---
title: Instapage Reviews
meta_title: 'Instapage Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 521 reviews by the users' company size, role or industry
  to find out how Instapage works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 521
  scale: '5'
date_modified: '2026-07-12'
parent_category:
  name: Conversion Rate Optimization Tools
  url: https://www.g2.com/categories/conversion-rate-optimization-tools
---

# Instapage Reviews
**Vendor:** airSlate  
**Category:** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 521
## About Instapage
Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel.



## Instapage Pros & Cons
**What users like:**

- Users find Instapage to be **incredibly user-friendly** , allowing even non-technical individuals to create stunning landing pages effortlessly. (19 reviews)
- Users love the **ease of use and optimization** that Instapage offers for creating effective landing pages effortlessly. (13 reviews)
- Users appreciate the **easy creation** process of Instapage, making landing page development quick and intuitive. (12 reviews)
- Users find Instapage to be **intuitive and easy to navigate** , making landing page creation efficient and user-friendly. (11 reviews)
- Users find the **easy setup** of Instapage intuitive, making it perfect for newcomers and efficient for experienced marketers. (8 reviews)
- Users appreciate the **easy customization** of Instapage, allowing for professional-looking pages without coding skills. (6 reviews)
- Easy Integrations (6 reviews)
- User Experience (6 reviews)
- User Interface (6 reviews)
- Customer Support (5 reviews)

**What users dislike:**

- Users find the **unintuitive interface** of Instapage frustrating, making simple tasks unnecessarily complicated. (6 reviews)
- Users find the **limited customization options** of Instapage restrictive, hindering their ability to achieve desired designs. (5 reviews)
- Users face **limited features** in Instapage, impacting customizations and the functionality of multistep forms. (4 reviews)
- Users express concerns about **missing features** in Instapage, highlighting limitations in usability and functionality. (4 reviews)
- Users express dissatisfaction with **poor UX design** , citing outdated interface and unintuitive controls that hinder efficiency. (4 reviews)
- Users find Instapage&#39;s **expensive pricing** concerning, especially given the lack of a mobile-first approach. (3 reviews)
- Users experience **limited templates** which can hinder customization and frustrate usability when trying to meet specific needs. (3 reviews)
- Poor Customer Support (3 reviews)
- Poor Mobile Experience (3 reviews)
- UX Issues (3 reviews)

## Instapage Reviews
  ### 1. Landing pages are slow

**Rating:** 0.5/5.0 stars

**Reviewed by:** Gustavo M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 27, 2019

**What do you like best about Instapage?**

Easy to use and quickly being able to create the landing page.

**What do you dislike about Instapage?**

Landing pages are slow (Google Ads constantly alerts about this issue).
Once you develop all the pages on their plataform they have you locked in. Won't give you a HTML export of your landing pages. You either suck it up and pay more or have to clone all the landing pages on another software.
Expensive.

**Recommendations to others considering Instapage:**

Be carefull with their business practice.

Our plan price would increase about 300%+ for a bunch of features our team would not use.

Contacted support to be able to get a more reasonable plan, which they refused telling us that we should use the new features.

Contacted then again to be able to get a .html export of our designs to be able to move on to another provider, and they told us that was not possible.

Contacted support a 3rd time explaining the sutiation telling then that we like Instapage but at current price (for features we do not use) was too expensive, so we could agree on some terms (for a 5+ years custumer), or at least, give the .html export of our pages so we could move on.

They replied: That's not possible. You either pay up 3 times more or leave with nothing.

Our team had to re-do hundreds of pages.

**What problems is Instapage solving and how is that benefiting you?**

Landing page builder with personalization to use with Google Ads.

**Official Response from Tyson Quick:**

> Hi Gustavo, I am sorry about your negative experience. We have spent significant time working to make sure that Instapage is the fastest product in our market, and 3rd party validation proves that it is. 

All of our customer's landing pages load using proprietory Thor Render Engine® to dramatically boost load time efficiency. You can read more about it here: https://instapage.com/blog/page-rendering-improvements

All of our base templates load incredibly fast - are you using a lot of custom JS or large images? Multiple factors slow down page speed; you should run a check on your end to see what elements slow down the page. 

In case you need help identifying these, please reach out to our support team over at help@instapage.com!

In terms of a 300% increase in price, I'd like to mention that the lowest-priced plans we had customers on were $79/month and a transition to the new $149/month on an annual plan is less than a 100% increase in pricing for all of the significant new value we'd added in the past two years. 

Given that Instapage is an advertising conversion cloud explicitly built to increase advertising conversions, at $149/month, our product is the most competitive on the market. 

You will have a hard time finding a stand-alone heatmap, A/B testing, etc. product for less than $199/month despite not having landing pages, Instablocks®, conversion analytics, multi-step forms, and AdMap®. 

We realize that for some small businesses, this low price is still too much. That said, we've outlined in detail the reason for our strategic business changes that move us away from being perceived as a low-cost page builder as that is never what we set out to solve for. We concede that we may, unfortunately, lose some customers. However, this is the best move forward. 

You can reread those here: 

A New Instapage and the Dawn of a New Era: https://instapage.com/blog/the-new-instapage

Special Announcement: Release Dates for Experimentation & Personalization 2.0 + Bonus:
https://instapage.com/blog/special-announcement




  ### 2. Instapage is the best landing page builder for agencies

**Rating:** 5.0/5.0 stars

**Reviewed by:** John R. | President, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2019

**What do you like best about Instapage?**

Instapage is the most comprehensive and easy to use landing page builder available. The ability to create and customize "blocks" across different landing pages allows us to replicate effective landing pages quickly, across many client accounts. There's also a great Dynamic Text Replacement tool that allows us to target a bunch of keywords/ad groups/locations without having to create an entirely new landing page. Plus, there's great integrations and the builder itself is incredibly easy to use. Simply put, Instapage is the best option out there for agencies like us... and we've tried them all! 

