--- title: Lead Forensics Reviews meta\_title: Lead Forensics Reviews, Features, and Pricing 2026 meta\_description: Learn more about Lead Forensics features and pricing through reviews from real, verified G2 users. aggregate\_rating: rating\_value: 4.4 review\_count: 1156 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation ---

# Lead Forensics Reviews & Product Details

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In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow.

* * *

Product Website
Lead Forensics
Seller
[Lead Forensics](https://www.g2.com/sellers/lead-forensics)
Discussions
[Lead Forensics Community](https://www.g2.com/products/lead-forensics/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Lilah Waite

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

1 month

[
View More Pricing Information
](https://www.g2.com/products/lead-forensics/pricing)

## Lead Forensics Integrations
(18)

What do users say about integrations?

Verified by Lead Forensics

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Agentforce Marketing (formerly Salesforce Marketing Cloud)

](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Agentforce Sales (formerly Salesforce Sales Cloud)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Apollo.io

](https://www.g2.com/products/apollo-io/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Cognism

](https://www.g2.com/products/cognism/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Dynamics 365 Sales

](https://www.g2.com/products/dynamics-365-sales/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Sales Hub

](https://www.g2.com/products/hubspot-sales-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Loxo

](https://www.g2.com/products/loxo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

monday CRM

](https://www.g2.com/products/monday-crm/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Odoo ERP

](https://www.g2.com/products/odoo-odoo-erp/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Pipedrive

](https://www.g2.com/products/pipedrive/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Headless 360 Platform (formerly Salesforce Platform)

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WordPress.com

](https://www.g2.com/products/wordpress-com/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WordPress.org

](https://www.g2.com/products/wordpress-org/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zoho CRM

](https://www.g2.com/products/zoho-crm/reviews)

Show More

SR

Simon R.

Head of Marketing

Small-Business (50 or fewer emp.)

12/5/2025

"Real-Time Visitor Tracking That Feels Like an Extra Team Member"

4.5/5

What do you like best about Lead Forensics?

Being able to track website visitors in real time and set up alerts allows us to target prospects with accurate and relevant marketing activity. Its like having an extra member of the sales team! Setting up the flows is really easy and its now part of our day to day work. We use HubSpot as our CRM system and the fact that we get the two working together makes things so streamlined. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

There isn't really anything to dislike. Our Account Manager really understands our business and what we want to achieve so once everything is set up, it sort of does what it needs to. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

To be honest there isn't really anything that we need at the moment but Joe will always come to us with new developments and then work with us to see how it can benefit Pressac. Review collected by and hosted on G2.com.

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12/8/2025
Current UserValidated ReviewerSource: Organic

 ![Gavin D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gavin D.")
GD

Gavin D.

Marketing Manager

Mid-Market (51-1000 emp.)

5/26/2026

"Engaged Account Managers and a Proactive Culture of Innovation"

4/5

What do you like best about Lead Forensics?

Our account managers are very engaged and supportive. I like the fact that there is a pro-active culture of innovation and solution based thinking. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

The dashboard user interface could do with a bit of modernising to help with navigation. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

LF is being very proactive in terms of helping us identify opportunities and assisting with sales insights Review collected by and hosted on G2.com.

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Response from Reviews LF of Lead Forensics

[Editedit](https://www.g2.com/survey_responses/lead-forensics-review-12872586/official_response/edit)

Thank you for your thoughtful feedback. We’re pleased to hear that our Account Managers have been engaged and supportive, and that our proactive, solution-focused approach is making a positive impact.

We also appreciate your comments on the dashboard interface. Enhancing usability and navigation is a key focus for us, and your feedback helps guide ongoing improvements.

Current UserValidated ReviewerSource: Organic

 ![Monty F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monty F.")
MF

Monty F.

Business Development Manager

2/13/2026

"Sophisticated Tool with Top-Notch Support"

5/5

What do you like best about Lead Forensics?

I use Lead Forensics for website leads, and I'm really excited about their credit feature. My customer support team, especially Angela Tribal, has been super awesome. The customer support is outstanding, and the tool is sophisticated. The credits feature is just next level for doing business development. Though I'm new to the product, its function is pretty straightforward and the customer support team has been great and available. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

I'd like to be able to input any URL or company and spend credits on those as well and not just website visitors. This may already be a tool that I'm unaware of. I'm unaware. But my learning curve being new to the product. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics gives me an organized way to evaluate and infer who visits our website. By using credits, I'm able to communicate with the proper decision makers to meet my goals. Review collected by and hosted on G2.com.

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Response from Reviews LF of Lead Forensics

[Editedit](https://www.g2.com/survey_responses/lead-forensics-review-12358424/official_response/edit)

Thanks for your review Monty! We’re thrilled to hear that Lead Forensics and the credits feature are helping you connect with the right decision-makers, and that Angela and our support team have made your experience smooth and straightforward.

