# Lead Liaison Reviews **Vendor:** Lead Liaison **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.6/5.0 **Total Reviews:** 59 ## About Lead Liaison Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237). ## Lead Liaison Pros & Cons **What users like:** - Users value the **ease of use** of Lead Liaison, especially appreciating its streamlined setup and seamless integration. (1 reviews) - Users appreciate the **easy implementation** of Lead Liaison, enabling fast setup and seamless integration with existing systems. (1 reviews) - Users commend the **easy setup** of Lead Liaison, making the onboarding process quick and hassle-free. (1 reviews) - Users appreciate the **flexibility to customize workflows** in Lead Liaison, enhancing their B2B lead management experience. (1 reviews) - Users appreciate the **seamless integrations** of Lead Liaison, enhancing their B2B lead management and sales execution workflows effortlessly. (1 reviews) - Seamless Integration (1 reviews) - Time Efficiency (1 reviews) **What users dislike:** - Users find the **inefficient approval process** frustrating, causing delays in adjustments and missed opportunities for leads. (1 reviews) - Users find the **limited customization** frustrating, particularly in needing approval for essential regional adjustments and workflows. (1 reviews) - Users find the **approval process time-consuming** , causing delays in customizing lead scoring and automation features. (1 reviews) - Users find the lack of **regional admin autonomy** hinders timely adjustments and leads to workflow delays. (1 reviews) ## Lead Liaison Reviews ### 1. Full featured lead generation software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2015 **What do you like best about Lead Liaison?** Lead Liaison has all the features typically need to prospect, nurture and close sales deals. It is feature rich and user friendly. **What do you dislike about Lead Liaison?** The software can be a bit more intuitive to use. Sometimes it take a bit of time to figure things out. Once you have used it a few times then it becomes easy. **What problems is Lead Liaison solving and how is that benefiting you?** Automated prospecting and nurturing leads. Reduces effort in prospecting and cold calling. ### 2. Flexible & Powerful Marketing Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Stacy J. | Co-Founder and Managing Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2015 **What do you like best about Lead Liaison?** I love the ability to set up and monitor marketing content tracking from one central location. Additionally, the ability to track prospects (actual individuals -- and know who they are) and their activities on my website. Lead Liaison provides powerful insight into what content resonates with visitors, and helps me know when a lead is ready for a follow up. **What do you dislike about Lead Liaison?** It would be nice to be able to use video platforms other than Wistia to track video views. **Recommendations to others considering Lead Liaison:** Lead Liaison is a perfect alternative to other marketing automation solutions that include features you may not need -- creating and supporting a full website, built-in CRM functionality. Lead Liaison works with your existing website and integrates (or can sync with) many well known CRM and email marketing platforms. **What problems is Lead Liaison solving and how is that benefiting you?** With Lead Liaison we have been able to gain better control over our marketing automation efforts. Lead Liaison ha allowed us to centralize many different content publishing and tracking efforts from email to social to website traffic. In addition, Lead Liaison has taken us a step beyond simply monitoring and analyzing website visit metrics. With Lead Liaison, we are able to see what companies are visiting our website. If we send an email that triggers a visit or if a visitor fills out a form, we can see what actions specific individuals are taking on our site. This is vital to great followup with potential customers! ### 3. Great service and features! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2015 **What do you like best about Lead Liaison?** Tracking capabilities, and the interface is intuitive. **What do you dislike about Lead Liaison?** It suits us just fine for our purposes. **What problems is Lead Liaison solving and how is that benefiting you?** We are able to track leads to our website and cultivate them, which turns them into Clients. Everyone knows Client turn into $$$ ### 4. An emerging product worth your consideration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2015 **What do you like best about Lead Liaison?** The product team is always working on the software and reinvesting in the product increasing the value. The team is creating new and innovative products that I am excited to see more of! The software has been a great help for my organization. **What do you dislike about Lead Liaison?** The implementation process and learning curve were a bit steep for someone without access to their code directly. **What problems is Lead Liaison solving and how is that benefiting you?** It's the core product for our marketing and sales efforts, so many. ### 5. Robust platform, great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2015 **What do you like best about Lead Liaison?** They have all the capabilities of the big marketing automation platforms but what really sets them apart is the support, which is awesome. **What do you dislike about Lead Liaison?** Navigating through the platform can be a tad cumbersome. **Recommendations to others considering Lead Liaison:** I wouldn't hesitate to recommend Lead Liaison. In fact, I have recommended it on several occassions. **What problems is Lead Liaison solving and how is that benefiting you?** We needed a platform for email automation and prospect nurturing and Lead Liaison has definitely helped our bottom line. ### 6. Quality Product, Excellent Price **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2015 **What do you like best about Lead Liaison?** Incredibly robust product for the price point. It holds up very well against competitors such as Hubspot, Marketo, etc. at a fraction of the cost. **What do you dislike about Lead Liaison?** UI is challenging, but their sales team has stated they are working on it and the new release is helpful. **What problems is Lead Liaison solving and how is that benefiting you?** Increased productivity. Increased Funnel Intelligence. It's worth a demo, everything I can think of, this software can do. ### 7. Great Marketing Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Jim P. | Webmaster, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2015 **What do you like best about Lead Liaison?** Lead Liaison is easy to use, has an excellent support team and response time. Support is very open to special requests and functionality that suits our needs. Our company still has a lot to learn about the product and what it can do but we discover new features daily and we are excited to have Lead Liaison as part of our marketing strategy. **What do you dislike about Lead Liaison?** Not much, whenever there is an issue of function that we are looking for the support team is very responsive and helps us solve problems. **What problems is Lead Liaison solving and how is that benefiting you?** Knowing who is visiting our digital communication (web site, newsletter, emails) We can now see who our audience is and respond to them in a specific manner. ### 8. More than you expect **Rating:** 5.0/5.0 stars **Reviewed by:** Troy R. | Co-founder, CMO of Strategy and Technology, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2015 **What do you like best about Lead Liaison?** Lead Liaison provides me with the reporting, data analysis, and flexible marketing automation to make better decisions on where my Marketing dollars are being spent and driving the quality leads for increasing sales. **What do you dislike about Lead Liaison?** With so many great tools, we don't want to miss out on using the efficiency of the product. **Recommendations to others considering Lead Liaison:** CRMs are just data points, but Lead Liaison provides us a true picture of our buyer, nurturing capabilities and segmentation to continue conversations that result in relationships. **What problems is Lead Liaison solving and how is that benefiting you?** I appreciate the predictive modeling tool. B2B, at certain levels, are not utilizing the details on how marketing and sales are working together for better understanding of your sales life-cycle. ### 9. Incredible value, incredible service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2015 **What do you like best about Lead Liaison?** The service team is incredibly responsive and helpful with all questions. **What do you dislike about Lead Liaison?** The user experience seems poorly planned so learning the software is slightly difficult. **What problems is Lead Liaison solving and how is that benefiting you?** Increased sales, increased productivity, increased strategic involvement. - [View Lead Liaison pricing details and edition comparison](https://www.g2.com/products/lead-liaison/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-05-29+14%3A33%3A50+-0500&secure%5Bsession_id%5D=bfdd16fc-60c5-4e2e-b954-8e5dc29bc117&secure%5Btoken%5D=feead775955d93e9884cf4106c102f84b6b1db00f4f441874799ef2346b1e2e0&format=llm_user) ## Lead Liaison Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Lead Liaison Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,106 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,013 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (608 reviews)