--- title: Klue Reviews meta_title: 'Klue Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 443 reviews by the users' company size, role or industry to find out how Klue works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 443 scale: '5' date_modified: '2026-07-13' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Klue Reviews **Vendor:** Klue **Category:** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 443 ## About Klue Klue is a Competitive Enablement Platform that combines win-loss analysis with competitive intelligence to bring together objective feedback from your buyers and intel from across the web so you can understand how to differentiate and win your market. Using AI to collect and analyze thousands of different data sources, Klue automates the delivery of continuous insights that help your sellers win more competitive deals. ## Klue Pros & Cons **What users like:** - Users appreciate the **comprehensive competitor analysis features** of Klue, enhancing their strategic insights and ease of use. (12 reviews) - Users appreciate the **seamless integration** of Klue with teams and tools, enhancing actionable competitive intelligence effectively. (10 reviews) - Users commend Klue for its **excellent customer support** , showcasing a commitment to customer success and satisfaction. (9 reviews) - Users value the **well-organized and visually appealing battlecards** of Klue, facilitating quick access to critical information. (8 reviews) - Users value Klue's **seamless integration** of competitive intelligence, enabling actionable insights for sales teams effortlessly. (8 reviews) - Users praise Klue for its **ease of use** , making competitive intelligence accessible and effective for sales teams. (8 reviews) - Features (8 reviews) - Users value Klue’s **seamless integrations** that enhance competitive intelligence and align teams effectively with real-time updates. (8 reviews) - Time-saving (8 reviews) - Users praise the **intuitive user interface** of Klue, making competitive intelligence accessible for sales teams effectively. (8 reviews) **What users dislike:** - Users find the **difficult setup** of Klue frustrating, especially with clunky functions and a complex interface. (5 reviews) - Users note the **rigid collaboration features** in Klue, suggesting improvements for real-time editing and user contributions. (5 reviews) - Users experience significant **lack of clarity** in content creation features, causing frustration in using Klue effectively. (4 reviews) - Users find Klue's **learning curve challenging** , as the system and alert settings can be complex and unintuitive. (3 reviews) - Users find **limited customization** in Klue challenging, particularly with battlecards and dashboard analytics, affecting workflow efficiency. (3 reviews) - Users find Klue's collaboration features **limited** , causing challenges in co-authoring and editing content efficiently. (3 reviews) - Users express frustration with **poor integration** , highlighting difficulties in navigating features and inconsistent formatting. (3 reviews) - Steep Learning Curve (3 reviews) - Unclear Instructions (3 reviews) - Adoption Difficulty (2 reviews) ## Klue Reviews ### 1. Best way to share competitive knowledge **Rating:** 5.0/5.0 stars **Reviewed by:** Marco C. | Director Solution Engineering EMEA, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Klue?** The most helpful feature is Klue's ability to auto-capture intel and fill some of the competitive cards with basic company info (financials, people, blog posts, etc.) which saves us a lot of time. Also, the ability to create battlecards or customize existing templates for different audiences (technical vs sales) is really helpful, as it improves our competitive sales strategy. **What do you dislike about Klue?** The interface is not very intuitive when you start using it **What problems is Klue solving and how is that benefiting you?** Klue helps collect competitive info and publish it internally, creating a single up-to-date repository that people from different departments can access. The main benefit is that we can better tailor our messages based on who we are competing against, without having to do our own research and spending a significant amount of time. ### 2. Incredibly Useful Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Klue?** We recently made the move from Crayon to Klue. While we've only been with Klue for a few months, we're already seeing benefits. The product is very user-friendly, and their development team is constantly adding new features and improvements. Klue's pre-sales and implementation teams are some of the best I've ever experienced in the tech space. They communicate regularly, are always available to answer questions, and seem to truly care about what they do. One of the features we really love (our previous product didn't really offer that) is detailed usage reporting. It's helped ensure our Sales team members are interacting with the intel and content available to them. **What do you dislike about Klue?** I can't think of one thing I dislike about Klue. The product has been great for us so far, and I'm excited to see what our team can do with it moving forward. **What problems is Klue solving and how is that benefiting you?** Klue is helping us build out detailed battlecards that are user-friendly and easily accessible to our Sales and Marketing teams. It's also allowed our Sales team to search for intel in the platform and contribute additional intel to our library when they find something that might be valuable to other team members. ### 3. Klue has become central to our business strategy development **Rating:** 4.5/5.0 stars **Reviewed by:** Sharon R. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Klue?** The weekly Digest updates. Structure and layout of the battlecards. Customisation of design. **What do you dislike about Klue?** UX needs more polishing - especially the monitor and feed capability can be confusing **What problems is Klue solving and how is that benefiting you?** Single source of truth for all competitive intelligence has helped us as an organisation distill who our primary competitors are. CI is now directly feeding into our business strategy and direction. **Official Response from Suman‌ Melville:** > Thank you so much Sharon! ### 4. A great product from a company that really cares about our success **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Klue?