--- title: Kochava Reviews meta_title: 'Kochava Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 136 reviews by the users' company size, role or industry to find out how Kochava works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 136 scale: '5' date_modified: '2026-07-12' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # Kochava Reviews **Vendor:** Kochava **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 136 ## About Kochava Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally. ## Kochava Pros & Cons **What users like:** - Users appreciate the **responsive and helpful customer support** from Kochava, enhancing their overall experience and integration capabilities. (6 reviews) - Users praise **Kochava's robust CTV attribution capabilities** , which provide clear insights into cross-device performance and campaign impact. (5 reviews) - Users value the **data granularity** and exceptional support from Kochava, enhancing their analytical capabilities. (5 reviews) - Users value the **deep data insights and robust analytics** from Kochava, enhancing user behavior understanding and campaign performance. (5 reviews) - Users appreciate the **intuitive user interface** of Kochava, making data management and analysis straightforward and efficient. (5 reviews) - Dashboard Customization (4 reviews) - Features (4 reviews) - Support Availability (4 reviews) - Tracking Features (4 reviews) - Dashboard Usability (3 reviews) **What users dislike:** - Users find the **poor UI** challenging, hindering usability and making the platform less intuitive to navigate. (6 reviews) - Users find Kochava's **complex features** challenging to navigate, leading to a frustrating user experience overall. (5 reviews) - Users find the **interface not intuitive** , complicating navigation and understanding of various features and reports. (5 reviews) - Users find Kochava's **clunky and outdated UX** frustrating, hindering their ability to create reports easily. (5 reviews) - Users find **limitations in data retention** and integration difficulties with DSPs, impacting their analytical capabilities. (4 reviews) - Reporting Issues (4 reviews) - Users experience a **steep learning curve** with Kochava, especially when trying to integrate with DSPs and advanced features. (4 reviews) - Complexity (3 reviews) - Data Management (3 reviews) - Users report **data management issues** , specifically with user additions and limited historical retention data. (3 reviews) ## Kochava Reviews ### 1. Kochava has built a platform that provides end users with autonomy paired with quality service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Kochava?** I've worked with various POCs and their customer service has always been very personal and helpful. Their platform also allows for dynamic and detailed data pulls. **What do you dislike about Kochava?** Their platform is not the most intuitive and a bit outdated. Various components have broken from time to time without notice. You can't easily export reports in Analytics. **What problems is Kochava solving and how is that benefiting you?** Kochava handles last click attribution for us, plus provides with the query functunality to build custom reporting for channel value optimizations and troubleshooting. ### 2. Easy setup and ease of use on DSPs **Rating:** 4.0/5.0 stars **Reviewed by:** Travis H. | Senior trader, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Kochava?** I like how easy it is to connect, get data, and push data to the DSP of our choice. They have so many integrations, it helps a lot when trying to connect datapoints together from apps. **What do you dislike about Kochava?** The UI is a bit confusing, as it shows a lot of information. Their knowledge portal is a bit hard to use to find the correct information, although once the information is found, it's complete. **What problems is Kochava solving and how is that benefiting you?** With Kochava, we're able to pull app data into DSPs and sources of our choosing, to gain insights from the app data. We're also able to attribute mobile actions to marketing efforts. ### 3. Best, Simple and Accurate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Kochava?** Kochava is a very simple and friendly tool, It answers the biggest question, where did this attribution came from? Through Kochava you find the answer and know the source of each event you have. **What do you dislike about Kochava?** From our side, nothing to mention, it satisfies our business needs. **What problems is Kochava solving and how is that benefiting you?** It solve the unanswered questions of the attribution source also it solved the data collection and make it easy through query export and automatically sending daily custom reports. ### 4. Kochava Review **Rating:** 2.5/5.0 stars **Reviewed by:** Ben S. | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Kochava?** Great account management and customer service! **What do you dislike about Kochava?** The dashboard user interface can be better **What problems is Kochava solving and how is that benefiting you?** Mobile and Connected TV marketing measurement to help my business drive favorable and profitable outcomes and conversions. ### 5. Kochava has a very good support team **Rating:** 4.5/5.0 stars **Reviewed by:** Andres G. | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Kochava?** The support team is very helpful and follows up requests. They are also proactive when offering solutions. Their suit of solutions is quite complete. **What do you dislike about Kochava?** They need to improve their reach and their data privacy compliance. The look and feel of the panel seems a bit clunky and not easiest to understand. **What problems is Kochava solving and how is that benefiting you?** We need to improve our reach in the mobile world and Kochava helps us allowing us to launch campaigns with our mobile marketing agencies and partners. ### 6. Kochava Review By Vishal **Rating:** 5.0/5.0 stars **Reviewed by:** Vishal Kumar P. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** The way to log the events is good. Data segregation is proper. I have always compared it with other tools in the market and found the presentation is smooth. It eases the time taken to train the team members for using the tool. **What do you dislike about Kochava?** User experience can be made better in terms of visibility. Sometimes I think a short tour for user experience will be good to have as a flagship feature. **What problems is Kochava solving and how is that benefiting you?** Understanding user behavior and getting count of fixes can be done for my customers. Controlling the user data and learning out of it gives me confidence to improve the quality of my products. Again the reporting metrics are showing the way u]you can handle all abrupt situation for the product. **Official Response from Team Kochava:** > Vishal, thanks for your review. We are actively working on UX updates incorporating user feedback and details like yours are very helpful. Your review is on the road to expiring and will disappear over time. Would you consider clicking through and updating the review so it is current again? Thank you! -Team Kochava ### 7. Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Kochava?** Kochava is an extremely complex product so the support that their team has provided to my team has been extremely helpful in understanding how to use Kochava. **What do you dislike about Kochava?** The terminology on Kochava can be a bit confusing when understanding where different views and services live on the interface. **What problems is Kochava solving and how is that benefiting you?** Kochava allows us to track events that our ads are driving which cannot be tracked by the platforms we are advertising on. ### 8. The Best MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Mark F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Kochava?** It makes atteibution crystal clear and gives you all beed to make decisons. In addition the staff is like havig a partner. **What do you dislike about Kochava?** The ui is a little outdated but getring better **What problems is Kochava solving and how is that benefiting you?** It helped me cut out fraud which allowed me to put our ad dollars to better use. ### 9. Instant postbacks, real-time stats without any delay. Super competitive price **Rating:** 4.5/5.0 stars **Reviewed by:** Nikita B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Kochava?** Pricing is awesome, compared to competitors **What do you dislike about Kochava?** At first sight, the interface looks not too friendly, faced some minor bugs **What problems is Kochava solving and how is that benefiting you?** Help to run user acquisition with all major UA partners ### 10. Kochava is decent free MMP to start with **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2022 **What do you like best about Kochava?** Kochava is free to use and easy to integrate to track basic level of attribution. **What do you dislike about Kochava?** It's not as competitive and exhaustive as other MMP tools, if going for a paid version there are better ones out there. **What problems is Kochava solving and how is that benefiting you?** Kochava helps start the basic level of MMP tracking for new mobile marketers ### 11. It's a good tool but not a great one **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Kochava?** Kochava is a free tool so you can test out the MMP with Kochava and it does it pretty decent job in that **What do you dislike about Kochava?** If you are upgrading to premium, there are better MMPs available. Kochava atribution and fraud prevention are not the best ones **What problems is Kochava solving and how is that benefiting you?** It helps you attribute the installs to the right source, ### 12. Best tool for mobile attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Marina O. | marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Kochava?** The dashboard is very well organized and provides a lot of helpful information. Also, their Data availability and accuracy is outstanding the attribution is also great. **What do you dislike about Kochava?** It's not that simple to use the set up was a bit complicated at the beginning aart from that its all good for now **Recommendations to others considering Kochava:** A helpful mobile app campaign would definitely recommend this for any mobile advertiser **What problems is Kochava solving and how is that benefiting you?** The thing I like is this platform is the ease of data analysis ### 13. Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Kochava?** The analytics and tracking for smartlinks are helpful in assessing marketing performance **What do you dislike about Kochava?** The analytics interface is clunky, it's annoying that it resets whenever the page refreshes **What problems is Kochava solving and how is that benefiting you?** Marketing analytics tracking -- we are able to determine where to put more of our marketing resources ### 14. Good **Rating:** 1.5/5.0 stars **Reviewed by:** Marcelo A. | Sr Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2021 **What do you like best about Kochava?** Kochava is useful for our development purpose. We are using it on our mobile app right now. **What do you dislike about Kochava?** It is hard to work with, so not a lot of developers have experience working with it. **What problems is Kochava solving and how is that benefiting you?** Analytics ### 15. Their customer service team is quite fast and efficient **Rating:** 3.0/5.0 stars **Reviewed by:** Kelly H. | senior manager marketing technology and digital strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Kochava?** Its customer service team is quite fast and efficient when it comes to having to respond to any problem, doubt or concern that may arise while we use the application, the fact that it has a function to detect fraud It is something that I find quite practical, especially when it comes to security issues within the company, the ease with which I can use the application and do my activities is something that does not have any point of comparison either, the fact that allows me to carry out analysis in a much more complete and structured way, it also turns out to be something of great help for us, especially because we can carry out in a much simpler and complete way analysis in relation to customer management, inventories and any other type of valuable information for us in a much easier way **What do you dislike about Kochava?** The main problem for us is the price, it is too high compared to other similar applications, however we know that it is worth it, so we have no choice but to continue paying monthly what you ask for, although it would not be bad for you to believe cheaper plans. **What problems is Kochava solving and how is that benefiting you?** It has been very helpful when we want to perform analysis in a much simpler and simpler way than what we have always been doing, so it is something that is quite useful to improve a large number of files and processes of a much more practical, efficient and simple way, being very, very useful to improve our decision-making process and have better control of files simultaneously. ### 16. Analyst **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2021 **What do you like best about Kochava?** The platform design and fast data export **What do you dislike about Kochava?** some charts cannot export to all raw data **What problems is Kochava solving and how is that benefiting you?** Data discrepancy match and audience list review **Official Response from Team Kochava:** > Thanks for your review of Kochava in 2021! Your review is now expiring; would you consider clicking through to update your review so it continues to be in the results? Thank you! -Team Kochava ### 17. Huge potential, but not ready **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Kochava?** impression and click level data providing insights into top performing creative **What do you dislike about Kochava?** Data isn't clean, is frequently missing, and it takes forever to get issues solved **What problems is Kochava solving and how is that benefiting you?** Determining which creatives perform best. We've reduced our CPAs using this data. ### 18. Decent **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Kochava?