**What do you dislike about Instapage?**

Instapage's cost is definitely geared more toward enterprise users and/or agencies who serve large-businesses. They've raised the cost substantially a couple of times over the last few years, but they've also added a lot of new features. Feature-wise, I'd love to see more customization put toward improving the forms. 

**What problems is Instapage solving and how is that benefiting you?**

We love Instapage because it allows us to get quick, effective, conversion-optimized landing pages up for our clients, literally in minutes... and the best part is that they can be created by team members who aren't web design specialists. Instead of taking days or weeks for website updates, just about anyone on our team can create, test, and iterate landing pages for our paid search campaigns in just a few minutes. 

  ### 3. Instapage Best Lead Conversion Software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eric Ezra R. | CEO, Financial Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2020

**What do you like best about Instapage?**

the interface, the look and feel design and the support

**What do you dislike about Instapage?**

I am not sure I am still loving every moment

**Recommendations to others considering Instapage:**

In a changing world of advertisements these tools can get us where we need to be. They provide amazing customer service and templates to help any business convert more traffic from landing pages and heat maps. If somone is talented and knows how to use these awesome tools then they can really grow their business. If not they need to use them today

**What problems is Instapage solving and how is that benefiting you?**

landing page and heat maps are am very interested and working with

  ### 4. Recommend for quick landing page building

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2020

**What do you like best about Instapage?**

I've been using Instapage for a little over a year now and a huge fan. Using Instapage, I'm able to quickly and easily spin up custom landing pages, test, and run variations all without having to rely on a developer. I not only use it myself (and for all of my companies), but have also recommended it to others that are now Instapage users and are converts themselves. It's a bit pricey, but worth it in my opinion.

**What do you dislike about Instapage?**

A bit pricey, but worth it considering how much it saves vs. other platforms and/or custom development.

**What problems is Instapage solving and how is that benefiting you?**

Landing page building, optimization, testing, etc.

  ### 5. Customized Landing Pages Made Simple

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kate B. | Senior Campaign Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 12, 2019

**What do you like best about Instapage?**

I do not have experience with any coding languages, so I love Instapage because I can build complex landing pages with basic drag-and-drop tools. 

My favorite features:
- Instablocks, (new feature!!) which allows you to build a landing page from a series of blocks. Block Templates can be inserted and then edited on any landing page. Blocks saved as Global Blocks update across the board, i.e. if you have a footer set as a Global Block when you update a link in the footer, it updates on all landing pages with that block.

- Integrations; you can integrate forms on your landing page with quite the handful of software (ex. MailChimp, Salesforce, Google Ads, etc)

- Ease of adding images, customization, and changing landing page URLs

**What do you dislike about Instapage?**

A few things my team struggles with on Instapage:
- Limiting Integrations; you can only integrate forms to one source at a time. We would prefer to have more than one form on a landing page, so we've had to work around that. 
- Video Limitations; currently you can only embed YouTube videos to landing pages. 
- Random updates; lately Instapage has made a few simple tweaks that temporarily throw us off.

**Recommendations to others considering Instapage:**

If you're looking for a simple, no-coding needed, way to create beautiful and fully customized landing pages that transfer to mobile, Instapage is the way to go.

**What problems is Instapage solving and how is that benefiting you?**

Getting information to our customers in a simple, fully customized, and presentable fashion. We love being able to keep a few of our landing pages not searchable, as the information is private to certain users.

  ### 6. User friendly drag and drop website builder.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jillian  S. | Director of Campaign Development , Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2019

**What do you like best about Instapage?**

The most helpful tool Instapage offers its subscribers is the ability to build a website and view it at the same time.  There is no coding involved - what you see in the builder tool is what you can expect to see on your finished page...it's incredibly simple!

**What do you dislike about Instapage?**

The only feature I wish Instapage had is the ability to create sub folders for organization purposes.  My organization manages hundreds of pages and it would be nice to sort them in a more organized way. 

**Recommendations to others considering Instapage:**

I wish Instapage gave us the ability to select which additional features / support tools were available to us.  We are kind of locked into a really high cost contract and do not use the features we are being charged for simply because my teams uses this platform to manage internal networking and landing pages.  We do not publish any pages to the public.

**What problems is Instapage solving and how is that benefiting you?**

Instapage has helped my organization manage hundreds of landing pages in a clean, simple, easy to use format.  

  ### 7. Best in class landing page builder

**Rating:** 5.0/5.0 stars

**Reviewed by:** David V. | Co Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 13, 2020

**What do you like best about Instapage?**

Flexibility
Freedom of design
drag and drop
templates

**What do you dislike about Instapage?**

Pricing has increased significantly since 2016

**Recommendations to others considering Instapage:**

When landing pages are important for your business, don't look further. This,is the right tool for you

**What problems is Instapage solving and how is that benefiting you?**

As growth marketers, we A/B test everything on a landing page for maximal conversion. This is a very daunting task, but Instapage makes this easy

  ### 8. Very userful fo marketing tests

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cinzia V. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 28, 2020

**What do you like best about Instapage?**

Instapage is very userful for A/B tests and create very easily multiple landing pages without any graphic skills.