** The software is incredibly intuitive and doesn't require any technical expertise. I've been able to create a professional competitive intelligence offering for our company really quickly. **What do you dislike about Klue?** The majority of the thought leadership sessions and product webinars, including their user conference event, are based around the Pacific time zone, which doesn't work for me. The local team work very hard to make sure we're always aware of the key updates though. **What problems is Klue solving and how is that benefiting you?** We've been able to move from static, infrequently updated competitive intelligence that was almost solely based on the information gathered by a small group, to having a comprehensive "always-on" solution that crowdsources information from our whole company across all regions. ### 5. Ideal for scaling CI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Klue?** As a curator, the triage mode to review articles and quickly take action on them is amazing. I'm able to efficiently publicize interesting and important information to sales, marketing, product, and other teams across our org. The battlecards are also extremely easy to create. The learning curve to get started with Klue is minimal. **What do you dislike about Klue?** Although Klue is designed for CI, it'd be awesome if there were a better way to also collect and share overall market intel with our teams. That said, I've worked with our CSM and the support team to find suitable workarounds to get this job done. I always feel heard when I ask questions or bring up requests. **What problems is Klue solving and how is that benefiting you?** Klue solves the problem of collecting, collating, and keeping competitive intel up-to-date. We no longer need to rely on Google alerts — Klue scans the web for any news that might interest us. Their filters and tags make it easy to review the information and take appropriate action. And everyone — from our E-Team to our CS reps LOVE the digest! Getting important highlights shipped to you and that you can go back and reference later? GOLD. ### 6. Powerful tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Klue?** Organization, format of battlecards, ability to integrate with other software, and our account manager! **What do you dislike about Klue?** Digest has a few confusing/less clear elements. I'd like to see the overall functionality improve (especially the scheduling feature) **What problems is Klue solving and how is that benefiting you?** One place for us to streamline comp intel communication with multiple teams, across the company ### 7. Klue is for anyone working with sales teams **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan B. | C, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Klue?** The simplicity of the platform helps me organize over 15 competitors easily and effectively. The digest is also super easy to navigate and delivers insights quickly as I build out new battlecards **What do you dislike about Klue?** No complaints yet. Again, Klue is simple and does everything I need it to do. I cannot think of new widgets that could make the platform better aside from "breadcrumb" search back capabilities. I have to go back to the companies section every time I jump around to new companies. **What problems is Klue solving and how is that benefiting you?** It feels like PitchBook has a new competitor disrupting us on a monthly basis. I can easily add information and share it with the team quickly. It helps me stay on top of pressing information before i build out battlecards. ### 8. Klue has been a valuable resource for competitive insights **Rating:** 5.0/5.0 stars **Reviewed by:** Mark L. | Presales Solutions Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Klue?** Quickly assess products against competitor's offering. **What do you dislike about Klue?** Nothing so far. I am happy with the experience I have had. **What problems is Klue solving and how is that benefiting you?** Getting information about competitor offerings in a single place Update news feed on company solutions. **Official Response from Suman‌ Melville:** > Thanks so much for your review! Your input is super valuable for us. ### 9. Great one-stop shop for unifying competitor intelligence at point of capture & delivery of insight! **Rating:** 4.0/5.0 stars **Reviewed by:** Alan M. | Senior Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Klue?** I've really enjoyed the ability to create templates for competitor insight i.e. "cards" and "battle cards" within Klue. Our team can generate a repeatable template for competitor intel, which makes the whole process a bit more "cookie-cutter" for seasoned employees and first-time PMMs alike. **What do you dislike about Klue?** My dislikes about Klue are incredibly minor — the one thing I think they can improve on is adding more collaboration between curators and viewers *within* the cards, e.g. commenting on specific cards vs. the entire competitor space as a whole. As a PMM team, we need hyper-specific feedback on the battle cards themselves, and the current comment system is too generally applied to solve this job. Again, only a minor gripe! **Recommendations to others considering Klue:** If you're looking to set up your own CI programme with Klue, get executive buy-in for sure! **What problems is Klue solving and how is that benefiting you?** The problems we had *before* Klue boil down to the following: 1. BEFORE: No single place to store competitor intel ➡️ AFTER: One place to go for all things competition 2. BEFORE: No easy way to send intel to the team. ➡️ AFTER: One-click competitor intel uploads to the team 3. BEFORE: Huge effort to create/ maintain battle cards ➡️ AFTER: Live and dynamically updated battle cards ### 10. Competitive intelligence - Get organized and informed to drive strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Kristine K. | Senior Vice President Product Innovation & Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Klue?** Ease of use and the analytics used to mine data that we would otherwise miss out on our competition or customers in our market. **What do you dislike about Klue?** Ability to easily compare/ contrast competition - aggregate information when looking at all competitors in our space. **What problems is Klue solving and how is that benefiting you?