# LeadMagic Reviews **Vendor:** LeadMagic **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.3/5.0 **Total Reviews:** 19 ## About LeadMagic LeadMagic is the most accurate Website Identification Product for Businesses. Our product provides Businesses with the most accurate identification data even if their visitors work from home. We will tell you the company and provide suggested contacts to prospect. On-top of that we now provide an API for YOU to put the data in your OWN Customer Data Platform or Data Sync. (Segment or Google Analytics) It's incredible to unlock the power and build personalized sites, and provide your new prospects the best content with relevant personalization. We're the only Visitor Identification Software that will let you own our data. This is unheard of in the world of Lead Identification Software platforms! ## LeadMagic Pros & Cons **What users like:** - Users value the **efficient campaign management** in LeadMagic, seamlessly integrating with their outbound tech stack and enhancing email quality. (1 reviews) - Users value the **data accuracy** of LeadMagic, essential for maintaining healthy email lists and effective campaigns. (1 reviews) - Users find LeadMagic to be **easy to use and implement** , effectively enhancing their data enrichment process. (1 reviews) - Users value the **easy implementation** of LeadMagic, which streamlines data enrichment and enhances email campaign effectiveness. (1 reviews) - Users find the **easy setup** of LeadMagic beneficial, simplifying data enrichment and integrating seamlessly with their tech stack. (1 reviews) - Implementation Ease (1 reviews) - Integrations (1 reviews) - Users found that LeadMagic offers a **higher number of working leads** compared to Apollo, enhancing their lead generation efforts. (1 reviews) - Users find that LeadMagic offers a **significantly higher number of working leads** , enhancing outreach efficiency compared to Apollo. (1 reviews) - Simple (1 reviews) **What users dislike:** - Users report significant concerns with **data inaccuracy** , highlighting the failure to provide reliable contact information. (2 reviews) - Users highlight **limited credits** leading to billing issues and dissatisfaction with unfulfilled promises of free credits. (2 reviews) - Users express frustration over **poor customer support** , citing unresponsive assistance and unresolved billing issues while canceling subscriptions. (2 reviews) - Users face **lack of transparency in cancellation processes** , leading to confusion and continued unexpected charges. (1 reviews) - Users express frustration over the **filtering difficulty** , as the service fails to provide accurate and reliable data. (1 reviews) - Users report significant **inaccuracy in data** , finding many phone numbers incorrect and resulting in a frustrating experience. (1 reviews) - Users express frustration over **inaccurate data** from LeadMagic, finding the service ineffective and untrustworthy for business needs. (1 reviews) - Users express frustration with the **incorrect information** provided by LeadMagic, severely impacting their experience and outcomes. (1 reviews) - Lead Quality (1 reviews) - Missing Information (1 reviews) ## LeadMagic Reviews ### 1. Unclear cancellation flow, billed for months with no usage **Rating:** 0.5/5.0 stars **Reviewed by:** Stanislav K. | Responsible for Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2026 **What do you like best about LeadMagic?** There are many similar tools on the market that offer comparable lead enrichment and workflows **What do you dislike about LeadMagic?** We canceled in July and received a refund, but importantly, I had to confirm with support that the subscription was actually canceled because the process/status was not fully clear. Later we reactivated in August and used the product briefly. After that, we stopped using it (credits kept accumulating), and I clearly remember canceling again in September, but billing continued for several months. The cancellation flow is not transparent enough, and it’s too easy to stay subscribed without realizing it. Their Terms say “no refunds,” but their Help Center also says refund requests may be reviewed case-by-case, especially when credits were not used. I contacted support with billing and usage evidence and I’m still in correspondence, unfortunately, no refund has been processed yet. Maybe I’m old-fashioned, but charging customers for months when the product is clearly not being used doesn’t feel like a sustainable long-term strategy, it erodes trust. A clearer cancellation confirmation and a fairer “unused months” resolution would go a long way. I’m still hoping this gets resolved as a goodwill refund for the unused months, based on the account usage records. **What problems is LeadMagic solving and how is that benefiting you?** We used LeadMagic for lead enrichment ### 2. Exceptional Email Discovery with LeadMagic **Rating:** 5.0/5.0 stars **Reviewed by:** André D. | Cofundador, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about LeadMagic?** I enjoy the great support experience LeadMagic offers. It's an always evolving product that is cost effective. I appreciate how multiple enrichments are possible with a single credit system. LeadMagic's ability to find both business and personal emails is valuable, and the feature that lets me find LinkedIn profiles from emails really helps with my workflows. I also found the initial setup extremely easy, just a couple of clicks and a few minutes. **What do you dislike about LeadMagic?** I think they could increase even more their email discovery rate, which is already great. **What problems is LeadMagic solving and how is that benefiting you?** I use LeadMagic to find high-quality business and personal emails cost-effectively and quickly. It's great because it also helps me find LinkedIn information and enriches my workflows. ### 3. Great Tool - All In One Email Validation Tool Meets all Validation and Enrichment needs A********** **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin M. