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Insticator Reviews & Product Details

Insticator Overview

What is Insticator?

At Insticator, we’re on a mission to create a smart, unified platform built to collect, aggregate and monetize all of a publisher’s first-party data. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments. From our Commenting Platform backed by hybrid AI and human moderation to our Trivia & Polls Unit which enables audiences to interact with content that speaks directly to them, Insticator reaches and pulls insights from over 350 million users monthly. Our vast roster of partners includes Gannett, USA Today, Major League Baseball, Ancestry, WebMD, and countless others. Headquartered in New York City, Insticator’s global footprint spans offices in Miami, Canada, India, the Philippines, Ukraine and the United Kingdom. Visit insticator.com to learn more.

Insticator Details
Languages Supported
Arabic, Danish, German, English, French, Hebrew, Hindi, Armenian, Indonesian, Italian, Russian, Spanish, Albanian, Swedish, Tamil, Chinese (Simplified)
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Product Description

Insticator is designed to increase engagement and ad revenue for publishers through interactive content while enhancing viewability and purchase intent for brands.

How do you position yourself against your competitors?

Performance
Insticator's units load faster and perform better than similar solutions providers.

Expertise
Insticator's team of experienced content and ad operations specialists provide white glove managed service to ensure maximum ROI for their Partners.

Efficiency
Insticator is a single source for Commenting, Audience Engagement, Monetization, and Data Management solutions. Shrink your supply chain. Increase your data security. Gain deep insight based on direct acquisition of first-party audience data.

Safety and Security
AI + Human moderation hybrid provides an advanced commenting safety solution.

Monetization
Insticator's advertising units generate higher revenue for Publishers.

Insights
The acquisition of first-party data for our partners enables them to provide robust analytics and benchmarking.


Seller Details
Year Founded
2012
HQ Location
New York, NY
Twitter
@insticator_inc
3,698 Twitter followers
LinkedIn® Page
www.linkedin.com
75 employees on LinkedIn®

Zack D.
ZD
Overview Provided by:
Founder and CEO at Insticator | We're Hiring | 4 Time Inc 5000 | 2 Time Deloitte Fast 500 | Crains New York 40 under 40 | Crains New York Fast 50

Recent Insticator Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"It's been a favorable experience working with insticator"
Communication with the Insticator team is great, they always assist us with any issues we may encounter, and their platform is very easy to use.
MM
Megg M.Mid-Market (51-1000 emp.)
3.5 out of 5
"Its design is quite simple and attractive to the eye"
Its design is quite simple and attractive to the eye, which makes it very easy for me to use it, thanks to this I was able to understand how the sy...
Sanket A.
SA
Sanket A.Small-Business (50 or fewer emp.)
5.0 out of 5
"It was a great experience to work on such an interective tool."
Its simple and attractive design which helps for beginners to navigate easily on it.
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1 person requested security information

Insticator Media

Insticator Demo - Trivia and Polling Unit
Keep people on the page longer with trivia and polling.
Answer a few questions to help the Insticator community
Have you used Insticator before?
Yes

14 Insticator Reviews

4.4 out of 5
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14 Insticator Reviews
4.4 out of 5
14 Insticator Reviews
4.4 out of 5

Overall Review Sentiment for InsticatorQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Publishing
AP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insticator?

Communication with the Insticator team is great, they always assist us with any issues we may encounter, and their platform is very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Insticator?

The commenting widget may have it's issues from time to time, but these are quickly addressed by their team. Review collected by and hosted on G2.com.

What problems is Insticator solving and how is that benefiting you?

Providing a platform for our users to interact with our site in a easy to use experience. As well as providing ad services. Review collected by and hosted on G2.com.

MM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Insticator?

Its design is quite simple and attractive to the eye, which makes it very easy for me to use it, thanks to this I was able to understand how the system worked quite quickly. In addition, it allows me to create customizable surveys that I can use to obtain information and thus know that I need to improve in my marketing campaigns or in which aspects I should focus to make an impact strategy, before using Insticator, the agreement was something complicated, but thanks to the information that everyone provides us, we are already on the same page. Its administration team is very attentive, and helped me to clarify some doubts that arose while using the program. Review collected by and hosted on G2.com.

What do you dislike about Insticator?

The functionalities are somewhat limited, I think they should add more functions to further improve the user experience. Speaking of billing a little, the payment reports arrive a bit late, causing problems in the control of my finances since I like to have everything in order, it is not a big problem, but I do think that they should have that option up to date. Review collected by and hosted on G2.com.

What problems is Insticator solving and how is that benefiting you?

Communication problems within my marketing team were frequent and were basically leading my company to ruin, until one day it occurred to me to use Insticator and I could see from my first how I improved this whole situation, the problem of lack of Communication was completely solved, since this tool provided us with quite useful information that allowed us to focus our strategies on that information presented, which considerably helped the work flow. Review collected by and hosted on G2.com.

Sanket A.
SA
Back-end Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Insticator?

Its simple and attractive design which helps for beginners to navigate easily on it. Review collected by and hosted on G2.com.

What do you dislike about Insticator?

