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ListenFirst Reviews & Product Details

ListenFirst Overview

What is ListenFirst?

ListenFirst is the premier social analytics platform built by marketers, for marketers. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. Founded in 2012, ListenFirst is trusted by leading global brands including AT&T, Amazon, NBCUniversal, and Peloton. For more information, visit www.listenfirstmedia.com.

ListenFirst Details
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Product Description

ListenFirst is the most comprehensive social analytics solution that makes sense of billions of consumer signals across tens of thousands of brands from every social channel in one powerful platform.

How do you position yourself against your competitors?

ListenFirst's delivers unmatched social media analysis of brand's owned, earned and paid media. We give our customers:
- Deep competitive and industry analysis
- Complete and automatic social media reporting, cross channel
- Normalized taxonomy to do apples-to-apples comparisons across channels
- Ability to analyze and optimize spend on campaigns, branded content and influencers


Seller Details
Year Founded
2012
HQ Location
New York, New York
Twitter
@listenfirst
853 Twitter followers
LinkedIn® Page
www.linkedin.com
53 employees on LinkedIn®

Paul G.
PG
Overview Provided by:

Recent ListenFirst Reviews

Alyssa G.
AG
Alyssa G.Mid-Market (51-1000 emp.)
4.0 out of 5
"ListenFirst has listened to my feedback"
Being able to bulk tag posts so I can measure campaigns easily against benchmarks! This is something I asked ListenFirst to improve and they did!
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"I use Listen First as a Sr. Social Media Manager for an entertainment company"
Very user-friendly. Meeting with our reps each month is extremely helpful. They're great at updating us on new features and answering any questions...
DA
Daniel A.Small-Business (50 or fewer emp.)
4.5 out of 5
"ListenFirst is very user friendly"
What is most helpful are the easy to read menus and the helpful parts are the ability to log in quickly.
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Video Reviews

32 ListenFirst Reviews

4.5 out of 5
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32 ListenFirst Reviews
4.5 out of 5
32 ListenFirst Reviews
4.5 out of 5
G2 reviews are authentic and verified.
Alyssa G.
AG
Director, Social Media
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about ListenFirst?

Being able to bulk tag posts so I can measure campaigns easily against benchmarks! This is something I asked ListenFirst to improve and they did! Review collected by and hosted on G2.com.

What do you dislike about ListenFirst?

The ONLY thing is that it doesn't have TikTok impressions and the Word Cloud only includes Twitter topics. Other than that, things are going great! Review collected by and hosted on G2.com.

What problems is ListenFirst solving and how is that benefiting you?

Easy for me to pull results, analytics, and improve our overall social strategy based on these. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about ListenFirst?

Very user-friendly. Meeting with our reps each month is extremely helpful. They're great at updating us on new features and answering any questions that might pop up. Review collected by and hosted on G2.com.

What do you dislike about ListenFirst?

I would like to be trained to pull some of the social reports on my own so I don't depend on our reps as much. We actually have plans to go over this in the coming weeks. Review collected by and hosted on G2.com.

What problems is ListenFirst solving and how is that benefiting you?

ListenFirst is allowing us to look at which posts are performing the best and worst each week and month. It's also allowing us to look at each individual campaign and how it performs overall. Review collected by and hosted on G2.com.

Karla B.
KB
Integrated Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about ListenFirst?

ListenFirst has been a game-changer for us. It's very comprehensive and versatile. Through the platform, we've been able to uncover valuable brand lift for our partners, scout for prospects, monitor our competitors and monitor our own organic and branded campaign performance. Review collected by and hosted on G2.com.

What do you dislike about ListenFirst?

It can be a little overwhelming at first to understand all of the features and where to go for what. Review collected by and hosted on G2.com.

What problems is ListenFirst solving and how is that benefiting you?

We are able to use ListenFirst in both the pre- and post-sale process. We are prospecting new clients, monitoring campaign performance of current clients and indexing our brand vs. our industry through benchmarks. We've been able to uncover incredible brand lift for partners as well as tell a great story with data, on why partnering with our brand is more valuable vs. competitors. As an added benefit, several other departments are able to use ListenFirst. Review collected by and hosted on G2.com.

Lindsey W.
LW
Senior Manager | Social Media for BET+ Brand and Originals
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about ListenFirst?

ListenFirst is always super responsive and communicative in working with our social reporting requests.

The reports are detailed and their capabilities are extensive! Review collected by and hosted on G2.com.

What do you dislike about ListenFirst?

