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# Leadsquared Marketing Automation Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Leadsquared Marketing Automation but has limited features.  
  
Are you part of the Leadsquared Marketing Automation team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes.

* * *

Seller
[LeadSquared](https://www.g2.com/sellers/leadsquared)
Discussions
[Leadsquared Marketing Automation Community](https://www.g2.com/products/leadsquared-marketing-automation/discuss)
Languages Supported

English, Hindi, Indonesian, Portuguese, Spanish, Vietnamese

Solution Type

All-in-One

Overview by
Shibani Roy (Brand Marketing at LeadSquared)

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## Pricing

Pricing provided by Leadsquared Marketing....

### BASIC

$400.00

Per Month

### STANDARD 

$1,200.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/leadsquared-marketing-automation/pricing)

## Top-Rated Alternatives

[

 ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub")

HubSpot Marketing Hub

4.4/5(14,912)

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[

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ActiveCampaign

4.4/5(14,779)

](https://www.g2.com/products/activecampaign/reviews)

[

 ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage")

Adobe Marketo Engage

4.1/5(3,149)

](https://www.g2.com/products/adobe-marketo-engage/reviews)

[
View All Alternatives
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## User Insights

Average based on 236 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

[Sign in to view](/login)

Per Month

[Log in to unlock pricing and user insights](/login)

## Leadsquared Marketing Automation Integrations
(7)

What do users say about integrations?

Integration information sourced from real user reviews.

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

AA Cars DNA

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AA Software Solutions Software Development Company

](https://www.g2.com/products/aa-software-solutions-software-development-company/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Metabase

](https://www.g2.com/products/metabase/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Participant Kit

](https://www.g2.com/products/participant-kit/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WordPress.com

](https://www.g2.com/products/wordpress-com/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)

Show More

 ![Maria J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maria J.")
MJ

Maria J.

Media Supervisor

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/29/2019

"Leadsquared the best way to automate marketing."

4/5

What do you like best about Leadsquared Marketing Automation?

A tool with endless benefits and advantages that offers all organizations productive and quite useful marketing management. It allows the automation of marketing to keep updated and informed to more potential clients, it has an excellent and comfortable cost despite being a fairly complete and productive tool for organizations, its cost is not a negative factor to incorporate it. It has the valuable function of tracking and capturing potential clients for the organization. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

There are few negative factors that the tool has, one of them is that it should expand its range of templates for marketing automation through email. Review collected by and hosted on G2.com.

Recommendations to others considering Leadsquared Marketing Automation:

It is the ideal product to automate your marketing and track and attract potential customers, that favor and meet the objectives of the company. It guarantees you to keep your clients in touch and keep the members of a work team constantly updated. It is also a fairly easy tool when making use of it, and when implementing. It allows you to create the campaigns and ads that you want to publish, this tool has an immediate technical support, which guarantees to give prompt responses to solutions presented at the time of using it. Review collected by and hosted on G2.com.

What problems is Leadsquared Marketing Automation solving and how is that benefiting you?

This tool is used in the marketing department of the organization, the marketing staff is responsible for sending the most relevant information and campaigns to existing customers and future customers. With the tool we can efficiently automate all our campaigns and keep our customers informed, it also allows us to keep the work teams updated. It is a tool that has multiple functions because we also use it as a method of employment through emails. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Juan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Juan K.")
JK

Juan K.

Sales And Marketing Specialist

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/17/2019

"LeadSquared operates as our CRM"

4.5/5

What do you like best about Leadsquared Marketing Automation?

When the potential client clicks on a link we have sent him through email, their website browsing history is auto-linked to us, even retroactively for operations that have taken place before the links were clicked. The e-mail advertising system can be built into the CRM and then promotions can be initiated in the server in the CRM utilizing project titles. Also, LeadSquared provides simplicity in control for potential customer lists and communications. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

I wish Leadsquared could direct the support of their service and software to its clients and make it more process orientated, so the commitment to the success of your business would appear to be your task. Also, the current period the customer support takes to reply is about 24 hours, and I think it should be much faster. In general, the structure of the support should improve. I think adding more customization of the sector and direct links to the information could improve the report section. Review collected by and hosted on G2.com.

