggling that we don't have coverage on our desktop app! Review collected by and hosted on G2.com.

Recommendations to others considering Upland Localytics:

More of a recommendation to others considering any analytics platform: consider which business questions you seek to answer, and then evaluate how capable the platform is in answering them. Review collected by and hosted on G2.com.

What problems is Upland Localytics solving and how is that benefiting you?

Helping PMs make data-informed decisions with their products. Thanks to Localytics we have a better sense of how our product is being used. Review collected by and hosted on G2.com.

Jacquelyn D.
JD
Marketing Coordinator
Marketing and Advertising
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Localytics?

The set up process is smooth and quick. Review collected by and hosted on G2.com.

What do you dislike about Upland Localytics?

A webinar about reporting would be helpful! Review collected by and hosted on G2.com.

What problems is Upland Localytics solving and how is that benefiting you?

It's great to be able to serve in app messages to customers at various times throughout their journey. If they are in the search function of our app or if they aren't even within the app with a push notification. Review collected by and hosted on G2.com.

Verified User in Publishing
AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Upland Localytics?

The automated workflows feature is pretty good after the most recent upgrade. Looking forward to next version which will include in-app too on top of push. Review collected by and hosted on G2.com.

What do you dislike about Upland Localytics?

Due to the fact that we have over 1000 apps the dashboard is extremely slow to load. Review collected by and hosted on G2.com.

What problems is Upland Localytics solving and how is that benefiting you?

We are effectively managing to engage and retain app users. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Localytics?

The ease of defining, sending and looking up events and event attributes Review collected by and hosted on G2.com.

What do you dislike about Upland Localytics?

Lacks sophisticated query capabilties. For example the number of times user A performed event X in a certain time frame Review collected by and hosted on G2.com.

Recommendations to others considering Upland Localytics:

Plan your analytics strategy well before implementing it Review collected by and hosted on G2.com.

What problems is Upland Localytics solving and how is that benefiting you?

Getting a thorough understanding of our users’ behavior to improve the app user experience and improve our business metrics Review collected by and hosted on G2.com.

Verified User in Publishing
AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Localytics?

Behavioral audience segmentation and marketing tools, user-friendliness of the dashboard. Review collected by and hosted on G2.com.

What do you dislike about Upland Localytics?

Missing data features: raw data export flexibility, API export higher caps, more audience export options. Review collected by and hosted on G2.com.

What problems is Upland Localytics solving and how is that benefiting you?

Push notfications, behavioral marketing, user-friendly data dashboards, audience export. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Upland Localytics?

Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc.) Review collected by and hosted on G2.com.

What do you dislike about Upland Localytics?

The pricing structure is in skilled right for both small and large enterprise customers. The tagging system could be a little bit better. Most importantly their reporting can be a little bit more robust because when you’re pulling data on the backend you really need this type of information to do you dated day executions. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Localytics:

As the day continues to be the forefront in any industry, this product allows you to self, in to help predict future patterns of your business. No matter if you’re a small business or large enterprise customer, you would be able to benefit from this product. Their customer service is also very good, which makes for Rullan great partnership. Review collected by and hosted on G2.com.

What problems is Upland Localytics solving and how is that benefiting you?

Do you thing is being able to pull the deed it and see behavioral patterns on the back end. This helps with setting up the strategy for our goals leading to the new fiscal year. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Upland Localytics?

It has a very simple interface it is easy to use and easy to teach non-technical members of the team. It’s fairly easy to take in the information and to be able to access the information. The visualization capabilities were very good as well. Review collected by and hosted on G2.com.

What do you dislike about Upland Localytics?

The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than manually doing everything. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Localytics:

If you’re looking to scale your business, and properly plan for the future of your business and market research being imperative, then this is the right solution for you. Also having a very hopeful customer success team helps you understand the tool and the results that you’re getting within the software. At the end of the day did an analytics are becoming imperative for marketing teams, and if you’re trying to move in that direction with data driven results I do recommend this product. Review collected by and hosted on G2.com.

What problems is Upland Localytics solving and how is that benefiting you?

It is a great job with measuring content consumption and engagement. This is very imperative because you’re able to scale across both small and large enterprise companies. It is also great for publisher applications. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Upland Localytics?

I like that you can incorporate your funnel process into the platform with your analytics. You don't need a separate platform to integrate with because it's all in one place! I also love the attribution function. I feel sometimes it's hard to find out where a lead/visitor comes from but with Localytics it's easy to figure out. Review collected by and hosted on G2.com.

What do you dislike about Upland Localytics?

I think it's a bit pricey. If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Localytics:

If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution. Review collected by and hosted on G2.com.

What problems is Upland Localytics solving and how is that benefiting you?

We wanted to get a better view of where our traffic was coming from and start a sales cycle and funnel process to make sure we were going after the best, ready to buy people. Review collected by and hosted on G2.com.

Verified User in Religious Institutions
UR
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Upland Localytics?

I have been using Localytics for several years and we really like it. The interface is simple and built for marketers. Implementing it on a mobile app is pretty straightforward. I also feel that Localytics has a lot of room for potential, as they do a good job listening to their customers and are continually adding new features. Review collected by and hosted on G2.com.

What do you dislike about Upland Localytics?

I wish the product had more integrations with other tools we are using, like our tag manager for our websites. Also, the reporting tool is not as robust as Adobe analytics other industry tool you might be used to. Review collected by and hosted on G2.com.

What problems is Upland Localytics solving and how is that benefiting you?

In-app messaging and usage stats for our mobile apps Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Upland Localytics?

Good dashboard to view metrics. Customizeable views as per business needs Review collected by and hosted on G2.com.

What do you dislike about Upland Localytics?

Integration issues. It is not as easy to integrate compared to GA and other tools Review collected by and hosted on G2.com.

What problems is Upland Localytics solving and how is that benefiting you?

Give a good view of the business and helps take effective business decisions Review collected by and hosted on G2.com.