** Able to see what impressions lead to install/conversion **What do you dislike about Kochava?** Only see data for devices/users that installed our app **Recommendations to others considering Kochava:** Make sure you understand what data you will be receiving. **What problems is Kochava solving and how is that benefiting you?** I work primarily on marketing attribution ### 19. Intuitive, yet sophisticated **Rating:** 5.0/5.0 stars **Reviewed by:** Cody R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** Clean interface that's dependably functional **What do you dislike about Kochava?** There are certain functionalities that I do not use - I wish I could hide them from selection on the left of the screen. **What problems is Kochava solving and how is that benefiting you?** When running app-based campaigns, it's great having all partners pull into one dashboard. This expedites the time it takes to build out performance reports and allows for more time to actually analyze the data and draw insights. ### 20. Exporting reports is flexible, yet complicated **Rating:** 4.5/5.0 stars **Reviewed by:** Rodrigo S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Kochava?** As a engineer wanting to export daily reports out of Kochava, I was pleasantly surprised at all the options available to me in how I can configure daily reports. My involvement with Kochava was through the assignment to export reports containing a certain set of attributes. Using a web interface, i was able to point and click and select all the attributed I needed. As an alternative, assuming I knew how to access all of these attributes, i could have also used the query language and query editor to fetch the data directly. It was also interesting to see the integration wint Amazon Web Services, where my recurring report export is delivered to an S3 bucket that I specify. This simplifies a lot of the engineering involved when there is no direct REST API (or other on-demand alternatives). I was enjoyed the extensive documentation, which, as an engineer, is very helpful. **What do you dislike about Kochava?** The two things I was not thrilled by were: lack of direct REST API and (lacking that), lack of a quick preview option of my current configuration. After configuring a daily report to be exported to some S3 bucket, I had to wait about 24 hours to see what the report looked like. Hard to tell if the configuration was correct in this slow feedback loop. **Recommendations to others considering Kochava:** There's a nice query interface one can use to perform adhoc queries. **What problems is Kochava solving and how is that benefiting you?** The company does analysis of their apps on Google's Play Store and Apple's AppStore. My role was simply to publish the stats collected/measured by Kochava into a data lake. ### 21. The only way to track app attribution successfully! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Kochava?** Tracking app attribution - it is imperative to the success in making sure we understand our consumers. It not only allows for us to understand attribution but also make sure we're understanding the consumers holistically across with different products throughout the customer lifecycle. Being able to track down to the nitty gritty of events all the way to first touch/last touch has allowed for us to really hone in on the "stuff that is important". **What do you dislike about Kochava?** There isn't much to dislike. From their SDK to their reporting, they're very robust and if there ever is an issue, they're always available to help. As someone who works with many SaaS companies, I can firmly say their customer service is top notch. One of the issues we run into is making sure we're getting the level of support we need in a timely manner. Kochava hits that on all levels. I know a lot of what we do with this tool isn't necessarily what most others are doing. Thankfully, they extremely knowledgeable & responsive to anyone & everyone - whether it's a business user or one of our developers. **Recommendations to others considering Kochava:** If you need to track mobile app attribution, I highly recommend Kochava. **What problems is Kochava solving and how is that benefiting you?** Marketing Attribution. This gives us clear benefits on what's working and what's not working. Over time, this data plays an integral part in making sure we're getting key business value from the products we're delivering. **Official Response from Chris Silver:** > Hi there Richard, Thanks for telling us about your Kochava experience! We are proud to help you, as you put it, really hone in on the stuff that is important. We’re continuously striving to improve however possible, so if you have any questions, concerns, or suggestions, please don’t hesitate to check in with your Client Success team directly or support@kochava.com. Best, The Kochava Team ### 22. A great way to attribute your traffic and ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Eugenio R. | Music Producer, Musician, Manager, Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Kochava?** There are a lot of sections to access different data. The sections I liked the most are the funnels and the reports. Thanks to reports, I've been able to export a lot of raw data to play around. And with the funnels, it's easier to see which channel brings the highest quality (ROI-wise) traffic. The dashboard is very visual, so you can do almost everything with just a few clicks, which is good when you cannot be bothering devs all the time with new integrations. **What do you dislike about Kochava?** The documentation is not so clear, and some features are not easy to setup without a proper documentation. As far as I know, the team is aware of this and is improving the documentation. The good news is Kochava support team is always there to help, which is good when you get stuck at some point, or when you need to use some advance featuress. **What problems is Kochava solving and how is that benefiting you?** With Kochava, I'm able to have a clearer and fairer attribution system. When you run ads on Facebook, Google, Twitter, etc., it can be risky to rely on the analytic tools that such systems provide, as they don't know which other campaigns you run outside their boundaries. With Kochava, you can see which campaign, ad set or ad (even variations of them) is bringing you the best results. As an example, I don't rely on Facebook Ads Manager dashboard anymore when checking the amount of downloads of the app, as it is usually biased. Kochava is my "source of truth". **Official Response from Chris Silver:** > Hey Eugenio, Thanks for sharing your experience! We’re happy to hear that you fully utilize the flexibility of our data and reporting features. We are indeed in the process of upgrading many of our support documents, and appreciate the suggestion. We’re continuously striving to improve however possible, so if you have any questions, concerns, or suggestions, please don’t hesitate to check in with your Client Success team directly or support@kochava.com. Best, The Kochava Team ### 23. Leading platform for mobile attribution with innovative features and strong customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Setra Y. | Senior Manager, Marketing Technology & Digital Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** The fraud monitoring features and ease of data pipeline integration have been the most helpful. It has been easy to reconcile the postback data with our first-party data warehouse, where we create our own Tableau dashboards for regional marketing teams so they can see metrics end to end. The analytics tools - manual reporting and dashboard - provide a lot of flixibility and insight. We have been able to use the UI and query to pull data for marketers that help them make decisions ad-hoc and for their quarterly planning. Customer support has also been very responsive to our questions and provided a lot of guidance as we try to expand the use of Kochava, such as sending install data to Segment so we can build audiences within Segment. **What do you dislike about Kochava?