1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) 4. [Leadsquared Marketing Automation Discussions](https://www.g2.com/products/leadsquared-marketing-automation/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e6798daa2f705f09ba9c5685ff523675/leadsquared-marketing-automation.png "Product Avatar Image") ](/products/leadsquared-marketing-automation/reviews) [ Leadsquared Marketing Automation ](/products/leadsquared-marketing-automation/reviews) (236)4.4/5 LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes. Show More * * * ### 65.0 Nps Score Already have Leadsquared Marketing Automation? ### All Leadsquared Marketing Automation Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 5 years ago More Options - [ # How to use smart view ](/discussions/34299-how-to-use-smart-view) I have issue in finding leads in smart view and other [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Leadsquared+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Leadsquared+Marketing+Automation+Discussions+section.&title=Leadsquared+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fleadsquared-marketing-automation%2Fdiscuss%3Fpage%3D2) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Leadsquared+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fleadsquared-marketing-automation%2Fdiscuss%3Fpage%3D2&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fleadsquared-marketing-automation%2Fdiscuss%3Fpage%3D2) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Leadsquared+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fleadsquared-marketing-automation%2Fdiscuss%3Fpage%3D2%0aAsk+Leadsquared+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Leadsquared+Marketing+Automation+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Leadsquared+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fleadsquared-marketing-automation%2Fdiscuss%3Fpage%3D2%0aAsk+Leadsquared+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Leadsquared+Marketing+Automation+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 5 years ago More Options - [ # Can we use leadsquared for international businesses ](/discussions/33557-can-we-use-leadsquared-for-international-businesses) [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Leadsquared+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Leadsquared+Marketing+Automation+Discussions+section.&title=Leadsquared+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fleadsquared-marketing-automation%2Fdiscuss%3Fpage%3D2) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Leadsquared+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fleadsquared-marketing-automation%2Fdiscuss%3Fpage%3D2&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fleadsquared-marketing-automation%2Fdiscuss%3Fpage%3D2) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Leadsquared+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fleadsquared-marketing-automation%2Fdiscuss%3Fpage%3D2%0aAsk+Leadsquared+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Leadsquared+Marketing+Automation+Discussions+section.) 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[Harish B.](https://www.g2.com/users/773bcc42-2829-4468-bf6e-0c37f8e85d10 "Harish B.") • almost 6 years ago More Options - [ # Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from? ](/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) Being a real estate customer, we need robust inventory and price sheet engine. We are still handling this manually. 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Get answers from real users and experts [Start A Discussion](/products/leadsquared-marketing-automation/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/d8735f1cef34a978f78090034982b7b4/leadsquared-marketing-automation.svg "Product Avatar Image") ### Have you used Leadsquared Marketing Automation before? Answer a few questions to help the Leadsquared Marketing Automation community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fleadsquared-marketing-automation%2Fdiscuss%3Fpage%3D2%26small_ask%3Dleadsquared-marketing-automation) No ## Top Contributors in Leadsquared Marketing Automation 1 ![Antonio M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Antonio M.") AM Loading... ### [Antonio M.](https://www.g2.com/users/f13e5400-c72b-42db-bf37-3e2fd2f15d4b "Antonio M.") Why Trojan Recovery is My Top Choice for Blockchain Security 2 pts 2 ![Shibani R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shibani R.") SR Loading... ### [Shibani R.](https://www.g2.com/users/f8151c40-e076-4663-9f29-371e212f095e "Shibani R.") Associate Director - Brand Marketing 1 pt 3 ![Harish B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harish B.") HB Loading... ### [Harish B.](https://www.g2.com/users/773bcc42-2829-4468-bf6e-0c37f8e85d10 "Harish B.") 1 pt 4 ![Akshay J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshay J.") AJ Loading... ### [Akshay J.](https://www.g2.com/users/fc809d16-69c0-4ebd-8284-ebf074662068 "Akshay J.") Customer Success Executive 1 pt 5 ![Jaydeep P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaydeep P.") JP Loading... ### [Jaydeep P.](https://www.g2.com/users/jaydeep_380 "Jaydeep P.") Heading Implementation 1 pt