** Organizing and centralizing our competitive intel. Staying in front of competitive information through kluebots and daily digests. Gave us a platform to more easily create consistency and efficiencies in evaluating our competitors. ### 11. Cross-functional competitive enablement at its best **Rating:** 5.0/5.0 stars **Reviewed by:** Scott H. | Product Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Klue?** The interactive battle cards and overall UX. Klue is very easy to use and as a result, we've seen great adoption. The new Alerts viewer greatly simplifies curation and Klue's use of templates is a huge time saver. Klue's customer support and customer success teams are excellent and have been there with us every step of the way. Beyond the platform, the thought leadership is a differentiator. Klue's content is highly valuable (webinars, podcasts and CI Summit). **What do you dislike about Klue?** It's not really a dislike since a lot of software packages have this issue - I'd like to see formatting capabilities improved a bit in the editor. We understand that it can't be like G-docs or Word, but I'd like to see better control of font size, indentation, etc. **What problems is Klue solving and how is that benefiting you?** Having a single place for all competitive intel is a huge win. We now have highly interactive battle cards that replaced static documents. It was a major effort to keep everything up to date. Before, we also had manually-created newsletters. Klue's Digest automates the process and has the added benefit of driving consumers to competitive assets. ### 12. Sales and Services Enablement at a Glance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Klue?** Klue provides a single location for competitive analysis that all can easily access in the sales, marketing, and services organization. It can also provide valuable information to the product development team so that roadmap prioritization. **What do you dislike about Klue?** Logical grouping of topics can be tedious. You may end up with several different battle cards for the same vendor, and knowing which should be used for what purpose can cause confusion. **What problems is Klue solving and how is that benefiting you?** We use Klue to provide competitor information to our sales teams so that can be better prepared for conversations with leads and current customers who may be looking for new solutions. ### 13. Excellent CI Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Pratham N. | Sr. Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Klue?** It helps you keep track of all your competitor's news and to curate battle cards to help your Sales team to win more deals **What do you dislike about Klue?** There is nothing that I dislike about the product. **What problems is Klue solving and how is that benefiting you?** Klue is solving the problem of collecting intel on our competitors, the benefit of which is that we can have all the latest updates on our competitor ### 14. Enabling sales has become so easy with Klue **Rating:** 5.0/5.0 stars **Reviewed by:** Frankie B. | Product Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2022 **What do you like best about Klue?** Klue is extremely user-friendly, it took little training to catch on as an admin and Sohpie, our CSM has been so helpful in getting me onboard. New users catch on relatively quickly with little work on my part. Beyond the system side, the Klue roadmap has really helped us take our competitive intelligence program to the next level. **What do you dislike about Klue?** The ability to edit battle cards and the digest is pretty basic, so many some more features there would be nice. **What problems is Klue solving and how is that benefiting you?** Klue is helping us put together information in one place to arm our sales team with updated information as they head into deals. We can stay on top of competition in the changing SaaS landscape through Klue. ### 15. Klue is helpful for competitive analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Pranav S. | Sales Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2022 **What do you like best about Klue?** Widget-styled content is easy to review and consume. **What do you dislike about Klue?** Navigation through the UI could be more intuitive. **What problems is Klue solving and how is that benefiting you?** Klue helps me keep in touch with the latest events in the industry. ### 16. Klue Delivers a Highly Capable Platform along with Top-Notch Competitive Enablement Expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Brad L. | Director of Solution Architecture, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2022 **What do you like best about Klue?** *I am a member of the Klue Advisor program. This review constitutes my opinion only and accurately reflects my experience working with the Klue platform. Intuitive UX wrapped around simple, yet powerful, functionality for collecting and disseminating competitive intelligence throughout our organization. They also provide a wealth of competitive enablement best practices through regular meetings with your customer success manager. That counsel has proven invaluable during our onboarding and first year of the program. **What do you dislike about Klue?** Nothing comes to mind. Klue has introduced now, easier-to-use functionality on a regular cadence since we signed on. The platform is constantly getting better. **What problems is Klue solving and how is that benefiting you?** Klue helps us creating a culture of competitive enablement. Since implementing the platform we're seeing more engagement across the company with competitive info and our analysts. **Official Response from Suman‌ Melville:** > Thank you for taking the time to provide feedback! ### 17. Great tool for sales battlecards **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Klue?** Klue’s platform is great. I looked at other options and, though some features were similar, no one else provided both collection and enablement of the insights like Klue. It’s not enough just to collect intel - it has to be put into sales motion to be truly valuable. **What do you dislike about Klue?** Some of the functionality in triaging alerts can take some getting used to. You might flag something as "important" and believe it's been published to the newsfeed, only to realize it has instead been tucked into a "working" folder, requiring additional action. **What problems is Klue solving and how is that benefiting you?