Verified User in Consulting

Small-Business (50 or fewer emp.)

10/22/2023

"Best Tool for Newbie Social Clients"

5/5

What do you like best about Later Social?

I have for many years now signed up new clients on their own Later account. It is one of the best for those new to social media posting. It has been successful at keeping the UI simple and kept up with the latest necessities when social posting. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I have nothing to say about it. The free layer means that its a no cost option. Thats a plus. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Preparing business clients to run their own Social Media in the future we needed a reliable platform to hand them over. Rather than locking in our clients we preferred to help them learn how it works. Later.com has been the go to for us for helping our clients learn how to use a dashboard to cover content creation and posting schedules. Its great. Review collected by and hosted on G2.com.

Julianna O.

Creative Director

Small-Business (50 or fewer emp.)

4/3/2023

"Saves me hours every week!"

5/5

What do you like best about Later Social?

I love using Later for social media scheduling! My small business uses it for Instagram ad Facebook scheduling daily. Thanks to Later, we are able to schedule out a months worth of content in just a few hours saving us hours and hours every week. It's so easy to use, easy to check the traction of a post, and helps us stay sane during busy season when social media is the last thing we want to worry about. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The only thing that's slightly less than perfect about Later is the scheduling option. Sometimes I wish I could unschedule a post or access a formally posted image and bring it back as a new post to re post myself. But that is a small feature, everything else I love! Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Later saves me hours a week by letting me schedule out my social media content in advance and plan out every post so I am making the most of the day of the week and trends. Review collected by and hosted on G2.com.

Patrick M.

Founder. Advisor. Creator. Podcaster.

Small-Business (50 or fewer emp.)

8/15/2023

"Easiest to use. Limited for Free Users."

5/5

What do you like best about Later Social?

Easiest social media schedule solution I have used in 30+ years of business.

I like the simplicity of the drag and drop social media assets to calendar and scheduleing the best. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The paid tiers create limitations to social media sharing accounts, and found it difficult to connect both personal and professional as well as company social media accounts.

The free version when using it, would constantly require reconnecting accounts and limited the posts. But that is to be expected with free accounts. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Fast easy posting of social media assets. Includes the ability to easily recycle evergreen content. Posts to many social media accounts from one platform. Enables single inbox communications for all platforms. Review collected by and hosted on G2.com.

Kate B.

Mid-Market (51-1000 emp.)

5/10/2023

"Great for scheduling and finding best times to post"

3.5/5

What do you like best about Later Social?

It gives you prompts as to when the best time for your business to post is. They are also developing AI tools that act as a ghostwriter for your captions - it's not perfect, but definitely a good jumping off point. The hashtag suggestions are useful too. I use the linkinbio function which is handy for tracking best performing landing pages. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The analytics section could be better, particularly for linkinbio - it gives you total CTR and button clicks, but doesn't allow you to jump into specific buttons to find out which is best-performing. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

It automates the scheduling process, which helps make processes more efficient. The optimal post time suggestions also take the manual labour out of testing etc., which is very handy. Review collected by and hosted on G2.com.

Hannah C.

Marketing Director

Small-Business (50 or fewer emp.)

5/30/2023

"Affordable Scheduler with Quality Features"

5/5

What do you like best about Later Social?

Later is one of the more affordable social media schedulers available. All schedulers pretty much have the same capabilities when it comes to the type of accounts you can post on as well as it's limitations. API keys created by social platforms only allow so much. However, Later's commitment to growth and ease of use keeps me a loyal user. Having used other scheduler's in the past, I feel I get the most ROI out of Later. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Honestly, the one thing I didn't like about Later was recently addressed. Their Linkinbio integration is awesome but had a few features that were not (IMO) at max efficiency. The addition of button groups, custom feature banners, and overall focus on continuously making that integration better has not gone unnoticed. The only thing I can think of now that can be kind of annoying is how often I have to refresh our connection to accounts, but I'm not sure if that's a Later thing or API key thing. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Posting on each individual account would be extremely time-consuming. Using a scheduler allows me to create the post once and it pushes it to all accounts. It would be a waste of company time and resources to have a director spending 1hr+ a day posting on each social media account. (Not including the actual content creation) Having a scheduler frees up time to focus on more complex projects. Later eliminates the need for an entry-level marketing employee or intern to handle the mundane task of posting content. Saving the company a lot of money in salary expenses. Review collected by and hosted on G2.com.

