--- title: Instapage Reviews meta_title: 'Instapage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 521 reviews by the users' company size, role or industry to find out how Instapage works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 521 scale: '5' date_modified: '2026-07-17' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Instapage Reviews **Vendor:** airSlate **Category:** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders) **Average Rating:** 4.3/5.0 **Total Reviews:** 521 ## About Instapage Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel. ## Instapage Pros & Cons **What users like:** - Users find Instapage's **ease of use** remarkable, enabling quick creation of professional landing pages effortlessly. (18 reviews) - Users value the **superior optimization and extensive block library** of Instapage, enhancing landing page creation efficiency. (12 reviews) - Users love the **easy creation** of landing pages on Instapage, benefiting from its intuitive drag-and-drop editor. (11 reviews) - Users find Instapage's **intuitive interface** exceptional for quickly creating beautiful landing pages with ease. (11 reviews) - Users love the **easy setup** of Instapage, enabling quick navigation and a smooth start to their projects. (8 reviews) - Users appreciate the **easy customization** of Instapage, allowing for professional-looking pages without coding skills. (6 reviews) - Easy Integrations (6 reviews) - User Experience (6 reviews) - User Interface (6 reviews) - Customer Support (5 reviews) **What users dislike:** - Users find the **unintuitive interface** of Instapage frustrating, making even simple tasks difficult and time-consuming. (6 reviews) - Users desire more **customization options** in Instapage, finding mobile adaptations cumbersome and detrimental to user experience. (5 reviews) - Users find the **limited features** of Instapage restrict their editing capabilities and affect the overall user experience. (4 reviews) - Users express a desire for **missing features** like improved integration options and better customization for landing pages. (4 reviews) - Users find **UX improvement necessary** as controls are unintuitive and mobile customization complicates the experience. (4 reviews) - Users find Instapage's **expensive pricing** concerning, especially given the lack of a mobile-first approach. (3 reviews) - Users experience **limited templates** which can hinder customization and frustrate usability when trying to meet specific needs. (3 reviews) - Poor Customer Support (3 reviews) - Poor Mobile Experience (3 reviews) - UX Issues (3 reviews) ## Instapage Reviews ### 1. Excellent System **Rating:** 5.0/5.0 stars **Reviewed by:** Isaac M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2023 **What do you like best about Instapage?** Instapage makes it incredibly easy and fast to launch high-converting landing pages, with all the integrations and tools we need to track and test the campaigns. As a web developer, I appreciate some of the extra tools and widgets they have for custom domains, inserting scripts, and pushing the pages easily to Wordpress. **What do you dislike about Instapage?** Instapage is not easily used as a complete website, and although you can set a landing page as your homepage in Wordpress, it's more ideal for one off campaigns. I also find configuring the email notifications clunky, as having to toggle back and forth between different areas of the website means you lose your place from where you were and you have to go find the folder/project you were working on again. **What problems is Instapage solving and how is that benefiting you?** Instapage allows us to quickly launch landing pages and run Google Ads to them without needing to use our client websites, which can often be slow, clunky, and it takes a while to get access. ### 2. I realy love how easy I can create different websites **Rating:** 5.0/5.0 stars **Reviewed by:** Desislava B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Instapage?** The drag-and-drop, visual builder, no need for a professional developer **What do you dislike about Instapage?** Nothing. I like everything, and it is absolutely enough for my needs. **What problems is Instapage solving and how is that benefiting you?** It saves money from development, saves time, and we can expand our business fast. ### 3. Powerful no-code landing page builder for a variety of use cases **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Instapage?** Building responsive landing pages for desktop and mobile is very easy with the large number of templates and tutorials Instapage provides. Getting set up is easy, including simple integrations with CRM tools like HubSpot. **What do you dislike about Instapage?** It can get a bit tricky to add lots of custom CSS and JavaScript to the Instapage landing pages. I'd recommend using them for use cases that need quick setup and experimentation. **What problems is Instapage solving and how is that benefiting you?** Instapage helped us collect user interest and leads in the very early days of our company (before we had a fully working website). It was very easy to align the landing page with our brand and route incoming leads to HubSpot. ### 4. Great Landing Page Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Instapage?** User friendliness, good customer support team, and easy to implement. **What do you dislike about Instapage?** AI content writing tool is not quite advanced and I didn't like the type of copy it generated, it was not great quality. Also, I didn't find any value in admap feature, but that depends on types of campaigns you are running, so that varies from user to user. **What problems is Instapage solving and how is that benefiting you?** Easy Landing page implementation ### 5. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Becki C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2024 **What do you like best about Instapage?** It's easy to use and allowed us to make paid ad landing pages **What do you dislike about Instapage?