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Kantar Media Reviews & Provider Details

Ashley F.
AF
Research Director - Lifestyle Portfolio
Market Research
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Kantar Media helped with:

I use Kantar media for second by second data. I’ve found it’s great when overplayed with programming content to see exactly where viewers of a program are engaging or disengaging. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

I like that the platform is pretty easy to use. The data has been around for years so people trust it. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

I wish I knew of more ways that Kantar could be helpful. I only use to for a few specific requests but I imagine it’s scope goes beyond what I know. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

The team is friendly from what I remember and they are responsive. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

I use the data from Kantar to help clients better understand their programming. It’s been helping at pinpointing elements of a program to play up/down. Review collected by and hosted on G2.com.

Kantar Media Overview

What is Kantar Media?

Global leader in providing data and insights for leading advertisers, brand owners and agencies.

Kantar Media Details
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Provider Description

Global leader in providing data and insights for leading advertisers, brand owners and agencies.


Seller Details
Seller
WPP
Year Founded
1971
HQ Location
London, London
Twitter
@WPP
126,345 Twitter followers
LinkedIn® Page
www.linkedin.com
52,990 employees on LinkedIn®
Ownership
LSE:WPP
Total Revenue (USD mm)
$13,234

Recent Kantar Media Reviews

EA
Eric A.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great advertising spend and media types for most advertisers can be found on Kantar"
It's giving me insight into clients' media types and revenue spent.
Jane H.
JH
Jane H.Small-Business (50 or fewer emp.)
0.0 out of 5
"Hugely disappointing customer experience"
There is very little that is good about Kantar Media. The evaluation promises to be good, but they have messed around with that for many months, d...
Vaibhav T.
VT
Vaibhav T.Mid-Market (51-1000 emp.)
5.0 out of 5
"I am really pleased with Kantar Media"
Worked on Mondelez multicountry projects

Kantar Media Media

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Video Reviews

31 out of 32 Total Reviews for Kantar Media

3.8 out of 5
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Overall Review Sentiment for Kantar MediaQuestion

Communication
0 (Worst)
10 (Best)
Responsiveness
0 (Worst)
10 (Best)
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0 (Worst)
10 (Best)
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G2 reviews are authentic and verified.
EA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Kantar Media?

It's giving me insight into clients' media types and revenue spent. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

Sometimes I can't find all of the advertisers I research. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

It's a great site to help your prep research. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Finding detailed information on clients. Review collected by and hosted on G2.com.

Jane H.
JH
MD
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Kantar Media?

There is very little that is good about Kantar Media. The evaluation promises to be good, but they have messed around with that for many months, disrupting clients. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

The cuttings service is diabolical and if you try to get hold of cutting they've missed, they throw everything back at you, blaming you - the client - for everything Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

It tries to solve very little. They would rather bury their head in the sand than try to investigate and resolve issues. Review collected by and hosted on G2.com.

Verified User in Online Media
MO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Kantar Media helped with:

We measure the efficacy of different media buys using Kantar Media, and we can see where we spent the most wisely. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

I like the different functions it offers as it is very complete and modern. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

If you're not familiar with similar tools, you won't be able to use it to its full potential. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

If you're a medium sized business, this is a great fit for you. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

The main problem we're solving is that now there are various media services out there and it can be hard to choose a messaging channel, but Kantar Media facilitates this process. Review collected by and hosted on G2.com.

Vaibhav T.
VT
Programmer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Kantar Media helped with:

Worked on Mondelez multicountry projects Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

Helps to get proper insights from data and help clients to take business decisions. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

Nothing as such as I am happy with kantar media and I don't have anything bad things to say Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

Quick delivery Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Get insights quickly from raw data Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
PC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Kantar Media helped with:

Vision 2023 for Samsung Electronics, new incubator Initiatives, such as subscription business model Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

They keep providing insights about consumer trends, especially critical during pandemic Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

Need better integration with our existing told tools and integration with other tools used in the industry Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

Recommend to use Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Keeping track of consumer trends and behaviors, analyzing future trends, Review collected by and hosted on G2.com.

Robin J.
RJ
Process Delivery & Training Analyst
Broadcast Media
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Leah G.
LG
Owner & Independent Contractor
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Kantar Media helped with:

I used Kantar Media Stradegy primarily for pulling competitive information including: overall/monthly spend, # of insertions, media vehicles and publications, GRPs, seasonality, traditional media creative and more. My team and I used this tool to inform ourselves at the start of every campaign planning and/or new business pitch process. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

I like the easy to use interface and reporting format. It quickly became my go-to to be informed on competitive advertising information. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

In the past, Kantar Media Stradegy's digital capabilities are not as refined as traditional. The spend is very very low and there is an even greater time lag. In general, accurate spend (accounting for added value and make goods) and the time lag were also negative points we to be aware of when planning.

I vaguely remember using a Kantar planning tool to discover relevant, local magazines and their contacts - and thought the experience was subpar. The search navigation and reporting features were not the most user friendly and complete information was not always available. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

I would definitely recommend using the Kantar Media Stradegy tool for competitive landscape Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Painting the competitive landscape using Kantar Media has helped inform my clients of the how brands in their industry are leveraging marketing and helps the agency in planning an annual campaign up front. It solves the problem of not knowing other brands' strategies or sifting through magazines/tv/the internet/etc. to try to piece it together. Review collected by and hosted on G2.com.

Spencer G.
SG
Assistant Vice President
Financial Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Kantar Media helped with:

I use Kantar Media product tools before beginning any project where I have clearly defined competitors.

As a media buyer, this means looking into competition and where they are spending. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

Easy to use interface that is fast. When I am evaluating the media landscape of my competitors, I like the readily available information and the historical data availability. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

I have not encountered any drawbacks in my use of the Stradegy tools. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

Consider which tools are best for your media buy - I say this because not every use of their tools requires interaction with a representative. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

With Kantar media we conduct market research. We need these insights to make informed decisions for advertising purposes, finding our competitors where they are - and using the information to attack markets strategically. Review collected by and hosted on G2.com.

Verified User in Market Research
TM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Kantar Media helped with:

I've been in finance for kantar media just for a year, billing and collecting with their transactions is quite interesting. Will recommend kantar media as reliable source of survey here in the Philippines. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

It is helpful in giving surveys in media in the Philippines. The upside is, they give ratings. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

Least helpful in a sense of, some clients did not pay on time especially if the results of the study is not favorable on the client side. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

Kantar media is a reliable source of survey. Gives an accurate reviews. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

I'm with finance department. Facing the other challenge in billings especially on the collections is an another learnings and strategies that i have learned from their clients. Review collected by and hosted on G2.com.

Verified User in Market Research
TM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Describe the project or task Kantar Media helped with:

I worked as a freelance intern with Kantar and I must tell you Kantar is very strict with work ethics. As a intern I worked on 8 projects and my main work is to collect feedback from the respondents. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

Ambience and environment in the company is good with friendly employees. You will get to learn a lot from the company. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

There is no work life balance in the company. You needed to work 10 to 12 hrs a day for the company. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

As a B2B Marker research must go for Kantar. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

As a intern my job is to collect Feedback from the respondents. Review collected by and hosted on G2.com.