Best regards,

Dawn

Validated ReviewerSource: Organic

 ![Verified User in Transportation/Trucking/Railroad](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Transportation/Trucking/Railroad")
UT

Verified User in Transportation/Trucking/Railroad

Small-Business (50 or fewer emp.)

1/28/2026

"Powerful Customer Insights with Seamless Pipedrive CRM Integration"

4/5

What do you like best about Lead Forensics?

The thing I like best about Lead Forensics is the ability to gain insight on what products, business, and tools our customer is most interested in. With Lead Forensics I've also been able to easily integrate the data captured from Lead Forensics into our CRM system, Pipedrive where our sales team can also easily review this data and reach out to customers. I've also enjoyed the automated emails that give you a snapshot of customer visits as well as the ability to categorise everything super easily. As well, Joe, our account manager for Mistral Group, is fantastic and super helpful on every success review call or any additional questions we may have. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

What I dislike is when you first integrate the data within Lead Forensics to Pipedrive, you need to manually push it through although this only happens once and once it's pushed through you don't need to do it again. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Getting insight into what our customers are thinking and seeing where we can push certain vehicles to which customers as well as get an idea of who is visiting after our campaigns and what we can market or promote next. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![james w.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "james w.")
JW

james w.

Cleaning

Small-Business (50 or fewer emp.)

5/7/2026

"Insightful Tool for Identifying Website Visitors"

4/5

What do you like best about Lead Forensics?

I like how Lead Forensics helps me to find new business opportunities and tailor conversations based on the information of what potential clients have viewed on the website. I also appreciate being able to see stats on the most common website pages and visitors. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

It's hard to identify who the person is, and often the emails given in the contact bit are wrong. There's also a bit of a teething process to understand how to use it. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics helps identify who visits our website, finds new business opportunities, checks the success of meetings, and tailors conversations based on visitor activity. Review collected by and hosted on G2.com.

Show More

Response from Reviews LF of Lead Forensics

[Editedit](https://www.g2.com/survey_responses/lead-forensics-review-12773277/official_response/edit)

Thank you, James, for your feedback. We’re pleased to hear the platform is helping you uncover new opportunities and tailor your outreach more effectively with valuable visitor insights.

We also appreciate your comments on contact accuracy and onboarding. We’re continually improving both data quality and the user experience, and our team is always here to support you.

Validated ReviewerSource: Organic

 ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive")
AA

Verified User in Automotive

Mid-Market (51-1000 emp.)

7/31/2026

"Fascinating Visitor Insights That Sharpen Our Marketing"

4.5/5

What do you like best about Lead Forensics?

I find some of the statics they can provide fascinating. Being able to establish the behaviour of our vistors gives us an insight on how to market most effectively and what may be working for us and what may not. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

For obvious reasons the system cant identify who has been on the website but understand the restraints around that. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

It can be difficult to monitor the effectiveness of a website so being able to track what pages have been visited and how long people spend on these allows us to tailor our marketing better. Review collected by and hosted on G2.com.

Show More

Response from Reviews LF of Lead Forensics

[Editedit](https://www.g2.com/survey_responses/lead-forensics-review-13187646/official_response/edit)

Thank you for your feedback. We're delighted to hear the visitor insights and behavioural data are helping you better understand website engagement and refine your marketing strategy. It's great to know the platform is providing valuable visibility into what’s working and where opportunities exist.

We also appreciate your understanding regarding visitor identification limitations. Thank you for your support.

Validated ReviewerSource: Organic

CH

Corey H.

Group Business Development Manager

Mid-Market (51-1000 emp.)

11/7/2025

"Essential Tool for Business Growth and Lead Identification"

4.5/5

What do you like best about Lead Forensics?

Without lead forensics, I would not be able to identify who is visiting my website and not following through. After using it, I now find it almost an essential tool in my toolbox as a Group Business Development Manager. There are many industries we do not currently serve as a business but we are slowly starting to see prospects from new industries we are now aiming to break into which is a promising sign we are looking in the right areas. I also have experience of using Lead Forensics as an outreach tool to collect relevant contact details of key decision makers and have successfully won work and built relationships through this method. Very easy to implement and get up and running. We have a lot of member within the company who are not familiar with this kind of software and they have managed to build a good understanding of how it works and also use it daily. I use it very frequently too, definitely on a daily, or every two days basis. I like that it can integrate into other platforms such as CRM systems. Since I'm currently building a CRM system, I'm looking to use Lead Forensics as a lead collector and then import the leads into the CRM system via a trigger report. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

The only downsides I've found is that the layout isn't the cleanest or most intuitive. The webpage looks a little bit outdated, though it is still functional once you spend time identifying where certain reports are or learning what the name of certain things are such as trigger reports (which our account manager helped me out with when i didn't understand it.) Sometimes I have used credits to get contact details but when attempting to email these contacts I get a bounce back email and lose my credit as the email is no longer in use. I'm not sure where the emails are extracted from but sometimes they don't work. It would be a good idea to allow direct integration rather than the use of middleware with some CRM systems such as Monday.com as there is no direct option here. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

This tool is helping us better understand the visiting behaviors of businesses. We are able to identify certain patterns, such as when people browse our site but do not proceed with an enquiry, even though some of these visitors would be ideal clients. With this insight, we can refine our website funnels to address these issues and also reach out directly to see if we can genuinely assist, rather than letting potential opportunities slip away. In sales, timing is often a matter of luck—whether it’s due to supply challenges or new projects. Knowing that someone is actively exploring our services allows us to focus on those who are more likely to get in touch with us. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

CW

Conor W.

