Keyplay Reviews & Product Details

If you are looking to get custom datapoints to enrich accounts in Salesforce, look no further than Keyplay! These custom datapoints helped us to

a) estimate TAM, by calculating the number of accounts that fit our ICP model

b) build prospecting lists for the AE team, by prioritizing the best-fit ICP accounts

c) identify MQLs faster, by deducing the account by lead's email and then enriching with custom datapoint.

An addition to this, a feature that Keyplay doesn't advertize but is quite helpful for any Salesforce admin is that they also identify duplicate accounts, based on website redirects. Although Salesforce also has this feature, it is nearly not as powerful as Keyplay's offering.

Salesforce integration is straightforward and implementation is quick. Review collected by and hosted on G2.com.

I wish there was a timestamp for when the data was last refreshed by Keyplay, so that I can create an exception report of any accounts that might not be syncing with Keyplay. Review collected by and hosted on G2.com.

Keyplay is great at aggregating a lot of data about our accounts that might be a good fit for us. They're able to pull in hiring signals, tech stack signals, company structure and business model signals that all inform our account scoring. It's be really easy to set up and the team has been a great partner to us. Love that it integrates with Salesforce and can be an ongoing project for us as we learn more as a business. Review collected by and hosted on G2.com.

Obviously they don't have every single possible piece of data that you may want, but the team is always willing to explore new requests and partner with us to find creative ways to find the data we're interested in. Review collected by and hosted on G2.com.

Before Keyplay: Anytime I worked on an ABM initiative, account selection was a time consuming, manual process that served as a blocker to scaling any of our efforts.

With Keyplay: We can easily and specifically define our ICP and score accounts against our ICP criteria. Plus, we can leverage important data points that we never had before in our scoring. Our targeting criteria for advertising has gotten far more specific and we can segment accounts with more granularity. The deals we've won that were targeted thanks to Keyplay data have had higher contract values and it helps improve our team efficiency and focus. Review collected by and hosted on G2.com.

Nothing! They're constantly making product updates. Review collected by and hosted on G2.com.

Recently our team did a POC with Keyplay and it was a no-brainer to buy afterwards.

Our team was given 100 ICP accounts based on intent & lookalikes to our customers. Within 2 weeks we booked 6 meetings from THEIR account list they provided.

Not only were we booking meetings faster, we also found that these companies were actively looking into solutions like ours / our competitors.

Highly recommend checking out Keyplay and doing a similar POC with them :)

Also the team is amazing to work with!! Review collected by and hosted on G2.com.

Bought the tool recently so haven't run into any issues! Review collected by and hosted on G2.com.

Extremely user-friendly. Thrilled we partnered early—our Sales, BDR, and Ops teams absolutely love it! Their team is extremely responsive and turns around new custom builds quickly. Review collected by and hosted on G2.com.

Early days at Keyplay - can improve role based experiences. Make more BDR friendly for identifying missing ICP accounts. Review collected by and hosted on G2.com.

Super easy to get started, intuitive UI.

Hiring signals are super accurate! We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately.

Support is great - we're sharing a Slack channel that we can touch base with the Keyplay team with for any questions we have! Review collected by and hosted on G2.com.

Just a few UI challenges, would love to be able to setup filters that are include OR exclude. Or to be able to "Select All" the accounts in your filter criteria adn then being able to uncheck some -versus- having to manually check a majority of accounts. These are small quality of life issues compared to the quality product Keyplay provides! Review collected by and hosted on G2.com.

Unlike other complex and expensive platforms, Keyplay offers a streamlined approach that allows teams to get started quickly and see value immediately. The ability to model an ICP with precision, score and prioritize accounts, and seamlessly integrate with Salesforce makes it an incredibly effective tool for driving sales efficiency. The quick setup and continuous syncing are also standout features, reducing the friction often associated with onboarding new tools. Not to mention thier very freindly and personalized support. Review collected by and hosted on G2.com.

Keeping track ouf our scoring alterations and understanding the source of the intel can be challenging at time. Review collected by and hosted on G2.com.

Keyplay has nailed account list building, and their team has been stellar to partner with. I knew it's be helpful before trying it, but I didn't realize how incredibly helpful it was. It not only built some great lists, but it also scored them super well so we knew where to prioritize time. And their service and team has been phenomenal. We had an idea for a new criteria for an account list, and within a couple days they built it - and the results were awesome. Review collected by and hosted on G2.com.

Haven't come across anything. Support is great, and the results have been solid. Review collected by and hosted on G2.com.

Keyplay listens for most of the key signals that are critical for us to identify our ICP. It has proven to be instrumental in both list building and prioritizing accounts. It's simple to setup and navigate, and it's custom scoring allowed us to A/B test different models. Review collected by and hosted on G2.com.

Integrations are not incredibly robust, depending on your specific tooling needs. But they have continued to invest in them and the new SFDC integration is more than sufficient. Review collected by and hosted on G2.com.

- Dozens of account signals not on LinkedIn - better categorization (SaaS company > Category > Sub-Category) , profile signals (like funding), relevance signals (e.g. PLG, traffic rank), stack signals (technographics), and org signals (hiring specific-roles)

- Custom signals - Keyplay will make custom signals that matter to your business (e.g. for PartnerStack, they made partner program signals based on the programs listed on our audiences' websites.)

- Account scoring - Back-tested against our own sales and customer performance data to ensure it works. Review collected by and hosted on G2.com.

- Not all of their data is available in-app - to access some data, you need to download a CSV and get it there.

- Not much else - contact data would be nice (but would come at a cost). More customers on Keyplay would likely mean more signals, which I'm looking forward to. Review collected by and hosted on G2.com.