--- title: Leadsquared Marketing Automation Reviews meta_title: 'Leadsquared Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 236 reviews by the users' company size, role or industry to find out how Leadsquared Marketing Automation works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 236 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leadsquared Marketing Automation Reviews **Vendor:** LeadSquared **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 236 ## About Leadsquared Marketing Automation LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes. ## Leadsquared Marketing Automation Pros & Cons **What users like:** - Users value the **native sales and marketing unification** in Leadsquared, enabling seamless collaboration and real-time updates. (2 reviews) - Users find Leadsquared Marketing Automation to be **easy to use** , effectively enhancing lead management and integration with workflows. (2 reviews) - Users value the **seamless integration** of sales and marketing in Leadsquared, enhancing visibility and collaboration across teams. (2 reviews) - Users appreciate the **seamless integration of sales and marketing** in Leadsquared, enhancing visibility and collaboration across teams. (2 reviews) - Users value the **time efficiency** of Leadsquared Marketing Automation, benefiting from streamlined workflows and real-time lead updates. (2 reviews) - Contact Management (1 reviews) - Easy Implementation (1 reviews) - Easy Integration (1 reviews) - Engagement Efficiency (1 reviews) - Users appreciate the **effective market segmentation** in Leadsquared, enhancing campaign efficiency for diverse groups. (1 reviews) **What users dislike:** - Users face **limited regional admin permissions** that complicate campaign management and increase risks of workflow errors. (2 reviews) - Users find **limited customization** a challenge, affecting their ability to manage campaigns and access features effectively. (2 reviews) - Users report **poor customer support** , noting slow responses and lack of knowledgeable assistance during critical campaign issues. (2 reviews) - Users find Leadsquared Marketing Automation to be **expensive** , with additional costs for automations and insufficient team support. (1 reviews) - Users find Leadsquared **inefficient** due to limited regional admin permissions, causing accidental overwrites and complex customizations. (1 reviews) - Integration Issues (1 reviews) - Workflow Issues (1 reviews) ## Leadsquared Marketing Automation Reviews ### 1. Leadsquared Marketing Automation Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Leadsquared Marketing Automation?** It is a great tool for marketing and sales development professional, we at Drishti-Soft Solutions use this for our team and found it pretty relevant. UI is amazing , we can save our own template is one among the super feature.The way it provides birds eye view of every lead and its score is superlative. **What do you dislike about Leadsquared Marketing Automation?** Nothing as such, so far i found it is alright **Recommendations to others considering Leadsquared Marketing Automation:** Use it , you will love the feature. A must have for marketing and sales development folks **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** SDRs use it for their day to day activities such as calls , email and another prospecting purposes. ### 2. it provides us with all features we need and everything is in one place! **Rating:** 4.0/5.0 stars **Reviewed by:** Ethan J. | Marketing Manager, Consumer Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Leadsquared Marketing Automation?** LeadSquared has intuitive and simple interface, everything is in perfect order and all the features are useful for your marketing strategies. In addition to that, it offers great integrations with Web Chat engines and telephony. The product is easy to set up and it can be used by everyone with little to no training. The support team is one of the best, they are cool, useful and knowledgeable.! **What do you dislike about Leadsquared Marketing Automation?** the fields of automation users need some improvements. But as far as I can tell, the team behind this product constantly works on product improvements.! **Recommendations to others considering Leadsquared Marketing Automation:** It lets you capture leads from all sources including phone calls emails, online ads, chat, lead generation sites, blogs and events. It creates effective, custom and responsive landing pages with landing page builder. You can either use your own templates or pick any from our extensive template library.! I recommend Leadsquared Marketing Automation! **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We use Leadsquared to track performance of our emails, to track clicks on the website and to attract new leads. This platform is great for my sales and marketing campaigns and it helps us to improve our team activity. We can set up landing pages and email templates in few hours. The support team is highly responsive and useful and they are always open to new ideas and feedback.! ### 3. Lead Tracking **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Leadsquared Marketing Automation?** I can customize and I can keep updated with the data on daily basis which makes it easier and also i get email alert for follow up cases **What do you dislike about Leadsquared Marketing Automation?** It auto generates the duplicate leads which comes from source of social media and it should improve on that creating duplicate lead **Recommendations to others considering Leadsquared Marketing Automation:** It is good for start up company who is looking to maintain a huge amount of data. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I can keep data until I want and I can do follow up with the cases which makes me easier for my daily routine ### 4. Better data management and less lead slippage **Rating:** 5.0/5.0 stars **Reviewed by:** WanderOn T. | Marketing and Finance Head, WanderOn, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2019 **What do you like best about Leadsquared Marketing Automation?** 1. Automatic Lead distribution management 2. Lead scoring 3. lead source analysis 4. Easy Lead integration with lead comings from different sources 5. Email automation 6. Easy to setup and custom changes to Leadsquared setup according to your business need. **What do you dislike about Leadsquared Marketing Automation?** Nothing much to say, they can probably include invoicing after sales get converted and a integrated payment system. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Less lead slippage, better data management, mobile CRM is best for sales agent, better responce time. ### 5. Marketing automation tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2019 **What do you like best about Leadsquared Marketing Automation?** Helps in scheduling email campaigns, lead manage **What do you dislike about Leadsquared Marketing Automation?