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Later Social Reviews & Product Details

Later Social Overview

What is Later Social?

Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more!

Later Social Details
Languages Supported
English, Spanish
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Product Description

Visually curate, plan, and manage your social media with Later. Gather on-brand UGC content directly from the platform while planning, scheduling and auto-publishing across social. Features like Best Time to Post and Hashtag Suggestions help you drive growth and extend each while optimizing your social presence.


Seller Details
Year Founded
2014
HQ Location
Boston, MA
Twitter
@latermedia
37,823 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
Description

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform. Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. As your trusted partner and go-to source for social media advice, we’ll help you create an engaged community for reliable performance and repeatable growth.


Janine J.
JJ
Overview Provided by:

Recent Later Social Reviews

Isabel L.
IL
Isabel L.Small-Business (50 or fewer emp.)
5.0 out of 5
"I love all the great features that Later Social offers."
Later is user-friendly and suitable for both beginners and experienced users, making it the ideal platform for all your social media scheduling needs.
Maria M.
MM
Maria M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great software to schedule social media posts"
The ease of use is one of the best features. You can easily schedule social media posts and make any necessary edits. We schedule all our posts in ...
neil f.
NF
neil f.Small-Business (50 or fewer emp.)
4.0 out of 5
"Later.com allows us to manage our social media quickly and easily"
I like the fact that I can have someone on my team manage the uploads of our social media without me or Hannah having to log in and do the work dir...
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Later Social Media

Later Social Demo - Visual Planner
Maintain the perfect aesthetic by visually planning and scheduling your Instagram posts
Later Social Demo - Collect Media
Add content to your Later Library directly from website. You can also add content from your Instagram mentions and tags, or through a custom hashtag search.
Later Social Demo - Linkin.bio
Drive traffic and sales from Instagram through a dedicated link in your bio. Followers can easily find content and shop your feed on your unique landing page.
Later Social Demo - Schedule Instagram Stories
Easily storyboard and schedule your Instagram Stories right from your desktop.
Later Social Demo - Analytics
Monitor and optimize your performance on social with detailed analytics for Instagram, Twitter and Pinterest.
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Video Reviews

307 Later Social Reviews

4.5 out of 5
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307 Later Social Reviews
4.5 out of 5
307 Later Social Reviews
4.5 out of 5

Later Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Later SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Maria M.
MM
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Later Social?

The ease of use is one of the best features. You can easily schedule social media posts and make any necessary edits. We schedule all our posts in advance, and they automatically publish at the designated times. The software allows you to edit posts, schedule them, and even add filters. It's a comprehensive solution for managing social media. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Some integrations have failed; we need to implement more integrations. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

We can plan and schedule social media posts in advance and make any necessary edits. Review collected by and hosted on G2.com.

Isabel L.
IL
Social Media Designer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Later Social?

Later is user-friendly and suitable for both beginners and experienced users, making it the ideal platform for all your social media scheduling needs. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I haven't found anything I dislike about Later Social. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Later Social is helping me get most of my work done in one place. Review collected by and hosted on G2.com.

neil f.
NF
Executive Editor
Media Production
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Later Social?

I like the fact that I can have someone on my team manage the uploads of our social media without me or Hannah having to log in and do the work directly. That's crucial Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I prefer a bit more help on the content but I'm not sure if that's us not using the platform to its full extent or not. It's great for the price, though. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

This is our primary tool for uploading social media posts on set schedules. It's our go to platform. Review collected by and hosted on G2.com.

Arnab M.
AM
CEO, Peersway
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Later Social?

It was one of a kind to begin with, but now there are a lot of options. Nothing really separates their offering from the rest. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

We got an annual subscription but decided to cancel it 80 days after paying for it. The customer support got back to us and said that they only refund within 30 days of payment. I understand the need to make money as a SaaS product, but charging people for a service they are not willing to us is just bad business. Moral of the story - DON'T pay for their yearly subscription, not worth it. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Scheduling content for Instagram Review collected by and hosted on G2.com.

MB
Junior Digital Marketing Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Later Social?

It is easy to use and helps me to schedule social media content easily. The implementation was easy and the customer support always helps me when i have questions. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I don't have any dislike about later.com. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

It helps me scheduling the content and analysing the metrics about how the content performed. Review collected by and hosted on G2.com.

Jason B.
JB
Pastor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Later Social?

Scheduling content. We used to have to post to our church account daily, which doesn't sound bad, but logging in daily, uploading whatever we are posting, writing the post and hitting send, eats into the work day. But Later helps because we can take an hour and schedule a month or more posts. It's so good. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

It's a little clunky. If you don't know your way around things that are tech, I think it would be easy to get lost or confused on what goes where. It's not bad for mex but I've had others tell me they have a hard time. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Instead of taking time every day to post stuff, now we schedule it super far out. That may not seem like a big deal, but it's HUGE. And, we trained some volunteers to help which gave back some time to staff members to help counsel and be with people. Review collected by and hosted on G2.com.

Casey G.
CG
Marketing Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I like the full calendar view you get of your week worth of content. I also find the analytics page very helpful for when I'm doing my monthly overview of content performance. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I really dislike when Later tells me a video I'm posting is too long, or the dimensions aren't right and when I try to edit the content in Later, it doesn't update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time consuming and seems glitchy. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Later allows us to stay organized with our weekly content across various platforms. It also has an AI feature that will suggest captions and hashtags if needed. Review collected by and hosted on G2.com.

Verified User in Consulting
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I have for many years now signed up new clients on their own Later account. It is one of the best for those new to social media posting. It has been successful at keeping the UI simple and kept up with the latest necessities when social posting. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I have nothing to say about it. The free layer means that its a no cost option. Thats a plus. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Preparing business clients to run their own Social Media in the future we needed a reliable platform to hand them over. Rather than locking in our clients we preferred to help them learn how it works. Later.com has been the go to for us for helping our clients learn how to use a dashboard to cover content creation and posting schedules. Its great. Review collected by and hosted on G2.com.

Julianna O.
JO
Creative Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I love using Later for social media scheduling! My small business uses it for Instagram ad Facebook scheduling daily. Thanks to Later, we are able to schedule out a months worth of content in just a few hours saving us hours and hours every week. It's so easy to use, easy to check the traction of a post, and helps us stay sane during busy season when social media is the last thing we want to worry about. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The only thing that's slightly less than perfect about Later is the scheduling option. Sometimes I wish I could unschedule a post or access a formally posted image and bring it back as a new post to re post myself. But that is a small feature, everything else I love! Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Later saves me hours a week by letting me schedule out my social media content in advance and plan out every post so I am making the most of the day of the week and trends. Review collected by and hosted on G2.com.

Patrick M.
PM
Founder. Advisor. Creator. Podcaster.
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Later Social?

Easiest social media schedule solution I have used in 30+ years of business.

I like the simplicity of the drag and drop social media assets to calendar and scheduleing the best. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The paid tiers create limitations to social media sharing accounts, and found it difficult to connect both personal and professional as well as company social media accounts.

The free version when using it, would constantly require reconnecting accounts and limited the posts. But that is to be expected with free accounts. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Fast easy posting of social media assets. Includes the ability to easily recycle evergreen content. Posts to many social media accounts from one platform. Enables single inbox communications for all platforms. Review collected by and hosted on G2.com.