** We've struggled for years to provide our sales team with consumable, up-to-date info on our competitive landscape. The initial feedback from rolling out our interactive battlecards has been tremendous. **Official Response from Suman‌ Melville:** > Thanks so much for your help and feedback! We love hearing the initial feedback has been so strong. ### 18. I can see our competitive intelligence and battlecards getting so strong - great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Farah M. | Global Product Marketing Manager - Decisioning, Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Klue?** Klue as a platform is pretty user-friendly and easy to navigate. The team is really helpful with training and answering questions and tailoring the tools to your specific needs, personal and organisational. They are really approachable and fun to work with. Our primary running partner is Jenel and she's been super nice, super flexible, helpful and all-round fabulous with all of our questions and obstacles. She regularly goes above and beyond to make sure we get the most of of Klue and she is always conscious of our needs and schedules as we're a lean global team, spread out across continents. **What do you dislike about Klue?** The downsides are quite internal, it can be hard to get users to adopt any new tools in an organisation, particularly a large complex organisation. Klue is no exception. I would say there is a data entry downside, as you have to manually enter a lot of information at the beginning to make sure your battlecards are populated, but there are services that you can purchase/add on from Klue which mean their team can help you do this, if you struggle with bandwidth. **What problems is Klue solving and how is that benefiting you?** Competitive intelligence gap - our battlecards didn't have a consistent structure, we struggled to keep them updated and centrally accessible in one place for our global audience. ### 19. Powerful all-in-one tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Anna N. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Klue?** I love how Klue meets users where they are -- with a convenient Chrome plugin, email reporting, and numerous integrations with our workflow tools, Klue has made it easy for product marketing to share critical intel. **What do you dislike about Klue?** I would like to see the WYSIWYG editor improved upon, such as having more text formatting options. Nice to have items but not dealbreakers: More layout options for battlecards! **What problems is Klue solving and how is that benefiting you?** Klue makes it easy for product marketing to share competitive intel where stakeholders are working. Instead of sharing numerous decks, info sheets, and wiki pages, Klue consolidates it all into one easy-to-access location. ### 20. Klue is a life saver **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriela M. | SDR, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about Klue?** . Speaking with a prospect about the competition can be challenging to not technical people, Klue helps to keep the conversation on a high level while discussing our product features **What do you dislike about Klue?** I wish Klue would provide more localised insights about the competition, work on integrations with SFDC and email and be able to provide more personalised information about competitors **What problems is Klue solving and how is that benefiting you?** Have a better understanding of the competition and its scope and quickly dismiss the conversation with the prospect. ### 21. Quality content but tough to navigate and filter **Rating:** 3.5/5.0 stars **Reviewed by:** Andrew H. | Channel Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Klue?** I love being able to quickly find content on our competitors. The other benefit is that it is not watered down or biased. If a competitor is better in a certain area, it is clearly defined. **What do you dislike about Klue?** The content is not updated regularly. There are new companies and solutions popping up and they may not be captured in Klue. Some of the data points are outdated. It is also not always organized in an easily navigatable fashion. **What problems is Klue solving and how is that benefiting you?** Klue provides a repository of competitive content to allow reps to quickly find and position our solutions vs our competition. We can easily see how we stack up and identify areas where we can add more value. ### 22. Valuable competitive intelligence platform **Rating:** 4.5/5.0 stars **Reviewed by:** Khalid E. | Field Applications Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Klue?** Competition alerts and filtering capabilities within Klue platform **What do you dislike about Klue?** unable to deal with foreign languages (especially Asian) **What problems is Klue solving and how is that benefiting you?** Provides an effective way of monitoring competition news and sharing most relevant ones with key stakeholders within the company **Official Response from Suman‌ Melville:** > Thank you Khalid! ### 23. From Competitive Intelligence to Competitive Enablement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2022 **What do you like best about Klue?** Klue has regular product updates. Customer support is qualitative. The tool allows to integrate GONG snippets. The Triage Mode functionality allows quick sorting of alerts. Monitors allows you to spot web page changes at a glance. Customer Support is there to help you move from a Competitive Intelligence approach to a Competitive Enablement one. **What do you dislike about Klue?** Data analysis and activation are not automated enough. **What problems is Klue solving and how is that benefiting you?** Klue collects, analyzes, and activates competitive data to maintain a competitive advantage. ### 24. Great tool to strengthen competitive intelligence efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Prashanthi S. | Sr. Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Klue?** Klue is very intuitive and solves our needs perfectly! Prior to Klue, we had information living in so many different sources. Klue integrated all these sources together very well and made it easy for any internal team to consume this information. Huge shoutout to their team - Honami, Deseree, Cole, Justine, and Gary who were instrumental in Klue success within our organization. Not only did they provide exceptional support, but they were also very proactive and ensured that we were set up for long-term success with the tool. **What do you dislike about Klue?