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Later Social Reviews & Product Details - Page 5

Later Social Overview

What is Later Social?

Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more!

Later Social Details
Languages Supported
English, Spanish
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Product Description

Visually curate, plan, and manage your social media with Later. Gather on-brand UGC content directly from the platform while planning, scheduling and auto-publishing across social. Features like Best Time to Post and Hashtag Suggestions help you drive growth and extend each while optimizing your social presence.


Seller Details
Year Founded
2014
HQ Location
Boston, MA
Twitter
@latermedia
37,925 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
Description

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform. Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. As your trusted partner and go-to source for social media advice, we’ll help you create an engaged community for reliable performance and repeatable growth.


Janine J.
JJ
Overview Provided by:

Recent Later Social Reviews

Isabel L.
IL
Isabel L.Small-Business (50 or fewer emp.)
5.0 out of 5
"I love all the great features that Later Social offers."
Later is user-friendly and suitable for both beginners and experienced users, making it the ideal platform for all your social media scheduling needs.
Maria M.
MM
Maria M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great software to schedule social media posts"
The ease of use is one of the best features. You can easily schedule social media posts and make any necessary edits. We schedule all our posts in ...
neil f.
NF
neil f.Small-Business (50 or fewer emp.)
4.0 out of 5
"Later.com allows us to manage our social media quickly and easily"
I like the fact that I can have someone on my team manage the uploads of our social media without me or Hannah having to log in and do the work dir...
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Later Social Media

Later Social Demo - Visual Planner
Maintain the perfect aesthetic by visually planning and scheduling your Instagram posts
Later Social Demo - Collect Media
Add content to your Later Library directly from website. You can also add content from your Instagram mentions and tags, or through a custom hashtag search.
Later Social Demo - Linkin.bio
Drive traffic and sales from Instagram through a dedicated link in your bio. Followers can easily find content and shop your feed on your unique landing page.
Later Social Demo - Schedule Instagram Stories
Easily storyboard and schedule your Instagram Stories right from your desktop.
Later Social Demo - Analytics
Monitor and optimize your performance on social with detailed analytics for Instagram, Twitter and Pinterest.
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Video Reviews

307 Later Social Reviews

4.5 out of 5
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307 Later Social Reviews
4.5 out of 5
307 Later Social Reviews
4.5 out of 5

Later Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Later SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Church  T.
T
Operations Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I oversee the social media account for our nonprofit. For us, that includes Facebook and Instagram. Later has been an asset to our team. It allows planning and scheduling insanely easy. We can store any potential graphics in the media library and pull them out whenever our engagement or content is lacking. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Our main problem with Later is not even Later's fault; it is Instagram/Facebooks' lack of quality connectivity. Unfortunately, at the moment, we are unable to auto-publish carousels or multiple photo posts. This means, staff or volunteers must manually push and post content. The same complaint extends to video and IGTVs with covers or thumbnails. It seems there are a handful of bugs to work out, but a simple photo and caption post is a breeze! Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Later has saved us a lot of headaches with our overall social media 'theme'. We love that we can schedule posts months in advance and see what our feed will look like as a whole. We love to keep a balanced profile page, so this provides an excellent visual for us, allowing us to see if our colors are balanced, if we need to add more videos, graphics, real photos, etc. Review collected by and hosted on G2.com.

Jaclyn H.
JH
COO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I loved the way the media library would section out what media you already used and what is unused. I also loved the simplicity of the system to create posts and schedule them. The hashtag creator was also super helpful. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I did not like not having a way to get feedback from our clients or approval on posts. We had a lot of communication issues from this. If they would add that feature, I would 100% go back to Later. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Later helped us schedule out posts for clients so we didn't have to worry about posting them in real time. It also allowed us to make notes on media to help with posting later (ex. I could make a note about a picture, like who the subject was and what they were doing). Review collected by and hosted on G2.com.