**What do you dislike about Instapage?**

Categorization with Groups of landing pages is not sufficient, I would create also labels

**Recommendations to others considering Instapage:**

Use the platform to create all the landing you may need and check the results in order to optimize the results.

**What problems is Instapage solving and how is that benefiting you?**

Before Instapage the creation of the danding pages took a long time becuase I had to ask to design and IT departments; now I can create quickly all the pages I need.

  ### 9. First page built in an hour

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2020

**What do you like best about Instapage?**

Super easy to use. Robust. I built my first page today in about an hour. Can’t wait to launch!

**What do you dislike about Instapage?**

I really don’t have anything negative yet.

**Recommendations to others considering Instapage:**

I highly recommend taking advantage of the two week trial. Give it a try. It’s very easy to use! I created my first page in an hour. Easy UI. So far so good! Give it a try and see for yourself!

**What problems is Instapage solving and how is that benefiting you?**

Creating multiple quality landing pages quickly and efficiently. Allows for AB split testing and pivoting.

  ### 10. I am confident that if I am having any issues with Instapage, it will be addressed quickly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2020

**What do you like best about Instapage?**

The response time was very quick and Marcel was incredibly helpful.

**What do you dislike about Instapage?**

I do not have any dislikes at the moment. I have just started to use Instapage and looking forward to learning more!

**What problems is Instapage solving and how is that benefiting you?**

Easy GDPR implementation. Very easy to use

  ### 11. Continued price increases with little notice, and no preference for existing customers

**Rating:** 0.5/5.0 stars

**Reviewed by:** Michael D. | Principal, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 16, 2020

**What do you like best about Instapage?**

Landing pages look good out of the box without designing skills.  Easy to build new ones, and connect domain names.

**What do you dislike about Instapage?**

Customer service policies, continued pricing changes.  They justify these price changes but telling you that additional features are enabled, but why not just offer those to customers over changing their plan for features they aren't using?

**Recommendations to others considering Instapage:**

Given the pricing, why not just make a bunch of Squarespace sites?  Also Squarespace has landing pages as an additional add on.

**What problems is Instapage solving and how is that benefiting you?**

Build a large number of landing pages with a bunch of different domains

**Official Response from Tyson Quick:**

> Michael, I appreciate you taking the time to voice your concerns here and for your time as a customer. 

Given that Instapage is an Advertising Conversion Cloud® explicitly built to increase advertising conversions, at $149/month, our product is the most competitive on the market. 

You will have a hard time finding a stand-alone heatmap, A/B testing, etc. product for less than $199/month despite not having landing pages, Instablocks®, conversion analytics, multi-step forms, and ad-to-page mapping. 

We realize that for some small businesses, this low price is still too much. That said, we've outlined in detail the reason for our strategic business changes that move us away from being perceived as a low-cost page builder as that is never what we set out to solve for. 

We concede that we may, unfortunately, lose some customers. However, this is the best move forward. 

You can reread those here: 

A New Instapage and the Dawn of a New Era: https://instapage.com/blog/the-new-instapage

Special Announcement: Release Dates for Experimentation & Personalization 2.0 + Bonus:
https://instapage.com/blog/special-announcement






  ### 12. It’s fast and easy to use and has good integrations

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 22, 2019

**What do you like best about Instapage?**

Instapage enables even the least technical of people to put together a landing page which looks professional in minutes.

**What do you dislike about Instapage?**

They cap the number of pages hosted as part of their subscription service which can be limiting.

**Recommendations to others considering Instapage:**

Get it - it’s nice and easy

**What problems is Instapage solving and how is that benefiting you?**

We needed to offer simplified white labelled versions of our site with a form which would feed into our salesforce instance and be easily replicated as a process

  ### 13. It's like Canva for making landing pages! Super easy to use!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Monel G. | Digital Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2019

**What do you like best about Instapage?**

The usability. I took some time to understand the platform but then it was like I was using Canva like super easy platform for making my app install landing page. The best feature is the creation of mobile friendly page. It just took me few changes after regenerating the page and my mobile version of the page was ready in no time.

**What do you dislike about Instapage?**

To resize images and the button dimensions, I had to go back to the desktop edit page and regenerate the mobile page. We can't resize the images and button dimensions in mobile page. 


**What problems is Instapage solving and how is that benefiting you?**

My overall experience with Instapage was very satisfying. I made my first landing page for the app install and signup campaign and the team lead was surprised with the conversion ratios!

  ### 14. Not for agencies

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 23, 2020

**What do you like best about Instapage?**

The best part of Instapage is how quickly and easily you can build pages and edit mobile. Two step forms were seamless and worked well for some clients.

**What do you dislike about Instapage?**

Integrations usually didn’t work for our clients which caused a lot of issues. There aren’t a lot of custom codes you can add to a page that will actually work. The experiments tab is very consolidate, you can’t edit or view your variants unless through the experiments tab. Unable to view a particular variant live which makes it difficult to quality check. The heat maps feature didn’t work.

**What problems is Instapage solving and how is that benefiting you?**

Two step forms kept visitors on the same page and worked well for some clients.

  ### 15. One of the best landing page softwares, I love it!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Minori Y. | Marketing Specialist, Semiconductors, Enterprise (> 1000 emp.)

