--- title: Kameleoon Reviews meta_title: 'Kameleoon Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 137 reviews by the users' company size, role or industry to find out how Kameleoon works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 137 scale: '5' date_modified: '2026-07-13' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Kameleoon Reviews **Vendor:** Kameleoon **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 137 ## About Kameleoon Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines web experimentation, feature management, and personalization features within a single, cohesive platform. Kameleoon is the only unified experimentation platform that combines web and feature testing with agentic AI. With PBX (Prompt-Based Experimentation), teams can turn ideas into live A/B tests in minutes just by chatting with AI. Kameleoon adapts to any tech stack and skill level, offering accurate data, advanced privacy, and native integrations with leading tools. Designed to support product managers, marketers, experimentation leaders, and developers, Kameleoon fits into any tech stack, with 100+ integrations and custom integration options. Kameleoon empowers teams to create experiments, by using web-based data for targeting, analytics, and activation in server-side tests without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is well-suited for highly-regulated industries such as healthcare, banking, and insurance. Over 1,000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly-accurate experimentation data. Teams at Toyota, Providence, Direct Line Group, Canada Goose, Loblaw, and Cerebral use Kameleoon. Visit www.kameleoon.com to learn more. ## Kameleoon Pros & Cons **What users like:** - Users value the **reactive customer support** from Kameleoon, which enhances the overall experience and performance. (23 reviews) - Users appreciate the **ease of use** of Kameleoon, highlighting its intuitive setup and helpful support team. (20 reviews) - Users appreciate the **intuitive A/B testing features** of Kameleoon, enhancing control and insights for improved conversion rates. (19 reviews) - Users find Kameleoon's **easy setup** and responsive support invaluable for launching A/B testing campaigns effectively. (11 reviews) - Users value Kameleoon's **extensive experimentation options** , enjoying a seamless integration for optimizing user experiences. (9 reviews) - Users appreciate the **ease of implementation and analysis** with Kameleoon, complemented by excellent support and flexibility. (7 reviews) - Feature Variety (7 reviews) - Helpful (7 reviews) - Intuitive (7 reviews) - Personalization (7 reviews) **What users dislike:** - Users find the **developer dependency** limits test setup, requiring technical knowledge or external help for complex changes. (9 reviews) - Users find the **difficult learning curve** frustrating due to technical complexities and lack of intuitive setup in Kameleoon. (9 reviews) - Users find that Kameleoon has a steep **learning curve** , requiring time and developer support for effective use. (9 reviews) - Users find Kameleoon's **difficulty of use** challenging due to its technical complexity and reliance on support for A/B tests. (7 reviews) - Users note the **complex features** of Kameleoon, requiring developer assistance and complicating their autonomy and analysis. (6 reviews) - Users find **coding difficulty** challenging, as complex tests require significant technical skills and developer involvement. (5 reviews) - Developer Dependence (5 reviews) - Testing Difficulties (5 reviews) - Learning Difficulty (4 reviews) - Users feel they are **missing features** in Kameleoon, limiting their ability to fully utilize the tool's potential. (4 reviews) ## Kameleoon Reviews ### 1. A great tool for improving UX, with a fantastic support! **Rating:** 5.0/5.0 stars **Reviewed by:** Eric T. | Digital Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2025 **What do you like best about Kameleoon?** Kameleoon is easy to implement and use. It's a flexible tool, and the results are easy to analyze. The support team is excellent—they can help you create and analyze A/B tests and even suggest new A/B test ideas. **What do you dislike about Kameleoon?** It's a costly tool. Given, the support is excellent, but it's still a significant investment. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon is helping us to take business decision and improve UX. ### 2. A useful platform with responsive support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2025 **What do you like best about Kameleoon?** Kameleoon is a powerful and practical tool for quickly testing different UX scenarios without relying on internal developments. It offers great flexibility for lead generation optimization and integrates well into a data-driven approach. The support is also very responsive and competent. **What do you dislike about Kameleoon?** The initial handling takes a bit of time, but the interface remains intuitive once familiarized. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows you to quickly test and optimize different user experiences without requiring significant technical resources. This is particularly beneficial in an environment where developments can be lengthy, as it allows for the implementation and adjustment of tests in real-time to improve lead generation and user engagement. ### 3. Super A/B testing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Frédérique M. | Digital Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Kameleoon?