Recommendations to others considering Leadsquared Marketing Automation:

LeadSquared is an excellent built-in platform to work on potential customers and product management. The general performance is great, but you must consider it is an expensive software. Review collected by and hosted on G2.com.

What problems is Leadsquared Marketing Automation solving and how is that benefiting you?

LeadSquared operates as our CRM, we have even abandoned Salesforce to work with LeadSquared only. The portals and call centers for our conformity networks are embedded in all these communication point structures and the configuration of the CRM is handled by LeadSquared. The Marketing and Sales team also utilizes LeadSquared to create different bases for the server. Upon sending the e-mail, the tools notify the clients each time an email is opened and then they can address this customer. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Milly A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Milly A.")
MA

Milly A.

Marketing Staff

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/14/2019

"LeadSquaredincludes all we want"

5/5

What do you like best about Leadsquared Marketing Automation?

LeadSquared provides a very detailed and easy to follow board of all promotions, such as the available level, reward rate and click rate. The product is highly individual and customizable, so you can use it quite effectively. The staff for sales and support is very good, providing always the best attention. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

The automation of advertising may require training, but CRM is really easy. Also, LeadSquared doesn't really operate with the mobile CRM marketing versatility on Android and iOS. They have said it's because iOS blocks apps and that it's necessary to upgrade the software on devices, but there has not been a way to resolve this. Occasionally, when I use it to plan out a big campaign, LeadSquared falls down and doesn’t operate as required, I think it’s because it’s limited to medium campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering Leadsquared Marketing Automation:

LeadSquared is a really great platform for CRM and sales automation. It delivers a great tool that satisfies most of the advertising needs. Review collected by and hosted on G2.com.

What problems is Leadsquared Marketing Automation solving and how is that benefiting you?

Because LeadSquared had included all we wanted, we primarily use it as our promotional predictive device and then as our CRM, and now it is used by all the staff within the Marketing department and the Sales department. Sometimes, my company is constantly offering professional content licenses, so LeadSquared is a really helpful feature on this field. Besides, it is very simple to use, as new potential buyers can be quickly seen and monitored through the selling process. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Mark L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark L.")
ML

Mark L.

Marketing Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/10/2019

"Marketing automation"

4.5/5

What do you like best about Leadsquared Marketing Automation?

LeadSquared is simple and allows us to save time and make more calls, which is why our sales team loves it. Also, with LeadSquared we have access to CRM or advertising technology with just a single process. You may consider the possibility of using only it if you're also using Salesforce features. The Customer Support is excellent as wel. In general, LeadSquared is flexible and is a service delivered to staff who genuinely listens to their business needs. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

There is a feature that allows you to send invitations to a conference, which doesn't work at all. I think they should just announce this feature is still on beta phase or even remove it, because I haven't been able to ever use it. Review collected by and hosted on G2.com.

Recommendations to others considering Leadsquared Marketing Automation:

I would recommed LeadSquared to all businesses, especially small ones because of the vast number of integrations it allows and easy usage for all the team. It is algo good when the arrival frequency in the mailbox is 100 percent. The prices are also reasonable and they don't demand for a great deal of money for basic and yet robust features. The marketing automation process will perform fantastically as soon as it's completed, particularly when you have to demonstrate that the sales and marketing staff are genuinely really great. Review collected by and hosted on G2.com.

What problems is Leadsquared Marketing Automation solving and how is that benefiting you?

LeadSquared tend to be in the first phase of implementation when we are looking for Marketing automation. I would simply say that LeadSquared solves all of our Lead Generation issues. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![AKASH G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AKASH G.")
AG

AKASH G.

Digital Marketing Consultant

Mid-Market (51-1000 emp.)

10/24/2019

"LeadSquared continues to be fantastic for our company requirement"

4/5

What do you like best about Leadsquared Marketing Automation?

LeadSquared is surely uncomplicated to understand and use system. It's been an inexpensive and strong resolution for our tiny business enterprise desires. I can not say more than enough regarding the responsiveness of buyer help. If we do have queries, we could depend on a well-timed reply which has a resolution or specific guidelines regarding how to do anything. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

My major obstacle will be to continue to be abreast of the latest attributes and reviews which might be included for the system.

