--- title: Klaviyo Reviews meta\_title: 'Klaviyo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1360 reviews by the users' company size, role or industry to find out how Klaviyo works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 1360 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Klaviyo Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. [(160 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews) Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. [(123 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews) Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. [(92 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298979&qs=pros-and-cons#reviews) Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. [(89 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298027&qs=pros-and-cons#reviews) Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. [(81 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297693&qs=pros-and-cons#reviews) Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. [(73 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews) Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. [(63 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298949&qs=pros-and-cons#reviews) Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. [(57 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297182&qs=pros-and-cons#reviews) Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. [(40 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298873&qs=pros-and-cons#reviews) Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. [(40 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297395&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Klaviyo ##### 1. Ease of Use Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. [ See 160 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews) See Related User Reviews ![Heather E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heather E.") HE Heather E. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Templates and Powerful Segmentation" What do you like about Klaviyo? Klaviyo has very easy-to-use templates and rich segmentation options. The platform is also always evolving, mostly for the good. It is not a stagnant ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Segmentation and Personalization Made Easy" What do you like about Klaviyo? I like how Klaviyo combines powerful segmentation with real-time customer data, making it easy to send highly personalized messages at the right momen ##### 2. Email Marketing Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. [ See 123 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolas B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas B.") NB Nicolas B. Small-Business (50 or fewer emp.) 4.0/5 "Facilitate Marketing, but Delivery Rate Can Improve" What do you like about Klaviyo? I like the ease of use that Klaviyo has. I also value all the metrics it provides me to see how the campaigns are performing, and finally, the integra ![Heather E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heather E.") HE Heather E. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Templates and Powerful Segmentation" What do you like about Klaviyo? Klaviyo has very easy-to-use templates and rich segmentation options. The platform is also always evolving, mostly for the good. It is not a stagnant ##### 3. Automation Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. [ See 92 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298979&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolas B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas B.") NB Nicolas B. Small-Business (50 or fewer emp.) 4.0/5 "Facilitate Marketing, but Delivery Rate Can Improve" What do you like about Klaviyo? I like the ease of use that Klaviyo has. I also value all the metrics it provides me to see how the campaigns are performing, and finally, the integra ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Highly Recommended for Email Marketing with Some Room for Improvement" What do you like about Klaviyo? I like Klaviyo's design features, segment building, and interface. The initial setup was easy. ##### 4. Integrations Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. [ See 89 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298027&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Segmentation and Personalization Made Easy" What do you like about Klaviyo? I like how Klaviyo combines powerful segmentation with real-time customer data, making it easy to send highly personalized messages at the right momen MP Mikel P. Small-Business (50 or fewer emp.) 4.5/5 "Powerful Shopify Integration That Delivers" What do you like about Klaviyo? The very powerful integration with Shopify. Also, support reps are very responsive and effective. ##### 5. Easy Integration Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. [ See 81 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297693&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Segmentation and Personalization Made Easy" What do you like about Klaviyo? I like how Klaviyo combines powerful segmentation with real-time customer data, making it easy to send highly personalized messages at the right momen ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Powerful Segmentation & Automation for Highly Targeted Email and SMS Campaigns" What do you like about Klaviyo? Klaviyo’s biggest strength is its powerful segmentation and personalization, allowing campaigns to be highly targeted based on real customer behavior ### 5 Cons or Disadvantages of Klaviyo ##### 1. Expensive Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. [ See 73 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Segmentation and Personalization Made Easy" What do you dislike about Klaviyo? Klaviyo can feel complex and overwhelming at first, especially when setting up advanced flows or managing large numbers of segments. Pricing also scal ![Jessica F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica F.") JF Jessica F. Small-Business (50 or fewer emp.) 4.5/5 "Intuitive Interface with Excellent Support" What do you dislike about Klaviyo? Better pricing tier options for smaller businesses ##### 2. Learning Curve Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. [ See 63 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298949&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolas B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas B.") NB Nicolas B. Small-Business (50 or fewer emp.) 4.0/5 "Facilitate Marketing, but Delivery Rate Can Improve" What do you dislike about Klaviyo? There are times when the delivery rate is not so good, and sometimes the team can't tell me why it is. As for Gmail, it doesn't have good sending rate ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Segmentation and Personalization Made Easy" What do you dislike about Klaviyo? Klaviyo can feel complex and overwhelming at first, especially when setting up advanced flows or managing large numbers of segments. Pricing also scal ##### 3. Missing Features Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. [ See 57 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297182&qs=pros-and-cons#reviews) See Related User Reviews ![Guy G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Guy G.") GG Guy G. Small-Business (50 or fewer emp.) 5.0/5 "Simple Contact & Campaign Management with Smart Team Roles and Permissions" What do you dislike about Klaviyo? Contact and list management is not super intuitive TC Tyson C. Mid-Market (51-1000 emp.) 4.0/5 "Highly Customizable Automation Tool for E-commerce" What do you dislike about Klaviyo? I think the initial setup is intermediate, and there should be more native tutorials and tips for new users. ##### 4. Limited Features Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. [ See 40 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298873&qs=pros-and-cons#reviews) See Related User Reviews ![Caitlin X.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caitlin X.") CX Caitlin X. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive and Powerful—Makes Nearly Anything Possible" What do you dislike about Klaviyo? A lot of updates happen - but sometimes it feels more superficial than useful. I then have to get used to a new way of using the interface, while stil ![Jenny T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny T.") JT Jenny T. Mid-Market (51-1000 emp.) 4.5/5 "User-Friendly Platform with Powerful Analytics and Integrations" What do you dislike about Klaviyo? We use the SMS feature and I think there could be more offerings surrounding that function. Attentive keeps trying to get us to switch to them and I r ##### 5. Poor Customer Support Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. [ See 40 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297395&qs=pros-and-cons#reviews) See Related User Reviews ![Karthikeyan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthikeyan D.") KD Karthikeyan D. Small-Business (50 or fewer emp.) 4.0/5 "Easy Setup with Robust Features, But SDK Needs Work" What do you dislike about Klaviyo? Bringing customer events when SDK is connected and profile concept is very hard when we integrate with Shopify. SDK integration took delay. BA Bryanna A. Mid-Market (51-1000 emp.) 5.0/5 "Intuitive Platform with Room for Improvement" What do you dislike about Klaviyo? The deliverability success rate is really bad, especially with Apple users. ![Adrien P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrien P.") AP Adrien P. Responsable des Opérations et Service Client Small-Business (50 or fewer emp.) 3/10/2026 "Very Easy to Use" 5/5 What do you like best about Klaviyo? What I like most about Klaviyo is how powerful its segmentation and automation features are, while still being relatively easy to use. The Shopify integration is seamless and lets us use real customer data to create highly targeted campaigns and flows. The flow builder is a standout as well; it makes it straightforward to set up automated sequences such as abandoned cart, post-purchase, and win-back campaigns. I also appreciate the analytics and reporting, which help us clearly see the revenue generated by each campaign or flow. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? The biggest drawback is the pricing, which can get quite expensive as your contact list grows. Some areas of the interface can also feel a bit complicated when you’re managing lots of flows or segments, especially if you’re new to the platform. I’d also like to see more advanced built-in reporting, or at least easier ways to analyze performance across multiple campaigns without having to export the data. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klaviyo helps us automate a large part of our customer communication and marketing lifecycle. Rather than sending generic email blasts, we can segment and target customers based on their behavior, purchase history, and engagement. That makes it easier to deliver more relevant messages, which improves both engagement and conversion rates. It also saves us a lot of time, since automated flows keep running in the background and continue generating revenue without manual intervention. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Hayden J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hayden J.") HJ Hayden J. Marketing Small-Business (50 or fewer emp.) 4/28/2026 "Klaviyo’s Customization and Email Marketing Performance Pay for Themselves" 5/5 What do you like best about Klaviyo? The extreme customization within the website makes it absolutely amazing to use for our company. We don't really use any third-party integrations or apps, but the overall performance of the functional music has been absolutely amazing. It is so worth what we pay for, and it does so much for our company. It essentially pays for itself since email marketing is one of our strongest channels. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? There's nothing specific we don't like about Klaviyo. There was a bit of a learning curve, but after that it was super easy to navigate through and the support is amazing for when you need help. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? At first, we had a large issue with remaining customers about their abandoned car, or just keeping customers informed, but Klaviyo closed that gap. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kassandra A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kassandra A.") KA Kassandra A. Ecommerce Manager Small-Business (50 or fewer emp.) 3/10/2026 "Klaviyo Sets the Gold Standard for Ecommerce Email & SMS Marketing" 4.5/5 What do you like best about Klaviyo? Klaviyo is the gold standard for ecommerce email and SMS marketing. Its segmentation is especially powerful, letting you slice your audience using a wide range of data points. The flows are intuitive to build and genuinely help drive revenue. The analytics provide clear attribution, and the integrations with ecomm platforms and other tools keep the data clean, consistent, and connected. I use it every day, and it just works—I rarely run into issues, and I’ve never needed to reach out to customer support. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? Pricing is the biggest pain point. Costs scale quickly as lists grow and it can feel disproportionate during high growth phases where you're paying a lot more without a step up in features. It's hard to justify that cost to stakeholders when the costs increase. That said it earns back in results - but pricing could be more flexible. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klaviyo centralises our CRM/retention marketing - replacing what would otherwise require multiple tools - sms, email, segmentation and reporting are all in one place. This results in more personalised customer journeys and measurable uplift in repeat purchase revenue. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Teri L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Teri L.") TL Teri L. Marketing and Web Designer Small-Business (50 or fewer emp.) 3/10/2026 "Intuitive Templates, Easy AI Segmentation, and Outstanding Customer Support" 5/5 What do you like best about Klaviyo? 1: The design and template building tools work as intended and are so efficient, with handy shortcuts such as universal blocks that anybody on my team can access when designing new campaigns. 2nd favorite: setting up segments is so easy with the AI assistance. 3rd: the customer service has always been quick, friendly, and useful. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? Anyone viewing a preview URL of a campaign needs to have a Klaviyo account and be logged in. Some team members are too busy to hassle with an authenticator app cycle and a a personal login with Klaviyo to preview eblasts. Maybe a password protected URL preview would suffice, eh? Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klaviyo bridged a widening skills divide between analytic programmers and designers. I come from a print and web design background - and the technical opportunities in Klaviyo could have been overwhelming. Klaviyo provided so much support via chat, tutorials, and AI assistance so that I successfully expanded my skills to keep up with marketing analytics tasks. Klaviyo made it easy. The dynamic product feed module that I incorporate into emails using the Shopify integrations has been wonderful. No work to set it up. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Nicolas B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas B.") NB Nicolas B. CRO Small-Business (50 or fewer emp.) 7/24/2025 "Facilitate Marketing, but Delivery Rate Can Improve" 4/5 What do you like best about Klaviyo? I like the ease of use that Klaviyo has. I also value all the metrics it provides me to see how the campaigns are performing, and finally, the integrations they have with other platforms like Shopify. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? There are times when the delivery rate is not so good, and sometimes the team can't tell me why it is. As for Gmail, it doesn't have good sending rates, and I would like you to give me a solution to improve all that, like giving me IPs that work better. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? I use Klaviyo to send email marketing and SMS campaigns. I like its ease of use, the detailed metrics it provides to evaluate campaign performance, and the integrations with platforms like Shopify. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: G2 inviteAI Translated ![Alexandra N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexandra N.") AN Alexandra N. Marketing Associate Small-Business (50 or fewer emp.) 3/10/2026 "User-Friendly Dashboards, Powerful Segmentation, and Fast Support" 4.5/5 What do you like best about Klaviyo? Klaviyo's dashboards and functions are so user friendly. Even if you don't know exactly where something is, you can usually find it pretty quickly because of how well everything is laid out. The audience segmentation tools are amazing and it's easy to make attractive flows, even as a beginner. They have a ton of documentation that is easy accessible if you don't know how to do something and customer support is fast and friendly when you do run into an issue! Review collected by and hosted on G2.com. What do you dislike about Klaviyo? I love that they are adding so many new features, but I wish I could better know how they function before we invest the money and time to implement them. (Loyalty, Reviews, etc) Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klaviyo has helped us grow our reach by reaching our audience in new and more strategic ways. I also really appreciate their expansive amounts of blog articles and the free seminars they hold quite often. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Joseph G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph G.") JG Joseph G. Senior Client Operations & Compliance Manager Financial Services Mid-Market (51-1000 emp.) 5/20/2026 "Powerful Compliance Tool with Some Integration Hiccups" 3/5 What do you like best about Klaviyo? From our financial service operation perspective, Klaviyo stands out most for its mature audience grouping capability and built-in privacy control mechanisms that fit regulated businesses perfectly. We are able to divide our investor clients accurately based on actual investment portfolios, risk appetite and client service cycles, so we can deliver targeted market insights and service reminders instead of widespread irrelevant emails. The platform keeps full records of user subscription choices and every outbound communication trail, which fully satisfies GDPR, MiFID II and local BaFin supervision demands, and largely cuts down our workload when sorting out audit materials. Its easy-to-use editing module also lets our team quickly finish polishing and arranging compliant financial notification content. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? There are not enough professionally designed email templates suitable for financial industry scenarios. It cannot achieve stable one-click data linkage with our in-house client management system, so we have to spend extra time on manual data supplementation. It is not convenient to set up pre-release content review rules for financial marketing content. Meanwhile, its local statistical analysis reports cannot fully match the data sorting standards used in German financial institutions, requiring extra rearrangement before submitting audit documents. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? We adopt Klaviyo to carry out classified client email maintenance and standardized financial information distribution. It tidies up scattered client contact channels and disordered marketing sending records within the team. It standardizes the whole process of user subscription and unsubscription, standardizes financial promotional content delivery specifications, realizes traceable whole-process communication records, effectively controls industry compliance risks, and also improves the actual conversion effect of client follow-up work. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/13/2026 "Deep, data-rich, and built for retention work" 4.5/5 What do you like best about Klaviyo? Klaviyo is the backbone of how we run retention for DACH ecommerce brands. The Shopify integration is deep enough that we can build segments and flows on real customer behaviour without stitching tools together. Flow builder, segmentation, and the predictive analytics layer (expected next order date, CLV, churn risk) are what we lean on every day. The Klaviyo MCP has changed how we work as well, we can pull performance, build segments, and check flows directly from our AI stack across all client accounts in one place. For an agency, that compounds fast. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? Pricing scales aggressively with active profile count, which makes the math painful for brands sitting on large lapsed segments they haven't activated yet. The AI features are uneven, some are genuinely useful, others feel half-shipped and gated behind higher tiers. WhatsApp still has to be solved through a third party in Europe (we use Chatarmin), which means more integration glue than I'd like. And reporting flexibility is limited enough that we end up building our own dashboards on top of the data anyway. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klaviyo is the retention engine for every client we run. Email, flows, segmentation, and lifecycle reporting all live in one tool, so we can move from strategy to executed campaign without exporting data or rebuilding context elsewhere. For our clients, that translates into a meaningful share of total revenue coming from owned channels. For us, it means we can scale the agency across a portfolio of brands on a single platform we know inside out. Review collected by and hosted on G2.com. Show More 5/18/2026 Current UserValidated ReviewerSource: Organic ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 7/29/2026 "Phenomenal Marketing Automation with Klaviyo" 5/5 What do you like best about Klaviyo? I use Klaviyo for marketing automation and love how it makes launching campaigns efficient, especially targeting my registered users and prospects who have interacted with my website. The hyper-personalization feature is phenomenal, outperforming other tools I've tried like Constant Contact and Mailchimp. I also appreciate the ability to launch further campaigns based on user behavior without losing track, which is crucial for reaching a wide audience efficiently and economically. The RFM matrix helps me easily determine which customers are likely to make orders, which simplifies my marketing strategy significantly. The initial setup was quick; it took just an hour to implement key flows and launch them, which is a big time-saver. I also use it with other platforms like Shopify and my website, and I find Klaviyo integrates very smoothly with these and other tools, like Adobe. Additionally, the new features they're launching, even in beta, are impressive, such as the campaign auditing feature that provides targeted prospect numbers even before we launch campaigns. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? No, the beta version for live campaing audit is a real saviour Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? I use Klaviyo for marketing automation, reaching out to registered users and prospects, which boosts our revenue. It provides detailed insights at my fingertips, tracks engagement, and simplifies influencer connection without diving into social media profiles. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") UC Verified User in Consumer Services Small-Business (50 or fewer emp.) 5/6/2026 "Intuitive Drag-and-Drop Emails, Strong Shopify Integration, and Shareable Insights" 5/5 What do you like best about Klaviyo? Drag and drop builder, very intuitive, I can get my emails out without knowing coding. It is fairly priced IMO (I can see how people would think klaviyo is expensive, but we are able to generate a good ROI from the tool). It integrates really well with shopify, we have a bunch of automations enabled. The dashboard has good reports/insights that can be shared with management. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? Some known issues with klaviyo (from my own experience and folks I talk to), klaviyo is known to miss-attribute the revenue. Basically any order that goes out within a small window of your email going out, even if it came from a different channel altogether, klaviyo tracks it as it's own. So we always need to go back and look at further insights on shopify to see if klaviyo had anything to do with that order. And open rates aren't exactly a metric we would rely on (but this is more about apple/privacy filters than klaviyo I suppose) Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Reaching customers, informing them about new product launches/sales. Can easily build a quick email thanks to it's no-code design. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Top-Rated Alternatives [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Braze](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Braze") Braze 4.5/5(1,689) ](https://www.g2.com/products/braze/reviews) [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,236) ](https://www.g2.com/products/dotdigital/reviews) [ View All Alternatives ](https://www.g2.com/products/klaviyo/competitors/alternatives) ##### Categories on G2 [Online Form Builder](https://www.g2.com/categories/online-form-builder)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation) [Online Form Builder](https://www.g2.com/categories/online-form-builder)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Pop-Up Builder](https://www.g2.com/categories/pop-up-builder)[Personalization](https://www.g2.com/categories/personalization)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Review Management](https://www.g2.com/categories/review-management-software)[RCS Business Messaging](https://www.g2.com/categories/rcs-business-messaging) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are some enterprise information archiving tools with fast eDiscovery search and easy export for regulatory audits?](https://www.g2.com/discussions/what-are-some-enterprise-information-archiving-tools-with-fast-ediscovery-search-and-easy-export-for-regulatory-audits%20)[Which emergency management software is most reliable based on reviews from business resilience teams?](https://www.g2.com/discussions/which-emergency-management-software-is-most-reliable-based-on-reviews-from-business-resilience-teams)[Which enterprise-grade digital advertising intelligence platforms work best for brands running heavy programmatic buys that need competitive spend data without paying for a custom data vendor?](https://www.g2.com/discussions/which-enterprise-grade-digital-advertising-intelligence-platforms-work-best-for-brands-running-heavy-programmatic-buys-that-need-competitive-spend-data-without-paying-for-a-custom-data-vendor%20) [What are data science and machine learning platforms](https://www.g2.com/discussions/what-are-data-science-and-machine-learning-platforms-help-me-understand)[Which contractor payment platforms give accountants a clear, auditable trail for international payments without exporting to a separate system to reconcile?](https://www.g2.com/discussions/which-contractor-payment-platforms-give-accountants-a-clear-auditable-trail-for-international-payments-without-exporting-to-a-separate-system-to-reconcile)[Pros and Cons Details](https://www.g2.com/products/klaviyo/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)