Litmus Pros and Cons

As an email proofer, I have found Litmus to be an invaluable tool in my daily workflow. It's incredibly user-friendly, which makes navigating through the platform a breeze. The design is not only intuitive but also visually appealing, making it enjoyable to use.

Litmus offers a wide range of capabilities that are essential for my day-to-day tasks. From comprehensive email previews across different clients and devices to robust testing and analytics features, Litmus covers all the bases. These functionalities have significantly improved my efficiency and the quality of my work.

One of the aspects I love most about Litmus is their commitment to innovation. They are constantly updating and adding new features, ensuring that the platform evolves with the ever-changing landscape of email marketing. This forward-thinking approach makes me feel confident that I am using the best tool available.

Moreover, Litmus fosters a sense of community among its users. Whether it's through their webinars, forums, or user groups, I always feel connected and supported. This sense of belonging and the opportunity to share insights and learn from others in the field is incredibly valuable.

Overall, Litmus is a top-notch platform that has enhanced my productivity and the quality of my work as an email proofer. I highly recommend it to anyone in the field. Review collected by and hosted on G2.com.

As a proofer, the main challenge I've encountered is the difficulty in collapsing and searching through archives and folders. This process significantly slows down the computer and hampers overall efficiency. Review collected by and hosted on G2.com.

Litmus helps us know as email marketers quickly and efficiently what our emails look like across a wide spectrum of platforms and devices. The renderings are delivered at remarkable speed, and the preview pane is designed for collaboration. I like being able to make notes on the individual renders so that my team can communicate clearly about where the issues might lie. We use Litmus for all of our templates, roughly 2-3 sends daily. Review collected by and hosted on G2.com.

The only downside is that it can take a lot of time to click through all of the proofs, and I wish that the preview pane tiles could expand with a hover rather than a full slide show. Review collected by and hosted on G2.com.

I love that you can view email previews across all devices - and the program checks to see if your creative is ADA compliant and passes accessibility checks. The platform is easy to use and a great starter platform for both new and experienced email developers. Review collected by and hosted on G2.com.

There are some render issues in certain previews that litmus creates, the most recent one I can think of is using rounded edges in iPhone previews for CTA buttons will error, and show as blank. Review collected by and hosted on G2.com.

1. I am still learning the Litmus platform, but I am already in love with such features as Personalized Content and Email Guardian.

2. The interface is intuitive and user friendly.

3. Litmus content, like their newsletters, is an absolute delight—well-written and visually stunning. They remind me of a delicious cupcake that I want to sink my teeth into right away! :)

4. Last but not the least, customer support seems to be friendly and fast. Review collected by and hosted on G2.com.

1. Not 100% sure yet (I am still learning). But I think I'd like to see more ready-to-go templates.

2. Also, it may be slow sometimes to render email previews and when I send out a test email to my inbox, that email is just all blank. However, it doesn't happen often.

3. Currently, I can only send test emails to the addresses we have set up in Litmus. I’d love the option to send to additional email addresses. Review collected by and hosted on G2.com.

Litmus is a fantastic tool for email testing and optimization. It makes previewing how emails look across different devices and clients incredibly easy, saving tons of time. The analytics features are also super helpful for improving engagement. If you want polished, effective emails, Litmus is a must-have! Review collected by and hosted on G2.com.

Litmus has some great features, but one drawback is that the previews can occasionally give false results due to snapshots being taken too quickly. This can lead to some frustration when trying to ensure email accuracy. While the tool is helpful overall, this issue can be a bit of a hurdle for precise testing. Review collected by and hosted on G2.com.

This tool is incredibly useful for visualizing how emails will appear on different devices. Since not all inboxes render information in the same way, it proves to be an essential resource.

Additionally, if best practices like live text and dark mode are implemented, the tool allows you to preview how the emails will look across various devices. It’s fast, helps identify coding errors, and ensures accurate visualization of how users are receiving communications.

In reality, this is an invaluable complement to the email marketing strategy of any company. Review collected by and hosted on G2.com.

Occasional Image Loading Issues

At times, though not very common, the tool may experience image loading issues. However, this can usually be resolved by resending the email. Overall, such issues are rare, and the tool performs reliably. Review collected by and hosted on G2.com.

Email preview give me many option to check the email on variety email browser or client, it's amazing and easy to use. The spam checker also give more experience to check error on email.

The other cools features also give me convenience, like as email builder make me easy to build and check the email lively in one tool Review collected by and hosted on G2.com.

important and urgent thing that needs to be fixed is about email client settings, currently the default email client settings are very rigid. I mean every newly created email will be rendered based on the default email client group. but can this setting be flexible? so every email that is created will be rendered based on the default email group that we have chosen ourselves, so if the user has chosen the default group of their choice, then that will render the first email preview. Review collected by and hosted on G2.com.

Overall, i like all the features of litmus such as Review matrix, We can visualize our emails easily for almost all the email clients, Sharing of emails to approver for approval on design and content etc. In my company we are mainly using Litmus to test our email againt all the review matrix and sharing the emails with approver for approval. And ofcousre, easy to integrate with Salesforce marketing cloud and even we can preview our email in sfmc itself agaist various email clients. So easy to use :) Review collected by and hosted on G2.com.

Let's say if any email is not fully responsive of geeting break for some of the email client then tools should also provide the suggestion how we can improve that email or where is the exact issue because of that it is breaking for some of the email client like any version of outlook. Review collected by and hosted on G2.com.

Litmus is a user-friendly tool that simplifies email creation and maintenance. Its ability to centralize components and preview emails across various providers is invaluable. I particularly appreciate its helpful suggestions for accessibility, subject line optimization, and the detection of broken links. The seamless integration with CRM platforms allows for efficient testing directly within my workflow, significantly streamlining my email production process. Review collected by and hosted on G2.com.

Need to improve the process of email builder. Currently components building fine but while building email. it's enable only content edits. But we need features like paddings modification, bg color chnages ... etc Review collected by and hosted on G2.com.

Litmus is simple to use and quick to send a test email and see results across many different email providers. I like the options of being able to show or block images, see emails in dark mode and all the different mobile provider options. The tool is helpful in suggesting edits for accessibility, subject lines and broken links. I like the integrations with email automation platforms so that I can run tests directly in the software that I'm sending the email. A great tool for the email QA process! Review collected by and hosted on G2.com.

The new personalization pieces are really interesting, but the plan that we have doesn't have enough impressions to support the volume of email we send and unfortunately it's not in our budget to increase costs at this time. Review collected by and hosted on G2.com.