I haven't experienced anything that I've disliked. Review collected by and hosted on G2.com.

What problems is ListenFirst solving and how is that benefiting you?

ListenFirst has been excellent in helping us decern what content is working with our audiences and what is not, helping us pivot when needed. Review collected by and hosted on G2.com.

Cierra B.
CB
Social Coordinator
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about ListenFirst?

My favorite thing about Listen Frist is how easy it is to use, I also like that the application features different ways to access valuable data! Review collected by and hosted on G2.com.

What do you dislike about ListenFirst?

I don't have any dislikes about the app, it used to work a little slow but now it's so easy to access data quickly! Review collected by and hosted on G2.com.

Recommendations to others considering ListenFirst:

Listen First is a great platform to use. If you are lost with anything, there are always helpful calls with one of their representatives that will help you navigate the platform. Review collected by and hosted on G2.com.

What problems is ListenFirst solving and how is that benefiting you?

With Listen First, I think it's made our compny have a closer relationship with our audience. We can truly understand how they feel about a show, and use that data to provide more content from them they would enjoy! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
(Original )Information
What do you like best about ListenFirst?

A unique KPI is response rate vs. engagement rate. I like knowing that we can have an idea of how our content is engaging with our audiences and competitors on an even platform. Review collected by and hosted on G2.com.

What do you dislike about ListenFirst?

Though it has improved, it is still a bit on the slower end to load data and other fields. The UI has also improved but is not as friendly as competitors such as Sprout Social. Review collected by and hosted on G2.com.

Recommendations to others considering ListenFirst:

If you're on the fence between several platforms, go with ListenFirst! Review collected by and hosted on G2.com.

What problems is ListenFirst solving and how is that benefiting you?

ListenFirst's ability to integrate API with our Unified Marketing Analytics dashboard (in progress) will allow us to pull data and view it from a single interface across the organization. Too often do people view data from different points of view - this will help solve that problem. Review collected by and hosted on G2.com.

DA
Social Media Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about ListenFirst?

What is most helpful are the easy to read menus and the helpful parts are the ability to log in quickly. Review collected by and hosted on G2.com.

What do you dislike about ListenFirst?

The time it takes for the page to load completely Review collected by and hosted on G2.com.

What problems is ListenFirst solving and how is that benefiting you?

It's helping me take care of multiple tasks at once. Review collected by and hosted on G2.com.

EA
Social Strategist
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ListenFirst?

ListenFirst's content tabs and filters help my team see the most comprehensive view of our social performance. Review collected by and hosted on G2.com.

What do you dislike about ListenFirst?

ListenFirst's platform is very detailed, though often difficult to learn. The platform could be slightly more user intuitive. Review collected by and hosted on G2.com.

What problems is ListenFirst solving and how is that benefiting you?

ListenFirst helps my Social Listening team get another layer of insights through engagement tracking. Our analyses are more thorough and have broader perspectives. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about ListenFirst?

Client support is helpful in troubleshooting any questions or issues we may have. The platform is easy to navigate and has a lot of useful social data accompanied by strong visuals. Review collected by and hosted on G2.com.

What do you dislike about ListenFirst?

Sentiment analysis feature is a bit limited compared to other social analytics tools that we use. Review collected by and hosted on G2.com.

What problems is ListenFirst solving and how is that benefiting you?

We use content analysis and the time window comparison most heavily at CBS. We are able to see which content performed best, which content performed worst, and evaluate KPI performance over a predetermined period of time Review collected by and hosted on G2.com.

KK
J
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
What do you like best about ListenFirst?

The team at ListenFirst is unparalleled - they work seamlessly as an extension of our own internal team. The tool allows us quick access to answering both immediate questions daily and more extensive requests we receive from several groups, including marketing and content development. Review collected by and hosted on G2.com.

What do you dislike about ListenFirst?

We are looking forward to several product updates this year, such as custom dashboards that will allow us to grant managed access to other members within our organization. Right now our biggest challenge is getting as many people on the platform as we can, at scale, and in a way that they can easily digest information. Review collected by and hosted on G2.com.

Recommendations to others considering ListenFirst:

Come to the team armed with questions your group is looking to answer - they are incredibly knowledgable about the product and its capabilities and giving them that extra framework will make your partnership that much more effective. Review collected by and hosted on G2.com.

What problems is ListenFirst solving and how is that benefiting you?

ListenFirst helps us keep a pulse on the ever-changing entertainment landscape, understanding what consumers say about our films, casting choices, and even potential projects. Review collected by and hosted on G2.com.