** The UI for Campaign Manager can be improved: More relevant filters can be added - flags for tracker vs smartlinks - and enable Search to search of tracker ID. The push notification and landing page feature is still uncharted territory for our marketing organization, and the Kochava reps have not necessarily advocated for this feature to be used. **What problems is Kochava solving and how is that benefiting you?** Clean mobile attribution with reliable signals that allow us to catch fraud almost in a real-time basis Better relationship with publishers, both the self-attributing ones and others Continuous mobile spend optimization, informed by reliable attribution data coming from the SDK that was easy to implement **Official Response from Chris Silver:** > Hi Setra, Thank you for your review! We’re glad that you find strong value in Kochava, especially in our fraud monitoring, analytics tools, and support team. We appreciate your suggestions for our Campaign Manager UI section and filters. It sounds like you’d like to know more about our push notification and landing page features; I’ll reach out to your Client Success team about this. We’re continuously striving to improve however possible, so if you have any questions, concerns, or suggestions, please don’t hesitate to check in with your Client Success team directly or support@kochava.com. Best, The Kochava Team ### 24. Kochava Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly N. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Kochava?** The dashboard is easy to navigate and the segments always perform well. I also enjoy the ease and accurarcy of the Geo filter as well as the Demographic filter. This makes searching for specific segments quick and efficient. I also like how you can filter the dashboard to find targeting segments that are practically in real time. This filter is really beneficial if you're looking to target people who have downloaded or used specific apps or genre's of apps recently. In addition, the ease of pushing the segments to our dashboard is extremely quick and always reliable whereas some other partners it can take a lot longer. **What do you dislike about Kochava?** I've been using Kochava for almost a year now and have had a great experience. I am curious as to why there is only one CPM for the segments. This can also be a benefit as noted above. The unique device IDs are constantly changing. This was a challenge for me when I was trying to get an estimate and I would look the next day and the amount had changed. This is also a benefit in the fact that you know the site is updating in real time and will provide the most accurate and relevant stats. **Recommendations to others considering Kochava:** I highly recommend using Kochava specifically if you are looking at app targeting. I would set up a training with the team prior to using though, so you are getting all of the benefits of the site. **What problems is Kochava solving and how is that benefiting you?** The best benefit with Kochava is the success of the app targeting. They always perform well for my campaigns. I've performed some trainings of the Kochava dashboard, but it would be great if you would provide additional trainings or seminars talking about any changes or updates to the dashboard and how partners can use those for competitive advantage. ### 25. It's quite a complicated platform which is very complex but give it some time and you will learn it. **Rating:** 3.5/5.0 stars **Reviewed by:** Matthew U. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2020 **What do you like best about Kochava?** There is a lot of customisation and personalisation available. You are able to create many different things depending on what you need Kochava for. You also have the ability to create different campaigns for apps. Lastly, my favourite is the reporting ability. You are able to create custom dashboards and you can show a lot of what you need to know. **What do you dislike about Kochava?** It's such a complex product which requires a lot of time and training to get used to. There are so many things you can do with Kochava and it can get quite overwhelming. Depending on how many apps or how big your client is then that's when it can also get overwhelming. **Recommendations to others considering Kochava:** Firstly make sure that you know what you need Kochava for. There's a lot of integration possible so it will open up the door for a lot of possibilities. Make sure you also devote a lot of time to understanding the platform. There's heaps of support articles out there but nothing beats practice, testing and learning. **What problems is Kochava solving and how is that benefiting you?** We are trying to track our app installs, registrations, and transactions. It's not perfect but it works. ### 26. Kochava App Review **Rating:** 4.0/5.0 stars **Reviewed by:** Matt D. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2020 **What do you like best about Kochava?** Covers all the partner integrations for our primary channels. Kochava has helped us to better understand the effectiveness of channels in driving app downloads and engagement. We have heavily leans on Kochava to understand audience behaviour, build and segment audiences and push into our various activation platforms. The other key benefit from rolling out Kochava has been the reduction in number of partners SDK's we've has to implement across our apps, reducing the workload on development teams and resulting in a more stable app experience. **What do you dislike about Kochava?** Steep learning curve for set up was challenging and required quite a lot of support from the team at Kochava. For any new partner and tracking setup there are is quite an extensive process of partner integration and building trackers. To further complicate the process the requirements for many partners are slightly different and the support information on the Kochava site wasn't always clear. **Recommendations to others considering Kochava:** Kochava has been a fantastic tool in our analytics and attribution arsenal. Would highly recommend considering Kochava for anyone who runs multi-channel app acquisition and engagement campaigns. **What problems is Kochava solving and how is that benefiting you?