** Nothing, it was very easy to use for our clients **What problems is Instapage solving and how is that benefiting you?** We were able to build paid ad landing pages for a client ### 6. No.1 among the current tools **Rating:** 4.0/5.0 stars **Reviewed by:** Ryunosuke A. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2024 **What do you like best about Instapage?** Despite being no-code, it has a high level of design. With a wealth of block templates, you can create beautiful pages just by selecting them. The fact that PC pages and smartphone pages are separated is also wonderful. It's also great that A/B testing can be done easily. The support is excellent. They were able to assist smoothly in Japanese as well. **What do you dislike about Instapage?** There are times when the limit on the number of visitors is too low, which is problematic. If the fees were a bit cheaper, it would be easier to continue. **What problems is Instapage solving and how is that benefiting you?** You can immediately create a landing page and release it in advertisements. Easily perform A/B testing to quickly discover the optimal landing page. ### 7. Powerful platform that unlocks optimization and scale **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Instapage?** Love the ability to quickly and easily spin up a landing page for whatever is going on. **What do you dislike about Instapage?** Sometimes integrating the rest of our tech stack isn't eh easiest. **What problems is Instapage solving and how is that benefiting you?** Not having the ability to easily spin up landing pages. ### 8. Complete Landing Page Builder With Amazing Support **Rating:** 5.0/5.0 stars **Reviewed by:** Zack W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2023 **What do you like best about Instapage?** Instapage makes it very easy to make professional landing pages that convert at a very high rate. I love how much freedom you have to move things around design-wise instead of being locked into a template like other landing page builders. I also love the heat maps and the data you get back. Very good product. **What do you dislike about Instapage?** I don't like that they limit you to 30 total pages. To get 60 pages, they double the price without any discount and make you pay a full year in advance. This makes agency owners like myself look to other platforms for various tasks. There should be an agency rate with unlimited pages (like ClickFunnels has). I would pay more for an agency rate, but I'm not willing to go 30 pages at a time paying a year in advance. **What problems is Instapage solving and how is that benefiting you?** Instapage helps me quickly build professional landing pages for lead generation. It's easy to A/B test and duplicate pages for other offers. This helps me get strong results for my clients at scale. ### 9. Great Hands-On Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Maggie H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Instapage?** When we started looking for a replacement for our previous clunky landing page builder, Instapage stood out from the competition. And then, when we started having conversations with them, they blew them out of the water! Our engagements with the team are informative and helpful in completing our goals. When working through challenging projects, they are willing to jump on calls even weekly to ensure we get the help and support we need! And the product itself is user-friendly. We had a landing page up and running within one day! Plus the heatmap...we love the feedback we get from the heatmap! **What do you dislike about Instapage?** The analytics leave a little to be desired. But in the short time we have been with Instapage they have consistently been adding new analytic features, so it is getting better! **What problems is Instapage solving and how is that benefiting you?** Instapage is helping us better connect with our consumers through visual storytelling on our landing pages. Our webpages focus on being more informative, so the visual storytelling of our product (education) is essential for our lead generation. ### 10. It helps me to create good landing page with mobile optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak D. | Digital Marketing - Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Instapage?** I am from the digital marketing domain. So, while working on the client's ad campaign projects, i have to create landing page for the funnels like downloading ebooks. I have used postclick for creating landing pages, which helps me alot. Its easy to use interface can easily create professional landing pages for ad campaigns. **What do you dislike about Instapage?** Postclick has an A/B testing campaign option. It has some good feature like create multiple variations of your landing pages and running A/B tests. But sometimes during A/B testing of an ad campaign, it does not provide accurate insights due to some technical glitch. Overall their A/B testing gives me the results I am looking for, but they can improve it for more good results data for a campaign. **What problems is Instapage solving and how is that benefiting you?** It solves our mobile optimization problem for landing pages. As we all know, mobile-responsive web pages are very crucial in today's digital world. Mobile browsing users are increasing daily, so its mobile optimization feature helps us in delivering a good user experience and maximise conversions for our ad campaigns. ### 11. Instapage Rocks! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Instapage?** We love instapage! Seriously a game changer for all of our marketing departments.It's helped us realized that we don't need to rely on pricy designers for every business need can have full in house creative control without the hassle of long wait times from agencies. **What do you dislike about Instapage?** On occasion, instapage can be slow and have a few glitches on the platform. However, the support team is always quick to respond and willing to help out with any problem that may arrise. **What problems is Instapage solving and how is that benefiting you?