[ Launchm... Reviews ](https://www.g2.com/products/launchmetrics/reviews) [ Launchm... Reviews ](https://www.g2.com/products/launchmetrics/reviews) # Launchmetrics Features ##### ## Interface and Performance (5) Import/Export Import and export large media files or folders into or from the database quickly and efficiently. Organizational Interface Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display. Search Able to search and filter assets by keywords and metadata. File Preview Able to easily preview large image files and video storyboards. Analytics Provides insights into the performance of digital content across its entire lifecycle. Show More ##### ## Asset Management (8) File Types Software supports a wide range of file types. Metadata Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary. File Transformation Automatically or manually convert files into different sizes or file types within the DAM system. Versioning Keep track of incrementally changing versions of the same asset. Expiration Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle. Watermark Apply visual watermarks to images and video. Digital Rights Management Manage the licensing and copyright information for assets within the DAM system. Brand Guidelines Houses an organization's brand guidelines in a centralized location within the digital asset management platform Show More ##### ## Media Types (3) Video The software is optimized to load, preview, search and edit video media files. Audio The software is optimized to load, preview, search and edit audio media files. Images The software is optimized to load, preview, search and edit image media files. Show More ##### ## Administration (5) Workflow Management Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Brand Portal Publish media or media collections to your website or share externally via temporary hyperlink. Integration with Creative Software Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software. Integration with Marketing Software Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software. Show More ##### ## Reports & Dashboards (4) Report Customizability Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. Report Exporting Allows users to export reports from the product into an .xsl, .csv, or .pdf file. Scalability Allows marketer to add, track, and measure a multitude of social media accounts. White Label Offers a white labeling service for agencies or resellers to customize platform branding. Show More ##### ## Inventory Management Platform Features (10) Centralized Inventory Database Manage and track all inventory records across warehouses and retail locations through a single unified database. Inventory Level Dashboards Maintain a visual on product stock levels throughout your facilities with flexible inventory dashboards. Stock History Reporting View the history of individual items and compare the sales performance of new to old stock in order to inform purchasing decisions. Low Stock Notifications Set low stock thresholds and receive automatic alerts when stock decreases to that level. Bundles, Kits, & Variants Automatically adjust inventory for product bundles, kit orders, and product variations within the system. Asset Tracking Use barcode or radio-frequency identification (RFID) technology with specialized readers or mobile applications to track inventory assets throughout warehouse facilities. Inventory Forecasting Optimize inventory levels with features that suggest reorder points and economic order quantities (EOQs) that facilitate inventory management. eCommerce Integrations Integrate shopping carts, eCommerce platforms, POS, and payment gateways with the system to link inventory records between across platforms. Accounting Integrations Track inventory costs and costs of goods sold (COGS) with accounting software integrations. Data Exporting / Importing Transfer large volumes of inventory data records into and out of the system with built-in import / export tools. Show More ##### ## Social Analytics (7) Competitor Analysis Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. Follower Analysis Analyzes and illustrates follower information such as demographics, location, interests, etc. Post Performance Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. Paid Campaign Tracking Tracks and measures the success of paid advertising initiatives run on social media sites. Attribution Ties social activity to business results such as leads, conversions, and sales. Hashtag Analytics Analyzes the performance of hashtags and identifies popular or trending hashtags. Sentiment Analysis Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. Show More ##### ## Database (2) Media Database Provides tools to help identify and house media oppurtunties and potential influencers. Newsroom Provides a centralized hub for all media opportunities and current news regarding relevant influencers. Show More ##### ## Outreach (1) PR Planner Helps the public relations process with planning tools to capatilize on media opportunities. Show More ##### ## Reporting (6) Monitoring Provides analysis on media and influencer contacts, as well as the effectiveness of each action. Impact Measurement Measures the full impact of campaigns, as well as each individual influencer and media opportunity. Keyword Targeting Enables users to search media channels