** Holistic attribution and analysis across our campaigns. Previously we were relying on various partners for acquisition and re-engagement measurement which resulted in duplication in reporting. The other main benefit has been the ability to build complex audience segments based on in-app behaviour to support our remarketing efforts. Through building audiences and pushing to activation platforms we've been able to reduce our reliance on acquisition activity. ### 27. Solid MMP For Cost & Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Ed L. | Account Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Kochava?** Raw reports provide our client with high level of detail so we can easily pivot the data into customized reports and segmentations. UI is easy to navigate and find common reports/analytics needed for day to day usage. **What do you dislike about Kochava?** Scheduled reporting annoyingly doesn't allow for editing of preexisting reports - instead, you need to create a brand new report. iOS report accuracy not great but this is a common issue for most MMPs. **Recommendations to others considering Kochava:** Solid MMP that is more upfront with product features. Less of nickel and dime-ing compared to others we've worked with. **What problems is Kochava solving and how is that benefiting you?** Allows us to centralize reporting for numerous media channels (Google, FB, ASA, etc.). The level of detail it collects is valuable to help further optimize campaigns whether it be creative or something else. **Official Response from Seth Turnlund:** > Hey Ed, Thanks for taking the time to write a review! We've worked hard to ensure our cost reporting is accurate and fully featured, and I am glad you found value in it. Your issue regarding not being able to modify existing reports is fully understood, and I will bump it up the chain to get it looked at; feels like it would be a solid additional to our reporting tools. Again, appreciate you taking the time, and if you have any questions or comments, feel free to reach out! ### 28. User Experience of the Kochava Dashboard **Rating:** 3.5/5.0 stars **Reviewed by:** Uday V. | Software, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Kochava?** We have around 50+ Apps that are managed by my team from engineering perspective. The dashboard has good search functionality for searching the different Apps. And good filters for finding out the different events for each platform , app etc. Also Kochava Smart Links are super helpful in redirecting the user to particular screen/page from Marketing and Promotional Campaigns. **What do you dislike about Kochava?** We have two flavors for each App, PROD and Non PROD. Currently we add "PROD" and "Non PROD" in the name of the App. It would be great, if Kochava can automatically provide this option for PROD and Non PROD versions of the App, instead me having to create it manually every time. Also, it would be great, if Kochava has option to create both Android and iOS platform Apps with single click, instead of creating each manually separately. I understand, both platforms have different set of properties to be set, but that should be editable post the creation of the Apps. I noticed the events were taking 30 mins to show up. It would be great, if the events are real time. **Recommendations to others considering Kochava:** Kochava is easy to start with and very clean documentation on technical integration And good support for any technical issues. And response time is decent enough. **What problems is Kochava solving and how is that benefiting you?** From engineering perspective, we are looking at customer acquisition and our marketing team is using Kochava to market and track the App installs from various Campaigns like FB promotional campaigns etc ### 29. Strong Mobile Attribution Partner For Reporting & Event Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Kochava?** The reporting layout for Event, Funnel, and LTV in the UI is easy to quickly review and show to clients. It's easy to pull raw reporting for further analysis as well. With paid accounts, the customer service team responds very quickly to emails or even jumping on a call to review any issues. **What do you dislike about Kochava?** Documentation on set up and integration with other platforms could be clearer. In my experience, most clients struggle with initial set up even with the support of the Kochava team and I'd like to work with Kochava to expedite the set up process. **What problems is Kochava solving and how is that benefiting you?** Largely using Kochava for mobile attribution across publishers and analyzing LTV of mobile app users compared to desktop or mobile web users. We also use Kochava to understand where users fall off in the app flow and where we could improve the app experience. ### 30. Great Product and Excellent Customer Service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** I think what I like best is the Customer Service. There are many services that are but rarely do the csms and ams take the time and put the effort in to ensure that all of our issues (no matter how small) are taken care of. **What do you dislike about Kochava?** I wish that some of the solutions were more automated and scalable (like app splitting, and link generation) . **Recommendations to others considering Kochava:** Take the time to work with the CSMs and AMs to outline your specific use case. Kochava has some of the best customer service around and is willing to put in the effort to ensure that the solution meets your needs. **What problems is Kochava solving and how is that benefiting you?** The attribution data we receive from Kochava is excellent at scale and has saved our teams from having to create an in-house solution to meet those needs. The ability to quickly reach out to Kochava ad resolve any and all issues in an expedient fashion means that we can focus our time and energy solely on UA strategy and not the operational aspects that tend to bog teams down ### 31. Strong Customer Support and Customizable Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** There are lots of customizable features. This is really where Kochava excels in offering the marketer seemingly infinite control and options over their attribution set-up. Additionally, Kochava does a really good job with their tools to help track and improve fraud analysis. Not only is their a console specifically dedicated to common types of fraud, but there is also the ability to easily write fully customized queries and reports to further investigate potentially fraudulent behavior. **What do you dislike about Kochava?** The company has a bit of a tendency to pursue projects outside of its core business. Sometimes this produces valuable insights but often in detracts from improvements to the core functionality. **Recommendations to others considering Kochava:** This is a product you can use to fully scale a marketing effort without having to integrate lots of other tech-stack partners. Might be a bit pricier and first, but the long term benefits are totally worth it. **What problems is Kochava solving and how is that benefiting you?