--- title: LiveRamp Reviews meta_title: 'LiveRamp Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 114 reviews by the users' company size, role or industry to find out how LiveRamp works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 114 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # LiveRamp Reviews **Vendor:** LiveRamp **Category:** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) **Average Rating:** 4.2/5.0 **Total Reviews:** 114 ## About LiveRamp LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data. ## LiveRamp Pros & Cons **What users like:** - Users highlight the **ease of use** of LiveRamp's platform, making data management and navigation effortless. (14 reviews) - Users value the **easy platform integration** of LiveRamp, enabling seamless data use across multiple channels and platforms. (11 reviews) - Users value the **effective audience activation** capabilities of LiveRamp, enhancing targeted marketing across various channels. (8 reviews) - Users praise LiveRamp for its **robust and reliable data management** , ensuring secure access and trust in analytics. (7 reviews) - Users value the **efficient channel management** of LiveRamp, facilitating seamless data connectivity for effective marketing strategies. (5 reviews) - Users value the **seamless connectivity** of LiveRamp, enhancing data usage and ad targeting efficiency across platforms. (5 reviews) - Users appreciate the **easy integrations** with multiple platforms, streamlining audience building and activation effectively. (5 reviews) - Customer Support (4 reviews) - Onboarding (4 reviews) - Analytics (3 reviews) **What users dislike:** - Users find LiveRamp's **difficult learning curve** challenging, especially during onboarding and setting up identity matching. (6 reviews) - Users express concerns over the **expensive costs** associated with LiveRamp, notably needing additional purchases for basic functions. (6 reviews) - Users find the **poor customer support** of LiveRamp frustrating, often receiving incomplete help and relying on automated agents. (5 reviews) - Users find the **learning curve for LiveRamp steep** , making setup and activation complex and time-consuming. (4 reviews) - Users find the **long waiting times** frustrating, as getting updates and answers can be time-consuming and complex. (4 reviews) - Poor Support Services (4 reviews) - Users find LiveRamp's **complexity** to be a barrier, with challenging setup and operational friction affecting usability. (3 reviews) - Users find the **poor call support** from LiveRamp frustrating, often knowing more than the representatives assisting them. (3 reviews) - Poor Documentation (3 reviews) - Users experience **slow performance** with LiveRamp, often waiting long for features to process and data to load. (3 reviews) ## LiveRamp Discussions - [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp) - [What is LiveRamp used for?](https://www.g2.com/discussions/what-is-liveramp-used-for) - [How many total inbound and outbound integrations do you have?](https://www.g2.com/discussions/integrations-3ac7a760-3a21-4c76-8f4b-44f5b6ba3590) - 1 upvote - [Can you append an omnichannel, people-based link to offline records?](https://www.g2.com/discussions/linkages) - 1 upvote - [Does your data onboarding service use probabilistic or deterministic matching?  If probabilistic, how do you match records accurately at the individual-level?](https://www.g2.com/discussions/matching) - 1 upvote - [View LiveRamp pricing details and edition comparison](https://www.g2.com/products/liveramp/reviews?page=11§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+20%3A41%3A17+-0500&secure%5Bsession_id%5D=21810a66-a088-4fb3-b85f-5ead25117bf4&secure%5Btoken%5D=551b358fb53c7997c9a1c4a66cea053dd47df3f9a21e4e5189672c1bde5fea89&format=llm_user) ## LiveRamp Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Custom Attribution **Centralized computation** - Centralized Computation **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Marketing Distribution** - Segmentation - Digital Advertising **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels **Localized computation** - Localized computation **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling ## Top LiveRamp Alternatives - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - 4.4/5.0 (444 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,189 reviews)