**Reviewed Date:** October 28, 2019

**What do you like best about Instapage?**

The templates are beautiful and easy to build, what I like most is that it has many functions to put its analysis codes so you can track anything, it has many functions to create impressive landing pages, I love the possibility of publishing so many pages Target as you wish, the designs are super easy to use, their templates are powerful and the drag and drop system is so easy that anyone can use it, in addition, you can make different versions for mobile devices in front of desktop computers, easy to combine Easy-to-place sales pages and colors are friendly.

**What do you dislike about Instapage?**

Unfortunately, mobile design is bad, also because the cost factor is a small concern and the tool may seem a bit awkward at times, I could definitely say that Instapage is not the cheapest landing page generator in the market if you have a reduced budget.

**Recommendations to others considering Instapage:**

It is very useful to create landing pages, use them and know that you will love them, in addition to the user interface and how easy it was to compile and edit pages in a short time, Instapage is very easy to use and flexible. The templates provided and the creation of pages from scratch, I recommend it.

**What problems is Instapage solving and how is that benefiting you?**

Instapage to create different landing pages aimed at different customer segments to different ads, Instapage helped me create home pages without any necessary code, it is probably one of the best options if what you need is a landing page service and not Have a lot of budget.


  ### 16. Excellent Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2020

**What do you like best about Instapage?**

I love how easy it is to use Instapage to make quick landing page websites for my clients.

**What do you dislike about Instapage?**

I don't like there isn't an ability to transfer templates.

**Recommendations to others considering Instapage:**

Go for it!

**What problems is Instapage solving and how is that benefiting you?**

Ability for the clients to make updates quickly for themselves.

  ### 17. Great for landing pages

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jose S. | Desarrollador web, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 28, 2019

**What do you like best about Instapage?**

It is so easy to make and copy comparative forms of points of arrival in minutes. 
The essential level has great highlights. The help group is incredible as well. I truly burrow the simplified practically. So natural to utilize. 
how my sites were shown and showed up. Impressed with every one of the sites that are facilitated by Instapage 
Love the customizations and the capacities to construct pages dependent on customizations. The simplicity of making and dealing with different points of arrival for us and our customers. Simple production of numerous points of arrival

**What do you dislike about Instapage?**

When I share it on Facebook the review and thumbnail resemble its spam I've had a couple of issues in case I'm utilizing an alternate program however nothing excessively troublesome. I might want more incorporations to different stages I would favor the licenses were less expensive, or there was an essential record for nothing.

**Recommendations to others considering Instapage:**

On the off chance that you have a showcasing group that needs to move quick, yet has no dev or configuration group, Instapage is the best approach You should utilize Instapage on the off chance that you wind up attempting to make new website pages for different promoting or interchanges ventures. It's ideal for a brisk page developer Make sure you select the Professional arrangement so you can have every one of the mixes with your other promoting apparatuses Try it out!

**What problems is Instapage solving and how is that benefiting you?**

The extraordinary item for a structure point of view. I expected progressively proficient and opportune help in perspective on my speculation. Email crusades are considerably more effective and creating a sharp-looking road to distribute content. Battle execution has improved essentially with the utilization of presentation pages. My advertisements have seen an expansion in commitment, also. For organizations, it tackles issues with ROI, page execution

  ### 18. Perfect for teams who want maximum flexibility

**Rating:** 4.0/5.0 stars

**Reviewed by:** Meg M. | Director of User Experience & Design, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 18, 2019

**What do you like best about Instapage?**

This tool is extremely flexible. It's very fast and easy to modify and customize content, and, most importantly, very easy to teach stakeholders how to make changes themselves.

**What do you dislike about Instapage?**

My only complaint about Instapage is that it's too flexible and customizable sometimes. I work in the Design function of the business and I wish I could restrict the amount of changes the Marketing team is able to make to content, as I spend more time than I'd like to fixing small mistakes they've made.

**Recommendations to others considering Instapage:**

More options for permissions – I'd like to limit the fields certain users can change, and also allow them to publish certain pages

**What problems is Instapage solving and how is that benefiting you?**

With Instapage we're able to create landing pages for all of our email campaigns. We used to drive directly to product or category pages from emails, but now we're able to drive to curated, story or collection based pages unique to the email campaign, all without involving our developers. We've seen a significant lift in conversion rate using Instapage vs. our category landing pages.

  ### 19. Create your website in minutes with Instapage.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 04, 2019

**What do you like best about Instapage?**

I like to develop pages on this platform, since it has a variety of templates, all its options are in order, I don't miss anything, it gives me a variety of capabilities to be able to develop my website instantly, it is easy to use for any user without experience.

**What do you dislike about Instapage?**

The price is a bit high, but if it's worth it, I thought I was going to lose my money, but no, it was a good idea to use Instapage, on the other hand, I had some mistakes, because on some occasions, the saved changes were not published On my website, it's a very annoying thing and the support doesn't answer about that problem, it's the only thing I don't like, the rest is fine.

**Recommendations to others considering Instapage:**

Easily create your website using Instapage, it gives you many incredible options, it would work for your company, whether large or small, this platform makes it easier for you.

**What problems is Instapage solving and how is that benefiting you?**

It was a good decision for my business, especially with landing pages, it is very good since I increased the profits thanks to some landing pages hosted on Instapage, in addition to that I have created some personal websites and it seems fanatic all the options that offers.

  ### 20. Very fast way to get landing pages up and running

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nick A. | Head Of Brand, Marketing, and Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 08, 2019

**What do you like best about Instapage?**

Landing pages are easy to build, easy to update, and the mobile versions are automatically generated. The cost is also pretty good for what you get. 