** Instapage is solving the problem of creating beautiful and effective landing pages for various advertisements quickly and cost-effectively. This benefit is a game-changer for media buyers like myself. Previously, creating high-quality landing pages often required outsourcing to designers or using complex tools, which could be time-consuming and expensive. With Instapage, I can effortlessly design and customize landing pages that not only look stunning but also have a track record of converting well. The ease of use and intuitive drag-and-drop interface allow me to create professional landing pages in a matter of minutes, saving me valuable time and resources ### 12. It has been a journey **Rating:** 4.0/5.0 stars **Reviewed by:** Kaitlyn S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Instapage?** We used to utilize Unbounce Pages for years, we then switched over to Instapage in 2021 and it has changed how we do our marketing and strategizing! It's been an improvement! **What do you dislike about Instapage?** I wish the overall Ui/Ux of the platform was better, there are definitely somethings that can be improved upon. **What problems is Instapage solving and how is that benefiting you?** They solved our problem with Global Blocks. We never had that with our prior service and it has definitely benefited us when we have to update Copyright years at the end of every year ### 13. One of the better landing page builders **Rating:** 4.5/5.0 stars **Reviewed by:** Gina B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Instapage?** Designing and creating the landing page is fairly simple. Drag and drop system that works well. We haven't had many hiccups at all. Adding css or custom html is easy as well. **What do you dislike about Instapage?** Pricing isn't very transparent if you need a large number of landing pages. The basic plans are laid out, but anything over the basic number is hidden and you have to guess if the number of pages you need is worth it. Analytics could be a little more robust as well **What problems is Instapage solving and how is that benefiting you?** We run Google ads to dedicated landing pages that are built to match our ads. Having this capability has let our Google ad score rise and made our CPC go down significantly. ### 14. Very good tool for landing pages! **Rating:** 5.0/5.0 stars **Reviewed by:** Marianna D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2023 **What do you like best about Instapage?** Instapage is very easy to use and the design of the landing could become very attractive if you learn the basics. **What do you dislike about Instapage?** The only thing I dislike is the communication with the Italian registrar service that sometimes takes longtime. **What problems is Instapage solving and how is that benefiting you?** Instapage let us to build vertical landing pages useful for our segmented business and let us to increase profits. ### 15. Personalised Landing Page Builder **Rating:** 5.0/5.0 stars **Reviewed by:** Yash D. | Senior Software Engineer II, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Instapage?** Postclick allows us to create personalised and intuitive landing pages for ad campaigns. One can easily create and modify pages according to his needs by simply dragging and dropping option.Postclick have recently realeased their AI content generator which helps us SEO optimise our landing page by suggesting better alternatives for keywords. **What do you dislike about Instapage?** Postclick is really a great tool. however, there are a few things that they can improve on.... - if they improve their customer service, that would be truly appreciated. - Cost is high compared to other platforms, they should reduce the cost. **What problems is Instapage solving and how is that benefiting you?** The page builder provides very intuitive design, which helps you to easily customise your page using simple Drag & Drop, which best suits your brand. This eventually reduces the time and effort put into the maintaining the page. ### 16. The do-it-yourself flexibility keeps me loyal **Rating:** 3.5/5.0 stars **Reviewed by:** Maryn B. | business owner/chief trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Instapage?** I fell in love with Instapage 7 years ago when I was looking for a landing page platform because the do-it-yourself setup was so slick and flexible. I have never used a template - not even a single time - but have created maybe 100 landing pages or more for various events, resources, trainings, websites and so on. As Instapage went big on enterprise mode I have roadtested several other platforms but simply couldn't get the same kind of functional flexibility that Instapage provides. **What do you dislike about Instapage?** For me, it was a hard turn ini the wrong direction when Instapage went all in on enterprise mode. The price went way up to justify a whole host of very high-level upscale features that my teensy microbusiness didn't ask for and would never use. If I were entering the landing page building world now I would never go with Instapage on price alone. That said, I haven't been motivated to take all my landing pages anywhere else .... yet. **What problems is Instapage solving and how is that benefiting you?** I am using about 2% of Instapage's features. Basically they have turned to big enterprise mode and I'm not there. They've made it clear they are no longer aiming to serve the very small businessperson. For me, the do-it-ytourself functionality of their landing page builder is still a big plus for me but I suspect I'm in a tiny minority. ### 17. best landing page tool **Rating:** 4.5/5.0 stars **Reviewed by:** Filipe M. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** a complete tool and very easy to operate. we have been instapage customers for over 5 years and we have always had very positive results. **What do you dislike about Instapage?** it has a high price, however, with all its features it is worth it **Recommendations to others considering Instapage:** I've used other tools for creating landing pages, but none are as complete as Instapage. Despite its price being a bit high, it ends up being the best option when considering its entire suite of features. **What problems is Instapage solving and how is that benefiting you?