** Klue has been great so far- however, I do feel that there could be ways to streamline the "boards" so it can be isolated and used by different teams per competitor **What problems is Klue solving and how is that benefiting you?** Klue is streamlining our competitive intelligence efforts. We use it to store compete-related information that will be used by different teams ### 25. Emerging Technologies Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 04, 2023 **What do you like best about Klue?** The Battlecards- they help for quick knowledge when on cold calls comparing vendors with customers **What do you dislike about Klue?** Nothing is unlikeable for me yet- sometimes the main customer page can have a lot of uneeded information **What problems is Klue solving and how is that benefiting you?** Cold calling customers invovles a lot of objection handling so the ability to compare their current infrastructure to our companies offerings is extremely important **Official Response from Suman‌ Melville:** > Thanks so much for this review! We appreciate your support ### 26. More insight than ever before **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica M. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Klue?** Before using Klue, I was spending way too much time on google alerts for competitive intelligence, and then I was manually updating an excel gap analysis. I never had time to provide our product and revenue team a full and comprehensive overview on what our competitors were releasing, with Klue I can finally do that. The platform is also very easy to use. **What do you dislike about Klue?** There's nothing I really dislike about Klue. They're good at making UI updates based on recommendations, I would have said a few months ago colour customization, but they have that now. Battlecard swimlanes can be a bit finicky, but it's not a 'dislike'. **What problems is Klue solving and how is that benefiting you?** Competitive intelligence as a whole. I can finally get insight into our competitors and lay it out in a way thats much more helpful for our revenue and product teams. ### 27. Very helping to know other brands **Rating:** 5.0/5.0 stars **Reviewed by:** Felix W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2023 **What do you like best about Klue?** Give insight into the strengths and the weaknesses of the brand **What do you dislike about Klue?** Sometimes confusing to navigate because it doesn't have a very good user interface **What problems is Klue solving and how is that benefiting you?** Knowing about brands strength and weaknesses ### 28. Easy to Use & Great Onboarding! **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle S. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2022 **What do you like best about Klue?** Klue is easy for both me to edit as the curator and an easy experience for other team members across sales, product, marketing, and leadership. **What do you dislike about Klue?** I have to disable my Grammarly plugin when using Klue since it causes some issues when I'm typing. **What problems is Klue solving and how is that benefiting you?** Klue makes it easy to maintain a database of up-to-date information about our competitors and to share that information with all relevant team members. **Official Response from Suman‌ Melville:** > Thank you for the review and rating, we appreciate your support! ### 29. Klue for Account Executives **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Klue?** My job is to hunt net-new customers. Wherever it’s a competitive play, and the prospect compares our services vs. ___ a specific competitor, I go straight to Klue to quickly see our features and benefits against theirs. **What do you dislike about Klue?** I'm not sure if Klue customers can share mutually beneficial information with each other. The enemy of my enemy is my friend - so if another Klue customer has the same competition as me, let's get connected and share helpful materials. **What problems is Klue solving and how is that benefiting you?** Klue is an easy-to-use platform to store real-time insights of our services vs. our direct competition (dozens of companies). Klue makes my job a lot easier because I get the information I need to win deals, and fast. ### 30. Great tool for product battle cards. Easy and navigational. **Rating:** 5.0/5.0 stars **Reviewed by:** Jayesh S. | Chief Expert, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Klue?** Easy UI and great battlecard formation is great way of understanding the information in consumer grade. **What do you dislike about Klue?** Not really anything. The product has all the necessary features i expect. **What problems is Klue solving and how is that benefiting you?** Good amount of information hosted from all parameters of comparison ### 31. Definitely recommended - Easy to use compet intel with great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2022 **What do you like best about Klue?** Awesome service that doesn't just get you up and running quickly but guides you to achieve the best results, great best-practice templates, webinars etc. You can easily set up new competitors and have a wide variety to create battle cards that fit your needs. **What do you dislike about Klue?** Alerts aren't available in other languages than English. **What problems is Klue solving and how is that benefiting you?** With klue our Sales reps know where to look for constantly updated competitive intel. ### 32. Klue Is A Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Gabrielle Q. | Global Channel Development and Support, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2022 **What do you like best about Klue?** Being able to Build an environment for my team to equip themselves how they see fit for any kind of sales conversation they might encounter has been such a game changer! It's intuitive and logical and the platform itself looks and feels great. The new alerts section makes sifting through potential intel so quick and smooth. I also love The feedback loop Klue creates. It makes obtaining competitive intelligence such a collaborative experience and allows my team to get involved and guide me towards what will really be helpful for them going forward. A+ to the Klue family. **What do you dislike about Klue?