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about LeadMagic?** We use lead magic primarily as a data enrichment tool for bulk lists of emails that we pull from other data platforms. Its great and using it really ensures that we clean our data lists before sending to ensure that our mailbox remain healthy and we don't end up in spam folders. Platform is easy to implement and very easy to use, its very straight forward, it integrates with all our Outbound tech stack and we use it weekly for creating email campaigns. **What do you dislike about LeadMagic?** Like all data enrichment tools it doesn't get everything right 100% of the time but it is pretty much there in terms of what it offers for the cost. **What problems is LeadMagic solving and how is that benefiting you?** Essentially Lead Magic enables us to improve the delivery of our email campaigns, thus improving our conversion rate leading to closed won sales deals, overall providing better cost per lead, better hit rate and improved ROI. ### 4. Shady Setup, Disappointing Experience **Rating:** 0.5/5.0 stars **Reviewed by:** Sanim M. **Reviewed Date:** November 01, 2025 **What do you like best about LeadMagic?** Nothing it's a scam product **What do you dislike about LeadMagic?** I am extremely dissatisfied with LeadMagic due to several issues. Firstly, the setup process, while easy, was misleading. They claimed to offer 100 free credits, but these were never provided, even after contacting their support team. The promised credits did not materialize, and the support's response was ineffective. Furthermore, the primary service feature, intended to enrich data by providing phone numbers, was largely inaccurate. Out of 100 attempts, fewer than 15 were successful, and most of these were either incorrect or fake numbers. This inaccuracy rendered my subscription to LeadMagic a complete waste of time, money, and effort, as it failed to deliver on its core promise, impacting my business operations negatively. Overall, the operations of LeadMagic appear to be deceitful, to the extent that I strongly perceive it as a scam. I regret investing in their service and wish to warn others not to fall for the same trap. I remain completely unsatisfied with any aspect of the service provided by LeadMagic. **What problems is LeadMagic solving and how is that benefiting you?** n/a ### 5. Beware: Good product with sketchy business practices **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2025 **What do you like best about LeadMagic?** Great enrichment product and reasonably priced **What do you dislike about LeadMagic?** After using the platform for a year and spending hundreds of dollars per month, they decided to remove 70k credits (more than $500 worth) from my account after accusing me of abusing their email finding api, saying that I was sending "fake names" to use it to find mx records of the domain. The fact is we target local businesses and was trying to find emails associated with their domain. Just for context, we use 2 other email finders BEFORE Lead Magic (we use icypeas and findymail) and have never had any issues with them even though we are sending them the same contacts to enrich. After following up multiple times for multiple days in a row to try to get on a call with their team to show them that I was in fact using their api for what it is supposed to be used for, I have received 0 responses from support. I would steer clear of their product, as a small business it's too risky to spend money on credits only to have them removed without question. **What problems is LeadMagic solving and how is that benefiting you?** Finding business emails for prospects ### 6. High quality leads and amazing email verification **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2025 **What do you like best about LeadMagic?** We mainly use Apollo for finding leads, but sometimes it failes to deliver results. LeadMagic has a way higher number of working leads for us **What do you dislike about LeadMagic?** Eveything is fine, they could add a way to get single phone numbers/email straight from the website UI. **What problems is LeadMagic solving and how is that benefiting you?** It has way more leads than other b2b db ### 7. Best email validation and enrichment on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Wayne H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2024 **What do you like best about LeadMagic?** There are 2 things you look at when picking a data provider: quality and price. LeadMagic has the best price of the market and the quality is very good. **What do you dislike about LeadMagic?** not much honestly, this is a very nice product overall **What problems is LeadMagic solving and how is that benefiting you?** Email enrichment, email validation, lead scarping ### 8. 1st party intent data - Incredible! **Rating:** 5.0/5.0 stars **Reviewed by:** Terry W. | Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about LeadMagic?** You only pay for what you use - no monthly subscription! Lead Magic shows me the company that has visited my website AND the individual (with their contact details!) and it happens in real-time. This allows us to very accurately and economically retarget them through our advertising. **What do you dislike about LeadMagic?** There is nothing to dislike at this stage. Senior management is super helpful. **Recommendations to others considering LeadMagic:** If you use your website for lead generation for sales, I would strongly recommend you try Lead Magic. The visibility and accuracy of the data were shockingly good. Probably our best purchase all year. Easy to buy, easy to use and very effective (we had payback in 30 days). **What problems is LeadMagic solving and how is that benefiting you?