** Kochava is the solution the tracking advertising. It's the classic need for a MMP ### 32. Powerful Mobile Marketing Platform, But With Some Confusing Features **Rating:** 4.0/5.0 stars **Reviewed by:** Zack S. | Senior Business Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about Kochava?** I love how Kochava lets me view every detail about my mobile app campaigns. The reporting interface is quite robust, and their algorithms remove fraudulent activity (which is a huge issue in the mobile world) from the data. When I've had to deal with the Kochava support team, they are responsive and friendly. **What do you dislike about Kochava?** Kochava has so many menus and options that the navigation can be a bit challenging. I have had to spend 15+ minutes just figuring out how to find my advertising tracker IDs, which I feel should be something simple. The query tool also has some shortcomings, such as note allowing users to use the DISTINCT feature. **Recommendations to others considering Kochava:** I can't speak much to other MMPs, but Kochava is likely a good choice for most organizations doing mobile advertising. **What problems is Kochava solving and how is that benefiting you?** My company is using Kochava to track our mobile app advertising efforts on Google UAC and Apple Search Ads. Kochava has allowed our team to track many different custom conversion events within our app, which is key to judging success. **Official Response from Seth Turnlund:** > Hello Zack! Thanks for taking the time to write a review, and we are glad that you find value in our fraud tools and our supportive team! In regards to our UI, we are constantly trying to find the balance between robust functionality and a simple interface; we appreciate the feedback, and will submit it to the team for review for future changes. In regards to Query, we recently updated its functionality to allow for more "Standard" SQL syntax to be used, allowing for statements such as DISTINCT. Simply select "Standard" in the "SQL Dialect" selection box. Thanks again, and never hesitate to send question or comments to us! ### 33. Kochava makes my every day so much easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2020 **What do you like best about Kochava?** Kochava is a great tool for giving me analytics on our mobile apps, proper attribution and keeping an eye on mobile fraud. I love how easily I can set up the events that matter to my product and stay on top of all my campaigns in one place. **What do you dislike about Kochava?** I wish it was easier to export things - sometimes the data isn't broken down by date even if I've filtered for it. The export CSV file gets only the total and headers which can be inconvenient. I'm sure there is a way to fix it, I just haven't been able to easily locate it. **What problems is Kochava solving and how is that benefiting you?** Mobile attribution has been the biggest challenge for us, followed by quickly creating smarlinks for our various marketing needs. Kochava solves both these for us and is a tool every mobile marketer should use. ### 34. Kochava is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Kochava?** I find it very helpful to get the actual device clicks after the audience is created!! Easy to use and navigate too!!! My company has really benefited in my opinion from using this platform!!!! **What do you dislike about Kochava?** There isn't one particular thing that I can say I really anything! I find everything to be super explanatory, there are instructions for everything I need and if I have any concerns, the customer service is very engaging! **What problems is Kochava solving and how is that benefiting you?** The length of behavioral and interest targeting is super helpful! The fact that I can now create audiences based on the apps that are used, makes my life in this role a whole lot easier!! ### 35. Great array of business solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin I. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** The easiness of the navigation panel, as well as all new implementations the constantly do, and the great customer service they have. The team is super helpful and are always ready to helps either with solving network problems, answering questions, or explaining step-by-step any new solutions they bring to the game. **What do you dislike about Kochava?** Sometimes, but not that often, the website crashes (for example, when accessing 'Collective' on Google Chrome and in some sections it lacks some explaining as to what particular features are for. **What problems is Kochava solving and how is that benefiting you?** Platform attribution ### 36. One of the better MMPs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2020 **What do you like best about Kochava?** Lots of customization and data pulls available **What do you dislike about Kochava?** The user interface isn't extremely user friendly or pretty **What problems is Kochava solving and how is that benefiting you?** Solving the problem of holistic mobile marketing, analytics, and attribution. Realizing which channels are most efficient, and where users are dropping off within the app ### 37. A Very Efficient Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Tunde J. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Kochava?** The metrics breakdown by platforms. I like how I can see how each platform drives conversions **What do you dislike about Kochava?** I wish I can see the performance by campaigns on each platform. **Recommendations to others considering Kochava:** It is good to have someone teach you before your first usage **What problems is Kochava solving and how is that benefiting you?** I am able to attribute conversions to each platform instead of trusting the metrics I see on the individual platforms. ### 38. Very helpful, give excellent informational on what their product can provide **Rating:** 5.0/5.0 stars **Reviewed by:** Tevin J. | Assistant Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Kochava?** Help standardizing data across the different app platforms **What do you dislike about Kochava?** Love many things, only thing I wish was better is being a little bit more user friendly and more knowledge on what kochava can do for us in regards to our business specific **What problems is Kochava solving and how is that benefiting you?** I'm new to the team but so far being able to clean data that doesn't need a ton of manipulation is great ### 39. Happy with the support, features, updates. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** Query for custom analysis using available data. Automated reporting for internal and external. Ability to control all set ups through a dashboard without the need to go through an Account manager. **What do you dislike about Kochava?** Data is only retained for 120 days. If we can get 180+, it would be better since we can't ingest all data. **Recommendations to others considering Kochava:** Kochava features everything needed for mobile app attribution. They provide excellent support for your need, and have international support available. Dashboard is fairly easy to use, and has all features available for you to make instant changes. **What problems is Kochava solving and how is that benefiting you?