Scott B.

Founder / CEO

Small-Business (50 or fewer emp.)

1/16/2023

"Later is a good scheduling tool, but still has a few limitations"

3/5

What do you like best about Later Social?

Being able to schedule my social media posts into the future is powerful. For the most part, Later does this with accuracy. I can schedule out long term (I have done as much as a month) across most of my social platforms (Later does not integrate with YouTube). Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Their TikTok description API has not been updated to reflect the change in TikTok's recent update. That being said, I think this is a TikTok issue as they have not allowed their partners to update the API to include longer descriptions than the previous 150 characters. It also appears (from testing and data gathering on my end), that some of the social platforms penalize you for using a scheduling software for posting to their platforms. This 'penalty' shows up in a reduced reach and reduced views. None of the platforms tell you this, however I have had posts with greatly reduced views when posting with a scheduling program, and then increased views when posting native through their app. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Scheduling social posts is important to make the best use of your time. Later allows you to batch and schedule your content across multiple platforms so you do not have to post 'live' at each point. This makes is much easier for solopreneurs such as myself to conduct business. It allows us to make the best use of our time when we can. Review collected by and hosted on G2.com.

Emily F.

Mid-Market (51-1000 emp.)

3/21/2023

"Later is perfect for social media management and the link in bio feature is great!"

4.5/5

What do you like best about Later Social?

I mostly use Later for their link in bio feature. I like how it keeps all the links attached to the photos so people can go back and click on old links without them disappearing. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I do not like the limits I have with my current plan on Later but I know that could be fixed if I upgraded it. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

I use Later for their Link in bio feature because it is unique compared to other tools. You can customize your link in bio and then have all of the photos show on a feed that are clickable. Later also shows analytics for this so I can see exactly how many people are clicking on it, etc. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/19/2023

"User friendly and affordable social media scheduler"

5/5

What do you like best about Later Social?

It is easy to use and affordable. I'm able to handle scheduling for multiple clients on multiple channels with ease. It can handle photos and videos and allows me and the client to schedule to the calendar. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I haven't found any specific problems with the software. There are occasional delays in interacting with new features on the social media channels, but that seems more of a Meta problem than the Later software. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Their LINK IN BIO feature, which allows me to create a landing page on Instagram, solved the problem of just one link in the bio. This enables me to direct every post and video directly to the link/page on the client's website as needed. That is a huge benefit. Review collected by and hosted on G2.com.

Hayley S.

Director

Construction

Mid-Market (51-1000 emp.)

3/15/2023

"Best Social Media Automation Software!"

4.5/5

What do you like best about Later Social?

I love the ease of use, the calendar feature, the option to copy a post to another channel, the option to filter through unused photos, analytics and the option to see all posts our company has been tagged in. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I wish there were analytics for LinkedIn and the option to post multiple images to Linkedin. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

It let's us store all of our graphics in one place (a media library), we can manage our social media all in one place with the content calendar, hashtag suggestions, best posting timeframe suggestions, linkinbio connection and more! Review collected by and hosted on G2.com.

Janin O.

Small-Business (50 or fewer emp.)

5/9/2023

"Helpful for client's who don't plan to post much and have tight budgets"

1/5

What do you like best about Later Social?

I used Later for several years for my social media clients who were on tight budgets. The free accounts allowed us enough posts to get them visibility on platforms like Instagram and Pinterest but without the costs required by say - Tailwind. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

When you go up to the paid account, it is a big jump in price. I also found the scheduling to be a tedious. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

I am no longer using later - but when I was it gave me a way to schedule posts to Instagram and pinterest which my current scheduling platform did not offer at that time. Review collected by and hosted on G2.com.