** Do not capture correct analytics, at times lead info is missing **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Using it for email campaigns, following up on leads ### 6. Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2019 **What do you like best about Leadsquared Marketing Automation?** They help for email campaigns, easily to understand how to use and we can export data by using leadsquared **What do you dislike about Leadsquared Marketing Automation?** Their server is very slow they can't update data immediately and also they never show country code in phone numbers. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Doing email campaigns easily ### 7. Comprehensive Sales Enablement, Marketing Automation & reporting; recommended for EduTech companies **Rating:** 4.0/5.0 stars **Reviewed by:** Vijay V. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2018 **What do you like best about Leadsquared Marketing Automation?** 1) It offers all the features of a good CRM such as contact management, segmentation, 360 contact view, lead nurturing, lead tracking, distribution, lead qualification, source attribution, filters, reporting & more. 2) Important Marketing Automation features include bulk email/SMS campaigns, drip campaigns, landing pages, webhooks to push/fetch data & auto responders. 3) Other common Task handling options & third party integrations are provided. It offers Zapier integration too. 4) It's highly recommended CRM for EduTech companies as it has all the required features for such at once place. **What do you dislike about Leadsquared Marketing Automation?** 1) It's slightly pricey per contact handled when compared with other SMB CRMs. 2) It's missing on a drag-drop campaign builder for creating Marketing automation campaign workflows which is found in other SMB CRMs. 3) It's a B2C CRM, may not be well suited for B2B companies. 4) It needs to add more features under Web Engagement & Telephony. 5) Parent/dependent fields get updated with a lag upon updating the Child field & that delay affects Webrule triggered activities eg: it takes up/works on previous field value instead of new updated value. **Recommendations to others considering Leadsquared Marketing Automation:** It's very highly recommended for EduTech companies & works well for other B2B companies too. Leads from all the sources can pour into the CRM with direct integrations or Zapier or API integrations. Marketing Automation plan is the most recommended plan. Just care to see/enquire if integrations with your third party apps for payment, accounting etc... are offered. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** It enables collection of leads from almost all the sources (mostly directly) incl. Sulekha, Justdial, UrbanPro, Exotel etc... apart from the common lead sources like Facebook, PPC (Adwords), Twitter, Website, landing pages etc... This helped dynamic aggregation of all leads at once place, measure the effective of campaigns from multiple sources across various mediums & in further engagement of these leads. API integration with UrbanPro & our native app helped collect real-time leads & attend to them asap. ### 8. Intuitive & Empowering **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit Sourabh L. | Manager - Business Development, Education Management, Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2018 **What do you like best about Leadsquared Marketing Automation?** A highly intuitive interface with a fast learning curve. Highly efficient service delivery and quick problem resolutions. Easy adaptation of real life use cases on a digital platform. Responsive service assurance team. Frequent User Updates, empowering users with new tools and functions. Webinars keep users engaged and develop new use cases to utilize LeadSquared to improve Lead Management **What do you dislike about Leadsquared Marketing Automation?** Absence of Self Generated(Customized) Reports More options/content to create landing pages will be appreciated Lack of logical operations (equal to, greater, less than) to compare value in two lead fields in Automation **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Synchronized Lead Acquisition Data from multiple channels (website, telephonic, offline). Marketing Automation has been deployed to keep leads engaged and informed. LeadSquared is now being used for Lead Nurture at other branches as well. ### 9. True "Partner Service" like no application I have ever worked with in my career (30+ years)! **Rating:** 5.0/5.0 stars **Reviewed by:** Lynda P. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2018 **What do you like best about Leadsquared Marketing Automation?** Responsive Service. Any time I have a problem they are quick to reply. **What do you dislike about Leadsquared Marketing Automation?** Time difference India to US. sometimes it is difficult. **Recommendations to others considering Leadsquared Marketing Automation:** Customization is easy to use! When I have a question or am stuck, they are quick to reply. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Marketing, Analytics are just astounding! Everyone here is ramped up with excitement to have this tool! ### 10. Best CRM with an amazing Customer Success Team **Rating:** 5.0/5.0 stars **Reviewed by:** Nisharg G. | Product Manager, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2018 **What do you like best about Leadsquared Marketing Automation?** The best part of Leadsquared as a CRM is the kind of support we get from the customer success team, help us create the customized dashboard, reports etc. The integration with other services is also pretty smooth and fast. Almost zero downtime on the service, really helps keep the efficiency. **What do you dislike about Leadsquared Marketing Automation?** I think currently there is nothing we dislike in leadsquared. We constantly have review meetings which help us improving. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Lead distribution, Task management, Automated dialing for agents, one place all history of user are some of the benefits we are using. The best part is reports as its totally customizable from all ends. ### 11. Complete our Homepage **Rating:** 3.5/5.0 stars **Reviewed by:** Tobias S. | Junior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2018 **What do you like best about Leadsquared Marketing Automation?** The management of Homepage Leads and collectability with landing pages, as well as the many functions to automatically send information to the right colleagues. **What do you dislike about Leadsquared Marketing Automation?** At many points, the tool operates mechanically. Also, the email campaign tool crashes regularly. **Recommendations to others considering Leadsquared Marketing Automation:** Take time to get into the tool. Some functions are hidden. Also, set up a GDPR-compliant process. Features are available on Leadsquared. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I don't need to inform someone manually. Once I set up a landing page or send a mail campaign, the right colleagues are informed about leads, conversions, etc., automatically. ### 12. An affordable, yet robust email marketing tool and easy CRM for a small business **Rating:** 3.5/5.0 stars **Reviewed by:** Andrea Parker M. | Vice President of Sales and Marketing, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Leadsquared Marketing Automation?** I like the robust analytics, ease of use, of the email marketing side of this software. Add in the simplicity of Leadsquared as a CRM, and you have a great tool for a small business. **What do you dislike about Leadsquared Marketing Automation?** It was difficult to get training from the leadsquared people because of the language barrier, their accent was hard to understand. Luckily we hired a marketing consultant that was familiar with the product and this person walked us through it. **Recommendations to others considering Leadsquared Marketing Automation:** If you are looking for something more robust than mailchimp or constant contact, and also something that can double as a very viable CRM tool, this is a great choice. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We have conducted email marketing campaigns, used it as a CRM tool for those leads, prospects and ooppotunities generated from the email campaign. We have also used it to create landing pages. ### 13. This is a powerful CRM! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2018 **What do you like best about Leadsquared Marketing Automation?** They seem to have thought of everything to make an Admissions Officer's job way easier **What do you dislike about Leadsquared Marketing Automation?** I don't dislike anything about leadsquared so far **Recommendations to others considering Leadsquared Marketing Automation:** Leadsquared is an excellent CRM if you're looking for something to streamline your process through automations. I highly recommend. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Great CRM for Admissions Officers ### 14. Leadsquared - Lead Management Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Agam G. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2017 **What do you like best about Leadsquared Marketing Automation?** The best lead management tool we have ever find, the lead scoring, the details about lead, hot or warm separation, engagement with the leads and over the top the marketing and automation part is quite beautiful and lovable to use. The ease , flow and UI of the software is quite beautiful and understandable for a user who do not know about the management. If you are a first **What do you dislike about Leadsquared Marketing Automation?** Quite Expensive and the limit in the basic package is very minimal, that you can maintain only 5000 contacts. And if you want to add more contacts, then the price is quite expensive. **Recommendations to others considering Leadsquared Marketing Automation:** If you want to create a connections with your visitor and never miss a communication with them, do use Leadsquared **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** The engagement, reminders, connectivity of visitors and their timeline of becoming the customers. ### 15. Keeping up with sales has never been this easy, especially for the price. **Rating:** 5.0/5.0 stars **Reviewed by:** Kai B. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Leadsquared Marketing Automation?** This programs ability to find leads that are promising is fantastic. When you compare the results to the price you pay, this product has it all! **What do you dislike about Leadsquared Marketing Automation?** For the price i would like to be able to have a few more options like creating reminders and invoices as well as a way to mass communicate information in groups. **Recommendations to others considering Leadsquared Marketing Automation:** If you are looking to expand your business beyond what it is now or if you have expanded and need help weening out good leads from bad, i would highly suggest looking into this product. even if you're happy with the program you are using now, the cost could be cut in half for you. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I am attempting to sell products to anyone who will listen to my pitch. I am using social media, on site presentations and outbound phone calls, etc. to spread the word on my products. I have found that this product cuts my scavenge in half when looking for potential buyers. ### 16. Clunky but improving **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Leadsquared Marketing Automation?** Abolity to customize customer profile fields, ability to visualize open/bounce/click rates for individual customers easily **What do you dislike about Leadsquared Marketing Automation?** Laggy website, save function not always reliable, too many clicks required to perform a task **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Automating marketing emails, analyzing performance of marketing campaigns, looking at individuals’ response statistics ### 17. A great marketing automation product with 'human' support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about Leadsquared Marketing Automation?** A great tool with a number of options on how you can manage and automate segments and lead nurture campaigns, and mobile-friendly templates. EVERYTHING LeadSquared gets it, they make marketing fun and easy. **What do you dislike about Leadsquared Marketing Automation?** *It loads quite slow and hampers in the work sometimes. * Reports could be improved and excel attachment instead of pdf for saved reports will help a lot. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Tracking my leads to the finish, it is such a bliss to know what exactly your lead wants from you. We have managed to improve the quality of our services to great extend. We have began to understand the needs in a way, that not only communicate about our company's vision but also our professionalism and commitment to client satisfaction. ### 18. Integrated our marketing and sales departments **Rating:** 5.0/5.0 stars **Reviewed by:** Philip R. | Head Of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2017 **What do you like best about Leadsquared Marketing Automation?** The fact that it is a marketing automation and sales CRM in one. **What do you dislike about Leadsquared Marketing Automation?** The reporting capabilities are slightly limited **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We're using the lead scoring and drip campaigns to send the right content to the right people at the right stages in the buying process. ### 19. A Hubspot Beater **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin G. | Founder- Inbound Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2017 **What do you like best about Leadsquared Marketing Automation?