** Genuinely not much. It's a very intuitive software once you get rolling and the customer success team (major shout out to Sophie Goodstein, she's been so wonderful) has been incredible in holding my hand and guiding me through the minimal learning curve and adoption phase. **Recommendations to others considering Klue:** Utilize your customer success manager to get you off the ground!! Sophie is the reason I was able to adopt and leverage this software the way that I have. **What problems is Klue solving and how is that benefiting you?** Cross departmental competitive intelligence sharing, knowledge transfers and on boarding **Official Response from Suman‌ Melville:** > We appreciate the grade! And, glad you are seeing value in the New Alerts! Feedback like this helps so much ### 33. Industry insight for far better customer conversations **Rating:** 5.0/5.0 stars **Reviewed by:** Vicki S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Klue?** Most current, relevant info provided at our fingertips that is specific to how we can better inform our clients. **What do you dislike about Klue?** Cannot think of a thing I would change- all good. **What problems is Klue solving and how is that benefiting you?** Knowledge of competitors and their messaging **Official Response from Suman‌ Melville:** > Thank you so much for taking the time to share your experience with us! We appreciate it! ### 34. Klue helps me understand how and why we are better than our competition! **Rating:** 5.0/5.0 stars **Reviewed by:** Jim B. | Enterprise Account Executive | Cyber Recovery Solutions, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Klue?** Easy to find relevant and up-to-date information showing how we are better than our competitors. **What do you dislike about Klue?** Nothing - it is super easy use. I use it on my iPhone so I have ready info everywhere. **What problems is Klue solving and how is that benefiting you?** Helps me access competitive positioning details. ### 35. Great and Easy- To-Use Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Klue?** A well designed, web-based application that allows me to quickly gather all the information regarding our main competitors. Especially the Feed makes it easy to stay up to date. **What do you dislike about Klue?** I believe that the Digest section would require some re-work to make it more appealing and easier to read. **What problems is Klue solving and how is that benefiting you?** Keeping all the employees up-to-date with one single source of insight about our competitors. ### 36. The best customer support I've experienced across my work! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2022 **What do you like best about Klue?** The Klue interface is very easy to use. It feels intuitive, and there are lots of opportunities to dig deep into competitive intel. **What do you dislike about Klue?** I don't have many complaints, but I will say there is a slight learning curve to using the platform. **What problems is Klue solving and how is that benefiting you?** Our sales team lacked confidence when going up against competitors in client/prospect conversations. Klue provides them with the resources to help build that confidence. ### 37. Very easy to use and valuable across so many cross-functional teams **Rating:** 5.0/5.0 stars **Reviewed by:** Megan H. | Product Marketing Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2022 **What do you like best about Klue?** I like how easy it is to set up. Implementation was a breeze thanks to a simple UI as well as help from our incredible account manager Winnie Kwan. Plus you can even ask questions directly in the platform to get quick support. I like how I was given everything I need to easily pull together enablement for my users. They just make it incredibly roll out the tool and get the most out of the product. I couldn't be happier with our decision. I like how easy it is to manage alerts and the slack integration is slick! It's getting our team excited and we're building trust with our sales teams when they see the shared competitive intel, ACTUALLY gets used. :) **What do you dislike about Klue?** The editor is pretty basic but it fit the needs of our purposes. It would be cool to have more options for editing battle cards. **What problems is Klue solving and how is that benefiting you?** We needed a central source of truth for competitive intel. We wanted to be able to measure a win/loss rate and run a threat analysis to more easily influence our GTM strategy. We wanted to build trust with our sales team. Our sales team is already starting to trust us even just from kickoff! WIth Klue we are solving these problems! **Official Response from Suman‌ Melville:** > Super valuable feedback, thank you Megan. Would love to get some details from you additional battlecard edits, do you mind sharing those with your CSM? ### 38. Klue is configurable and has a nice interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Klue?** Mostly the configurability. I was able to categorize competitors across different verticals. It also has a slick interface. **What do you dislike about Klue?** Its more about getting people in our organization engaged with it. Once it's built out, it goes stale. And once it goes stale, nobody uses it as much. **What problems is Klue solving and how is that benefiting you?** Organization of competitive intel as well as sales materials. I work in strategy so I need the info to paint the picture to executives **Official Response from Suman‌ Melville:** > Thanks so much for taking the time to provide your input! We appreciate it! ### 39. Klue is a great Competitive Intel platform which empowers our strategy. **Rating:** 5.0/5.0 stars **Reviewed by:** Yijie F. | Market Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Klue?** Well Structured and User-friendly The whole team is professional Highly willing to help customers to do better **What do you dislike about Klue?** Maybe can dig more dipper on Multilingual products **What problems is Klue solving and how is that benefiting you?** Klue helped us to build the whole platform structure from the very beginning. Also, Klue's team gave us hands to promote the CI concept to internal users. ### 40. Compelling CI tool with excellent support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Klue?** The people at Klue are consistently supportive, helpful, friendly, patient, and reliable. **What do you dislike about Klue?