for specific keywords, brand mentions, or topics Custom Feeds and Alerts Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions Custom Reports Allows users to build custom reports that can be shared with clients and stakeholders Dashboards Provides dashboards for quick visualizations of relevant media coverage and analytics Show More ##### ## User Rights/Roles (2) Version Control Helps establish a permissions workflow, allowing and restricting access to different company materials. Team Collaboration Gives visability and allows team members to communicate effectively and collaboratively. Show More ##### ## Marketing and Communications (5) Lead generation and retrieval Tools for capture and follow-up of leads generated during an event. Social media promotion Advertise and promote event using social media integrations. Event website creation Design and manage a dedicated event website. Email customization Customize email communications. Contact list management Organize and manage contact list of attendees. Show More ##### ## Attendee Engagement (3) Social media integrations Tools for attendees to post to social media during an event. Attendee networking Tools to enable networking for attendees during an event. Attendee surveys-attendee engagement Tools for gathering feedback from attendees during and after an event. Show More ##### ## Registration (3) Event creation Process of creating a new event. User registration process User experience of registering for an event Mobile check-in Check attendees into events and sessions using a mobile device Show More ##### ## Multichannel inventory management (3) Warehouse Inventory Transfer Allows users to create warehouse-to-warehouse transfers knowing the exact stock levels for both locations when sending and receiving Multichannel Inventory Syncing Allows users to sync inventory across multiple stores, marketplaces, and warehouses Multi-Warehouse Routing Allows users to connect sales channels to specific warehouses. Show More ##### ## 3PL inventory management (3) Client management Allows users to manage all thier clients on one system Marketplace connections Allows users to connect marketplaces for each client 3PL inventory tracking Allows inventory tracking for specific customer required attributes such as lot, serial, style/color/size Show More ##### ## Inventory Management (5) Inventory Tracking Real-time inventory tracking. Maintains accurate "On Hand" information by matching reserved inventory requested on purchase and sales orders. Inventory Costing Ability to establish costing methods such as Average, LIFO, FIFO, and Specific Unit. Product Master Manage and track all inventory records across warehouses and retail locations through a single unified database. Inventory Forecasting Optimize inventory levels with features that suggest reorder points and economic order quantities (EOQs) that facilitate inventory management. Integrations Integrate shopping carts, eCommerce platforms, POS, and accounting with the system to link inventory records across platforms. Show More ##### ## Media Channels (3) Broadcast Media Monitors broadcast media such as television and radio news Print Media Monitors print media such as newspapers and magazines Online Media Monitors online media such as blogs, websites, and social media Show More ##### ## Geographic Coverage (3) Local Media Monitors media channels at the local level National Media Monitors media channels at the national level International Media Monitors international news coverage Show More ##### ## Barcode support (5) Symbologies Supports various barcode symbiologies such as UPC, ISBN and ISMN Serialization Supports advanced serilaization and sequentially numbered bar codes Standard formatting Provide barcodes with precise bar width specifications and readable text formatting Printing Ability to print barcodes directly to a printer with various formats. Integrations Ability to integrate with existing inventory, warehouse management, ERP and other third party software Show More ##### ## Design (6) Label formats Ability to create and save custom label formats WYSIWYG editor Ability create labels with a WYSIWYG editor Color editor Ability to design barcodes with a full color editor Graphics import Provides users with graphic imports in different formats 1D and 2D barcodes Allows users to add 1D and 2D bar codes to your labels. RFID Encoding Allows users to encode RFID tags Show More ##### ## Influencer Marketing (14) Influencer Recruitment Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. Influencer Scoring Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. Audience Analysis Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. Influencer Segmentation Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. Influencer Collaboration Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. User-Generated Content (UGC) Management Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. Content Approval Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. Campaign Analytics Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. Reporting and Dashboards Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. Data Importing and Exporting Tools Import and export lists of influencers and brand advocates with detailed profiles and contact information. Influencer