** Allows you to perform all tests, from the simplest to the most advanced. A true asset for improving the conversion rate, there is always a test in progress! **What do you dislike about Kameleoon?** Some tests require the help of the CSM team **What problems is Kameleoon solving and how is that benefiting you?** Allows testing of major UX changes without impacting the conversion rate ### 4. Super tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Lea N. | Digital Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Kameleoon?** Kameleoon is an easy-to-use tool and quick to get the hang of. We have installed it on our site for 3 months now and it allows us to set up A/B tests to improve our conversion. The support from the teams is a real plus! **What do you dislike about Kameleoon?** It is necessary to dedicate some time for the startup and to set up tests regularly. **What problems is Kameleoon solving and how is that benefiting you?** Test our UX/CRO hypotheses on real customers ### 5. A quality support **Rating:** 4.0/5.0 stars **Reviewed by:** Yannick R. | Directeur marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Kameleoon?** The platform is accessible as a whole. The support is excellent. **What do you dislike about Kameleoon?** The features offered require a significant investment on our part. **What problems is Kameleoon solving and how is that benefiting you?** Contextualized display ### 6. The use of Kameleoon allows us to optimize our web performance. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Kameleoon?** Thanks to its intuitive interface (graphic editor) and its advanced features, we can easily test different variants and make decisions based on concrete results. This allows us to continuously improve the user experience and achieve our goals more effectively. 🚀 **What do you dislike about Kameleoon?** Although very easy to use, the graphic editor can sometimes pose a problem when creating a customization independently. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon simplifies the implementation of personalization and A/B testing. ### 7. The improvement of our site thanks to the flexibility of Kameleon **Rating:** 4.5/5.0 stars **Reviewed by:** Lorry B. | Consultant Confirmé, Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2025 **What do you like best about Kameleoon?** The flexibility to quickly develop features in order to test trends and establish a diagnosis on future topics **What do you dislike about Kameleoon?** The way the AB dashboard is configured **What problems is Kameleoon solving and how is that benefiting you?** Allows you to decide on features that are complex and require significant development. Kameleon allows you to estimate whether the development will be profitable for the site. ### 8. Kameleoon is a quite effective platform, its customer service is really great. **Rating:** 4.0/5.0 stars **Reviewed by:** Daphné G. | Responsable du marketing et de la communication, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Kameleoon?** What we like most about Kameleoon is the customer service. **What do you dislike about Kameleoon?** What is most complicated is the graphic editor, which is sometimes difficult to handle for conducting certain tests. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows us to make improvements to our website, particularly with a view to a graphic redesign through testing. ### 9. A very good experience using Kameleoon for our websites **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2025 **What do you like best about Kameleoon?** Kameleoon is a very user-friendly tool, easy-to-use and with great features. The Customer Success and the technical teams are really helpful. **What do you dislike about Kameleoon?** The implementation in the beginning requires the help of support but we can then be autonomous on the plateform. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows us to test the new feature/design we implemented to our website and to take to correct decisions. ### 10. Easy-to-use software and responsive service **Rating:** 4.0/5.0 stars **Reviewed by:** Christophe B. | Chargé de projet CRO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Kameleoon?** The responsiveness of the service. We are fortunate to have a dedicated account manager, and it is convenient when we have urgent and blocking requests. The software is also very easy to use. **What do you dislike about Kameleoon?** The bugs that occur from time to time but are specific to each software. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon helps me in several areas: the technical development of the A/B test, the tracking of KPIs, and the analysis of A/B tests. ### 11. An interesting solution **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2025 **What do you like best about Kameleoon?** Being able to perform A/B tests for analysis and then adapt to the strategy. The customer support is very responsive. **What do you dislike about Kameleoon?** Depending on the technology of the sites, it can sometimes be complicated to conduct A/B tests. **What problems is Kameleoon solving and how is that benefiting you?** Being able to adapt our strategy following the results of the A/B tests ### 12. Great A/B Testing solution **Rating:** 4.0/5.0 stars **Reviewed by:** Guillaume L. | Head of eShop, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Kameleoon?** Easy to A/B test simple features The Kameleoon team is responsive and helpful. **What do you dislike about Kameleoon?** We still remain quite dependant to our developping agency. Sometimes we have to develop a feature before A/B testing it which includes additional costs. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows us to test different features and optimize our CVR ### 13. A rewarding and varied experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Kameleoon?** Widgets are really practical and easy to use The possibilities for campaigns are numerous A/B Testing easy to set up Targeting and data collection very useful Support and meetings with our Customer Success Manager very useful **What do you dislike about Kameleoon?** The image section, which despite filters, is not very user-friendly for sorting and organizing many of them. **What problems is Kameleoon solving and how is that benefiting you?** Support for sometimes urgent IT needs. Example: Ability to display a pop-in very quickly in case of an alert, teaser, etc. on a target page. ### 14. A partner who is pleasant to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Kameleoon?** Kameleoon stands out for its ability to provide an all-in-one solution for optimizing user experience, combining experimentation, personalization, and feature management. • Unified experimentation and personalization: Kameleoon integrates A/B testing, personalization, and server-side testing within a single platform. This enables efficient collaboration to test and optimize digital experiences. • Integration with the existing ecosystem: The platform seamlessly integrates with various analytics tools. **What do you dislike about Kameleoon?** I have no specific drawback to report about Kameleoon **What problems is Kameleoon solving and how is that benefiting you?** The implementation of server-side testing on applications has enabled the execution of technically more complex tests, opening up the possibility of designing innovative experiments. ### 15. Good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Kameleoon?** Many features and possibilities. **What do you dislike about Kameleoon?** Getting started can sometimes be complex and requires time. **What problems is Kameleoon solving and how is that benefiting you?** It allows for the quick implementation of quick wins and puts into perspective the performance of different personas and A/B tests. ### 16. Setup of complex AB Test with kameleoon **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2025 **What do you like best about Kameleoon?** The relation with the kameleoon team is perfect. There is always someone to answer to our question and setup action if to help us. The graphic editor is continuously improved and more and more easy to use. **What do you dislike about Kameleoon?** It was difficult to setup up test alone but with the new graphic editor it's easy now **What problems is Kameleoon solving and how is that benefiting you?** We can test a lot of new features and when our developers don't have the time to do something we can do it with kameleoon. ### 17. Efficient solution for conducting A/B tests **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Kameleoon?** Kameleoon is an effective solution for conducting A/B tests and optimizing the user experience as well as our website. The support team is very responsive and closely assists us in using the platform. **What do you dislike about Kameleoon?** According to the tests we wish to launch, which are a bit more complex, we may lack autonomy, but we then benefit from the support's assistance. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows us to test and optimize the user journey ### 18. Very good support **Rating:** 4.0/5.0 stars **Reviewed by:** Eléonore F. | Consultante CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Kameleoon?** The customer support, which is quickly available when needed **What do you dislike about Kameleoon?** The new editor is sometimes complicated to use or has bugs. **What problems is Kameleoon solving and how is that benefiting you?** Test design issues ### 19. Good tool for Ab testing **Rating:** 3.5/5.0 stars **Reviewed by:** Perrine R. | Project manager in digital marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Kameleoon?** Responsive customer support : Helpful and knowledgeable support team. User-friendly interface : Intuitive and easy to use **What do you dislike about Kameleoon?** Technical dependency : More complex tests require developer involvement. Data analysis complexity : While it provides insights, external tools may be needed for deeper analysis. Data is not always reliable. **What problems is Kameleoon solving and how is that benefiting you?** Increasing the CRO ### 20. An indispensable tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Alice D. | E-commerce manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Kameleoon?** The tool is simple to use and allows boosting all KPIs through structural tests like quick wins via widgets. **What do you dislike about Kameleoon?** The solution is great, the price can be a hindrance. **What problems is Kameleoon solving and how is that benefiting you?** Bypass the heaviness of certain developments in time and money on Salesforce Commerce Cloud ### 21. AB Testing with Kameleoon to improve the commercial attractiveness of our site **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Kameleoon?** Getting started with the platform is very simple. It allows you to test several alternative pages in one click. The graphic editor is fun and easy to use. **What do you dislike about Kameleoon?** Nothing, the platform meets our needs for AB Testing **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows us to do page tests and get factual results on certain ideas for adjustments that we may have. We can quantify the results and thus adapt our site according to our business challenges. ### 22. A perfect tool for the design optimization of our site **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Kameleoon?