** Optimize partners without frequency capping. Evaluate analysis across multiple partners and networks, and consolidate findings. ### 40. Kochava proves to be essential for digital business **Rating:** 5.0/5.0 stars **Reviewed by:** Erick A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** I would said that until I don't have the opportunity to see kochava warning fraudulent activity from one new vendor I really understand the real value of the complete solution. As well as the integration and seamless reporting interface. **What do you dislike about Kochava?** I don't have any specific on mind to share **What problems is Kochava solving and how is that benefiting you?** Attribution model and specific ways to mesuare different vendors ### 41. Accurate Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Mackenzie B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** I like that Kochava provides metrics that are more accurate than UI data. **What do you dislike about Kochava?** I do not like that Kochava has a time lag in which data is uploaded into the platform. **What problems is Kochava solving and how is that benefiting you?** I am getting more actionable insights that I can rely on due to the accurate data! ### 42. Kochava is a leader at delivering mobile app related target audiences. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2020 **What do you like best about Kochava?** The Kochava Collective provides a breadth & depth of targeting capabilities create scalable solutions for all clients. **What do you dislike about Kochava?** The interface can sometimes be clunky and slow to populate information. **What problems is Kochava solving and how is that benefiting you?** We've leveraged Kochava audiences to target users who have food delivery apps on their mobile device - this became instantly critical once COVID-19 hit national restaurants. Having this audience, helped us reach a highly valuable audience with the right message. ### 43. Kochava is a very useful tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew M. | Sr. Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Kochava?** Good interface and team that helps get everything setup correctly. **What do you dislike about Kochava?** There is a lot of available data and it can be hard to know what is the most useful. **What problems is Kochava solving and how is that benefiting you?** The attribution of campaigns to publishers allows us to understand which partners are most effective. ### 44. Comprehensive analytics and marketing automation in one bunch **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Kochava?** I'm able to create and save funnels easily **What do you dislike about Kochava?** There is no 'user activity' history like I've seen in competitors like Mixpanel. I'd like to see actual user paths and more visualizations. **What problems is Kochava solving and how is that benefiting you?** We're using Kochava to see where our users are dropping off and to see which marketing channels are performing best for us. We could not find a platform that does both of these well besides Kochava. ### 45. Help us understand our impact and effectiveness **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2020 **What do you like best about Kochava?** Data driven insights into how our users are interacting on our mobile app. **What do you dislike about Kochava?** We found the integration to be slightly cumbersome. **Recommendations to others considering Kochava:** Kochava has great customer service and offers compelling data driven insights and solutions. **What problems is Kochava solving and how is that benefiting you?** Better insights into user interests and behavior. We can build more features to meet their interests. ### 46. Project Manager **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Kochava?** The easy to use interphase. It was easy to create smartlinks for multiple platforms including app and email. **What do you dislike about Kochava?** Tracking sometimes wasn't accurate. When creating reports statistics weren't correct. **What problems is Kochava solving and how is that benefiting you?** One problem that we are solving using Kochava is creating a bridge between multiple platforms. App, web to email. It has made it easy to share links. **Official Response from Seth Turnlund:** > Hello! Thank you for taking the time to write a review. We work hard to ensure that our data accuracy and integrity are the very best, but it sounds like we had some issues here. I would really like the opportunity to understand the exact issue you were having so we can rectify it; if possible, reach out to either your CSM or to support@kochava.com so we can get it taken care of. Again, thanks for taking the time. Never hesitate to let us know if you have any questions or comments! ### 47. Pretty simple to use but can get slow if it has too much information saved for your account **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** Easy to bulk-copy to do edits to URLs, for example. **What do you dislike about Kochava?** It's not as user friendly as you would like. Not as intuitive to use either. Also, it can get slow if your account has a lot of information stored. **Recommendations to others considering Kochava:** Be patient and don't refresh the page constantly. Let it do it's thing. **What problems is Kochava solving and how is that benefiting you?** Our account uses it mainly for tracking, so this is our main benefit ### 48. Kochava is great tool to keep track data at runtime **Rating:** 5.0/5.0 stars **Reviewed by:** Jeetendra M. | Android Lead Developer, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2020 **What do you like best about Kochava?** I like the way its integration and dashboard to see data **What do you dislike about Kochava?** I dislike about frequent release, it will be great if we will get more frequent update **Recommendations to others considering Kochava:** Its nice tracking tool for specifically mobile app **What problems is Kochava solving and how is that benefiting you?** While developing Android application we wanted to keep track of all the user information and their action which we used to recommend user with more desired information ### 49. Kochava App Analytic Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff B. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Kochava?** I like the media channel integration to pull in different sources of traffic and funnel them down to show the customer journey **What do you dislike about Kochava?** The output reports do not give a visual that executives can digest. **What problems is Kochava solving and how is that benefiting you?** We are solving tracking of app installs and the sources that contribute to these installs ### 50. Excellent customer service and very stable platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2020 **What do you like best about Kochava?** Customer service is top notch and the technical services team is best in class **What do you dislike about Kochava?