** While Klue builds out its "workflow" for CI passing through the system, it can be challenging to track, process, and collaborate on each event, preventing things from slipping through the cracks. **What problems is Klue solving and how is that benefiting you?** It is easily one of the top two CI platforms. You can track competitors via the news, and post simple/digestible battlecards online and across devices. This definitely helped our sales team. ### 41. User friendly and always updating their features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2023 **What do you like best about Klue?** Battlecards, the automated boards and the competitor alerts. They have also great user reporting and are constantly seeking feedback improve their products. **What do you dislike about Klue?** There are a few bugs and features that might need some work. **What problems is Klue solving and how is that benefiting you?** They are always listening to our feedback. They are improving their Digest and its features to make using it easier and faster. Also, some features from the competitor alerts, making more personalised alerts. ### 42. I think Klue is an amazingly powerful tool that will help us all to edge out the competition. **Rating:** 5.0/5.0 stars **Reviewed by:** James M. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Klue?** What I like the most are the battlecards that were created for each of our competitors. **What do you dislike about Klue?** I do not like that it takes a while to review intel that us as users provide. **What problems is Klue solving and how is that benefiting you?** Klue is solving the issue of wasting a lot of time on researching our competition. ### 43. Klue is opening new dialogues for my team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Klue?** I love the UX of the platform. How we have built out our space has created new opportunities to discuss our market landscape in different ways and to different people. **What do you dislike about Klue?** There was a bit of a learning curve for my team to build out the space that took a while to get over. Some sections did not come across as helpful at the start until we had to clean it out and start over with different objectives. **What problems is Klue solving and how is that benefiting you?** Competitive positioning and understanding of the market landscape to enable us to better compete in deals. ### 44. Expansive competitive enablement platform with easy implementation and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsay G. | Senior Manager, Competitive Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2022 **What do you like best about Klue?** - Layout and automated cards: Klue's platform is intuitive, which makes rolling it out to larger teams very easy. We chose to run a small pilot in order to get feedback on the system before full launch- feedback was overwhelmingly positive and Sales found it easy to navigate and use during calls with prospects or to prep for calls when going head-to-head with competitors. The automated cards were a nice touch and great value-add to help get the competitor boards quickly filled with base information. - Integrations: The Slack, SFDC, and browser extensions worked wonders. Meeting our Sales team where they worked the most (SFDC) was very important to us when choosing a CI platform, and Klue really excelled here compared to the competition. The browser extension and universal search features were also applauded by Sales and will definitely drive platform usage and easier knowledge share - CSMs/Technical support: implementation has been very easy with clear and well thought-out implementation milestones and proactive support and communication with our Klue CSMs and Technical Onboarding team. These teams really went above and beyond and were there to answer our questions quickly and provide helpful information and content during our implementation. The concept of "everboarding" is a nice touch and speaks to the true partnership and investment Klue has with its clients for successful implementation and expanded roll-out. - Thought leadership: Klue consistently releases new insights to help you build the best CI platform and drive a successful CI program within your org **What do you dislike about Klue?** There's really nothing I have disliked- I'm looking forward to more feature roll-outs from Klue that will further strengthen the platform- especially in alerts/monitoring and more automated cards on additional topics. **What problems is Klue solving and how is that benefiting you?** Klue has worked to centralize all of our CI content in one place which has been great. Full roll-out is still early, but sentiment has already been positive from Sales and I look forward to using Klue analytics and assessment to further refine our CI information we are enabling Sales with ### 45. Best competitive intelligence software available today **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Klue?** We've fundamentally shifted how we do competitive intelligence thanks to Klue. No more disparate systems or documents that are being shared throughout the organization without a proper home. **What do you dislike about Klue?** There is a lot of product upside as this is a relatively new space and most of the vendors are newer. For any users - be sure to do your due diligence and share product feedback with Klue to help improve the product faster. **What problems is Klue solving and how is that benefiting you?** Consolidating all of our competitive documents into one easy-to-use platform, using their AI to surface important competitive insights and the platform is generally helping us drive awareness for our competitive program internally. ### 46. Klue has been helpful in understanding competing solutions in my space **Rating:** 4.5/5.0 stars **Reviewed by:** Doug S. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Klue?** Insight into our competitors as well as SF integration **What do you dislike about Klue?** Not necessarily dislike, but it is impossible to keep track of all competitors in this space which includes not just competitors but competing technologies which solve the problems we solve in a different manner. **What problems is Klue solving and how is that benefiting you?** Klue helps me understand how to position our products vs. other competitors ### 47. Klue - Best Tool for competitive Intelligence **Rating:** 4.0/5.0 stars **Reviewed by:** Ashita V. | Market Intelligence Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2021 **What do you like best about Klue?