** Fluid and fast implementation Support tailored to our needs and strong proposals Ease of no-code implementation for the simplest AB tests Quick analysis of results Connection with other tools allowing for in-depth analysis of our campaigns **What do you dislike about Kameleoon?** Some difficulties with the deployment of objectives **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon is currently supporting us in the deployment of AB Tests for design and UX. We analyze simple KPIs such as click-through rates on impactful CTAs for our activity. ### 23. A true support in projects **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Kameleoon?** An advanced tool that allows you to measure the performance of tested ideas and highlight the best option. **What do you dislike about Kameleoon?** The graphic editor is not intuitive enough **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon meets the company's needs by being proactive during various exchanges. Additionally, it provides support that brings an effective dynamic to the implementation of projects. ### 24. I really liked the interface and the support that comes with it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Kameleoon?** Kameleoon offers a multitude of possibilities and it is quite intuitive to handle. The support is also a plus! **What do you dislike about Kameleoon?** The technical skills necessary to program the KPIs. **What problems is Kameleoon solving and how is that benefiting you?** This allows us to test several modifications in parallel before deploying them on the site, resulting in time and money savings. ### 25. A complete and intuitive tool that helps you to gain quick autonomy on your AB testing initiatives **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Kameleoon?** Intuitive and visual friendly tool, ability to create quick AB test with the graphical editor and widget studio. **What do you dislike about Kameleoon?** Alerts set on objectives are not super user friendly, ventilaiton of objectives is not always very useful (especially the channel acquisition part that is faulty). **What problems is Kameleoon solving and how is that benefiting you?** Quick AB tests can be set without having to code. Can help to quicken time to market and measure impact. ### 26. Reactive, proactive, and analytical **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Kameleoon?** I like their responsiveness following our requests. Their proactivity and advice on the A/B tests we conduct. **What do you dislike about Kameleoon?** The interface could be improved with a simpler and faster visualization of A/B tests. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon is not only a very good tool for A/B testing but also effective for making fixes before they go into production. ### 27. The tool is simple to use and the team is very responsive. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Kameleoon?** The tracking of statistics is easy to read and use. **What do you dislike about Kameleoon?** The implementation of an A/B Test directly through the tool is quite limited. It is preferable to engage a developer to ensure the test's efficiency and functionality. **What problems is Kameleoon solving and how is that benefiting you?** The team is very responsive and has always been able to resolve our bottlenecks in conducting a complex AB Test. ### 28. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** pereira j. | ab test developer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Kameleoon?** The set of clear and intuitive interfaces **What do you dislike about Kameleoon?** Interfaces sometimes poorly suited for developers. **What problems is Kameleoon solving and how is that benefiting you?** Integration of A/B test ### 29. Kameloon review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Kameleoon?** Great tool with attentive CSMs that make analysis easier **What do you dislike about Kameleoon?** It can take be harder to test some features due to no code testing not being available on every situations. **What problems is Kameleoon solving and how is that benefiting you?** Questions on PDP details ### 30. Kamaleoon: A High-Performing A/B Testing and Personalization Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Kameleoon?** Ease of Implementation, good customer support & price **What do you dislike about Kameleoon?** No downsides. I'm waiting for Kameleoon to develop further on the app side. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows me to prove that the actions we take benefit not only the user experience but also have a financial impact. ### 31. Amazing responsiveness **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Kameleoon?** Guillaume is always available to help whenever we need him and always looks for solutions. **What do you dislike about Kameleoon?** Nothing in particular to highlight here. **What problems is Kameleoon solving and how is that benefiting you?** Improve UI/UX, optimize the website, boost conversions ### 32. Perfect **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Kameleoon?** Everything is going well. Company that listens and innovates **What do you dislike about Kameleoon?** some regressions on developer use but in general everything is fine **What problems is Kameleoon solving and how is that benefiting you?** it allows us to measure, test and learn about our customers. It allows us to continuously improve our customer experience ### 33. Very good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Supermarkets | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Kameleoon?