** limited amount of UI dash boarding, if you are ingesting the data and building your own internal dashboards its perfect but if you are relying on their tool to build dashboards in the UI it is very limited. **What problems is Kochava solving and how is that benefiting you?** fraud and attribution ## Kochava Discussions - [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment - [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment - [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment - [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) - 1 comment - [View Kochava pricing details and edition comparison](https://www.g2.com/products/kochava/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+02%3A19%3A59+-0500&secure%5Bsession_id%5D=ffe759d6-24b4-48f0-9dd1-066a68b9e7ee&secure%5Btoken%5D=720d74da3ec5e9cd839b69ad633a8f4c6d74b1235c639dfa5e631edd609770a6&format=llm_user) ## Kochava Integrations - [Aarki](https://www.g2.com/products/aarki/reviews) - [AdAction](https://www.g2.com/products/adaction/reviews) - [Adikteev](https://www.g2.com/products/adikteev/reviews) - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [AdParlor](https://www.g2.com/products/adparlor/reviews) - [AdTheorent](https://www.g2.com/products/adtheorent/reviews) - [Affise Performance](https://www.g2.com/products/affise-performance/reviews) - [Airship](https://www.g2.com/products/airship/reviews) - [Altrooz](https://www.g2.com/products/altrooz/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amobee](https://www.g2.com/products/amobee/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppBrain](https://www.g2.com/products/appbrain/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [AppLovin Exchange](https://www.g2.com/products/applovin-exchange/reviews) - [Appnext](https://www.g2.com/products/appnext/reviews) - [AppSamurai](https://www.g2.com/products/appsamurai/reviews) - [Astra](https://www.g2.com/products/aware-inc-astra/reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - [Bidease](https://www.g2.com/products/bidease/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Branch](https://www.g2.com/products/branch/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [BrightRoll](https://www.g2.com/products/healthy-ads-brightroll/reviews) - [BuzzFeed](https://www.g2.com/products/buzzfeed/reviews) - [Chartboost](https://www.g2.com/products/chartboost/reviews) - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Dentsu](https://www.g2.com/products/dentsu/reviews) - [Digital Turbine](https://www.g2.com/products/digital-turbine/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Fetch Softworks](https://www.g2.com/products/fetch-softworks/reviews) - [Flurry Analytics](https://www.g2.com/products/flurry-analytics/reviews) - [Fyber](https://www.g2.com/products/fyber/reviews) - [Gimbal by Infillion](https://www.g2.com/products/gimbal-by-infillion/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - [GumGum](https://www.g2.com/products/gumgum/reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - [InMobi](https://www.g2.com/products/inmobi-inmobi/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [ironSource](https://www.g2.com/products/ironsource/reviews) - [ironSource Aura](https://www.g2.com/products/ironsource-aura/reviews) - [iSpot.tv](https://www.g2.com/products/ispot-tv/reviews) - [Jampp](https://www.g2.com/products/jampp/reviews) - [Kiip](https://www.g2.com/products/kiip-kiip/reviews) - [Leanplum](https://www.g2.com/products/leanplum/reviews) - [LG Ads](https://www.g2.com/products/lg-ads/reviews) - [LifeStreet](https://www.g2.com/products/lifestreet/reviews) - [Liftoff](https://www.g2.com/products/liftoff/reviews) - [LiveIntent](https://www.g2.com/products/liveintent/reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - [mediasmart](https://www.g2.com/products/mediasmart/reviews) - [Metaps](https://www.g2.com/products/metaps/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) - [Mobilewalla](https://www.g2.com/products/mobilewalla/reviews) - [Mobvista](https://www.g2.com/products/mobvista/reviews) - [Moloco](https://www.g2.com/products/moloco/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [OpenX](https://www.g2.com/products/openx/reviews) - [Opera Ads](https://www.g2.com/products/opera-ads/reviews) - [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) - [Pandora for Business](https://www.g2.com/products/pandora-for-business/reviews) - [Papaya Ads](https://www.g2.com/products/papaya-ads/reviews) - [Persona.ly](https://www.g2.com/products/persona-ly/reviews) - [Phunware's Mobile Cloud Platform](https://www.g2.com/products/phunware-s-mobile-cloud-platform/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Publicis](https://www.g2.com/products/publicis/reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) - [Quora Ads](https://www.g2.com/products/quora-ads/reviews) - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) - [Realize](https://www.g2.com/products/taboola-realize/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [Remerge](https://www.g2.com/products/remerge/reviews) - [RevenueCat](https://www.g2.com/products/revenuecat/reviews) - [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) - [RTB House](https://www.g2.com/products/rtb-house/reviews) - [Simplifi™](https://www.g2.com/products/simplifi/reviews) - [Sky Advertising](https://www.g2.com/products/sky-advertising/reviews) - [Smadex](https://www.g2.com/products/smadex-smadex/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [SoFi](https://www.g2.com/products/icv-sofi/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [TapJoy](https://www.g2.com/products/tapjoy/reviews) - [Taptica](https://www.g2.com/products/taptica/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Tinuiti](https://www.g2.com/products/tinuiti/reviews) - [TrafficGuard](https://www.g2.com/products/trafficguard/reviews) - [TripleLift](https://www.g2.com/products/triplelift/reviews) - [TUNE](https://www.g2.com/products/tune/reviews) - [tvScientific](https://www.g2.com/products/tvscientific/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) - [Verve](https://www.g2.com/products/verve/reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) - [Vivo](https://www.g2.com/products/vivo/reviews) - [Wavemaker](https://www.g2.com/products/wavemaker-wavemaker/reviews) - [X](https://www.g2.com/products/x/reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) - [Yeahmobi](https://www.g2.com/products/yeahmobi/reviews) - [Yelp Advertising](https://www.g2.com/products/yelp-advertising/reviews) - [Yelp for Business](https://www.g2.com/products/yelp-for-business/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) ## Kochava Features **User Identification** - Demographics - User Segmentation - Geolocation **Optimization** - Icon Testing - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Integrations **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Email Campaigns - Audience Segmentation **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Kochava Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (713 reviews) - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (501 reviews)