** Landing pages, email marketing, drip campaigns. This software is very easy to use. It has all the features you would need for a marketing automation system at a fraction of the cost. The customer service is very helpful and will go out their way to help you. The system comes with landing pages, workflows, and many more features. Also worth noting is the free CRM system that comes with it. It is very nice and keeps up to date with all my leads. It even integrates with Gmail so all emails are synced into the CRM. The landing pages come with some really nice templates so you can be up and running in no time. I would have liked it if they had the ability to send rss emails but I hear that feature is in the pipeline. **What do you dislike about Leadsquared Marketing Automation?** the system could do with the look being updated and to look more modern. some usability issues make the system less easy to use than it could **Recommendations to others considering Leadsquared Marketing Automation:** try it, you will find it has most of what you need. If you are coming from Hubspot you won't find a system that as closely matches it. Great value for money. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** generating leads, marketing automation ### 20. Superb options for managing leads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2017 **What do you like best about Leadsquared Marketing Automation?** I like the many dynamic options they have to do anything possible with the leads.I can do any automation as i wish and I can track everything that a visitor is doing. **What do you dislike about Leadsquared Marketing Automation?** They need to decrease the pricing because there pricing in not suitable to very small scale business and this would increase their customers **Recommendations to others considering Leadsquared Marketing Automation:** They do not have these many dyanamic options I guess.So better try to put them in their tools. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I am able fill every details of leads and send emails , SMS automatically by using automation.I could capture leads very easy using landing pages. ### 21. Easy to Use and Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about Leadsquared Marketing Automation?** It's really cost effective and works well for our small business clients. And it's super easy to use, very simple interface that doesn't complicate simple processes. **What do you dislike about Leadsquared Marketing Automation?** There was nothing that I disliked. It's super easy to use. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** It's great for having landing pages, drip campaigns, and all your lead nurture insights in one place for a low cost. ### 22. Strong marketing tool for entrepreneurs **Rating:** 5.0/5.0 stars **Reviewed by:** Akhil S. | Co-founder, Tech Lead, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2017 **What do you like best about Leadsquared Marketing Automation?** * All in one package for your marketing needs * Flexibility in setting up stages and whole customer lifecycle * Drip Campaigns, Rules & Notifications - it would be awesome if emails could be sent to customers via Rules & Notifications * Landing Pages have been a great help and integration is straightforward * API & Webhook Integration and Help pages are well explained * Lists have been very useful. I like the advanced search feature. * Support team is very active and found them very helpful **What do you dislike about Leadsquared Marketing Automation?** * Features like website widget needs to be improved * Design/UX for Email editing needs to be improved * It loads quite slow and hampers in the work sometimes. * Reports could be improved and excel attachment instead of pdf for saved reports will help a lot. **Recommendations to others considering Leadsquared Marketing Automation:** Explore all the features and check out help pages. They are beautifully written and test out the services on your own as most of the customization has to be done by Administrator so that they should know the product thoroughly. In case of query, shooting a mail or chat with support helps a lot. It's expensive where the number of leads are quite high, so you need to take the call based on your requirements. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Marketing automation for all our seekers and controlling leakage for our leads. Our channels for acquiring customers are not just online and before we setup LeadSquared, there was a lot of leakage in fetching all the leads on one portal and engaging with the customers. We have drastically improved our leakage in 6 major channels with present leakage less than 1%. We were able to achieve it through API integration or Zapier integration for those channels. Major benefit has been standardization of our communication to customers and minimal leakage of less than 1%. ### 23. Easy to use for your e-mail marketing campaigns!! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Leadsquared Marketing Automation?** I can work on it on my PC or on my phone **What do you dislike about Leadsquared Marketing Automation?** Software itself is great, customer service was not, I had a little tift with one of the reps **Recommendations to others considering Leadsquared Marketing Automation:** Totally recommend, its user friendly and very effective on capturing your audience **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** With other software, I could not reach the amount of recipients that I need, LeadSquared gave me more options ### 24. Great tool for content marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Hrishikesh H. | Director Digital Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Leadsquared Marketing Automation?** - Very easy to use with minimal training - Simple and straight forward to use - The pricing compared to the competition is attractive - The support team is very responsive **What do you dislike about Leadsquared Marketing Automation?** -Reporting UI can definitely be improved -More agency friendly features **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Capturing leads from various sources for a centralised view and optimising campaigns based on the digital behaviour of prospects. ### 25. Great Value - solid functionality - easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Bob D. | Founder, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2017 **What do you like best about Leadsquared Marketing Automation?** LeadSquared is a great all in one marketing platform. It's very easy to use and the learning curve is very short. LS has a very helpful and responsive support team. **What do you dislike about Leadsquared Marketing Automation?** Overall a great solution but I'd like to see A/B testing capabilities. **Recommendations to others considering Leadsquared Marketing Automation:** Give it a try! It works very well and is easy to implement than other, more costly solutions. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I'm able to rapidly create and launch campaigns and manage the platform for multiple clients. Lead scorning and activity tracking is particularly useful. ### 26. Simple, Flexible, and Easy to use. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2017 **What do you like best about Leadsquared Marketing Automation?