** Many features and it's nice to have a CSM who takes very good care of these clients. **What do you dislike about Kameleoon?** nothing special to say about this ------- **What problems is Kameleoon solving and how is that benefiting you?** targeting issue but everything is ok ### 34. An enterprise-ready experimentation solution **Rating:** 5.0/5.0 stars **Reviewed by:** Jeanne D. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Kameleoon?** Overall Kameleoon is a powerful tool that allows us to easily deploy our ab test campaigns, both globally and locally. Some key features that we like are firstly the guided installation process that allowed us to quickly deploy the solution within dozens of websites and without trouble. We could also set up third-party integrations easily as bridges with other solutions are already created and ready to use. As a global company with a lot of users on Kameleoon, one of the most useful features for us also is the way we can deeply customize access rights. **What do you dislike about Kameleoon?** It would be helpful to have a personalized view in the web experiments interface part. **What problems is Kameleoon solving and how is that benefiting you?** We use Kameleoon as our main AB testing tool across all brand/countries. It allowed us to clarify the AB testing processes and unify into one tool the campaigns. Kameleoon is used across the company both globally and locally. Some key features like the easy integration with third-party tools are very much appreciated as well as the constant evolution of the product. ### 35. Increasing lead-gen thanks to Kameleoon **Rating:** 4.5/5.0 stars **Reviewed by:** Clément S. | Spécialiste Données et Contenu Web, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Kameleoon?** I like the fact that thanks to Kameleoon we can test and learn how to address the right visitor at the right moment. This is done thanks to game-changing features like IA. I also appreciate that Kameleoon knows how to guide you into projects that meet your expectations and have experienced devs teams to rely on. **What do you dislike about Kameleoon?** As a small team sometimes we don't have time to log into the BO to look at the results of long-term activations and I think it would be a nice feature to have an automatic email with the main KPIs data every week or so. **What problems is Kameleoon solving and how is that benefiting you?** The team knows how to guide you into activating use-cases that meet your expectations. One of our best quick wins is a test we conducted last year thanks to them on a lead generation module and it had a really good business impact driving hundreds of leads. ### 36. Easy and great software to grow your business! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Kameleoon?** The graphic editor is really easy to use, even if you have no previous experience. **What do you dislike about Kameleoon?** Even thought the graphic editor is easy to use, there is room for improvement. **What problems is Kameleoon solving and how is that benefiting you?** Helps us back up business decisions with data and its Feature Flag feature has been great in helping us prevent release issues. ### 37. Amazing Support and Customer Success Management! **Rating:** 4.5/5.0 stars **Reviewed by:** Petra K. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Kameleoon?** Kameleoon has been great for us when it comes to website optimization. Setting up A/B tests is easy and the support from Emmanuel and the team is top-notch. Plus, their statistical reporting and tools make it easy to know what's working. Highly recommend! **What do you dislike about Kameleoon?** It can be a bit technical at times, especially if you need to make bigger changes to a landing page. If you're considering the tool I would recommend that you have someone in your team that knows some CSS and HTML. **What problems is Kameleoon solving and how is that benefiting you?** Before Kameloon we did not have a CRO tool so Kameloon has helped improve conversion rates in general, as well as generating personalization experiences of our website to different users. ### 38. An A/B testing and personalization platform must-try **Rating:** 5.0/5.0 stars **Reviewed by:** Clément R. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2023 **What do you like best about Kameleoon?** The graphical editor is a real asset for designing AB tests without code. Modifying, adding or deleting any site element in a few seconds is possible. I like the reactivity of the consulting and technical teams. They help me build the test roadmap and give accurate recommendations. **What do you dislike about Kameleoon?** Complex segmentation scenarios are not always easy to set up autonomously. Also the platform is cookies-dependant, so we may not target every visitor. **What problems is Kameleoon solving and how is that benefiting you?** I use the Kameleoon tool to constantly improve the customer's journey on our website. If I identify some pain points, I can run an action quickly and efficiently by diverting the A/B tests/personalizations to 100% of the traffic until my developement team fix it. ### 39. A key contributor to our CRO strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Kameleoon?** We appreciate having a dedicated team, and the way we set up communication channels tailored to our organisation. It is worth pointing out as well constant product innovation and powerful integrations. **What do you dislike about Kameleoon?