** One single source of all competitive information. The automated cards and alerts section keeps us updated with what our competitors are doing in the market and industry day to day basis. This makes sure we don't miss out on any major product launches, updates, mergers, etc. The battle card option helps sales to find all important data in one place. It is the best place to maintain all feedback and intel we gather from the sales and product team. The integration with Gong helps us add some good points that any customer mentions about our competitors directly into Klue. The option of creating small cards and link them back to the main card provides ease in adding detailed info about each topic. The customer success team is there to help with any questions and doubts we might have. They make sure the presentation of intel with the cards look **What do you dislike about Klue?** Few additional features can be added such as in the alerts section filters -country-wise, industry-wise. There can be additional automated cards that mention the products the competitor offers and the pricing. This would reduce the manual work of going through their websites and press releases. **Recommendations to others considering Klue:** It is the best recommended CI and sales enablement tool out there. **What problems is Klue solving and how is that benefiting you?** Our goals with Klue are to centralize competitive content and make sure that the sales team has quick and easy access to the latest information. It is the single source of truth for points such as where we are better than our competitors or what better features the competitor offers. It is the best tool to maintain all CI at a commonplace for the entire organization. The integration with Salesforce, Slack, and our internal tools offers ease in intel flow within all teams. The battle cards help sales know the talking points when talking about a deal with a customer. ### 48. Finally a powerful and intuitive competitive intelligence platform!! **Rating:** 5.0/5.0 stars **Reviewed by:** Steven M. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2022 **What do you like best about Klue?** Klue's battlecards for enabling our sales team, building a weekly digest and monitoring changes in competitor websites with the chrome extension are my favs! **What do you dislike about Klue?** Haven't found something I dislike yet. Klue constantly works with you to upgrade UX to make my workflow easier. 5 stars for sure! **What problems is Klue solving and how is that benefiting you?** The rapidly changing SaaS landscape is difficult to keep up with so Klue helps to monitor, build and store competitive intel. The platform is very easy to use. ### 49. Great Competitive Enablement Tool - has helped supercharge our program! **Rating:** 5.0/5.0 stars **Reviewed by:** Mitchell C. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Klue?** - Easy to use tool and the ability to track as many competitors as we need - The onboarding, training, and ongoing support has been phenomenal - Centralizes everything competitive in one spot, where I can make sure stakeholders get the info they need with the right context - The ongoing threat analysis is going to be a game-changer to measure the success of our competitive enablement program **What do you dislike about Klue?** Nothing major really, it's doing everything we need and then some. Some small UI changes would be nice like being able to highlight what sections were recently updated for users or being able to see a full G2 review in the Alerts section. **What problems is Klue solving and how is that benefiting you?** Klue has helped us build our competitive enablement program from the ground up. Having everything competitive in one spot makes it easier for me to manage while allowing the sales and product teams to find what they need when they need it. Now we can actually stay on top of what our top competitors are doing and be better prepared for competitive deals. ### 50. CI Platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Klue?** Battlecards are easy to search and view. **What do you dislike about Klue?** Text input functions are inadequate, resulting in extra time spend in formatting battlecards and newsletters. **What problems is Klue solving and how is that benefiting you?** Provides a view of the competition spectrum in one place, eliminating the need to scour multiple locations for competitor information ## Klue Discussions - [What software can I integrate with and how will it help? Can I get more product information?](https://www.g2.com/discussions/25045-what-software-can-i-integrate-with-and-how-will-it-help-can-i-get-more-product-information) - 1 comment, 2 upvotes - [What is Klue used for?](https://www.g2.com/discussions/what-is-klue-used-for) - 1 comment - [What does Klue do?](https://www.g2.com/discussions/what-does-klue-do) - 1 comment - [View Klue pricing details and edition comparison](https://www.g2.com/products/klue/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+14%3A55%3A28+-0500&secure%5Bsession_id%5D=5c20a7ce-309d-4386-9675-377bf43d8715&secure%5Btoken%5D=18ad55f5808995ca7b543789676a2e35f2f117416573079cb862ec3b054a7c1a&format=llm_user) ## Klue Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [CHORUS](https://www.g2.com/products/rouse-chorus/reviews) - [Gong](https://www.g2.com/products/gong/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Okta](https://www.g2.com/products/okta/reviews) - [Seismic Enablement Cloud](https://www.g2.com/products/seismic-enablement-cloud/reviews) - [Showpad](https://www.g2.com/products/showpad/reviews) ## Klue Features **Platform Basics** - Centralized Platform - Web Tracking **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Agentic AI - Website Change Monitoring** - Autonomous Task Execution - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Storage **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Segment Trending** - Web - Social - Benchmarks - Finance **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization **Platform Content ** - Battlecards **Analysis** - Custom Dashboards - Reports - Integrations **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights ## Top Klue Alternatives - [Crayon](https://www.g2.com/products/crayon-crayon/reviews) - 4.6/5.0 (385 reviews) - [Contify](https://www.g2.com/products/contify/reviews) - 4.5/5.0 (116 reviews) - [Kompyte](https://www.g2.com/products/kompyte/reviews) - 4.3/5.0 (100 reviews)