** Excellent support team. Great results. Easy to distribute work, no more excel sheets to maintain. Easy to follow up, more individual attention can be given; more people can be reached at once. And hence better flow of work. More coordination between the team members. Telling them what we do and gaining valuable feedback for the same. Acting on feedback, impoverishment of product and hence optimizing the product life cycle. Hence exactly knowing how and which areas to improve and act on it. through this we can increase our sales percentage by 20 to 30 %. **What do you dislike about Leadsquared Marketing Automation?** None yet.May be it must be so simple that customers will be able to set up themselves **Recommendations to others considering Leadsquared Marketing Automation:** yes **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I have integrated Lead management in just one tool: Landing Pages + Online Forms + Lead Management + Lead Behaviour Tracking (Website tracking) + Autoresponders + Email Campaigns + Open / Click Tracking + Lead Scores. All you need to support a good digital marketing strategy ### 27. Essential but highly effective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about Leadsquared Marketing Automation?** Landing page builder, leads forms, email marketing **What do you dislike about Leadsquared Marketing Automation?** Sometimes functions are not easy to implement but the team does its very best to support **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I was looking for a cheaper solution that could achieve all my B2B lead generation goals and I found it ### 28. LeadSquared application is one platform of creating and nurture leads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2017 **What do you like best about Leadsquared Marketing Automation?** Lead Nurturing and tracking, email campaign, drip campaign, designing flow **What do you dislike about Leadsquared Marketing Automation?** Reporting needs to be enhanced, has limitation as data entire data dump is not available through which we can tweak the reports **Recommendations to others considering Leadsquared Marketing Automation:** I would always recommend this to be used **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We are education industry so we are doing lead management, lead nurturing, email campaigning ### 29. Great CRM for B2C Sales teams **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit C. | Co-Founder, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2017 **What do you like best about Leadsquared Marketing Automation?** The gamut of features, reports and level of customisation which can be done is a great advantage. Their native integrations with some of their other tools we use too make it easy to collect and make sure data is present in one CRM. Their support is fast and good too! **What do you dislike about Leadsquared Marketing Automation?** The occasional downtime and the UI at some places. One needs to be trained on how / what to use which I guess happens with most feature rich CRMs though. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Managing and driving our sales team. ### 30. Easy, Understandable and Worthy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2017 **What do you like best about Leadsquared Marketing Automation?** UI and Simple to use, Lead Management and add on **What do you dislike about Leadsquared Marketing Automation?** Costing , pricing and features are limited in standard package **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** The leads which we are managing earlier is now managed through leadsquared easily. ### 31. Leadsquared has enabled us automate our business process **Rating:** 5.0/5.0 stars **Reviewed by:** Sunny D. | DGM Sales, Education Management, Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2015 **What do you like best about Leadsquared Marketing Automation?** Any time tech support Software constantly gets improvised with new features being added almost every alternate month **What do you dislike about Leadsquared Marketing Automation?** challenge to manage multiple business verticals due domains and sub domains **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We have experienced a tremendous increase in footfalls to confirmations conversion from 9% last year to 21% this year, this increase directly co relates to the ease of identifying leads with no contacts and also flexibility of determining leads to their respective stages ### 32. Best automation platform around **Rating:** 5.0/5.0 stars **Reviewed by:** Ben H. | Marketing & Research Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2016 **What do you like best about Leadsquared Marketing Automation?** The platform is really intuitive and easy to use. It provides detailed reporting and automatically measures individual contact engagement. It gives us the visibility and strategic insight to exceed our marketing and business development goals. We wanted a solution that could be a CRM as well as an automation platform and LeadSquared does a fantastic job in both areas. Having used many of the leading automation systems LeadSquared is the best solution around. On top of that their support is superb. They even customised their wordpress plugin for us at no extra charge. They have a great team and are always there ready to help you. Their price point compared to some so called market leaders is also incredible. If you are looking to try an automation platform for the first time or switch vendors you should definitely look seriously at LeadSquared. **What do you dislike about Leadsquared Marketing Automation?** LinkedIn integration but this isn't LeadSquared's fault it is LinkedIn's who have locked down their API, unfortunately it is a problem with all the platforms. Could add in a reverse IP lookup tool, better A/B split testing for email subject lines and landing pages would be good. **Recommendations to others considering Leadsquared Marketing Automation:** List the top features you need and organise a demo and trial it. The experience and support from LeadSquared is first rate. You will appreciate their value-add if you are coming from another vendor. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Improved visibility of all our business development ### 33. Good Service **Rating:** 5.0/5.0 stars **Reviewed by:** swapna r. | Caller, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2015 **What do you like best about Leadsquared Marketing Automation?** I like the when ever we assigned to some one and Reminder it will be on time to remind us because every one is busy every work but the gentle remind is very good **What do you dislike about Leadsquared Marketing Automation?** Every week having some technical server problem **Recommendations to others considering Leadsquared Marketing Automation:** Good service which leads will be updating on time **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I am not sure because i am just a user ### 34. A GREAT Automation Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2017 **What do you like best about Leadsquared Marketing Automation?