Review collected by and hosted on G2.com.

Recommendations to others considering Leadsquared Marketing Automation:

I really strongly suggest this program, immediately after utilizing some other marketing automation application techniques this one is more preferable and also the price is excellent value for money when compared. Review collected by and hosted on G2.com.

What problems is Leadsquared Marketing Automation solving and how is that benefiting you?

We've got been ready to concentrate on our most engaged potential customers and superior fully grasp their pursuits. This has permitted us to produce additional significant facts for them.

Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![John S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John S.")
JS

John S.

Staff marketing

Design

Mid-Market (51-1000 emp.)

10/7/2019

"Provide important information, publications and campaigns "

5/5

What do you like best about Leadsquared Marketing Automation?

Informative reporting is a very storng point of LeadSquared. We use it to create sales and maketing reports. This tool includes the best email campaign reports we used to use for the marketing staff... It allows us to use our own design of landing pages. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

Some restrictions in the basic plan might not be obvious but there are, so you should read the term and conditions with caution. The Customer Service team follows up very closely your cases and makes a great effort to solve your issues. Before start working with email campaigns on LeadSquared, you to trainsome time and check the documentation in order to get the best out this tool. Review collected by and hosted on G2.com.

Recommendations to others considering Leadsquared Marketing Automation:

LeadSquared is an amazing tool to use in any Marketing department and I personally think it suits for every marketing team that is fully committed with the service, regardless of its size, as every modern company should always consider that Marketing is one of the most important roles that have be well covered, and LeadSquared definitely can be helpful for that. Review collected by and hosted on G2.com.

What problems is Leadsquared Marketing Automation solving and how is that benefiting you?

In my company LeadSquared is used for marketing activities, mainly to provide important information, publications and campaigns to existing customers and potential customers. In general, LeadSquared allows us to create quality leadings for our products. We primarily use it for digital marketing and management of databases. As a brand and as a software, LeadSquared is developing very fast and I feel right now it is up to date with market leaders. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

SK

SONIA K.

Digital Marketing Manager

Small-Business (50 or fewer emp.)

7/3/2019

"Leadsquared is an affordable and effective application for convenient CRM for an organization"

4.5/5

What do you like best about Leadsquared Marketing Automation?

The user interface of LeadSquared is easy, everything inside is in the best sequence and all of the features are helpful to the promotion techniques. It gives you all of the features of superior CRM like managing contacts, segmentation, leads nurturing, leads monitoring & more. The good thing about Leadsquared being a CRM is the good services of the customer support team. It allows you to find out who definitely are the prospects that we have to follow up on on a regular basis. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

As of now, I don't have anything, which I dislike with this application, this application working fine for us in managing all the leads generated. But the output reports could be improved some more, which will be more beneficial to the user of it. Review collected by and hosted on G2.com.

Recommendations to others considering Leadsquared Marketing Automation:

It enables you to capture prospective customers coming from all the means like calls e-mail, online ads, etc. It will make effective, personalized and efficient landing pages. You can make use of specific design and style themes or pick any from the extensive web design template selection. Review collected by and hosted on G2.com.

What problems is Leadsquared Marketing Automation solving and how is that benefiting you?

We're working with this software to evaluate the potency of each of our e-mail, to follow clicks on sites as well as to pull in new prospective customers. This program is well suited for sales and marketing campaigns plus it allows us to further improve our team job. We're able to set up landing pages and design email templates very easily an quickly. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

PB

PRIYANKA B.

Digital Marketing Specialist

Small-Business (50 or fewer emp.)

6/22/2019

"Leadsquared is a powerful marketing automation online application for companies"

4.5/5

What do you like best about Leadsquared Marketing Automation?

This is one the best, user-friendly and easy interface, everything inside is in the most effective order and all of the features are beneficial for your marketing strategies. The application form is simple to build and anybody can learn to use this program very quickly without putting any extra efforts in learning. The customer support is also knowledgeable and always ready to resolve any issue immediately. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

As this application is an excellent option for marketing and managing the leads, but in my opinion, some fields in the application need to be upgraded. Review collected by and hosted on G2.com.