**What do you dislike about Instapage?**

The mobile version of the page sometimes has to be adjusted multiple times. When you make a change to the non-mobile version, the mobile version regenerates - sometimes with the issues that you've already fixed.

**Recommendations to others considering Instapage:**

Small teams may not have the resources to take full advantage of A/B testing, but if you can find some extra time, give it a go. 

**What problems is Instapage solving and how is that benefiting you?**

Landing pages that integrate with our marketing stack (including autopilot, GDocs, and mailchimp).

  ### 21. You don't need to have experience to use Instapage

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 25, 2019

**What do you like best about Instapage?**

You really do not need to have great experience to use this platform, you have many templates to use, in 5 minutes you can configure a page, and at other times create a mobile version, since the A and B test are available, a lot of information is received By email, I love Instapage and that I managed to create several pages in a very short time pleasing all my clients

**What do you dislike about Instapage?**

I need to include a little more templates, and it is not necessary to enter CSS to edit so many things, I would like it to be easier in some options, since sometimes I get involved in the editions, and I do not find any option that I help

**Recommendations to others considering Instapage:**

If you want to become a web designer, then do it with Instapage

**What problems is Instapage solving and how is that benefiting you?**

All the functions that include improving my way of creating web pages, and I have seen a great change in my work agency and I see many clients satisfied

  ### 22. The best builder of landing pages

**Rating:** 5.0/5.0 stars

**Reviewed by:** Raquel P. | Formación y marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 26, 2019

**What do you like best about Instapage?**

How quickly you can build pages. This is good for our clients. 

**What do you dislike about Instapage?**

The gallery pic is a mess
Some people of my team doesn't speak english

**What problems is Instapage solving and how is that benefiting you?**

We do campaigns so quiclky, it's really good for our clients.

  ### 23. Can mock up quick landers but struggle with mobile versions

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 28, 2019

**What do you like best about Instapage?**

 If we want to include an element that Instapage doesn't support, we can write custom code to include it. It is easy to link to other pages, popups, or places on the page via buttons and forms. Our rep is also very responsive and knowledgeable about the product. 

**What do you dislike about Instapage?**

My biggest complaint about Instapage is that it is difficult to build mobile pages if you want the desktop and mobile versions to have the same URL. You can link AMP pages to a standard experience, but you still have to update the mobile URL within the Google Ads UI, and this can get difficult to manage if there you have a lot of different landers for different campaigns and are constantly testing new ones. Another struggle I have is that elements will move a bit from building the page in the editor and previewing it, so you have to constantly preview to make sure that everything is placed properly. 

**What problems is Instapage solving and how is that benefiting you?**

Allows us to roll out new landing page experiences and tests more quickly without having to rely on our engineering team. 

  ### 24. Inculeader 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2019

**What do you like best about Instapage?**

The features and customer support has always been relatively strong.

**What do you dislike about Instapage?**

Sometimes, features fail causing issues with conversions and while some days customer support is instant, other times, you just never hear back.

**Recommendations to others considering Instapage:**

None off the top of my head but I’ve sent a few to customer support over the years.

**What problems is Instapage solving and how is that benefiting you?**

Conversions have always been great compared to competitors and their pricing is actually pretty decent with the features offered compared to Unbounce or other companies.

  ### 25. Our entire team benefits from Instapage

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robyn H. | Sr. Channel Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 18, 2019

**What do you like best about Instapage?**

Instapage gives us flexibility on a team where development bandwidth is at a premium.  Our marketing team members with fewer technical skills are able to make landing pages on their own while our developers can stay focused on bigger projects. 

**What do you dislike about Instapage?**

The only time I've been disappointed by Instapage was when we wanted functionality for landing page viewers to upload a file on the page.  

**What problems is Instapage solving and how is that benefiting you?**

Instapage has allowed us to have less technical members of our marketing team create landing pages for their individual marketing channels without involving the development team.  This has positively impacted conversion rates on campaigns across channels. 

  ### 26. Instapage an easy way to create pages online

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** July 26, 2019

**What do you like best about Instapage?**

What I like most about Instapage is that your visual A / B test editor has many customization options, it helps me a lot, other things that I love is the wide range of designs it has and how easy it is to use.

**What do you dislike about Instapage?**

You have many positive things, but I think one of the things to improve is your customer service leaves a lot to be desired, your response time is very slow and your Livechat never helps you at all, I think those are the negative points of Instapage.

**Recommendations to others considering Instapage:**

You can use Instapage with confidence you will not regret it, it is a very useful and easy to use tool

**What problems is Instapage solving and how is that benefiting you?**

It helped me not to depend on IT support and to develop pages without your help and to do it effectively

  ### 27. An easy to use landing page tools

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** January 07, 2020

**What do you like best about Instapage?**

Easy to use landing pages with analitycs and ads personalization features

**What do you dislike about Instapage?**

The recommandations of optimization are sometime not relevant

**What problems is Instapage solving and how is that benefiting you?**

The fact that instapage allow you to design and build landing page with out having technical skills

  ### 28. Best landing page software I've used

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kelly A. | Content Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 09, 2019

**What do you like best about Instapage?**

Being able to save and reuse blocks is so useful! 

**What do you dislike about Instapage?**

With the core package you can only have up to 30 published pages, the next step up is an enterprise plan that adds lots of extra features and has a custom price. We only need extra pages, not any of the other features. 

**What problems is Instapage solving and how is that benefiting you?**

Creating landing pages is so easy. Drag and drop interface, option to add your own fonts and lots of other customisable features. Lots of templates to choose from for some inspiration or you can create from scratch. Wordpress integration so publishing landing pages on our website is super easy. 