** The best part of Leadsquared is Lead Management and Task Management as all leads are at one place from various sources. Thus it becomes very easy for regular and effective followup due to the Task Management feature as well. Moreover, it is very user friendly. **What do you dislike about Leadsquared Marketing Automation?** Mobile App can be made more user-friendly. No check on Duplicate entries through MOBILE Number. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** It's easy to follow up and engage with end customer which helps a lot in conversion of the lead. ### 35. Great lead management tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2017 **What do you like best about Leadsquared Marketing Automation?** * Works well as a partial CRM & automation platform. * Drastic reduce in the leakage rate. * Lead segmentation * Create and run campaigns very quickly **What do you dislike about Leadsquared Marketing Automation?** Probably expecting too much but if it can be used as a full fledged CRM, that would be nice. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Capturing and measuring leads from various marketing channels & campaigns was key challenge for us. Leadsquared solves this problem efficiently. ### 36. It has been very productive lead generation efforts for the team we are seeing success. **Rating:** 4.5/5.0 stars **Reviewed by:** Dharmendra S. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2016 **What do you like best about Leadsquared Marketing Automation?** Very simple tool with great UI that gives you a very quick review of leads that are good to be tracked and transponders. **What do you dislike about Leadsquared Marketing Automation?** None yet.May be it must be so simple that customers will be able to set up themselves. **Recommendations to others considering Leadsquared Marketing Automation:** Pls use such platform that saves lots of marketing efforts and also bring efficiency within your company. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We are a M&A corporate development platform company with clients all over all mainly US and Europe.Many customers were looking for our product and services but we were not able to track these opportunity as we never had any qualified leads.Once e started using the platform things improved a lot and we are able to attract many customers. ### 37. A tool for **Rating:** 3.0/5.0 stars **Reviewed by:** Ihor S. | Head of Product, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2015 **What do you like best about Leadsquared Marketing Automation?** 1. Simplicity. 2. Key marketing tools exist in one place 3. Lead scoring & leads' activities tracking 4. Simple and quick forms creation + auto responses **What do you dislike about Leadsquared Marketing Automation?** 1. Poor design which is too 'old-school' 2. Poor options for Email marketing: cannot substitute the footer using our HTML code. 3. Cannot divide lists into segments 4. The email campaigns analytics is not accurate, e.g.: the quantity of the clicks doesn't match the % of them. **Recommendations to others considering Leadsquared Marketing Automation:** It's a simple and quick-to-start tool which automates your marketing + sets up the comfortable lead scoring. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We help our clients to find qualified leads as Leadware and create awesome APIs as Apiware. Using Leadsquared we launched the email marketing, drip campaigns and contact forms for our products. This helped us to convert our cold leads and communicate with our clients in a simple way. ### 38. Great Lead management with sensible pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Toni K. | Coach, Electrical/Electronic Manufacturing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2015 **What do you like best about Leadsquared Marketing Automation?** On top of the fact that Leadsquared does what it is supposed to, it comes with a sensible price tag. The people are extremely nice and actually respond to any questions and request you have. I have received a lot of help in tracking different things from our website to leadsquared. **What do you dislike about Leadsquared Marketing Automation?** The user interface could be a bit more modern. This is not a problem for me, but for our sales who is not used to using this kinds of software. As a technology orientated geeky guy, the interface works for me. The email campaign creation is a bit too technical as it basically demands that you understand HTML so you can modify your something else than text and images from your emails. **Recommendations to others considering Leadsquared Marketing Automation:** If your marketing team can handle HTML and are otherwise tech-savvy, you should not have problems using Leadsquared. Landing page management is easy as you have set up your templates. Lead tracking is good and the people at Leadsquared are really helpful and reply pretty quickly. Leadsquared is developing all the time and they take customer feedback seriously. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Originally were trying to get more tracking and personalization to our email marketing. We used Mailchimp before and it had its limits. I was blown away what Leadsquared could offer to us. On top of personalizing email marketing with any criteria, I can manage my landing pages and get really good information to our sales about our leads. Building automation workflows is also possible, although I haven't set those up quite yet. ### 39. Great product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2016 **What do you like best about Leadsquared Marketing Automation?** Automation of the segmentation Multichannel content **What do you dislike about Leadsquared Marketing Automation?** The ergonimics is not always easy to deal with **Recommendations to others considering Leadsquared Marketing Automation:** Convenient for multi channel use **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Monitoring the e-reputation of a large group brands on the internet. Benefits : centralization of the results based on the same metrics ### 40. Effective on the outside + great user experience on the inside **Rating:** 4.5/5.0 stars **Reviewed by:** Povilas L. | Partner, Investment Banking, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2015 **What do you like best about Leadsquared Marketing Automation?