What I liked most was the idea of having multiple marketing tools in one place. The platform offers campaign management, audience/contact management, landing pages, automations, and SMS marketing, which is why we chose it in the first place. The dashboard and campaign list were fairly easy to navigate, and I liked that I could see the status of campaigns and automations in one place. The concept of building keyword-based SMS automations was also appealing because it could have allowed us to grow our email marketing list. Unfortunatly, while I liked the idea of the platform and what it appeared to offer, the expeience did not meet expectations. The SMS keyword automation did not work consistently for text to join, and the support experience made it difficult and did not resolve the issue or offer a resolution. So what I liked most was the potential of the platform, but the execution did not work for our needs. Review collected by and hosted on G2.com.

The biggest thing that did not work well for us was the SMS keyword automation. We switched form Clearstream which worked flawlessly. We were trying to use Mailchimp to help us grow from SMS campaigns only into email marketing. We do not currently have an email list cultivated, so our goal was to use the text to join SMS keyword automation to grow our email list. We do this through giveaways. Unfortunately, the keyword SMS flow did not work consistently. We tested with multiple phone numbers. Originally two of the phone numbers were already in our general audience from our contact import. After archiving all imported contacts, the two phone numbers texted the keyword again and they finally got the automated response. Two phone numbers that have never been imported into mailchimp tried and never recieved a response, their numbers never showed up in mailchimp as sending the keyword to our assigned mailchimp phone number for our sms platform. Support said they would have to be manually added then send the text with keyword for them to be added to the list. Which defeats the text to join keyword automation. So, we are unable to launch the program, we are unable to be refunded because their platform does not preform as expected by Mailchimp or the consumer (ME). Review collected by and hosted on G2.com.

What I like best about MailChimp is its institutional interface and comprehensive marketing toolkit. It combines e-mail marketing, audience management, automation, analytics, and campaign creation in one platform. Making it easy to manage marketing activities efficiently, the template reporting features and integration also can help streamline campaign management and improve engagement. Review collected by and hosted on G2.com.

While MailChimp offers a wide range of features, some advanced tools are locked behind higher priced plans. The interface can feel overwhelming for new users and certain automation and audiences’ management features. Learning curve pricing can also become expensive as contact list grows. Review collected by and hosted on G2.com.

Mailchimp stands out for bringing email marketing, audience management, and automation together in one easy-to-use platform. Its customer journey tools make it easier to build personalized campaigns, and the built-in analytics offer useful insights that help you refine your approach and improve engagement over time. Review collected by and hosted on G2.com.

Customization options are extensive, but setting up more complex campaigns can take additional effort. Review collected by and hosted on G2.com.

Since my last review, I've continued to appreciate how easy Mailchimp makes it to create and manage email campaigns. The drag-and-drop editor remains one of its strongest features, but I've also found the audience segmentation and automation tools to be very helpful for delivering more targeted communications. The reporting dashboard provides clear insights into campaign performance, making it easier to track engagement and optimize future campaigns. Overall, Mailchimp continues to offer a user-friendly experience while adding features that help improve marketing efficiency. Review collected by and hosted on G2.com.

While Mailchimp has become more powerful over time, the growing number of features can still make navigation feel overwhelming, especially for new users. Some advanced settings and automation workflows require multiple steps to configure, which can create a learning curve. Additionally, pricing can become a consideration as contact lists grow and more advanced features are needed. Improving the onboarding experience and simplifying access to certain tools would make the platform even more user-friendly. Review collected by and hosted on G2.com.

I started to use it recently. I work as a Dietician & Nutritionist and I manage my clinic work along with posting health education content. Intuit Mailchimp helps me stay connected with people in a simple and organized way. I use it to send health related guidence & tips, diet advice, and clinic updates. It keeps everything in one place, so I don’t have to manage messages from different tools. The platform is easy to understand. Creating an email, managing contacts, and sending updates feels straightforward. I use it regularly because health communication needs to be consistent, not random.

I also like that I can organize my contacts properly and send different types of health guidance when needed, like general lifestyle tips, therapeutic diet guidance, or awareness messages during season change. The basic reports help me see if people are opening the emails, which gives me an idea of what kind of health content they are interested in.

There are enough features for my daily work, but it does not feel complicated. It supports my clinic communication as well as my health posts and educational updates. For me, it makes outreach simple and more professional without adding extra stress. Review collected by and hosted on G2.com.

One thing I noticed is that sometimes emails land in the promotions tab instead of the main inbox. The message still gets delivered, but for health updates I prefer if it appears directly in the primary inbox.