  ### 29. Review of Instapage

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 08, 2019

**What do you like best about Instapage?**

The new "Blocks" style template that allows you to save blocks that you would use frequently.

**What do you dislike about Instapage?**

It's not as easy to publish pages anymore. You have to go back to a home page and click publish. Also, you used to be able to integrate multiple platforms but now you can only integrate with one. 

**What problems is Instapage solving and how is that benefiting you?**

Instapage makes it really easy to design creative and professional landing pages for your business. 

  ### 30. Great Landing Page Tool 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan W. | Digital Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 16, 2019

**What do you like best about Instapage?**

The format is easy to use and easy to design on. It makes it easy to quickly create and develop landing pages. 

**What do you dislike about Instapage?**

It somewhat lacks in integrations. There are workarounds needed at times to connect with certain CRM's with your forms. 

**Recommendations to others considering Instapage:**

Instapage is quick and easy to use for those people with limited design skills. 

**What problems is Instapage solving and how is that benefiting you?**

I work for an agency and have limited design skills. It's easier for me to create a campaign and landing pages all at once. Instapage gives me the tools to do just that. 

  ### 31. Marketers best friend to create personalized experiences

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2019

**What do you like best about Instapage?**

One does not have to be a designer to leverage the power of this software. However designers can take this to the next level. Regardless this allows you to roll out countless landing pages with tracking and SEO at scale. The personalization is also great, a simple URL change can create a unique experience all from one page. 

**What do you dislike about Instapage?**

The downsides of Instapage is that it's template based. Because of this there can be some limitations on some of the things you can do. Another downside of instapage is the reporting. To receive complete information one has to integrate a lot of other products. If you don't integrate these initially then all of the data is lost. 

**Recommendations to others considering Instapage:**

Consider the quantity of landing pages needed and how unique that you need each one to be.

**What problems is Instapage solving and how is that benefiting you?**

Users expect a unique experience and it can be hard to deliver it. This platform literally lets you personalize a page to a user with a simple utm parameter. 

  ### 32. The easiest to create your loading page

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 28, 2019

**What do you like best about Instapage?**

In a few minutes, you can configure a page, it has a wide variety of functions, you have the option of adding custom codes to include them, it is easy to link to other pages, it is a very versatile platform and with very good templates that adapt to your creativity .

**What do you dislike about Instapage?**

Customer service has been a big problem for me, it takes a long time to respond and help any user, it's something that subtracts points.

**Recommendations to others considering Instapage:**

I recommend Instapage for new users with or without experience, everything is very simple, it is totally independent in terms of creating landing pages.

**What problems is Instapage solving and how is that benefiting you?**

I want to work on the scale to increase the destiny of my website, until one day I ran into Instapage and it was great, it helped me a lot at the beginning of my work.

  ### 33. Useful tool, with limitations 

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 27, 2019

**What do you like best about Instapage?**

- Ability to easily create pages on the fly
- Range of layout and design options 
- Easy to use editor 
- Relatively simple setup process
- Ease of deploying pages live 

**What do you dislike about Instapage?**

- Horrible customer service 24hr minimum response time 
- Livechat support close to useless - one guy didn't even respond to a message just closed the chat and said, "will respond via email, bye" 
- Mobile design of a page is based off the desktop build, making it very difficult/backwards to develop mobile-first design landing pages 
- Some image glitches when trying to incorporate transparency in uploaded images 
- Very limited default font options without custom CSS 
- Did i say horrible customer service?  

**Recommendations to others considering Instapage:**

Great for nimble and "quick" landing pages for things such as PPC and other advertising landing pages. 

Definitely NOT a highly customizable landing page builder compared to other products available. Although the trade-off here is it's very easy to use. 

**What problems is Instapage solving and how is that benefiting you?**

Landing page development and deployment without IT support 

  ### 34. Instapage is NOT mean't for scaling your business with many pages

**Rating:** 0.0/5.0 stars

**Reviewed by:** Zeke D. | CEO / Digital Marketing Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 08, 2019

**What do you like best about Instapage?**

I liked the ability to drag and drop pictures and text anywhere I wanted it. 
Cropping images in the software was nice.

**What do you dislike about Instapage?**

Getting pictures to line up to the middle was a guess. It would lock into the center of other objects versus the middle. I am not able to define the exact measurements of the actual image.
The forms were really large and bulky and there was not a way to slim them down.

**Recommendations to others considering Instapage:**

Do not use instapage if you plan on having more than 30 pages and want to scale your agency. 
Instapage now wants to create landing pages for their clients under the enterprise account. They are not a software as a service platform that is good for agencies wanting to make pages on their own. 
If you need help making pages and want to pay 10x more for an enterprise plan than maybe this is a fit for you. 

**What problems is Instapage solving and how is that benefiting you?**

I needed to create landing pages fast and duplicate them over and over again. I realized this is not the goal of instapage as they only want you to have 30 pages in your account before you upgrade to enterprise which cost over 10x more!!!

**Official Response from Tyson Quick:**

> Hey Zeke, thank you for taking the time to leave your feedback. I want to clear up a few things.

Instapage is actually the leading landing page experience platform on the market for Teams & Agencies.  We purpose-built the platform for "scale" and because of this have proprietary features like Instablocks™, Global Blocks, and Personalized Audience Experiences.