Recommendations to others considering Leadsquared Marketing Automation:

Leadsquared lets you capture prospects from all of the resources like phone calls e-mail, online ads, and so on. It can make effective, personalized and efficient landing pages. You can easily make excellent design layouts or can choose any attractive templates from the collection it contains. Review collected by and hosted on G2.com.

What problems is Leadsquared Marketing Automation solving and how is that benefiting you?

We've been employing this program to keep track of the potency of our e-mails, to follow clicks on sites as well as pull in new prospective customers. This application is great for sales and marketing campaigns and yes it permits us to further improve our team task. We can easily set up landing pages and can design layouts for an email marketing campaign in a very little time. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Anup M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anup M.")
AM

Anup M.

Sr. Executive Business Operation

Computer Software

Mid-Market (51-1000 emp.)

7/19/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Leadsquared is one tool by through we can do multiple task in a simple or easy manner."

4/5

What do you like best about Leadsquared Marketing Automation?

Leadsquared is very good for marketing and sales purpose. We can send an attractive email campaign in Leadsquared and we can easily manage leads in leadsquared, even we create leads also in simple steps and one big benefit is we can easily update or assign leads over Leadsquared. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

It takes a few minutes to reflect leads in the system whenever we assign bulk leads to sales user. Review collected by and hosted on G2.com.

What problems is Leadsquared Marketing Automation solving and how is that benefiting you?

using this Marketing tools its very easy to update the existing leads and we can also do a mass update for ex we can change owner from multiple leads in a quick way. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Andre Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andre Y.")
AY

Andre Y.

Founder / Head Trainer

Small-Business (50 or fewer emp.)

4/24/2019

"Powerful features, but value priced"

5/5

What do you like best about Leadsquared Marketing Automation?

It offers marketing automation features found in systems like HubSpot or InfusionSoft but for a fraction of the price. The drip marketing automation features meet our needs.

And, their featureset has been increasing and growing over time.

The quality of the system has been very solid, uptime and responsiveness is good, and features work as designed.

Email deliverability has been very good as well. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

As our contact list grows, we've had to buy blocks of 5000 contacts growing our annual bill. I suppose that's my only complaint! Review collected by and hosted on G2.com.

Recommendations to others considering Leadsquared Marketing Automation:

Take a close look here if you were thinking about Hubspot or Infusionsoft. Review collected by and hosted on G2.com.

What problems is Leadsquared Marketing Automation solving and how is that benefiting you?

Leadsquared allows us to send automated drip marketing campaigns to prospects that don't convert, and we estimate is saves about 10% of prospects who fill in forms to nudge them along in the sales lifecycle. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign

## Questions about Leadsquared Marketing Automation? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Leadsquared Marketing Automation
](https://www.g2.com/products/leadsquared-marketing-automation/discussions/new)

 ![Harish B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harish B.")
HB

Harish Batana
•
Last activity 1 day ago

Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?

1 Upvote

2

[
Join the conversation
](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from)

GU

Guest User
•
Last activity 1 day ago

What is Leadsquared Marketing Automation used for?

0 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for)

[
View all Discussions
](https://www.g2.com/products/leadsquared-marketing-automation/discuss)

## Pricing Options

Pricing provided by Leadsquared Marketing....

### BASIC

$400.00

Per Month

### STANDARD 

$1,200.00

Per Month

### ENTERPRISE 

$2,500.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/leadsquared-marketing-automation/pricing)

Leadsquared Marketing Automation Comparisons

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4.4/5(14,912)

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Adobe Marketo Engage

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##### 
##### Leadsquared Marketing Automation Features

Email Marketing

Building and Personalizing Emails

Sending Outbound Emails

Manage Email Deliverability

Online Marketing

Landing Pages and Forms

Dynamic Content

Mobile Optimized

Lead Management

Marketing Lead Database

Data Quality Management

Segmentation

Reporting & Analytics

Basic Reporting

[
View More Features
](https://www.g2.com/products/leadsquared-marketing-automation/features)

##### Categories on G2

[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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