** Instapage solves our landing page creation problems with a powerful creation and marketing tool, it has measurement functionalities and the publication method is very intuitive ### 18. Fantastic customer support from Instapage **Rating:** 4.5/5.0 stars **Reviewed by:** Duncan M. | Lead Page Builder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2021 **What do you like best about Instapage?** Customer support is fantastic. They responded very quickly to my issue and were able to correct it. Thanks again Instapage **What do you dislike about Instapage?** The mobile editor working with small elements, alignment and sizing can be frustrating. **Recommendations to others considering Instapage:** Instapage helps us scale clients fast. Global blocks speed up productivity. It’s quick to pick up for new team members. Page speed is so important and the Instapage framework is fast and consistently beats client pages on other platforms. Landing page builders have their pros and cons but Instapage wins for our needs. We can build great-looking pages fast. It supports custom coding so opens up a world of e-commerce possibilities. **What problems is Instapage solving and how is that benefiting you?** Productivity. It’s quick to pick up for new team members. Page speed is so important and the Instapage framework is fast and consistently beats client pages in other platforms. Ability to add features with custom code. ### 19. Instapage Makes Landing Pages Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Tamerra C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Instapage?** Instapage has made the process of creating landing pages easy for anyone. From our beginners to our advanced team members, we have been able to design great-looking pages that are effective at converting and bring a great ROI. The usability of instapage is easy, functions well for the most basic needs, and allows us to create pages to our specifications. **What do you dislike about Instapage?** We would like to see more customization options, the platform is limited in its usage, and the most recent updates have caused some annoying glitches that cause the screen to jump around. **What problems is Instapage solving and how is that benefiting you?** We use instapage to see where designs are not working well and make the necessary adjustments. It allows us to see the results and get a better ROI for each of our clients. ### 20. An outstanding platform for designers and marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Thiago A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Instapage?** The best thing about Instapage is that it allows us to create layouts without limitations with the drag and drop tool and even allows us to add or edit custom CSS, JavaScript, and HTML codes. The HubSpot integration is also a valuable feature for everyone here on my marketing team. **What do you dislike about Instapage?** I miss having native resources to create animations and transitions between sections of the landing page without needing to use code. **What problems is Instapage solving and how is that benefiting you?** Instapage solved a big problem that we had here at the company, which was the fact that the performance of our landing pages was below ideal for Google's Core Web Vitals. After we started using Instapage to create Landing Pages, our performance in ad campaigns improved a lot. ### 21. High Powered Solution for Professionals **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Instapage?** For the most part, it is easy to use (intuitive interface) with all the functionality we needed. Customer support has always been responsive, but we haven't had many issues. Overall, it works great. **What do you dislike about Instapage?** A while back they increased their prices and moved to a higher-touch service model. We didn't need that and weren't using the platform for traditional landing pages designed to convert sales leads, so ultimately we had to cancel as it was too expensive for how we were using it. **What problems is Instapage solving and how is that benefiting you?** We first started using Instapage so we could redirect users from one of our software solutions to 1) view promo info, and 2) send data appended to the URL along with new data from Instapage to our CRM. ### 22. Instapage is excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Instapage?** I've been a lrimiym acccount holder with Instapage for about 8 years. They make building and maintaining dozens of pages easy as possible. I love the global blocks that update a block on dozens of websites from only one edit. **What do you dislike about Instapage?** I wish the have the pricing they used to have 8 years ago. **What problems is Instapage solving and how is that benefiting you?** I need a platform I can admit myself to tune in the content without engaging others who are more technical but don't understand my vision. ### 23. Scalable - Simple - Fast **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2023 **What do you like best about Instapage?** There are a ton of modules to choose from, but not so many that you get choice paralysis! Thats the primary leg up against some of the other builders out there. I also appreciate the excellent functionality for looking at mobile vs desktop versions and the simple collaboration tool to collect comments on pages in progress (especially from people who don't have an account). You can make a ton of customizations as well – and fast. Strong AB testing feature as well. **What do you dislike about Instapage?** I wish you were able to differentiate mobile vs desktop experiences further. For example, there's no way to have items that ONLY appear on mobile but not desktop (the alternative is possible). Further, I wish it was a bit stronger in helping ensure mobile optimiation – while I know most people are using these landing pages from paid sources, I'd also like my landing pages to be easier for Google indexing. **What problems is Instapage solving and how is that benefiting you?