Listrak Reviews & Product Details - Page 26

We used other email providers for years to send email blasts to our clients, and while inexpensive, they literally were not worth anything to us in terms of profit. With Listrak, we have had great success netting profitable sales and expanding our mailing list without repetitive manual tasks. We have a modal popup which incentivizes customers to sign up and it has increased signups over 10x, and we use conversion tracking and conversations to make sure that our emails are profitable and to tailor them to our customers' preference. Review collected by and hosted on G2.com.

I dislike the difficulty of enabling conversion tracking on BigCommerce. We've literally tried a dozen different variations and it hasn't been successful, so I pay for the service, but end up using Google Analytics to determine our profitability since my site won't track. Review collected by and hosted on G2.com.

As a designer, the biggest difference I've noticed from our past email provider is the streamlined dashboard and increase in images. The ability to see an image of the sent email along with detailed results help refresh my visual memory of my designs. Additionally, the heat map is excellent for measuring what is and is not grabbing our audiences attention.

I have been in contact with Listrak support a few times and my questions have always been answered and problems resolved. Once, trying to schedule and email at 11pm on a Sunday night from home, I contacted the support team for assistance and while the problem eventually resolved itself. I still received both a follow-up call and email explaining what had happened and double checking that all was resolved. Review collected by and hosted on G2.com.

I occasionally leave the Google Analytics Campaign Name box blank. It would be nice if there was a reminder for skipped boxes. While these sort of pop-up reminders can sometimes be annoying, they can also save you in the long run!

Also, between the dashboard and message history and/or split test results, there are multiple ways to track an email's success. My bosses and I are occasionally looking at different screens showing various results (i.e. clicks, opens, and reads in one place and click rate and open rate percentages in another that don't always seem to sync up). Review collected by and hosted on G2.com.

Listrak has an easy to use interface and allows for easy reporting and data analysis (a must in today's world of marketing). They also offer amazing support, no having to for someone to check your ticket and get back to you. Review collected by and hosted on G2.com.

Reporting could be improved to offer a more in-depth look or comparison reporting. However, they do have a place within the software for users to submit ideas as to how to make the experience better. Review collected by and hosted on G2.com.

Excellent account support paired with great technology. Our account manager got to know our market and was able to provide great guidance both as we started and now as we work on advanced strategy. Review collected by and hosted on G2.com.

Reporting could use some work and there are still some features in development that will take the platform to the next level. Review collected by and hosted on G2.com.

Ease of use on their platform and responsiveness of account manager. Highly recommend for companies that are new to the email marketing realm. Their solutions provide easy-to-understand analytics. Review collected by and hosted on G2.com.

The fact that some of the terminology was foreign when we were initially having our demo. Also kind of bummed that when they send emails about how to send more personalized email campaigns, you soon find out that you have to buy into additional solutions in order to do so. Review collected by and hosted on G2.com.

The message summary and analytics are reasonably good. Review collected by and hosted on G2.com.

I'm very disappointed at Listrak's lack of support in terms of providing pre-designed responsive design templates. The selection of templates has not been updated in years, with no apparent plans to do so.

The interface is clunky and slow. The authoring pane/HTML editing window does not fit completely in my view when using a 17" landscape monitor at 1680 x 1050px resolution, which is not small. So, I am forced to scroll twice each time I need to adjust the position of what I am seeing -- once for the inner HTML editing window, and a second time for the overall page position in my browser. This also is the case when validating email records being imported into my list. The number of sample records displayed is so many that I cannot view the column headings while also keeping the horizontal scroll bar visible. FRUSTRATING.

The HTML editing window itself is not resizable. The HTML is not color coded, scrolls in short lines, and has no option to change fonts, making editing an absolute chore. Review collected by and hosted on G2.com.

I have been a client of listraks for a few years and they have been a great strategic partner that we have been able to grow our business with. What really sets them apart in my opinion is the strategic business building recommendations. My account manager regularly reviews our business and makes thoughtful recommendations for one of our kendo brands. Review collected by and hosted on G2.com.

There is an overlap in the market for solutions so sometimes an offering with Listrak I have covered elsewhere with a difference vendor. Review collected by and hosted on G2.com.

Their list segmentation is top-notch. In addition, their results layout and review makes taking away actionable insights easy. Lastly, it's lightning-fast in how it loads information, from contact results, to email previews, and other things. Review collected by and hosted on G2.com.

I have yet to really come across a feature I dislike. Their interface takes *a little while* to get used to, but is easy to navigate after spending some time in it. Review collected by and hosted on G2.com.

I've worked with several clients on the transition to Listrak from small or other enterprise level ESPs and each time we've seen an unprecedented lift with more visibility into list metrics and health with reporting that makes it simple to identify successes and weak points to inform a testing strategy. This platform truly is built for ECommerce companies. Review collected by and hosted on G2.com.

The WYSIWYG editor could be better - just to allow the average marketer or merchandiser the ability to understand and interact with creative and content. Review collected by and hosted on G2.com.

Our account manager, Katherine, has been extremely helpful in setting up trigger programs and offering recommendations that align with industry standards. She has also been able to move our timeline on projects to be ahead of schedule and willing to meet us halfway in our initiatives so that we can maximize our limited resources. Review collected by and hosted on G2.com.

Pricing models can make things get expensive fast. I wish there was some flexibility in this. For example, if we set something up and use professional services, then want to swap out images, etc. with small layout changes, I don't think this should rack up fees. Review collected by and hosted on G2.com.