** Lead magic provides the most accurate contact data I have found - and we have used them all. Leedfeeder, Lusha, Zoominfo, Slintel to mention a few. Hands down, Leadmagic has accurate data. The onboarding was super easy. They are very focused on customer success. We were literally live within 60mins of signing up - they even set up a couple of custom filters for us. With the large number of people working from home, intent data has become somewhat useless. I'm not sure how they do it but Lead Magic have nailed it - we are getting contact data of the individuals that hit our site even when they are home-based. Our sales team loves it - they get a real-time heads-up on who is looking at our products and are able to reach out super quick. ### 9. Must have service for B2B marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Ricky P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about LeadMagic?** Identify website visitors. The data is accurate. The notification comes through very quickly so I can strike while the iron is hot. Get contact details and know which companies are looking at your services. We invest a decent amount to get people to our website. They don't always submit the form or engage with one of our lead magnets. Knowing which companies are visiting the site really helps with our account-based sales and marketing strategy. It's really effective. **What do you dislike about LeadMagic?** Not much to dislike. It does what it says on the box. At some point in the future, it would be great if their accounts allowed for billing in AUD, but for now, we will accept that we need to pay in USD. **Recommendations to others considering LeadMagic:** Give it a go. We used the no credit card sign up to give the product a full trial. If you do not have a solution like this (or are using one of the less effective alternatives) then there is absolutely no reason to not try. **What problems is LeadMagic solving and how is that benefiting you?** 95% of website visitors don't engage or submit forms. That means we will never know who there were. Now we get a notification and identification of which company the visitor was from. This means we now KNOW that company is searching around for solutions like ours. That gives us a massive strategic advantage in prospecting. ### 10. LeadMagic - great tool to identify leads accurately, and with good actionable information. **Rating:** 5.0/5.0 stars **Reviewed by:** Aamir K. | Senior Customer Experience Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about LeadMagic?** Great accuracy and speed. It outdoes the nearest competitor by at least 20%, while being a fifth or lower of cost. Any visitors to my site get converted to great leads! **What do you dislike about LeadMagic?** Nothing much to dislike. Interface can be improved, and the developers are working on customer feedback. **Recommendations to others considering LeadMagic:** This software is taking on the industry leaders at a fraction of the cost, and provides better and more qualified leads and meetings. **What problems is LeadMagic solving and how is that benefiting you?** Solving my marketing lead generation issues. It helps to know what companies my leads come from, and my outreach has improved since I'm able to pinpoint what the customer intent is. ## LeadMagic Discussions - [What is LeadMagic used for?](https://www.g2.com/discussions/what-is-leadmagic-used-for) ## LeadMagic Pricing - **LeadMagic - Individual - After Free 7 Day Trial - No Credit Card**: $75.00 Try us free for 7 days. No Credit Card Required. In 5 minutes, you're up and running and seeing the most accurate visitor identification data you've ever seen. We've even architected the product around the changes that happened to the IP Based Providers that can't figure out your "work from home customers". - **LeadMagic - Basic - After Free 7 Day Trial - No Credit Card**: $149.00 Try us free for 7 days. After the trial, if you decide to go with us, you will be changed to the basic tier. The basic tier is $149 for 200 Identifications. We also exclude all bots. If you go over, we'll let you know and offer you the next plan to continue to receive the alerts. Try us free for 7 days. In 5 minutes, you're up and running and seeing the most accurate visitor identification data you've ever seen. We've even architected the product around the changes that happened to the IP Based Providers that can't figure out your "work from home customers". - **LeadMagic - Pro - After Free 7 Day Trial - No Credit Card**: $249.00 Try us free for 7 days. No Credit Card Required. LeadMagic Pro gives you up to 400 Identifications of the Best Anonymous Visitors from your Website. Try us free for 7 days. In 5 minutes, you're up and running and seeing the most accurate visitor identification data you've ever seen. We've even architected the product around the changes that happened to the IP Based Providers that can't figure out your "work from home customers". - **LeadMagic - Enterprise - After Free 7 Day Trial - No Credit Card**: $499.00 Try us free for 7 days. No Credit Card Required. Since we're extremely transparent. The most you'd spend for additional leads is $0.40. Everyone gets leads with LeadMagic. Pay only $.40/per additional lead. Scales forever! Try us free for 7 days. In 5 minutes, you're up and running and seeing the most accurate visitor identification data you've ever seen. We've even architected the product around the changes that happened to the IP Based Providers that can't figure out your "work from home customers". [View full pricing details](https://www.g2.com/products/leadmagic/pricing) ## LeadMagic Integrations - [Clay](https://www.g2.com/products/clay-com-clay/reviews) ## LeadMagic Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Intelligence** - Cross-system Integration ## Top LeadMagic Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,228 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - 4.4/5.0 (620 reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,814 reviews)