** We needed easy-to-build, highly replicable landing pages for my company's extensive collection of apps. We're driving paid and direct traffic here to allow people to learn about our apps/services and download. ### 24. Landing page at scale **Rating:** 4.0/5.0 stars **Reviewed by:** Daniele A. | Senior Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Instapage?** Instapage is by far the best tool I've use to ideate, design and scale landing page creation. Super easy to use for no coders. The interface is very easy to use and I love the fact that you can share pages with stakeholders in one click. **What do you dislike about Instapage?** The A/B testing feature is still not that advance **What problems is Instapage solving and how is that benefiting you?** Scaling landing page creation without the need of a developer ### 25. it missed to have all in one solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel C. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Instapage?** No code is required, and it is easy to connect with Wordpress and other CMS. The experiments are also very good without the need to do it in either google analytics or meta. **What do you dislike about Instapage?** Lack of chatbot solutions, the price is very high against the competitors. It has glitches with the new google analytics; the documentation is not updated, and while support is good, the **What problems is Instapage solving and how is that benefiting you?** Human resources, extra people in the team that can be tackled by the tool and the reliability that comes with it. ### 26. Great all around platform, especially for landing pages **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Instapage?** How easy it is to link instapage pages to domains for google adwords landing pages. It's very simple. I love how intuitive using Instapage is. I needed almost no guidance for the basics. Google Ads seems to really like instapage's design elements so it's definitely my go to platform. I really like the page preview feature, it makes sharing pages to clients very easy and they're able to comment on things they like or don't and I can then resolve those comments once the edits are made and resend. They're able to see what their comments were and the changes made as a result which makes proofing a page very easy. **What do you dislike about Instapage?** ADA compliance doesn't seem to be a standard and that's something that's needed in today's day and age so I had to figure out a workaround on it. Occasionally I go to publish changes and if I've brought up a number of preview windows the changes don't publish. Had it happen today where I made changes to a page and had to redo most of them because the changes didn't stick. This is pretty easily worked around though by not generating tons of page previews. **What problems is Instapage solving and how is that benefiting you?** As I mentioned above, having clients proof-read and approve pages that have been put together is easier on Instapage than on other platforms due to the comments feature. ### 27. My experience with Instapage: An overall positive one! **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Instapage?** - Support is always available - The pages are easy to make, with the design elements being pretty straightforward - I have been able to make pages quickly using the 'duplicate page' tool **What do you dislike about Instapage?** - Sometimes uploading pictures glitches - There is a glitch in the connecting of thank you pages that has yet to be resolved - The new changes are not super straightforward - The backgrounds should be easier to place/crop **What problems is Instapage solving and how is that benefiting you?** Instapage is helping me solve the issue of building landing pages for our marketing clients. Their websites can sometimes have a pretty rugged design, and the ability to create my own designs is excellent. ### 28. Instapage = multiple x on conversions **Rating:** 5.0/5.0 stars **Reviewed by:** David W. | Founding Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Instapage?** Instapage is designed to convert leads by focusing the CTAs on a landing page in a seemless, versatile and super insightful way. erasethecase.con proudly uses instapage! **What do you dislike about Instapage?** There are some functionalities from say wordpress that cannot be applied into the landing pages, especially features like a google review carousel. **What problems is Instapage solving and how is that benefiting you?** Funnel optimization and data feedback loops ### 29. Great alternative to Unbounce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Instapage?** The clean, simple editor that does not try to over-automate and invariably makes things more difficult. Editing is extremely fast and there are far lass janky discrepancies between desktop and mobile compared to Unbounce. **What do you dislike about Instapage?** I would like to be able to universally apply lead alerts, integrations, etc. across all my landing pages rather than having to do them on each page individually. **What problems is Instapage solving and how is that benefiting you?** Getting pages out fast with a high level of design consistency. Cumbersome "smart builders" often just get in the way and make things ultimately harder to use. ### 30. Comprehensive **Rating:** 4.0/5.0 stars **Reviewed by:** Jon G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Instapage?** Instapage allows you to create so many different variations. **What do you dislike about Instapage?** You should be able to make an edit and publish the page without it creating a new version for analytics and heatmaps. If I'm changing the price of a product that shouldn't trigger the new version. Let us decide. I realize that any change you make could increase conversions, but some edits I would like to determine how important it is to my page. **What problems is Instapage solving and how is that benefiting you?