PK
Linux System Administrator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

Later makes it seamless to schedule posts to every social media platform. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

It didn't have robust SEO tools and behavioral analytics tools when we first implemented. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Comprehend the best time to post content on social media accounts. Review collected by and hosted on G2.com.

Heather C.
HC
Founder
More Options
Validated Reviewer
Review source: Organic
What do you like best about Later Social?

Calendar scheduling it pretty easy to use, schedule to multiple profiles including Reels Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Limited Analytics on Basic Tier (basically no FB analytics) Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Streamlining social posting & scheduling for multiple channels Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
IH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

Oh, the days of receiving a notification to post instead of the post being uploaded automatically. Those are gone with Later, pretty much everything can be scheduled, it makes like much easier and allows everyone to collaborate. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

There is no option to approve, or disapprove posts on the platform, or leave notes on a scheduled post. I think that would make scheduling much simpler, and simple is great. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

The biggest problem was the team having to post things manually. But Later almost completely eliminated that problem since now other than a few things everything else can be posted automatically, even carousels most recently. Review collected by and hosted on G2.com.

Melanie F.
MF
Co-Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

Not only is Later affordable for all small business, but it allows us to schedule across multiple social platforms, sends us reminders, and provides detailed analytics. It also connects to Link in Bio, which is an awesome integration! Review collected by and hosted on G2.com.

What do you dislike about Later Social?

You still can't schedule carousels in Instagram or tag in locations/other pages on Facebook, but I'm not sure if that's a limitation of Later or of Meta. Review collected by and hosted on G2.com.

Recommendations to others considering Later Social:

If you don't need all of the bells and whistles like a HootSuite provides, this is a great solution! Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

We do all of our social media post batching through Later on both Instagram and Facebook. This allows us to just be responsive on social media once the posts launch versus having to live post! Review collected by and hosted on G2.com.

PRASHANT M.
PM
Planning Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Later Social?

To Manage Single Account using Later is Very Usefull, Schedule Post from Computer Drive or Cloud, Support Different Format and Scheduling Option , Suggestion of Hashtag Very Usefull, Visual Calander View of Scheduled Post useful for Planning Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Very Very Useful for Single Account Connecting Multiple Account Need Paid Subscription, Need Story and Tiktok Scheduling Option, Also Promises to Schedule that Review collected by and hosted on G2.com.

Recommendations to others considering Later Social:

Story Scheduling for Instagram is Must for Scheduling Application Story with Tappable Content Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Instagram Post Scheduling, Facebook Post Scheduling, and Tagging, Social Media Account Management, Schedule Post on Different Platform, Analytics of Post from Different Social Medial Platform Review collected by and hosted on G2.com.

Emmanuel D.
ED
Content Strategist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

The interface is so easy to use as well as great looking! it also has an Insight page where you will get all your social metrics on one page. this helps me to submit reports and other proof of improvement. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I have nothing to dislike about later; I feel they could have been better in automating Instagram reels; everything works well other than this.

They have an excellent customer support :) Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

I'm a social media manager, and I work with companies to increase their presence on social media platforms. So later helps me to automate all the content and make life much easier. Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

Easy to use, several network options, price is OK Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Fewer networks for the basic plan than others Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Saves a lot of time Review collected by and hosted on G2.com.

Antony S.
AS
Planning Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

Ability to Handle Different Social Media Platforms, Ability to use different Media Types , Custom Scheduling Time, Grid Preview for instagram is very excellent Tools Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Amount of Option and Menu are not Easy Accessable , I didnt Like that , User interface Need some amjor Upliftment , Many tools are not Accesable are not Properly Arranged Review collected by and hosted on G2.com.

Recommendations to others considering Later Social:

Socail Media Mangement Tool Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Social Media Scheduling, Management of Social Media Tools, managing different Social Medial Account , Scheduling Tools , Editing and Posting Tools Social Media Influenzer Review collected by and hosted on G2.com.