Also, while editing a campaign after scheduling, small changes require going through a few steps again. It is manageable, but when making quick corrections, it takes a little extra time. Review collected by and hosted on G2.com.

The best thing I like about MailChimp is how easy it is for our team to create manage and track or email campaign without even having much of an technical expertise specially there dragon drop email builder readymade templates audience segmentation and automation flows makes it very easier and simpler to run professional campaigns that it brings multiple marketing tools all together under a single ecosystem marketing tools such as email marketing landing page sign up forms and even SMS marketing analytics and other integrations overall their reporting dashboard is also very useful because it helped us to understand open rates click audience behaviour and campaign performance all in a single place for businesses like us MailChimp is very helpful by reducing the manual effort and helps maintaining consistent communication with our customer. Review collected by and hosted on G2.com.

One thing I dislike about this platform is there is advanced feature or hidden behind higher tier plants as the contact list grows the pricing of this platform is becoming expensive even for mid-level teams also do mail chimp is very strong for email marketing user who are looking for deeper CRM functionality or to build advanced sales pipeline management this platform might feel bit limited also sometimes they are automation setup can take little time to understand specifically when creating more complex journeys with multiple triggers and conditions. Review collected by and hosted on G2.com.

I really like how Mailchimp is evolving beyond traditional email marketing into a more intelligent, all-in-one marketing platform. The newer AI capabilities, unified customer data, omnichannel campaign management, and Analytics AI are particularly interesting because they make it easier to move from insights to action and measure the impact of marketing efforts in one place. Review collected by and hosted on G2.com.

I think Mailchimp could make some of its features simpler and easier to use, especially for beginners. It would also be great to have better integrations with other tools and more flexible pricing options as businesses grow. Review collected by and hosted on G2.com.

I like its all-in-one capabilities. I don't have to use multiple apps for funneling, which is ideal for contact management. I'm able to filter contacts into specific flows based on their input and do specific follow-ups based on those interactions. It's very much a setup and let-it-run kind of deal, which is great for our team. The initial setup was pretty easy, and the platform really supports our marketing funnel. We can use it to set up multiple pop-ups and forms to create different auto-flows based on the products we offer, and integrate LiveChat to push particular content. Review collected by and hosted on G2.com.

I think visually it's a bit clunky. It could maybe do with a bit more freedom to create emails. Currently, we design outside of the Mailchimp and then upload those designs into Mailchimp. Not the end of the world, but could be better in that area. Review collected by and hosted on G2.com.

Mailchimp brings audience management, segmentation, automation, campaign execution, landing pages, forms, analytics, and integrations together in one platform. That centralization reduces operational complexity and makes it easier for both technical and marketing teams to work from a single source of truth for customer communications.

From a business perspective, it helps teams move faster. You can launch campaigns, track results, optimize, and set up automation without needing heavy development effort for every initiative.

Overall, the biggest advantage is the way Mailchimp combines an approachable experience for non-technical teams with enough automation, data, and integration options to support scalable marketing operations. Email template administration is also quite user-friendly, and it delivers good results for non-technical staff. Review collected by and hosted on G2.com.

As marketing operations grow more complex, certain areas of Mailchimp can start to feel limiting from both a technical and operational standpoint. Advanced segmentation, automation logic, data modeling, and more involved integration scenarios may require workarounds compared with more flexible CRM/CDP or marketing automation platforms. As a result, it can be harder to support highly customized customer journeys, complex client lifecycle flows, or deeper synchronization with internal systems.

Reporting and attribution can also feel somewhat constrained when the business needs a more complete view across multiple channels, products, campaigns, and conversion points. For technical teams, this often translates into exporting data or building additional reporting layers outside the platform to get the level of insight they need.

Overall, Mailchimp is very strong for campaign execution and general automation, but it becomes less ideal when an organization requires enterprise-level customization, governance, analytics, and deeper integration. Review collected by and hosted on G2.com.

Mailchimp makes it easy for me to segment our existing customer database and launch email marketing campaigns. With straightforward tagging and campaign management, I can build bespoke campaigns tailored to each user persona. They’ve also introduced a new feature that enables more AI enabled customization, which has helped improve open rates. Review collected by and hosted on G2.com.

One pain point is that billing is based on contacts, even if they unsubscribe. Another issue is the different pricing tiers tied to subscriber thresholds. I’d prefer more streamlined pricing and clearer packages overall. Review collected by and hosted on G2.com.