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276 Listrak Reviews
Overall Review Sentiment for Listrak
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I love how quickly you can get support's help (also your account manager helps greatly!) Review collected by and hosted on G2.com.
Not often are they in my area so meeting up with them can be somewhat challenging Review collected by and hosted on G2.com.
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Once I jumped in and got my feet wet using the tool, it became easier and easier to get in and get done the things I needed to do to get our regular emails sent out to customers. There's so much that Listrak offers from features and functionality to knowledge and strategy, that you'll stay busy trying to learn more and absorb it all. Review collected by and hosted on G2.com.
Some features can be a little hard to find. One thing that really does bother me is when I've got a support chat going (support team is fantastic!) when I change pages within the site, my chat window goes away. Review collected by and hosted on G2.com.
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Listrak offers a wide range of automated email marketing services which is great for a small team, since we can set up a campaign once and let it roll! Our account manager takes the time to build detailed reports and is constantly in contact and always available. Having that extra "team member" is great. Review collected by and hosted on G2.com.
The level of reporting could use improvement. It can be difficult to find the data you're looking for and it inconsistent between different types of campaigns. Review collected by and hosted on G2.com.
I'm coming from a development perspective, but I've used Bronto, Mailchimp, and now Listrak. I don't feel that Listrak does anything better than the alternatives. Support is pretty good, they have live chat and phone options for getting ahold of people. They just now started offering a RESTful way of integrating of their content; the former used to be SOAP. Review collected by and hosted on G2.com.
Where to start ...their interface is a bit clunky, and any form actions for subscription, etc., require a regeneration to use. They don't currently support dynamic variable injection in emails? Like I can't utilize "Hey {{firstname}}". Review collected by and hosted on G2.com.
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Easy to create beautiful templates and emails and once you get familiar with the platform, it is really easy to use. Review collected by and hosted on G2.com.
No global content (yet! - very soon though) to update all email templates with a single change. This is scheduled to change very soon after this review, so this won't be the case much longer. (woohoo!)
Some of the menu items don't make sense in their location, but again, once you get familiar with the platform, navigating the various items won't be complicated. Review collected by and hosted on G2.com.
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Listrak is my #1 go to digital marketing automation platform. Their contact, conversion, and message analytics are far superior to many other platforms I have used. Additionally, they provide automated features such as model acquisition & shopping cart abandonment. Their platform can be easily integrated into your website, which provides data & information prudent to connecting with your customers on more personal level. Lastly, Listrak offers convenient tools such as Coupon Manager ... which allows you to generate Barcodes & QR codes and returns the analytics on this feature. Review collected by and hosted on G2.com.
There are very few aspects I dislike about Listrak, but one important tool that is inferior to its competition is their version of a Drag & Drop editor: Composer. Although it is a great step up from their previous WYSIWYG editor, Composer lacks many basic design tools that other digital marketing platforms offer. As email code/design is my forte, this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and outdated templates could be bothersome. Last, I also dislike that code cannot be imported, exported, or manually written while using Composer to design a campaign. Review collected by and hosted on G2.com.
The dashboard is well done. At a glance, you can see the major metrics from the last two sends. Review collected by and hosted on G2.com.
Thrive support, the linked support tool can be difficult to access. Review collected by and hosted on G2.com.
Listrak is a great up and coming email platform. Its a great next step after using mailchimp for years. Very robust data for tracking your customer base Review collected by and hosted on G2.com.
We had some trouble initially with customer service, but our rep for Listrak is wonderful and is constantly doing everything he can for us. This isnt really a dislike but since Listrak is fairly new the feature base is in some case lacking but they provide a very clear channel to feature improvement Review collected by and hosted on G2.com.