Our Enterprise plan was not made for "creating your landing pages" and rather our Enterprise customers get the following product and services value:

- 1:1 Ad-to-Page Personalization
- AMP 
- Global Page Blocks
- Enterprise Grade Security
- Visual Design Collaboration
- Page Imports
- Customer Success Manager to Ensure Higher Conversions. 

We have hundreds of agencies taking advantage of our Enterprise plan and thousands on our self-service startup plan. 

  ### 35. An easy tool that gets better every day

**Rating:** 3.5/5.0 stars

**Reviewed by:** Josh J. | Conversion Rate Optimization Specialist, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 27, 2019

**What do you like best about Instapage?**

With running ads to different audiences across numerous channels, our biggest challenge is having a fast scalable way to keep up with the landing page needs of our PPC team. With instapage we’ve created multiple landing pages for many clients in a very short period of time. 

**What do you dislike about Instapage?**

The system has some feature limitations that could be improved I think. Namely interactivity on the landing pages is pretty much non-existent. And the really custom HTML and CSS is still a little clunky. 

**Recommendations to others considering Instapage:**

Use the mobile aspect ratio feature!

**What problems is Instapage solving and how is that benefiting you?**

Creating landing pages for each of the unique experiences that our advertising team needs to target. 

  ### 36. It's like Canva for making landing pages! Super easy to use!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Monel G. | Senior Associate, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 05, 2019

**What do you like best about Instapage?**

The usability. I took some time to understand the platform but then it was like I was using Canva like super easy platform for making my app install landing page. The best feature is the creation of mobile friendly page. It just took me few changes after regenerating the page and my mobile version of the page was ready in no time.


**What do you dislike about Instapage?**

To resize images and the button dimensions, I had to go back to the desktop edit page and regenerate the mobile page. We can't resize the images and button dimensions in mobile page.

**Recommendations to others considering Instapage:**

I would highly recommend Instapage as I have seen the conversions go up by 110% for our signup campaigns o various channels which include Facebook marketing, email and sms. We used to get good link clicks but the number of people actually finishing the process of signup was vert low but we saw very appealing results in the very first pilot that we did by making a landing page on Instapage. It took me hardly 20-30 minutes to get a hold of various tools provided by them. Once the wireframe was ready in my mind, I just had to drag and drop elements to make the page.

**What problems is Instapage solving and how is that benefiting you?**

My overall experience with Instapage was very satisfying. I made my first landing page for the app install and signup campaign and the team lead was surprised with the conversion ratios! The conversion ratios had nearly doubled in the very first campaign.


  ### 37. Excellent Product, Quick, Clean, & Efficient

**Rating:** 5.0/5.0 stars

**Reviewed by:** Peter M. | SEO Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 19, 2019

**What do you like best about Instapage?**

I use Instapage for all y landing pages for Google-Ads campaigns. They always have lightening quick speed scores if you remember to compress your images. Simplicity and clean look.

**What do you dislike about Instapage?**

Notifications are sometimes a bit slow. Also the notification page set up is sometimes glitchy. I use Zapier instead of that now, so there is no problems with them.

**What problems is Instapage solving and how is that benefiting you?**

Quick landing pages to improve conversion on Google-Ads and other advertising platforms.

  ### 38. nice landing pages in a few minutes 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonh C. | Selling Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 04, 2018

**What do you like best about Instapage?**

This platform is very good, very useful, it allows you to create landing pages in a very simple way but having a high quality result, it has a drag system that allows you to add or delete something that you do not like on your landing page , I've used it around 10 times, besides it allows me to measure the performance of each landing page to understand what I like more to each user that has visited my landing pages that I normally use them to make next sales and to expand my list of prospects to then offer them my produc 

**What do you dislike about Instapage?**

I have not had a problem with this tool, I was even researching it before using it and I concluded that it is the best one on the market, which I confirmed after using it 

**Recommendations to others considering Instapage:**

My recommendation is that they make their landing pages simple without much text, when the client arrives at a landing page he wants the exact and concrete information. so they will have better results

**What problems is Instapage solving and how is that benefiting you?**

The problem that solves me is that my job is to sell, and I have had to learn to sell also online, which I understood that one of the basic things to achieve that is to have data of your potential customers, which I can achieve with this tool, I can design landing pages without knowing programming, I just do it to my liking quickly and easily and I'm testing it. It saves me a lot of time and money.

  ### 39. Simple solution

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 19, 2019

**What do you like best about Instapage?**

I like the ease with which we can create and test new landing pages. 

**What do you dislike about Instapage?**

There are no gridlines to help with spacing and centering things, and the platform can be glitchy. Sometimes it shows up differently on different mobile devices, which is frustrating. There is also no way to automate utms, which is also very frustrating.

**What problems is Instapage solving and how is that benefiting you?**

We are improving conversion rates by using instapage to test landing pages, CTAs, and press spots.

  ### 40. Great platform, terrible customer service (in my experience)

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 22, 2019

**What do you like best about Instapage?**

I believe the platform is incredibly versatile and provides a great range of capabilities and templates for landing page development and campaign flow.

**What do you dislike about Instapage?**

I had a very small issue with the "settings" HTML code interfering with an HTML block i had inserted on my page. The header was the standard google conversion tracking code, and the HTML block was a simple embedded video. I know enough to realize they are contradicting each other somehow, but there is no information on their site which explains how these two code bases interact - so I had to reach out to customer service to resolve the issue. While speaking with one of their representatives, I was informed that unless I upgrade to the Enterprise Plan, they are unwilling to provide what to me seems like an extremely low effort solution to a problem that I assume many users will face in this product. Enterprise plans are *significantly* more expensive, and apparently required for even the simplest troubleshooting of built in features. Very disappointed and am considering other options, as this is a necessary component to our campaign build out.