** Helps me churn out a large number of landing pages by duplicating. ### 31. Customer service was quick and helpful! **Rating:** 5.0/5.0 stars **Reviewed by:** Safell S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Instapage?** Instapage is truly great because you can use it intuitively, and it gets the job done. What I was really impressed about was their customer service, I tried their live chat for the first time and it was incredibly quick in response and I got the assistance I needed. **What do you dislike about Instapage?** The conversion tracking on the platform itself is not super insightful. The 'links on page' are also not accurate or at least they are a bit confusing. Another thing is in terms of image features, it would be great if we could add text on top of pictures and overlay. **What problems is Instapage solving and how is that benefiting you?** Creating landing pages without the need for code, and easily editable. That benefits me because I don't need the help of our developer to do my job, and I can get landing pages out fast. ### 32. All-in-one tool when it comes to designing a seamless landing page for your business! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2023 **What do you like best about Instapage?** The ease of creating pages without any prior knoweldge to code along with the analytics which are provided on the dasboard after logging in. This comes in addition to the great support you get from the team! **What do you dislike about Instapage?** There are more aspects that can be added to the dashboards in means of analytics. the UI looks great but there is a hiuge room for improvement there. Overall, it is mostly cosmetics. **What problems is Instapage solving and how is that benefiting you?** Marketers within the department and first day joiners can easily get on with their tasks to create any sort of landing pages, personalisations or even A/B testings. ### 33. Instapage Review **Rating:** 5.0/5.0 stars **Reviewed by:** Seyf N. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Instapage?** I love how simple it is to create landing pages at scale. You don't need to be a developer to create landing pages at scale. Integrating your domain is also super easy as well. **What do you dislike about Instapage?** I just wish that they had a few more features instead of relying on finding javascript/css to make it happen. For example, a floating call button for mobile devices would be ideal. I also wish that the analytics included what types of conversions were fired off and going into more detail. **What problems is Instapage solving and how is that benefiting you?** It is helping us create landing pages at scale and to increase our turn around times for our clients. It has been a center piece for all of our Google ads campaigns and has helped increase our conversions for our clients. ### 34. Good experience using Instapage landing pages. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2023 **What do you like best about Instapage?** It was quick and easy for us to create various landing pages for our campaigns. Integrations with third-party tools (such as Google Analytics) were easy to connect. **What do you dislike about Instapage?** Support for connecting to GA4 was not yet available for the landing page we created. With GA4 around the corner, it would have been nicer for this integration to have been completed sooner. **What problems is Instapage solving and how is that benefiting you?** It solved the problem of being able to generate landing pages quickly for our various campaigns. The need to get a page created very quickly was a requirement for us and Instapage fulfilled this requirement. ### 35. They cancelled our account without any notification **Rating:** 0.0/5.0 stars **Reviewed by:** Simran S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Instapage?** The tools is fine. It allows you to build landing pages quickly and quite easily. **What do you dislike about Instapage?** They cancelled our account, while there's no payment issue, without notifying us and are hard to reach (emailing is the only option). This is absolutely unacceptable behavior and some of our most important pages are now offline. **What problems is Instapage solving and how is that benefiting you?** It helps us get in leads through our ad efforts. ### 36. Easy to Design, Harder to Optimize **Rating:** 4.0/5.0 stars **Reviewed by:** Molly G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Instapage?** - Easy to design pages - Drag and drop is easy to use - Provides many pre-created blocks for you to use - Easy to collaborate with others on your team - Wide variety of possibilities that you can create **What do you dislike about Instapage?** - Optimizing the pages once you've put together your outline is not intuitive and can be difficult to do without assistance - Needs more tutorials for first-time users **What problems is Instapage solving and how is that benefiting you?** On our websites, our PDPs are not able to be customized at all; therefore, Instapage is very useful for us because we can create landing pages which are specific to campaigns or to an offer that we are promoting. ### 37. One of the best experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Laura R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2023 **What do you like best about Instapage?** The tool is easy and fast, extremely intuitive! It is comprehensive and the analytics dashboard is easy to understand! Truly a rare simplicity! Additionally, the analytics are perfect. **What do you dislike about Instapage?** the only flaw is the incompleteness of the tools and the difficulty of using external systems: therefore, image galleries, a Mail Marketing system, or a more advanced Form thread are missing. Additionally, the ability to insert raw HTML is missing. **What problems is Instapage solving and how is that benefiting you?** Image galleries to be inserted within the page! There are none and this is really problematic, especially for dynamic pages like those that can be created. ### 38. Good basic webpage builder but lacking a few necessary styling options **Rating:** 2.5/5.0 stars **Reviewed by:** James W. | Design Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Instapage?