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Listrak Reviews & Product Details - Page 24

Listrak Overview

What is Listrak?

Listrak is the retail industry’s leading cross-channel marketing platform, powering digital connections for over 1,000 retailers and brands. Listrak offers best-in-class email, text message marketing, identity resolution, and push notifications through seamless cross-channel orchestration. By unifying your data within a single, integrated platform, Listrak empowers you to deliver personalized messages precisely when and where they matter most, driving enhanced customer engagement, increased revenue, and long-term customer loyalty.

Listrak Details
Product Website
Languages Supported
English
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Product Description

An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.


Seller Details
Seller
Listrak
Company Website
Year Founded
1999
HQ Location
Lititz, PA
Twitter
@Listrak
3,300 Twitter followers
LinkedIn® Page
www.linkedin.com
366 employees on LinkedIn®
Description

Listrak delivers results for more than 1,000 retailers by providing best-in-class email, SMS, behavioral marketing, cross-channel orchestration, predictive analytics, and customer insight solutions that drive customer engagement, revenue, and loyalty.With Listrak, marketers can deliver seamless, personalized cross-channel interactions -- all from one integrated platform. Send messages at precisely the right time across the right combination of channels and devices to maximize your customer engagement, revenue, and lifetime value.


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Overview Provided by:

Recent Listrak Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great Onboarding Experience!"
Love their professionalism and expertise. Every person we have interacted with is very knowledgeable about the product and makes me feel confident ...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Tremendous support from Listrak onboarding team."
The attention to data quality and the ability to clearly communicate needs to our IT department.
NB
Nikki B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Best Marketing Automation Platform"
Listrak has provided the best reporting that we've ever had for email/sms marketing platforms. I can't say enough good things about our Account Man...
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Video Reviews

276 Listrak Reviews

4.6 out of 5
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276 Listrak Reviews
4.6 out of 5
276 Listrak Reviews
4.6 out of 5

Listrak Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ListrakQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

I love how quickly you can get support's help (also your account manager helps greatly!) Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Not often are they in my area so meeting up with them can be somewhat challenging Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Their account managers are knowledgeable and very helpful, dedicated and support is quick Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Reaching more people via email campaigns and having automatic emails in place has helped greatly Review collected by and hosted on G2.com.

Verified User in Retail
ER
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

Ease of use, segmentation ability, work flow, reporting, the Listrak team Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Pricey for small tasks, Pricey for small tasks Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Great ESP Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Increased conversion rate, revenue, customer engagement Review collected by and hosted on G2.com.

Jason B.
JB
Web Content Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Listrak?

Once I jumped in and got my feet wet using the tool, it became easier and easier to get in and get done the things I needed to do to get our regular emails sent out to customers. There's so much that Listrak offers from features and functionality to knowledge and strategy, that you'll stay busy trying to learn more and absorb it all. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Some features can be a little hard to find. One thing that really does bother me is when I've got a support chat going (support team is fantastic!) when I change pages within the site, my chat window goes away. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

If you're looking for an enterprise email contact solution for your company and organization, definitely add Listrak to your mix of potential suppliers to review. Loaded with functionality and their support team is really great when you do need help or have questions. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Staying in regular contact with customers and informing them of current sales and promotions of products. Lately have tried to establish daily emails as an educational and information resource as well as promo and sales tool. Review collected by and hosted on G2.com.

Victoria S.
VS
Ecommerce Manager
Food & Beverages
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

Listrak offers a wide range of automated email marketing services which is great for a small team, since we can set up a campaign once and let it roll! Our account manager takes the time to build detailed reports and is constantly in contact and always available. Having that extra "team member" is great. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

The level of reporting could use improvement. It can be difficult to find the data you're looking for and it inconsistent between different types of campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Start small with a few products and have a plan to grow your email channel by adding more products as the return is realized. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

With Listrak we're able to send more emails with limited resources which allows us to maximize the return on our investment. Listrak also automates the email subscription flows and powers our abandonment campaigns with positive results. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

I'm coming from a development perspective, but I've used Bronto, Mailchimp, and now Listrak. I don't feel that Listrak does anything better than the alternatives. Support is pretty good, they have live chat and phone options for getting ahold of people. They just now started offering a RESTful way of integrating of their content; the former used to be SOAP. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Where to start ...their interface is a bit clunky, and any form actions for subscription, etc., require a regeneration to use. They don't currently support dynamic variable injection in emails? Like I can't utilize "Hey {{firstname}}". Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

They just introduced their REST API, there may be problems in the interim Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Listrak is obviously helping us manage our email lists, but also has some tools for onboarding and modal popups. It handles our company's email campaigns and onboarding experiences through Shopify, although the platform is largely agnostic of where you put it. Review collected by and hosted on G2.com.