** I like the following: - Simplicity of the interface with 4 main functionalities: email automation + autoresponders + landing pages + website widgets. Powerful functionalities, yet simple interface. - Possibility to use our own design for email and landing pages: all seamlessly integrated with the Leadsquared functionality in the background. - Simplicity of lead list management + individual emailing. Effectively, the system works now as our CRM: we moved away from SalesForce and use this instead. If your usage of SalesForce functionality is "basic", you can consider the alternative of only having Leadsquared: you would have a CRM and marketing automation on one system. Way simpler + the sales team love it: saves time = more calls. (Disclaimer: we run a native website system that can do billing - so you would still need that functionality separately.) - Once the prospect clicks on an email link, his browsing history on our website is links automatically to Leadsquared. This applies also retroactively - even for activities that happened before clicking the email links. So when our sales team start a conversation with a prospect, they know exactly the professional interests of the user. We sell professional content subscriptions for our website, so this functionality is really key. - Above all - professional and flexible team at LeadSquared that really reacts to our needs! **What do you dislike about Leadsquared Marketing Automation?** What could be improved: - Leadsquared is for individual leads, i.e. people. If you have company accounts (which we do) and want to use this for CRM functionality, then tracking accounts is a bit more difficult. Doable (we have done this), but more difficult. - No API integration with SalesForce. When moving from SalesForce which we pretty much had to move our database manually. But that was a good exercise for cleaning up the database. - Some graphic output, such as click/open pie charts misrepresent data. Easy fix, I guess, but needs to be done :) **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Marketing automation for a professional content website that sells subscription. We have implemented some functionalities and are still exploring other, but what we have done so far has proven effective. Using this for 6 months now - mainly email campaigns and landing pages. In addition to marketing automation, we've moved away from SalesForce completely + use this as main CRM in parallel to our native website system. ### 41. Marketing Gain, without the pain **Rating:** 4.5/5.0 stars **Reviewed by:** Susan H. | Client Experience Manager/Senior Account Manager, Translation and Localization, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2015 **What do you like best about Leadsquared Marketing Automation?** Leadsquared is a wonderful intuitive program that really helps the user get through the marketing email trail without having the pain of trying to figure out how to pull different marketing aspects of campaign together. It's ease of use really helps when you have tight deadlines. **What do you dislike about Leadsquared Marketing Automation?** There is very little that I dislike about Leadsquared. I guess I would say that some of the design tools are a little less intuitive than others and it may take me awhile to figure out what I need. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** There have been many instances where I have been asked to send out a campaign with little time to prepare. By being able to follow each step that is automatic in the workflow process I am easily able to produce that which is needed and send it out into Social and other Networks. My time is very precious to me, as I have little of it. Leadsquared helps me leverage it optimally. ### 42. Leadsquare leads the way as a Digital Marketing Software **Rating:** 4.0/5.0 stars **Reviewed by:** Anjuman s. | Marketing Consultant, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2015 **What do you like best about Leadsquared Marketing Automation?** Its a very user friendly Software and it took me 2 days of R&D and support from the Leadsquare Team to understand the working of various Tools. Was able to create Landing Pages and Email Campaigns within few days.The Support tutorials and Videos are very useful. Been using the Tutorials to create Responsive Landing pages and have found it an easy process. Attended a few Webinars and all have been quite informative and has given a Market Perspective about other players and Industries too. **What do you dislike about Leadsquared Marketing Automation?** Am trying to find a flaw...Nah..not able to ! **Recommendations to others considering Leadsquared Marketing Automation:** Its one of best Softwares available to reach out to your customers. The integration between Website and other Social Media through Leadsquare is an easy and effective process. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We are an Academy and use this Software to engage prospective candidates for our Course. The Leadsquare, Google Adwords, Facebook and Website integration works without a hitch, therefore reaching out to the prospects is a smooth sail. We are still dealing with conversion analysis post Lead generation but am sure even that would be sorted soon. ### 43. Effective and Simple **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2015 **What do you like best about Leadsquared Marketing Automation?** Its very simple to use and doesn't require a complicated structure to follow. The options of sending emails, updating the lead status, publishing and editing emails is quite user friendly. It has definitely saved me from the chaotic maintenance of lead details via excel sheets. Dynamic and effective. **What do you dislike about Leadsquared Marketing Automation?** There are certain problems in sending bulk mails and adding new members to existing lists. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We aim at maintaining constant contact and provide relevant information to all our leads regarding Manya - The Princeton Review, Kochi. It has helped us convert a lot of leads into customers which has been made possible by timely contact with the leads. ### 44. User Friendly Interface **Rating:** 3.5/5.0 stars **Reviewed by:** Valentine M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2016 **What do you like best about Leadsquared Marketing Automation?** The interface is very user friendly and it's easy to navigate the site. **What do you dislike about Leadsquared Marketing Automation?** The search tool is lacking in some areas. I do not get search results with one, two or three characters, I have to type in the whole word as I saved it to find it. the most effective search engines should give you something even with one character entry. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** When it comes to scheduling of tasks, it has eased my work. I NEVER forget my follow up. Also the reminders through email and task reports are great. ### 45. Simple, Flexible, Usable **Rating:** 5.0/5.0 stars **Reviewed by:** Pratik M. | Marketing and Business Development, Human Resources, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2014 **What do you like best about Leadsquared Marketing Automation?** Simplicity of using the product, Leads Management feature, Advanced leads filtering, Seamless integration of all the features - email marketing, reports, lead management, etc. Perfect marriage between Email Marketing and CRM **What do you dislike about Leadsquared Marketing Automation?