** By delegating development work to Kameleoon, we are not exploring the full possibilities of the tool and may be missing out on some interesting features. **What problems is Kameleoon solving and how is that benefiting you?** We've been implementing experiments, personalizations and features on a regular basis with Kameleoon for many years, enhancing several websites. It is a long term work that permits us to understand and adapt to the evolution of our market. ### 40. Our partner in enhancing conversion rates for effortless experimentation and premium support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Kameleoon?** Easy widget editor, reliable tests, proactive support **What do you dislike about Kameleoon?** Minor bugs, tricky test preview, needs coding skills **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon boosts UX/UI, conversions, personalization, speeds up market time, optimizes strategies. ### 41. Performant A/B testing platform for a continous improvement of our website **Rating:** 4.0/5.0 stars **Reviewed by:** Carima A. | UX/UI designer, Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Kameleoon?** Support and consulting teams are reactive and proactive. The consulting team helps us to improve the user experience on our websites and to set up an efficient roadmap by proposing personalized recommendations, especially on the newly released pages of the site. Kameleoon is stable and offers several solutions to set up A/B tests: An easy-to-use Graphic editor, a performant code editor, and a widget editor which makes it possible for marketing teams to be autonomous in the setting of advanced Use Cases. **What do you dislike about Kameleoon?** t can take a little bit of time to use the platform at the beginning because of the richness of the platform. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon helps us generate more leads day after day. It also helps us to validate some hypotheses on our new pages with clear and tangible figures thanks to its data-driven approach. Our IT team is really busy, and the ability to divert a test to the whole traffic with a simple click to check if the change is worth developing in production by our IT team is a real game changer for our business! ### 42. A great tool and a top-notch CSM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Kameleoon?** An easy-to-use tool and a enthsiastic CSM team with strong recommendations. **What do you dislike about Kameleoon?** Like all online tools, there are risks of malfunction. But the team has often been very responsive. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon has enabled us to identify areas for improvement to optimize our product and sales funnel. ### 43. All-in-one platform: AB Testing, AI Personnalisation, and Feature management. **Rating:** 5.0/5.0 stars **Reviewed by:** Julien B. | Responsable testing et personnalisation, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Kameleoon?** The great thing about Kameleoon is the scalability of the solution. It is a true all-in-one platform that allows us to manage all our CRO optimizations from Full stack to Personalization and Feature experimentation in addition to the classic AB test. Kameleoon connects to the tools in our digital ecosystem that we use daily, such as Google Analytics, Adobe, and Contentsquare. We also value the support that our dedicated Kameleoon team brings. **What do you dislike about Kameleoon?** Right now the user restrictions do not match our organization. I would appreciate having the ability to restrict the authorizations of the user on the platform between the different modules: client-side / feature experimentation / server side. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon does an impressive job at reporting to us the performance and revenue generated out of our A/B tests and personalizations. Some of the personalization projects that we have launched have been running for over a year and allow us to significantly improve our conversion rate and generate impressive value (in millions of euros). ### 44. Intuitive and trustful experimentation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Kameleoon?** Being supported during all our projects, allows us to have in-depth analysis. We can test our ideas at the slightest doubt by having reliable results that help us making decisions as a team. AB tests allow us to know the preferences of our customers, since we want to put them at the center of the projects. In addition, the tool is linked to other analysis platforms such as Adobe or CS which allow us to have complementary analysis **What do you dislike about Kameleoon?** We really appreciate the tool, the support and the reactivity from Kameleoon's teams. **What problems is Kameleoon solving and how is that benefiting you?** We mainly use Kameleoon to personalize the customer journey of our visitors to display them the right message at the right time. We also use the tool to improve continuously the website UX. Those experiments allow us to generate additional revenue and obtain insights on our visitors behavior. ### 45. A platform that meets all of our needs on A/B testing and personalization. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Kameleoon?** We appreciate the efficiency of the tool and the dedicated customer success team. The platform is also tailored to our needs, both for A/B testing and personalization. The interfaces allow us to set up projects and monitor them easily. Kameleoon provides great daily support on technical and operational aspects. From helping us build our roadmap by sharing best practices and recommendations, to analyzing the results of our campaigns. **What do you dislike about Kameleoon?