** Instapage is super quick to get into and easy to use. I really like the commenting and collaboration. **What do you dislike about Instapage?** Lacking a few styling options. For example, being able to adjust the spacing between items in a bulleted list, you can only adjust line spacing. **What problems is Instapage solving and how is that benefiting you?** We use it for quick campaign landing pages to avoid using anything requiring coding or other complicated tools. ### 39. A great tool with great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Huw B. | Digital Designer, Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Instapage?** I like using Instapage as it lets me break outside of the conformity of our brand that we adhered to when using our CMS. The online help was also very prompt when I had an issue. **What do you dislike about Instapage?** I sometimes get frustrated when using the mobile design and some of the elements are not where I would imagine them to be (based on the desktop design). **What problems is Instapage solving and how is that benefiting you?** The issue is that my chosen font isn't displaying properly due to an issue with the Adobe API. As we have a standard brand font, it's a shame as we need to keep consistency across all content. ### 40. Top but with some additions it would become perfect **Rating:** 4.0/5.0 stars **Reviewed by:** laura t. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Instapage?** The thing I appreciated most about Instapage is the ease of use and the completeness from the perspective of A/B testing, the simplicity of conversion tracking, and the constant improvement. **What do you dislike about Instapage?** Graphically, it is very poor, you can't create galleries, insert videos directly, or create scenic effects that other platforms provide. Additionally, the themes section is very lacking. **What problems is Instapage solving and how is that benefiting you?** I would like it to be possible to connect more pages with greater ease. Additionally, I would like a slightly more advanced graphical system. ### 41. Its a good tool with a helpful customer service support! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Instapage?** It is simple, anyone can use it even if you have no experience with website creation. I expected to have to deal with different codes but no, its like using puzzles to create a picture you want or need. **What do you dislike about Instapage?** I wish it was easier to track clicks of pop-ups. I understand it needs to be connected to a platform that stores it, i just rather had it in one click and solved:) I understand it is not as easy as I would like it ot be or it wouldnt make sense then. S it is not a disaventage, just someting to figure out but ith help of instapge **What problems is Instapage solving and how is that benefiting you?** Creating landing pages fast and easily, with lots of useful and aesthetically pleasing templated and displays. Instead of hiring agency, we can handle it ourselves and it meets the needs. ### 42. Instapage offers many great features for landing page creation...and it's easy to use! **Rating:** 4.5/5.0 stars **Reviewed by:** Dane H. | President, Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Instapage?** Our marketing team has little to no coding experience. So it was important for us to use a landing page tool that was simple and intuitive to use, an Instapage was just that. They were creating webpages right away with barely any training on the platform. It allowed them to focus more on what they do best. Also, Instapage's support team has always been very helpful and responsive when we've needed their help. Issues are resolved quickly and professionally which is all I can ask for. **What do you dislike about Instapage?** It's not the fault of InstaPage, but we were never able to successfully leverage the Personalization and Experimentation pieces of their platform. Those two areas did not come naturally for our team, and required more effort to implement than we could muster. **What problems is Instapage solving and how is that benefiting you?** It solved the problem of no-code web page creation for our team of graphic designers. It allowed us to spin up web experiences quickly, outside of our platforms templated pages. ### 43. Gets us web ready without needing to know HTML **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Instapage?** Instapage is really easy to use and lets us publish webpages quickly and easily to wordpress without needing to know how to code anything. We primarily use it to to create landing pages with forms on them. Those forms then hook up to zapier and the entries gathered in various places. It's great **What do you dislike about Instapage?** Honestly its unclear how to use all the reporting and thats why we don't use it fully. would love to maybe get more information on this or instructions within the dashboard to make understanding it easier and faster. sometimes i just dont have the time to figure it out on my own. **What problems is Instapage solving and how is that benefiting you?** We needed a solution where anyone could jump in and create webpages that looked good without needing to know HTML or CSS. The interface is easy to use, intuitive, and gets the job done without being too fancy or having too many overwhelming features. ### 44. Better than Clickfunnel etc. **Rating:** 5.0/5.0 stars **Reviewed by:** Dylan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Instapage?** The platform is awesome and the support is even more awesome **What do you dislike about Instapage?** Unfortunately I can't send videos in live chat with support, but screenshots are possible **What problems is Instapage solving and how is that benefiting you?** I can create landing pages the way I want, down to the smallest detail ### 45. Good product with great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Instapage?