Natalie S.
NS
Natalie S.
Social Media Manager + Company Partner
Mid-Market (51-1000 emp.)
"Effortless Social Scheduling with Impressive AI Integration"
5/5
What do you like best about Later Social?

I love how easy it is to use. It's very user-friendly, making it easy to upload everything, and I can filter from photos we've used or not used. I like the AI integration, especially when I'm stuck on a caption because it gives me multiple options, which is cool. I love that I can select multiple profiles, as we have companies in two different states, so I can easily target specific content. The integration with TikTok and Instagram stories is also a great feature. I've seen improvements across the board, and it's awesome because I feel they're always improving. Managing multiple profiles is straightforward, allowing me to publish to several pages at once, rather than having to enter everything individually. The setup was incredibly easy, taking less than an hour to get all our pages uploaded. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I would love to see a way to create folders for photos and videos, so I can organize them better. Without this feature, it gets convoluted and takes the most time. Review collected by and hosted on G2.com.

Milena M.
MM
Milena M.
"Perfect Social Media Scheduling with Later Social"
5/5
What do you like best about Later Social?

I use Later Social for posting and find the scheduling feature extremely valuable since it allows me to plan posts and not worry about which day something is posted. It gives me the freedom to go on vacation without worrying about social media. A standout feature is the ability to schedule posts across different platforms, so if I prepare a post for Instagram, I can quickly reschedule it to be posted on Facebook, TikTok, or LinkedIn. It's definitely the best tool I've used for posting compared to others like Buffer, which didn't work as well for me. Later Social has a better gallery, better scheduling options, and the 'best time to post' feature, which helps me know when my followers are most active. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I don't like that I cannot post a PDF file on LinkedIn through Later Social. Also, sometimes a photo cannot be scheduled for TikTok on Later due to size, but can be posted in the phone TikTok app. Review collected by and hosted on G2.com.

Kristen G.
KG
Kristen G.
Executive Director
Small-Business (50 or fewer emp.)
"Effortless Social Media Management with AI Assistance"
4.5/5
What do you like best about Later Social?

I like that Later Social gives you a recommended time to make your post. I really like the AI help with captioning and coming up with a social media calendar. The social media calendar and the captioning especially help when working with interns, as it can take the place of personal coaching in some cases. This saves me a lot of time, allowing me to focus on other things like programming and fundraising. It's also very easy to set up. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I think it's probably user error, but it seems like we can't schedule stories. I've had trouble scheduling stories. Interns and I have tried to figure that out, but it's been sometimes difficult to schedule stories. Review collected by and hosted on G2.com.

MF
Meg f.
Co-owner
Small-Business (50 or fewer emp.)
"Easy to Use, Well-Laid-Out Platform for Managing Campaigns"
5/5
What do you like best about Later Social?

I love how easy it is to use. I also really like how everything is laid out, and that we can apply to campaigns right there in the platform. We don’t use Later for a posting schedule because we prefer to keep control of that ourselves. I especially like that we can communicate about campaigns within Later, and overall everything feels straightforward and simple to navigate. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I wish someone could teach us how to use all the features, because I would love to learn more. Review collected by and hosted on G2.com.

Tommy A.
TA
Tommy A.
Creative Lead
Small-Business (50 or fewer emp.)
"Simple and Effective Social Media Scheduler"
4/5
What do you like best about Later Social?

I use Later Social for my social media marketing business, and I really appreciate how it helps with scheduling. The user experience is super easy and simple to use, which makes content posting in good quality. It saves me time, and it's so straightforward that I can easily teach others how to use it. This makes it easier to subcontract work when needed. The initial setup was brilliant and super simple. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Price was a factor for me though it got expensive. A Canva link would be amazing. Review collected by and hosted on G2.com.

Stacy S. J.
SJ
Stacy S. J.
"Streamlines Social Scheduling Efficiently"
4.5/5
What do you like best about Later Social?

I use Later Social for my personal and author social media scheduling, and it makes it easy to share and schedule graphics and videos on several social media sites at once. I can move around graphics on the calendar, save captions, and update posting times. Saved captions is great because it saves time by allowing me to create a caption for a recurring feature once and recall it when needed. The drag and drop options to upload assets and add them to the calendar also save time, and I like being able to change posting times as needed. I appreciate that I can import graphics directly from Canva, which streamlines the process and eliminates desktop clutter and time spent downloading and uploading graphics. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I wish there was an option to schedule to BlueSky or X. I found it a little tricky to add in another organization to my account. I have a multiple social set account. Review collected by and hosted on G2.com.

Cathy L.
CL
Cathy L.
Owner/Founder
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Effortless Instagram Scheduling, Lacks Google Integration"
3.5/5
What do you like best about Later Social?

I like Later Social's clean, visual way to schedule Instagram content, which makes it easy to incorporate stories. The visual calendar interface is particularly helpful, allowing our clients to see, adjust, and move around posts effortlessly. They can view their entire weekly schedule at a glance, know what's coming up, and quickly make any necessary edits. Additionally, the initial setup of Later Social was very easy for us. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I can't post to Google My Business/Google Business Profile, so I can't use the platform for all my posting needs. Review collected by and hosted on G2.com.

Rhea S.
RS
Rhea S.
"Visual-First Social Media Game-Changer"
5/5
What do you like best about Later Social?

I love that Later Social is visual first, which really suits our completely visual social media approach. We can upload all the images and drag them easily, plus it lets us select multiple social channels at one time, making cross-posting really, really easy. I also love the link in bio feature, the hashtag helper, and the AI feature that can improve the posts for us. It's really helpful that we can reuse images and copy and paste older posts, making them easy to adapt. The hashtag help prevents us from replicating hashtags all the time, and the AI helps improve posts, especially on days we're less creative. The UX and interface are much better, and the cross-posting to different channels is easier. The management of assets is much stronger, and the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I would love it if I could schedule stories and there wasn't any manual points. I know I can't schedule them, but I still have to respond to a prompt on my phone. Anytime I have scheduled posts for TikTok and allowed it to add music, the music has been horrendous. But I don't know if that's Later Social or TikTok's fault. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Efficient Scheduling & Performance Tracking"
5/5
What do you like best about Later Social?

I use Later Social to manage multiple social media accounts associated with my company. It makes it easy to schedule posts in advance, keeping me organized throughout the week. It also makes it easier to track performance and see which posts are doing well. Later Social is one of the most simple and organized social media platforms I've used. It's easy to navigate and helps me feel efficient. I think that the pricing is amazing value for all of the great features it has. My team loves it! It was very easy for me to learn. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I wish that the AI caption generator was a little more efficient. I often find that the captions I try to generate using that technology come out too impersonal, or overdone. Review collected by and hosted on G2.com.

Colleen M.
CM
Colleen M.
Small-Business (50 or fewer emp.)
"Effortless Social Scheduling, Needs More Platform Support"
5/5
What do you like best about Later Social?

I use Later Social to schedule posts for the nonprofit I work with, and I like how it makes posting and scheduling posts across multiple platforms possible. Being able to post on Facebook, Instagram, and Threads simultaneously with multiple accounts is a feature I really appreciate because it saves me time. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I wish they let me post to a few more different platforms, like LinkedIn. Review collected by and hosted on G2.com.