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Listrak Reviews & Product Details - Page 22

Listrak Overview

What is Listrak?

Listrak is the retail industry’s leading cross-channel marketing platform, powering digital connections for over 1,000 retailers and brands. Listrak offers best-in-class email, text message marketing, identity resolution, and push notifications through seamless cross-channel orchestration. By unifying your data within a single, integrated platform, Listrak empowers you to deliver personalized messages precisely when and where they matter most, driving enhanced customer engagement, increased revenue, and long-term customer loyalty.

Listrak Details
Product Website
Languages Supported
English
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Product Description

An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.


Seller Details
Seller
Listrak
Company Website
Year Founded
1999
HQ Location
Lititz, PA
Twitter
@Listrak
3,300 Twitter followers
LinkedIn® Page
www.linkedin.com
366 employees on LinkedIn®
Description

Listrak delivers results for more than 1,000 retailers by providing best-in-class email, SMS, behavioral marketing, cross-channel orchestration, predictive analytics, and customer insight solutions that drive customer engagement, revenue, and loyalty.With Listrak, marketers can deliver seamless, personalized cross-channel interactions -- all from one integrated platform. Send messages at precisely the right time across the right combination of channels and devices to maximize your customer engagement, revenue, and lifetime value.


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Overview Provided by:

Recent Listrak Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great Onboarding Experience!"
Love their professionalism and expertise. Every person we have interacted with is very knowledgeable about the product and makes me feel confident ...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Tremendous support from Listrak onboarding team."
The attention to data quality and the ability to clearly communicate needs to our IT department.
NB
Nikki B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Best Marketing Automation Platform"
Listrak has provided the best reporting that we've ever had for email/sms marketing platforms. I can't say enough good things about our Account Man...
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Video Reviews

276 Listrak Reviews

4.6 out of 5
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276 Listrak Reviews
4.6 out of 5
276 Listrak Reviews
4.6 out of 5

Listrak Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ListrakQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

I like the features available. The power of building the product recommendation recipes and merchandise blocks to easily be reused inside of multiple emails for personalizations is great. The segment abilities of the platform are robust and easy to adjust filters on the fly when creating campaigns. I also like the composer feature in the email design. It is more powerful than a simple drag-and-drop but just as easy. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Some of the automations have a bit of a learning curve to get the conversation operating correctly. But after one or two you can really dial in and make them do exactly what you want. The self setup can be a challenge. If you are not up to this challenge I highly recommend taking them up on their services for an assisted implementation. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Do not be scared to make the investment. Do your own DD, but talk with a representative prior to deciding if it is right for your situation. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We set out to move to a next level email service provider for our email marketing. This included not only promotional emails, but also personalization, abandoned cart and other automated transactional emails, and drip campaigns. We have been able to recoup our investment and then some with a quick turnaround to implement these campaigns and set up even more automations then we had before that we can utilize for consistent touch points with our customers. Review collected by and hosted on G2.com.

Marisa L.
ML
Vice President Consumer Engagement and E-commerce
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

The reporting tool is really nice - helps us track not only the effectiveness of every campaign but our overall list growth, revenue per send, makes doing the analytics and measuring our metrics easy. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Can take a bit of time to grasp all the functionality - not a beginners tool as it requires some development to integrate with your website and your back end systems. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

List building, list segmentation, automated email campaigns, personalization of email campaigns, tracking your email metrics and campaigns, also has an optional CRM tool but we have not added it yet. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

Listrak has provided a level of excellent service and coupled this with user-friendly technology and automation that has made our partnership extremely valuable Review collected by and hosted on G2.com.

What do you dislike about Listrak?

There's not much to complain about - everything has been a pleasant experience. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We are in the process of implementing Listrak's CRM solution but we have been using their marketing automation platform for the last two years.

The benefits have been vast - we had a quick and easy integration. We were able to implement smart, segmented campaigns with ease that provided incremental revenue we were previously missing. We currently use Listrak for our post-purchase, abandoned cart, win-back and loyalty campaigns as well as our usual Newsletter blasts. Since using Listrak, we've seen a 30% YoY increase in revenue from an email source. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

We've improved Email sales volume 10x since switching from Constant Contact. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Dedicated support is frequently slow to respond and communicate. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

It's a good service overall. Great for small to medium size businesses. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Email marketing. 10x channel growth. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

Listrak's data-driven reports are one of a kind. Definitely love seeing the growth and increasing numbers over the last year we have been working with them. Our account manager, Ashley is absolutely wonderful. Product knowledge is through the roof, but if she does not know the answers, she will lead you in the right direction. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

There are a lot of competitors that are offering month-to-month non-contracts rather than the typical annual or multi-year contract. But considering you're licensing the software it makes a lot of sense to do it like that. I know that Listrak is very flexible if you are ever in a bind. Never hurts to ask! Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

It is an absolute no-brainer if you have someone on your team that can analyze data and use the data to improve your newsletter sends. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We have been able to quantify so many business metrics that we were not able to before. It is has been great to see how our customers behave and react to certain newsletter sends and time frames. Review collected by and hosted on G2.com.

AD
Sr. Ecommerce Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

They provide a lot of great solution and services. We can customize a lot of their out of box features to fit our need and we enjoy the account support. They understand our business and know what drives sales. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Overall everything is great, we could use more white glove reporting where they can walk us through everything but we don't mind going into the dashboards and pulling this ourselves. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We send our shipping notification email, egift card email, also trigger messages for our welcome series. We just launched Facebook Exchange to help grow our database. We solve a lot of marketing and tech limitations. Review collected by and hosted on G2.com.

Verified User in Retail
ER
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Listrak?

I like the ability to create an automated email series. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I think some of the split testing tools could be refined. It seems like you lose scheduling visibility when you are split testing. I also would like the automated series functionality to be easier for retailers to control instead of relying on Listrak support. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Great tool for a small team. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Being a small business we are able to keep a solid stream of communication with our customers with limited staff. Review collected by and hosted on G2.com.

Shelbi J.
SJ
Marketing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Listrak?

The functionality of Listrak is simple and user friendly. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I dislike that I have had 3 different reps within 4 months. I feel like our account has not been as successful as I feel like it should have been. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Revenue Review collected by and hosted on G2.com.

FS
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

The email builder is great and very intuitive to use. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Reporting platform. The data is there but need to dig it out Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Grew our email revenue significantly through broadcast emails and automated Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

I love the ease of creating weekly email marketing and being able to have the templates already int here saved and ready. The reporting that I receive about each campaign is detailed and I know exactly what I am getting. Also the support and help is spot on! Always quick to help if I cannot find the answer. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I wish there was a little more flexibility in the designing, without knowing code. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Check it out! Play around and see how much it can help you business and bottom line! Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Our AOV and revenue have gone up and I contribute a lot of it to the automated emails. Review collected by and hosted on G2.com.