Though it's very interactive but it requires some more features to be added in it. Review collected by and hosted on G2.com.

Recommendations to others considering Insticator:

It was build with a simple and attractive design that helps to give a good start for beginners. Review collected by and hosted on G2.com.

What problems is Insticator solving and how is that benefiting you?

It helps me to with my daily works which require analysis and so on. Review collected by and hosted on G2.com.

PK
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Insticator?

Insticator pool tool enabled us to create a survey that we customized to meet our needs and be able to gauge the impact of our marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Insticator?

Honestly I have not seen any negative thing while using the platform. Review collected by and hosted on G2.com.

Recommendations to others considering Insticator:

Get insights the right way by using Insticator. Review collected by and hosted on G2.com.

What problems is Insticator solving and how is that benefiting you?

We have been able to improve our brand performance. It has increased our brand engagement by 60% . Review collected by and hosted on G2.com.

Tim T.
TT
Program Manager, Content
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insticator?

Their account management team is attentive. They were also very patient with us as we worked through a longer-than-typical internal implementation process. They also have an amazing ad ops team that generate significant revenue in addition to the engagement from the widget. Review collected by and hosted on G2.com.

What do you dislike about Insticator?

We have had issues getting our monthly billing reporting in a timely fashion. However we are deploying at a network level, and they continue to work with us on this issue. Their new reporting dashboard is top notch and resolves the issues we previously had. Review collected by and hosted on G2.com.

Recommendations to others considering Insticator:

They are very helpful, and I would take the support they offer. If you take the help they offer your onboarding process will be very smooth and you will get up to speed quickly. Review collected by and hosted on G2.com.

What problems is Insticator solving and how is that benefiting you?

We have primarily used Insticator as a programmatic revenue partner, but we are now focusing on trying to make their engagement widget a part of our content strategy. Review collected by and hosted on G2.com.

Lon H.
LH
Digital Programmatic Yield Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insticator?

Insticator is a solid solution for additional revenue and bidding pressure in our stack. They are consistently among our top performing partners. Review collected by and hosted on G2.com.

What do you dislike about Insticator?

They are constantly working on partners on their end, sometimes I can't keep up with them in keeping my ads.txt up to date for example. Review collected by and hosted on G2.com.

Recommendations to others considering Insticator:

Be sure to customize the widget to meet your needs. Review collected by and hosted on G2.com.

What problems is Insticator solving and how is that benefiting you?

Although we are not using the widget anymore, their widget provided an opportunity to monetize while promoting our own quizzes on site. When we moved away from our quizzes, the continued to provide solid revenue in display only advertising. Review collected by and hosted on G2.com.

Lucero G.
LG
Head of Publishing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insticator?

The way to engage the user is the best thing about the Insticator widget. Also, we can use it to get insights for other customers. Review collected by and hosted on G2.com.

What do you dislike about Insticator?

Maybe the Insticator networks could be sometimes not offered good ads to our audience Review collected by and hosted on G2.com.

Recommendations to others considering Insticator:

Be sure to have time to set up right because people really like to spend time on the quiz Review collected by and hosted on G2.com.

What problems is Insticator solving and how is that benefiting you?

They increase our incomes without sacrificing other inventory partners Review collected by and hosted on G2.com.

John G.
JG
Business Development Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Insticator?

Incredibly responsive on any sort of customer service issue and consistently making sure they have the most comprehensive reporting possible. Review collected by and hosted on G2.com.

What do you dislike about Insticator?

Not much. Would like to see more consistent fill rate Review collected by and hosted on G2.com.

Recommendations to others considering Insticator:

An exceptional publisher focused network Review collected by and hosted on G2.com.

What problems is Insticator solving and how is that benefiting you?

Insticator has ensured consistent monetization across our ad stack. The greatest benefit, aside from revenue lift, has been partnering with them on making their publisher offering one of the best available. Review collected by and hosted on G2.com.

oguguo o.
OO
Mechanical/production engineer
Mechanical or Industrial Engineering
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Insticator?

the platform is easy to use and as a new blogger, i have been able to use Insticator to increase traffic in ways i never imagined. i ve gained incredible visibility on all my ads. the support team reacts very fast and helps with any challenge. Review collected by and hosted on G2.com.

What do you dislike about Insticator?

i ve not seen any to complain so far when I do I should update my review. Review collected by and hosted on G2.com.

Recommendations to others considering Insticator:

you can go ahead and try this. you won't regret it. Review collected by and hosted on G2.com.

What problems is Insticator solving and how is that benefiting you?

Traffic generation Review collected by and hosted on G2.com.

Verified User in Sports
AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insticator?

Quiz and points, for sure. It is really easy to use. Review collected by and hosted on G2.com.

What do you dislike about Insticator?

Nothing so far. This question is not good because I need now to fill 40 characters, even though I already wrote that everything is totally fine, Review collected by and hosted on G2.com.

Recommendations to others considering Insticator:

Every site should use Insticator. Review collected by and hosted on G2.com.

What problems is Insticator solving and how is that benefiting you?

Benefits - fans engagement, revenue. Review collected by and hosted on G2.com.