Viewers today don’t tune in; they stream exactly what they want, when they want it, wherever they are, on phones, tablets, TVs and computers. The news is no longer nightly. All the games are on. Shows can’t be missed, only watched later. Alongside this abundance of content has grown an increase in expectations. Brands must continually prove themselves to customers, voters, donors, clients, and members, who will either deepen their roots or become disinterested and move on.