** Even if the graphic editor is pretty powerful, if you want to implement advanced tests and you don’t handle JS and CSS, you will need the help of a developer but Kameleoon can provide that. **What problems is Kameleoon solving and how is that benefiting you?** The main advantage is that we can test and evaluate whether the change or feature is worth developing. This frees up a lot of time for our IT team! With Kameleoon's A/B testing tool, we can improve the user experience, the personalization module allows us to push messages to the right audience. We also use Kameleoon as a patching module so we can be agile. ### 46. A great personalization/testing tool to add to your tech-stack! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2023 **What do you like best about Kameleoon?** Kameleoon is a great tool that can drive value bt greating personalized site experiences and gain key insights into users with A/B testing. The customer support team is incredible and invested in your success with the platform. **What do you dislike about Kameleoon?** In order to fully reap the benefits, having a dedicated team and resources to full use the platform is advised. The graphic editor is a bit daunting as it offers so much functionality. Thorough training will be requried to fully grasp the platform and unlock its power! **What problems is Kameleoon solving and how is that benefiting you?** It allows use to add value by improving site experience and gaining insights into user behaviour. It can unlock productivity, by also being used to quick patching on site. ### 47. Nice optimization and personalization of UX and data stack integration. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2023 **What do you like best about Kameleoon?** From easy A/B testing with the graphical editor to complex personalization, Kameleoon is an excellent tool for our teams. The simulation panel makes it easy to collaborate. Kameleoon is always here to help us with our complex technical environment. **What do you dislike about Kameleoon?** In my point of view, i do not have any dislike features **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allowed us to perform A/B tests outside of the development cycle. We also were able to personalize the visitor experience according to our CRM. ### 48. Working on a continuous optimization with Kameleoon **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Kameleoon?** flexibility and exhaustivity of functionalities available. Possiblity to test many types of use cases **What do you dislike about Kameleoon?** Using Kameleoon services to develop our tests, development times depend on the complexity of the projects to be carried out, but delays in delivery can occur at times. **What problems is Kameleoon solving and how is that benefiting you?** As the automotive market evolves, new teams within our company are now using Kameleoon to test new features and experiment new funnels. Our team is focused on optimizing a specific part of the website only and uses Kameleoon for this purpose. ### 49. A trustful product that speaks for itself **Rating:** 4.5/5.0 stars **Reviewed by:** Chloe A. | Assistante Responsable Sites Internet chez Lexus, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Kameleoon?** A great thing about Kameleoon is their mindset. The team is focused on the job so that they will drive us to perform more strategic tests in line with our market. This support goes hand in hand with the product, which is very intuitive and easy to use. **What do you dislike about Kameleoon?** It happens that sometimes as the development goes, we discover scenarios that we thought were out of the case, but eventually must be dealt with in order to fully perform our experimentation upon visitors, and this delays the launches. **What problems is Kameleoon solving and how is that benefiting you?** We operate in a market where a prospect's buying journey extends over several weeks. This is a crucial point to take into account in order to lead the visitor through the different phases of his research. Personalization is the tool that allows us to address these visitors in an optimal way while comparing the uplift generated on the business KPIs. ### 50. A great optimization tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Lahouter C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Kameleoon?** The proactivity and reactivity of their consulting team (technical & consultant) are really appreciated. The platform allows us to launch quick A/B tests in autonomy with the graphic editor and more complex one with the code editor. **What do you dislike about Kameleoon?** The tool matches our needs in terms of ab test and customization **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon helps us to improve user experience on our website and take decisions based on reliable data. The dashboard results is powerful in terms of significativity which is really great. ## Kameleoon Discussions - [What is Kameleoon used for?](https://www.g2.com/discussions/what-is-kameleoon-used-for) - [View Kameleoon pricing details and edition comparison](https://www.g2.com/products/kameleoon/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+05%3A08%3A17+-0500&secure%5Bsession_id%5D=bc556ade-738b-47d7-aa72-8599b92e1fb4&secure%5Btoken%5D=c6b8890e07384130f48937bb919e15f4536105d48b3d3caf0b1fbf78e2e03089&format=llm_user) ## Kameleoon Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews) - [Scal-e](https://www.g2.com/products/scal-e/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Kameleoon Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Kameleoon Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (405 reviews)