Whitelisting Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. Influencer Compensation Provides features for compensating influencers for their work. Social Commerce Supports social commerce capabilites such as shoppable content. E-Commerce Integration Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. Show More ##### ## Generative AI (5) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. Show More ##### ## Agentic AI - Media Monitoring (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Media and Influencer Targeting (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Asset Management (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Social Media Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Influencer Marketing Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Event Marketing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Event Planning (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Decision Making Makes informed choices based on available data and objectives Show More [ ![Alchemer Reputation Management](https://images.g2crowd.com/uploads/product/hd_favicon/9f2b97ba460533b54a96cec9d41e9909/alchemer-reputation-management.svg "Alchemer Reputation Management") Sponsored Alchemer Reputation Management 4.5/5 (120) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") Meltwater 4.1/5 (2,624) ](https://www.g2.com/products/meltwater/reviews) [ ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne") CisionOne 3.9/5 (1,295) ](https://www.g2.com/products/cisionone/reviews) [ ![EZO](https://images.g2crowd.com/uploads/product/hd_favicon/87e34f5067fae883afce13a449a08b67/ezo.svg "EZO") EZO 4.4/5 (387) ](https://www.g2.com/products/ezo/reviews) [ View All Alternatives ](https://www.g2.com/products/launchmetrics/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Audience Analysis](/glossary/audience-analysis-definition) Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research. [Digital Rights Management](/glossary/digital-rights-management) Digital rights management plays a crucial role in fighting piracy and protecting copyrighted digital media. Learn more about digital rights management, digital rights management software, and how G2 can help you make the best decision for your business. [Inventory Tracking](/glossary/inventory-tracking) Inventory tracking plays an essential role in the inventory management planning process. Learn more about inventory tracking, how it can benefit overall company organization, and how to implement it in a business structure using various techniques. Launchmetrics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_46e0d2ba3ffe5aba83a48e060dfdfe5f/meltwater.png "Product Avatar Image") Meltwater 4.1/5 (2,656) [ Compare Now ](https://www.g2.com/compare/launchmetrics-vs-meltwater) ##### Categories on G2 [ Social Media Analytics ](https://www.g2.com/categories/social-media-analytics)[ Event Marketing ](https://www.g2.com/categories/event-marketing)[ Event Planning ](https://www.g2.com/categories/event-planning) [ Influencer Marketing Platforms ](https://www.g2.com/categories/influencer-marketing-platforms)[ Digital Asset Management ](https://www.g2.com/categories/digital-asset-management)[ Media Monitoring ](https://www.g2.com/categories/media-monitoring)[ Inventory Control ](https://www.g2.com/categories/inventory-control-software)[ Media and Influencer Targeting ](https://www.g2.com/categories/media-and-influencer-targeting)[ PR Analytics ](https://www.g2.com/categories/pr-analytics)[ Barcode ](https://www.g2.com/categories/barcode) Show More ##### Explore More [ What are the top messaging platforms for customer support teams? ](https://www.g2.com/discussions/what-are-the-top-messaging-platforms-for-customer-support-teams)[ What are the best tools for monitoring database security events? ](https://www.g2.com/discussions/what-are-the-best-tools-for-monitoring-database-security-events)[ Best software for combining budgeting with performance tracking ](https://www.g2.com/discussions/best-software-for-combining-budgeting-with-performance-tracking) [ Best platform for account-based strategies in service sector ](https://www.g2.com/discussions/best-platforms-for-account-based-strategies-in-the-service-sector)[ Top relational database options for small businesses ](https://www.g2.com/discussions/what-are-the-top-relational-database-options-for-small-businesses)[ Pros and Cons Details ](https://www.g2.com/products/launchmetrics/reviews?qs=pros-and-cons) Show More [ What are the top messaging platforms for customer support teams? ](https://www.g2.com/discussions/what-are-the-top-messaging-platforms-for-customer-support-teams)[ What are the best tools for monitoring database security events? ](https://www.g2.com/discussions/what-are-the-best-tools-for-monitoring-database-security-events)[ Best software for combining budgeting with performance tracking ](https://www.g2.com/discussions/best-software-for-combining-budgeting-with-performance-tracking) [ Best platform for account-based strategies in service sector ](https://www.g2.com/discussions/best-platforms-for-account-based-strategies-in-the-service-sector)[ Top relational database options for small businesses ](https://www.g2.com/discussions/what-are-the-top-relational-database-options-for-small-businesses)[ Pros and Cons Details ](https://www.g2.com/products/launchmetrics/reviews?qs=pros-and-cons)