Listrak
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Listrak
By Listrak
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4.6 out of 5 stars
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Listrak Reviews & Product Details - Page 23

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Listrak Overview

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What is Listrak?

Listrak is the retail industry’s leading cross-channel marketing platform, powering digital connections for over 1,000 retailers and brands. Listrak offers best-in-class email, text message marketing, identity resolution, and push notifications through seamless cross-channel orchestration. By unifying your data within a single, integrated platform, Listrak empowers you to deliver personalized messages precisely when and where they matter most, driving enhanced customer engagement, increased revenue, and long-term customer loyalty.

Listrak Details
Product Website
Discussions
Listrak Community
Languages Supported
English
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Product Description

An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.

Seller Details
Seller
Listrak
Company Website
Year Founded
1999
HQ Location
Lititz, PA
Twitter
@Listrak
3,300 Twitter followers
LinkedIn® Page
www.linkedin.com
366 employees on LinkedIn®
Description

Listrak delivers results for more than 1,000 retailers by providing best-in-class email, SMS, behavioral marketing, cross-channel orchestration, predictive analytics, and customer insight solutions that drive customer engagement, revenue, and loyalty.With Listrak, marketers can deliver seamless, personalized cross-channel interactions -- all from one integrated platform. Send messages at precisely the right time across the right combination of channels and devices to maximize your customer engagement, revenue, and lifetime value.

KN
Overview Provided by:
Kiley Neal

Recent Listrak Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great Onboarding Experience!"
Love their professionalism and expertise. Every person we have interacted with is very knowledgeable about the product and makes me feel confident ...
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Tremendous support from Listrak onboarding team."
The attention to data quality and the ability to clearly communicate needs to our IT department.
Read more
NB
Nikki B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Best Marketing Automation Platform"
Listrak has provided the best reporting that we've ever had for email/sms marketing platforms. I can't say enough good things about our Account Man...
Read more
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Listrak Media

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276 Listrak Reviews

4.6 out of 5
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276 Listrak Reviews
4.6 out of 5
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Listrak Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ListrakQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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DC
VP of Ecommerce and Digital Marketing
Enterprise(> 1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Listrak?

1. Focus on retail

2. Unified marketing communications across email, sms and push notifications

3. Outstanding professional services | consulting Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Nothing. Whenever I have an issue it is addressed in a prompt, professional manner. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

For any given marketing communication Listrak enables us to maximize reach and engagement while at the same time minimizing cost. This is why their unique ability to coordinate email, sms and push is so important. Review collected by and hosted on G2.com.

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Verified User in Retail
AR
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

The Listrak admin. It's clean, clear, powerful, and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Nothing really. I'd like to start using text but it's not affordable for a company of our size. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We launched our 25 year old website on a new platform mid last year and watched our Organic Traffic fall. We increased our email blasts and made up from the missing Organic traffic. Review collected by and hosted on G2.com.

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Verified User in Retail
ER
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

Robust product development, attentive support, variety of features available Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Some of the offerings are less mature (CMS, SMS) Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Be willing to look outside what you are currently doing for other opportunities in the Listrak product ecosystem - we had some a la carte options suggested to us by the Listrak team that at first seemed outside our normal functions, but once they were implemented made a measurable difference in our performance. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Dramatic improvement in email program as a whole, addition of modules that were unavailable before, combination of customer data into email marketing platform Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

Listrak is easy to use and straightforward when it comes to reporting and monitoring. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Somethings take a little time to find. It's not always the most intuitive, but once you learn - its easy to navigate. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Sending e-mails to both our consumers and our members. We're able to reach lots of people, with a great tool. Review collected by and hosted on G2.com.

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Verified User in Retail
ER
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

Listrak is very easy to use and has made our email marketing much better. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Support is not always the most timely or best with their responses. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

The implementation was a little painful for us, but we are ultimately very happy with our decision to use Listrak. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Customer segmentation Review collected by and hosted on G2.com.

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Verified User in Warehousing
AW
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
(Original )Information
What do you like best about Listrak?

We love the ability to split test, advanced segmentation and how much more our lists grow compared to previous providers. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

It would be great to have more face to face with account management. Maybe better deadline planning. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Bounce rate, list growth and smarter segmentation! Review collected by and hosted on G2.com.

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Val G.
VG
President
Mid-Market(51-1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

Service levels from their employees, it's phenomenal Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Falling behind on technical implementations, roadmap behind from what I see. Browser push and other advanced features for individual email delivery cadence are not there Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Reaching out to our customers, some customer segmentation. Review collected by and hosted on G2.com.

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Verified User in Retail
AR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

I can come to Listrak for everything I need with email, recommendations and different campaigns that required many other softwares before. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

It's a bit expensive for some of the simpler tasks. I also feel like my account isn't as important as some of the others. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Dive in to all the options they provide. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Recommendations and automated campaigns for winback, repelenishment, and more. Review collected by and hosted on G2.com.

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Verified User in Plastics
AP
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

I have enjoyed our time at Listrak so far because we had a great implementation process and the ongoing support has been thorough and responsive. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

It's a small-medium company, but I don't think we have met our capacity there. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We are using Listrak for marketing blasts, shopping cart abandonment and transactional emails. Review collected by and hosted on G2.com.

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Verified User in Retail
ER
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

Fantastic account management. We have had two dedicated account managers in the past, boith of who were absolutely dedicated an fantastic. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

They dont have all the API's we'd prefer to have such as plugin for 3rd party sites. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Fantastic ESP with wonderful customer service. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Lifecycle management Review collected by and hosted on G2.com.

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