Marketing Manager

Mid-Market (51-1000 emp.)

1/21/2026

"Turning Website Traffic Into Leads"

5/5

What do you like best about Lead Forensics?

From a marketing perspective, Lead Forensics is incredibly valuable for understanding our audience at a deeper level. It allows us to see exactly which businesses are visiting our website, what pages or resources they engage with, and how they move through our content. It also helps us prioritise high-potential leads, tailor follow-up campaigns, and measure the effectiveness of our content in driving interest. Essentially, it bridges the gap between anonymous website traffic and actionable marketing intelligence, allowing us to convert more visitors into engaged prospects and ultimately, customers. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

There are a few areas where the platform could be even more useful:

It would be great to have the ability to map out key contacts within those businesses that we should be approaching.

Increasing the percentage of businesses we can track would improve our coverage and insights.

Some guidance on actionable next steps after identifying leads would make the tool even more effective for sales follow-up. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics solves the challenge of anonymous website traffic by turning it into actionable marketing intelligence. Instead of guessing who is visiting our site, we can now identify the businesses engaging with our content, understand what interests them, and assess whether we are reaching the right audience.

A huge part of the benefit comes from having an excellent account manager, Joseph Stone, who works closely with us to refine our targeting, suggest ways to maximise the features of Lead Forensics, and ensure we get the most value from the platform. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Josh C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh C.")
JC

Josh C.

1/20/2026

"Insightful Visitor Tracking with Great Customization"

4.5/5

What do you like best about Lead Forensics?

I like the reports that can be set up with Lead Forensics, as they provide a nice, concise daily summary detailing which organizations have visited our website, how long they stayed, and the pages they've visited. I also appreciate that these reports can be tailored to gather the precise data we want to track for our product-market fit organizations. Additionally, I like how Lead Forensics can be integrated with our CRM, which automates processes, allowing our sales team to instantly access the data they need without delay. The initial setup was very easy, thanks to our amazing Customer Success Manager, Jaycee, who simplified the process and showed us how to get the best out of all the features Lead Forensics offers. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

For some of our team, they initially found Lead Forensics a bit confusing and felt that the interface was a bit slow at times. They struggled to understand certain features, but this has improved the more time our team has used Lead Forensics. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics has helped us to better understand which organizations visit our website, and what they're viewing, as we had no way to look at this previously. It helps inform sales outreach and automates CRM integration, saving our team time. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Thom v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thom v.")
TV

Thom v.

Interim Transport Planner

Mid-Market (51-1000 emp.)

3/24/2026

"Lead Generation Powerhouse with Insightful Features"

5/5

What do you like best about Lead Forensics?

I like Lead Forensics for its ability to track prospects and the insights it gives me. It's really helpful to see when they looked at my website, where they looked, and what keywords they used. This information really helps me make directed and detailed messages since I know what prospects want and need. Also, the customer success managers are great; they help broaden my knowledge of the program and make understanding it easier. The initial setup was very good, thanks to their customer success department. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

no comment Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics is great when the pipeline is empty, helping with lead generation. It tracks prospects and provides insights like website visits and keywords, allowing me to craft directed and detailed messages. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

## Questions about Lead Forensics? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Lead Forensics
](https://www.g2.com/products/lead-forensics/discussions/new)

 ![Andy C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andy C.")
AC

Andy Cox
•
Last activity over 3 years ago

How can we get more accurate visitor details ?

1 Upvote

2

[
Join the conversation
](https://www.g2.com/discussions/how-can-we-get-more-accurate-visitor-details)

 ![Connor K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor K.")
CK

Connor Kus
•
Last activity over 3 years ago

Why does a lot of client come up as in America? Also with names like ththt and ;rtuhjnghp

1 Upvote

0

[
Join the conversation
](https://www.g2.com/discussions/33392-why-does-a-lot-of-client-come-up-as-in-america-also-with-names-like-ththt-and-rtuhjnghp)

[
View all Discussions
](https://www.g2.com/products/lead-forensics/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

12 months

### Average Discount

13%

[
View More Pricing Information
](https://www.g2.com/products/lead-forensics/pricing)

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##### 
##### Lead Forensics Features

Lead Intelligence

Account-level Insights 

Lead Analysis 

Lead Management

Segmentation 

Account Identification 

Marketing Campaigns

Media Attribution 

Customization 

Data Availability

Contact Data Availability

Offline Data

[
View More Features
](https://www.g2.com/products/lead-forensics/features)

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##### Categories on G2

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