Steffany W.
SW
Email Marketing Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

Easy to create beautiful templates and emails and once you get familiar with the platform, it is really easy to use. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

No global content (yet! - very soon though) to update all email templates with a single change. This is scheduled to change very soon after this review, so this won't be the case much longer. (woohoo!)

Some of the menu items don't make sense in their location, but again, once you get familiar with the platform, navigating the various items won't be complicated. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

They LOVE customer feedback. I've spoken with a few product managers, and they are all very interested in how I use the product and the tools/features I'd love to see them include. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Email marketing with Listrak is a breeze. I can easily create a template and send it to a segment of my list or to everyone on my list. You can have multiple lists in Listrak, and a contact on one list can exist on the other. I love that they build custom reports for us, based on our Google Analytics, that we can share with higher management and really prove ROI. Review collected by and hosted on G2.com.

Taylor P.
TP
Digital Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Listrak?

Listrak is my #1 go to digital marketing automation platform. Their contact, conversion, and message analytics are far superior to many other platforms I have used. Additionally, they provide automated features such as model acquisition & shopping cart abandonment. Their platform can be easily integrated into your website, which provides data & information prudent to connecting with your customers on more personal level. Lastly, Listrak offers convenient tools such as Coupon Manager ... which allows you to generate Barcodes & QR codes and returns the analytics on this feature. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

There are very few aspects I dislike about Listrak, but one important tool that is inferior to its competition is their version of a Drag & Drop editor: Composer. Although it is a great step up from their previous WYSIWYG editor, Composer lacks many basic design tools that other digital marketing platforms offer. As email code/design is my forte, this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and outdated templates could be bothersome. Last, I also dislike that code cannot be imported, exported, or manually written while using Composer to design a campaign. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Great if you have a large database and are looking to increase customer engagement. Additionally, the various analytic systems available with Listrak are far superior too much of their competition. It's a plus if you can write code & design emails, because their Drag & Drop editor lacks full design capabilities in order to create interesting and unique campaigns. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

The main problem I initially addressed was our lack of customer engagement & personalization in our past campaigns. Listrak provided tools that produced data to better understand our customer base. Features that track individuals buying trends or past purchases allowed me to curate automated campaigns that would suggest products specific to previous subscribers click or search history. Also, recognizing the customer by name and knowing the state they reside in helped boost our ability to connect with them on a more personal level. By doing so, this triggered benefits such as higher conversion rates and increase in customer satisfaction. Review collected by and hosted on G2.com.

Verified User in Publishing
CP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

The dashboard is well done. At a glance, you can see the major metrics from the last two sends. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Thrive support, the linked support tool can be difficult to access. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Listrak s a solid choice for small to mid-size e-commerce sites. Easy to implement and great support. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Capturing emails from new users and managing the ongoing email campaigns for current and past customers. The onsite email acquisition is easy to deploy. Basically, with well-planned email sequences, you can get users that abandoned to come back at a really low cost. Review collected by and hosted on G2.com.

Verified User in Graphic Design
UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

Listrak is a great up and coming email platform. Its a great next step after using mailchimp for years. Very robust data for tracking your customer base Review collected by and hosted on G2.com.

What do you dislike about Listrak?

We had some trouble initially with customer service, but our rep for Listrak is wonderful and is constantly doing everything he can for us. This isnt really a dislike but since Listrak is fairly new the feature base is in some case lacking but they provide a very clear channel to feature improvement Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

allowed us to take our email game to the next level, and have increased email revenue considerably Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

So many filters for segmentation. The combinations are endless. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

You have to upgrade in order to get certain features. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

I'd like it to have including features for B2B. Forms, CRM integrations, landing pages, contact analytics... Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

The visual workflows are great to improve automation efforts. The drag and drop templates are some of the best ones I've seen. Listrak makes it easy to update without having to code.

Support is great. Always responsive to calls and live chat. Review collected by and hosted on G2.com.