** The lists do not allow advanced filtering of leads them. Handling/Managing duplicate data can be improved. **Recommendations to others considering Leadsquared Marketing Automation:** They live true to their tagline - Simplest Marketing Automation software out there! **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Using Leadsquared, we have a better visibility on who is engaged with our marketing campaigns and who is not. That helps us decide our sales strategy better. ### 46. Easy to Use- Productive & Perfect for Reports. **Rating:** 4.0/5.0 stars **Reviewed by:** Airish K. | Administrative Officer, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2016 **What do you like best about Leadsquared Marketing Automation?** Its Simple & clean. Easy to use & understand. Reports generated are excellent. Once to understand all the know hows of this, its an effective management tool. **What do you dislike about Leadsquared Marketing Automation?** In the beginning it looks a little waste of time because while following up calls it may appear like decreasing your productivity. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Easy Follow-ups, it gives reminders. Its not possible to remember all the tasks with date & time without maintaining proper reports manually. With lead Square its important. ### 47. Extremely impressed **Rating:** 5.0/5.0 stars **Reviewed by:** Tina K. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2016 **What do you like best about Leadsquared Marketing Automation?** Extremely easy to use from a marketing and sales management standpoint. **What do you dislike about Leadsquared Marketing Automation?** I havne't run into any issues using Leadsquared or functionality that I dislike. **Recommendations to others considering Leadsquared Marketing Automation:** I highly recommend Leadsquared to small businesses looking to do marketing automation. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We are using it for a client as a marketing automation tool and a sales/CRM tool. It's been extremely beneficial for our client to improve their sales process. Leadsquared enables them to document where every lead is within the funnel. ### 48. Quick and Effective with potential to become better !!! **Rating:** 3.5/5.0 stars **Reviewed by:** Nikhil A. | Growth Hacker, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2015 **What do you like best about Leadsquared Marketing Automation?** 1) Update multiple leads using minimum number of clicks translating to less time for updates 2) Ability to connect with the company/team directly to resolve bugs recorded during usage **What do you dislike about Leadsquared Marketing Automation?** 1) Conditional dependency between fields of a Lead - Crucial 2) Mobile Apps - Need to be faster and provide more essential information (For e.g. iOS App does not show activitiy log) **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Business problem being solved (the obvious) - Lead Management - Creating a Single source of Truth for all leads generated for and by the company Benefits: 1) Migration of crutial lead information from freely editable Google spreadsheet to access based online platform 2) Ability to generate timely reports and analytics to help improve conversion ratios ### 49. Life made easy using Leadsquared **Rating:** 4.5/5.0 stars **Reviewed by:** Ayush J. | Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2015 **What do you like best about Leadsquared Marketing Automation?** Simple UI. Excellent support team. Great results. Easy to distribute work, no more excel sheets to maintain. Easy to follow up, more individual attention can be given; more people can be reached at once. And hence better flow of work. More coordination between the team members. Telling them what we do and gaining valuable feedback for the same. Acting on feedback, impoverishment of product and hence optimizing the product life cycle. Hence exactly knowing how and which areas to improve and act on it. **What do you dislike about Leadsquared Marketing Automation?** Nothing. Everything works seamless and easy to use product. The reminder function and task addition and deleting part may be improved in the coming days. Apart from this, List making can be made a little easy to use feature. For now the list making is a little difficult to learn if you are a new user. **Recommendations to others considering Leadsquared Marketing Automation:** Do use it. It is easy and effective to use. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Reaching more and more people. Telling them what we do and gaining valuable feedback for the same. Acting on feedback, impoverishment of product and hence optimizing the product life cycle. Hence exactly knowing how and which areas to improve and act on it. ### 50. A Great Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2015 **What do you like best about Leadsquared Marketing Automation?** LeadSquared does what its designed to do. In addition it comes with a great price tag for any organisation. The team are incredibly helpful and are always there to lend a hand through the instant chat tool. The automatic email syncing feature is brilliant and saves a lot of time. There is a dashboard which as an administrator you can customize which makes looking at quick stats much easier. **What do you dislike about Leadsquared Marketing Automation?** LeadSquared is quite technical and involves much exploration to discover its features within landing pages and email campaigns. **Recommendations to others considering Leadsquared Marketing Automation:** I would recommend LeadSquared to anyone. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** LeadSquared is a huge improvement to our previous marketing automation database which was very outdated and clunky. LeadSquared is relatively modern and up to date. I would recommend LeadSquared to anyone who is looking to move databases. ## Leadsquared Marketing Automation Discussions - [Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) - 2 comments, 1 upvote - [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for) - 1 comment - [View Leadsquared Marketing Automation pricing details and edition comparison](https://www.g2.com/products/leadsquared-marketing-automation/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+16%3A44%3A24+-0500&secure%5Bsession_id%5D=42d21991-5a5d-4c9b-8df8-d2f8902de5f4&secure%5Btoken%5D=b97fa7b6a97bcd344e6b93af8f4b2492d3beec1201724092a1c44b0665f3258c&format=llm_user) ## Leadsquared Marketing Automation Integrations - [AA Cars DNA](https://www.g2.com/products/aa-cars-dna/reviews) - [AA Software Solutions Software Development Company](https://www.g2.com/products/aa-software-solutions-software-development-company/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) - [Participant Kit](https://www.g2.com/products/participant-kit/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Leadsquared Marketing Automation Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Leadsquared Marketing Automation Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,252 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,242 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,026 reviews)