I worked on 8 projects as an intern with kantar.Each project helped me look at different aspect of customer feedback.

I was able to understand customer perception. Review collected by and hosted on G2.com.

One can learn to become more flexible and adaptable. Review collected by and hosted on G2.com.

Route to market strategy, company business reviews Review collected by and hosted on G2.com.

The granularity of data available helped to support many projects. Review collected by and hosted on G2.com.

Pulling various categories, clients, and brand spend runs Review collected by and hosted on G2.com.

The ease of the outputs to manipulate as need be. Review collected by and hosted on G2.com.

I used Kantar WorldPanel in my role in Coca Cola Review collected by and hosted on G2.com.

I like that the interface was clean and i could drill down on a per SKU level Review collected by and hosted on G2.com.

Kantar Media allows for easy creation and saving of ad spending reports at the national and local level. You can save reports to run at a later time (or if they are recurring reports) or build easy-to-use dashboards as well. You can look at places current clients spend their marketing dollars (e.g. where does Heineken spend their ad dollars) or look at media providers and what types of clients run across their particular platform (e.g. who spends on ESPN?). You can also slice out by time as well (quarterly, monthly, yearly or by custom date ranges). Review collected by and hosted on G2.com.

Some of the data output to Excel can be a bit wacky, though you can take the data and feed it into a system such as Tableau to better visualize it. Review collected by and hosted on G2.com.

Through Kantar Media's Ad Spender tool, I am able to discern top companies/products/brands and their ad spend YoY to see how things have changed. This varies from Cable TV, Network TV, Magazines, Newspapers, Outdoor, etc., to be able to show a holistic approach of how media dollars are being spent or how those have shifted throughout a key timeframe. Do all of this in your own custom reporting to see what's relevant to you. Review collected by and hosted on G2.com.

Unclear exactly the definitions as to what each of the media dollars contains. You also have to a wait a bit to be able to download the excel you just created. The tool is a bit funky at first to learn all the nuances and the ins and outs of being able to pull a report correctly, but once learned it's fairly simple. Review collected by and hosted on G2.com.

We use Kantar Stradegy for competitive analysis of the media landscape. You can design custom reports to show monthly spend, GRPs by brand and drill down to specific DMAs. Information can even get as granular as which program and time a TV ad ran and which magazine it was in for Print! Review collected by and hosted on G2.com.

Some Kantar data isn't as current as we'd like it to be. These numbers should always be used directionally and not as the Bible- as it is impossible to have 100% accurate data to the tee. Review collected by and hosted on G2.com.

I like that it gives media info/prices for media outlets. Review collected by and hosted on G2.com.

I dislike that it is confusing to use and doesn't have a lot of the brands I search for Review collected by and hosted on G2.com.

Kantar Media allows business owners to make decisions for the company based on data from the prospect clients or customers. It makes some things in marketing easier. Review collected by and hosted on G2.com.

I cannot thinknof anything that I dislike. Review collected by and hosted on G2.com.

Kantar Media is a great competitive ad spend tool and a must have tool in any research department. Full media coverage and always improving and refining its methodology Review collected by and hosted on G2.com.

Digital reporting is still under-reported vs. actual spends Review collected by and hosted on G2.com.