Kameleoon Pros and Cons

Kameleoon is a powerful A/B testing and personalization solution. The platform allows for advanced segmentation and targeting. Kameleoon’s dedicated support team stands out—they provide expert guidance at every step, ensuring users maximize the platform’s potential. Review collected by and hosted on G2.com.

the platform could further enhance its autonomy for business teams, such as marketing. Increasing self-service capabilities and simplifying certain functionalities would help non-technical users gain even more independence in setting up and managing experiments without relying on technical teams Review collected by and hosted on G2.com.

La qualité de l'accompagnement, nos interlocuteurs chez Kameleoon sont réactifs et nous proposent rapidement des rendez-vous afin de pouvoir échanger sur notre besoin. Ces temps d'échanges sont cruciaux pour permettre de pouvoir affiner nos demandes ou même montrer concrètement des problématiques à résoudre.

L'outil d'A/B test est facile à comprendre et s'adapte bien à différents profils clients. J'apprécie en tant que développeur le fait de pouvoir apporter mon propre code dans la solution de Kameleoon.

J'ai apprécié également la bienveillance des experts, ils prennent le temps d'expliquer les choses et s'adaptent parfaitement à notre besoin et à leur interlocuteur, Review collected by and hosted on G2.com.

Sur le plan technique, ce n'est pas toujours facile de savoir où chercher pour trouver la solution sans formation au préalable. Review collected by and hosted on G2.com.

Kameleoon allows us to set up various and diversified A/B tests with multiple features to improve our CRO. It is intuitive, it gives us control over the A/B tests, a clear view of the results, and the ability to track and segment results based on different parameters.

We also use Kameleoon to implement pop-ups and banners on our website, making everything accessible in one place!

The support and expertise of our CSM are also a real plus! She guides us in defining the A/B tests to implement, challenges us, and suggests A/B test ideas, providing significant added value to our tool usage. Review collected by and hosted on G2.com.

The numerous features available in the Kameleoon platform are sometimes not very accessible, and some A/B tests require support and development from the Kameleoon's team, which can extend the creation and launch timelines of the A/B tests. Review collected by and hosted on G2.com.

We have a dedicated team that helps us with the development of our testing & personalization roadmap.

The consulting team always tries to show the relevance of the tests we want to carry out with a roiste vision.

Our day to day consulting teamwork allows us to run ABT and Personalization tests serenely. 


We can personalize the experience thanks to a complete segment builder.

With more than 50 segmentation criteria, we are able to launch very specific targeting tests.

Kameleoon always operates a set of product improvements relying on client feedbacks and requests. Review collected by and hosted on G2.com.

Nothing so far, the tool meets all of our needs and the operational team is very reactive on all our requests. Review collected by and hosted on G2.com.

Kameleoon est un atout majeur pour valider nos hypothèse et ainsi proposer une roadmap d'évolution pertinente, nous l'utilisons quotidiennement. La solution est simple d'intégration, de mise en œuvre et est facile d'utilisation. De nombreuses fonctionnalités sont disponibles, c'est appréciable. Le service client est très réactif et notre CSM (ainsi que les précédent) est au top de l'accompagnement. Les evenements organisé par Kameleoon sont aussi d'une grande qualité professionnel, c'est très appréciable. Review collected by and hosted on G2.com.

Nous n'avons pas de point négatif à propos de Kameleoon Review collected by and hosted on G2.com.

Kameleoon has a clean interface, though you'll probably need to get used to some of the names. Setting it up isn't difficult, however it does takes some time where you have to define all the segments, targets etc. Still, once it's set up everything works much smoother. It's already quite feature rich, however it's in active development and in the 2 years I've been using it, many more new features have been added. Customer support is also good, with quick responses to any questions. Review collected by and hosted on G2.com.

While connecting other apps is easy enough, I do wish that there was an ability to set some of them on as permanent additions. I have no reason not to want GA4 integration on permanently for all my tests. Now a recent redesign has partially remedied this as it now guides you through the steps to activate all the applications you want.

Other than that I have no complaints. Review collected by and hosted on G2.com.

Kameleoon is an easy to use and powerful platform, with the possibility to launch experiments and personalizations simultaneously.

"Patching tests" (=diverted to 100% of the traffic) are a great work-around to optimize UX until changes can go live on the website Review collected by and hosted on G2.com.

Difficulty in simulating tests in a SPA (Single Page Application) Review collected by and hosted on G2.com.

Kameleoon est un outil facile à intégrer à notre site internet, il permet de nombreuses fonctionnalités et les équipes nous accompagnent très bien et sont disponibles. Il permet de bien mesurer les résultats des tests menés. Review collected by and hosted on G2.com.

La plateforme nécessite une partie technique, notamment pour bien déceler les bons sélecteurs sur le site. Si on veut aller plus loin sur des tests plus complexes il est nécessaire de savoir coder. Review collected by and hosted on G2.com.

Kaméléoon est un outil que nous utilisons au "quotidien" : il y a toujours un test en cours. Il nous permet également d'être réactif dans la correction de bug. Nous apprécions beaucoup notre relation avec notre CSM qui est toujours agréable, réactive et de bon conseil.

L'intégration se fait facilement et rapidement. Review collected by and hosted on G2.com.

Je préfère demander de l'aide à ma CSM pour l'implémentation des tests. Review collected by and hosted on G2.com.

- Have regular support with a CSM

- Be able to carry out complex and simple tests according to our needs

- Communication of inspiring use cases

- Dashboarding of results that is simple and practical to use Review collected by and hosted on G2.com.

- The use of certain widgets which is not always intuitive

-The WYSIWIG platform which could be easier to use Review collected by and hosted on G2.com.