** Instapage gives us the flexibility to create exactly what we need for our marketing landing pages. There are page template options that give us a starting point for each page we build. The customer service is strong and very responsive. They also give great feedback on the layout and flow of pages as well. **What do you dislike about Instapage?** The analytics and heatmap tools are not as robust or useful as they could be. For example, you can't see how many clicks an element on a page received even if you enable link tracking on that specific element. **What problems is Instapage solving and how is that benefiting you?** Instapage allows us to create unique landing page experiences that are tailored to our specific marketing campaigns. It benefits us and our customers when we are able to add highly relevant information on a page-by-page basis. ### 46. Super easy to implement a landing page experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Instapage?** The flexibility of instapage is top notch. **What do you dislike about Instapage?** The page experience limitations. You can only have so many pages and adding more is cost prohibitive for smaller companies. **What problems is Instapage solving and how is that benefiting you?** Creating landing pages on the fly for different marketing efforts ### 47. Good value to your money **Rating:** 4.0/5.0 stars **Reviewed by:** Kobi Y. | Head of Acquisition, Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Instapage?** Many features, easy to use. The only and best drag and drop landing page platform **What do you dislike about Instapage?** only the owner can see the plan limits some of the features are hidden the url names **What problems is Instapage solving and how is that benefiting you?** Creating a landing page easily and quickly. I don't need to wait for our creative team to create landing pages ### 48. Straight to creating the pages you need! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Instapage?** Easy access, intuitive platform, good looking templates, super responsive + helpful customer service. Plenty of help articles. **What do you dislike about Instapage?** It's a but pricey, but it's a powerful, professional tool that will save your team time and stress long-term for new campaigns and concepts. **What problems is Instapage solving and how is that benefiting you?** It lets us quickly harness analytics, responsive layout, and campaign tools for any new initiative. ### 49. Ease of use and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Instapage?** Instapage has top-class Support - It's not like you would need help every day, but our experience was very smooth whenever required. They are knowledgeable about their product and very responsive. As a tool, Instapage serves its purpose and beats the competition because of their vision and, again, Support to their client. **What do you dislike about Instapage?** Because of how Instapage folder structure works, you can enable different sets of permissions to users and on different workgroups. This is a good feature, but the only drawback is when I need to export Active Users and their level of access. Currently, it's not something that can be done via the backend. I would like to see this feature in their roadmap. **What problems is Instapage solving and how is that benefiting you?** We have great demand of standing-up landing pages from different parts of our organization, and Instapage allows us to enable our internal users to accomplish that. Our internal stakeholders can publish pages in minutes, whenever needed using our branded template in Instapage. ### 50. Scalable solution for agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Instapage?** Easy to build conversion focused landing pages, ability to scale for agency growth easily and get pages published without using up dev resources. Similar to Unbounce, but easier to use. **What do you dislike about Instapage?** Some limited design functionality, like no image sliders unless you pay for extra production hours. Would be nice to be a bit more customizable if needed for design elements. **What problems is Instapage solving and how is that benefiting you?** Helps our agency launch and test new CRO focused landing pages easily. Ability to improve conversion rates long term for clients. Helped clients grow lead volume. ## Instapage Discussions - [Can I use Instapage landing pages on my own website/domain?](https://www.g2.com/discussions/can-i-use-instapage-landing-pages-on-my-own-website-domain) - 1 comment, 1 upvote - [What is Instapage used for?](https://www.g2.com/discussions/what-is-instapage-used-for) - 1 comment - [View Instapage pricing details and edition comparison](https://www.g2.com/products/instapage/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+07%3A06%3A04+-0500&secure%5Bsession_id%5D=5c7177bc-1e7c-4c1c-9590-d86aec519516&secure%5Btoken%5D=6f0eba23eb2eca42e9169546c8f04fd0a50f86162d72f93a92f8d5a18e4c4f14&format=llm_user) ## Instapage Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Calendly](https://www.g2.com/products/calendly/reviews) - [ClickCease](https://www.g2.com/products/clickcease/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) ## Instapage Features **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Customizations** - Templates - Drag and Drop - HTML Input - Domain Name **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Growth** - SEO - Site Analytics - Marketing Tools - E-Commerce - Hosting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Analytics** - Reporting and Analytics - Heatmaps **Content** - Email Integrations - Content Management - Permissions - WordPress Tool **Support** - Customer Support **Generative AI** - AI Text Generation **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Landing Page Builders** - Cross-system Integration ## Top Instapage Alternatives - [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) - 4.6/5.0 (384 reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - 4.4/5.0 (981 reviews) - [Leadpages](https://www.g2.com/products/leadpages/reviews) - 4.3/5.0 (227 reviews)