**What problems is Instapage solving and how is that benefiting you?**

Fast landing page creation, though limited to what the service team is willing to assist on - an intentional lack of platform resources are forcing users into expensive "enterprise plans"

  ### 41. Simple to use; great for personalizing post-click experiences

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kyle P. | Vice President of Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 26, 2019

**What do you like best about Instapage?**

Scalability is great. Easy to use interface and builder. 

**What do you dislike about Instapage?**

Requires a mass personalization use case. 

**Recommendations to others considering Instapage:**

If you are running well-segmented targeting in your ad campaigns, this is a great way to greet visitors after the click and keep the customer journey consistent. When ad burn goes down, this becomes a sunk cost, but with a strong advertising budget, it's a great investment. 

**What problems is Instapage solving and how is that benefiting you?**

Using it to ensure that our post-click advertising experience is strong, with landing pages that match our brand identity.

  ### 42. Love Instapage

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2019

**What do you like best about Instapage?**

The interface is easy, the drag and drop of modules make creating easy and the detailed reporting to track conversions is what we were looking for.

**What do you dislike about Instapage?**

So far, I haven't found anything that I didn't like except maybe I clicked on A/B testing and can't figure out how to go back to just one version so there keep being comparisons made in the dashboard.

**Recommendations to others considering Instapage:**

Fast, easy and affordable

**What problems is Instapage solving and how is that benefiting you?**

Tracking conversions with an attractive page was the goal and our first trial was a success. Leads and registrations are flowing in and we can connect them directly to page views in our funnel

  ### 43. Flexible System for Quick Landing Page Construction

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 25, 2019

**What do you like best about Instapage?**

The drag and drop interface makes it simple for anyone on the team to use.

**What do you dislike about Instapage?**

Challenging to integrate with some CRMs.

**What problems is Instapage solving and how is that benefiting you?**

Time to landing page construction was reduced to hours from weeks, enabling us to get our campaigns in market much more quickly.

  ### 44. Robust Landing Page Tool for every Marketer 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 27, 2019

**What do you like best about Instapage?**

Global blocks are the best thing about Instapage 

**What do you dislike about Instapage?**

Script management- it’s not based on a domain but rather landing page specific and that’s somewhat irritating 

**Recommendations to others considering Instapage:**

Try it. There A/B, Heat maps, Global Blocks are absolutely worth making the switch and there integration with Adwords/Analytics 

**What problems is Instapage solving and how is that benefiting you?**

With global blocks I am solving a time issue of when a change needs to be made on every page we can do it once for all. 

  ### 45. Instapage is my go to landing page platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 27, 2019

**What do you like best about Instapage?**

easy to use, design and integrate with other platforms 

**What do you dislike about Instapage?**

pricing is expensive and has gone up significantly. 

**What problems is Instapage solving and how is that benefiting you?**

sign up pages, landing pages, webinar pages etc. 

  ### 46. Beautiful landing page generator 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 11, 2019

**What do you like best about Instapage?**

Easy to handle, drag and drop, landing page creator. Possibility to customize and insert custom JavaScript.

**What do you dislike about Instapage?**

Not so much user friendly, sometimes I miss the stuffs and paths to functions.

**What problems is Instapage solving and how is that benefiting you?**

Marketing landing page.

  ### 47. Easiest way to optimize landing pages out there.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 18, 2019

**What do you like best about Instapage?**

Super easy to update landing pages for our marketing team without having to have design, product or engineering involved. We can launch tests very quickly and get quick feedback on our tests. 

**What do you dislike about Instapage?**

Sometimes the reporting is a little buggy. We put our own tracking on the page to ensure the data quality is tight. 

**What problems is Instapage solving and how is that benefiting you?**

We use Instapage for multiple experiences from marketing, shopping and general info/copy pages for our website. Super easy to setup new pages without needing help from tech team. 

  ### 48. Recently started using it for our new product

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2019

**What do you like best about Instapage?**

It is very quick and easy to put together a landing page. Saves us so much time and makes it possible to create several pages quickly for different marketing campaigns

**What do you dislike about Instapage?**

There was recent outages that are of concern to us - our landing pages were down for several hours and if this keeps happening we need to look for an alternative service

**Recommendations to others considering Instapage:**

There is other companies out there that provide similar services - do your research as some offer slightly different features

**What problems is Instapage solving and how is that benefiting you?**

Cuts out waiting for the dev team to create and approve pages

  ### 49. Great Until You Need to Cancel

**Rating:** 0.0/5.0 stars

**Reviewed by:** Megan R. | Head Wanderer, Hospitality, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 30, 2017

**What do you like best about Instapage?**

Instapage is easy to use. Creating landing pages and getting them setup in Wordpress is incredibly easy. I love the integration with mailchimp as well as the ability to redirect pages to thank you pages for conversion counting. They is also a large template library which is useful when you are needing fresh ideas for some of the landing pages.

The mobile pages are much more improved and you do not have to create a separate mobile page but instead can use the desktop pages.you created for mobile.

All versions have unlimited visitors and unlimited domains so you can use this software across multiple websites and clients.

**What do you dislike about Instapage?**

**Trying to cancel your account is easy but unless you can do it within 24 hours of being billed, you will not get a refund for anything you paid. They throw the terms of service in your face which is never on the emails about your account renewing.That is bad business!**

Some of the features I wanted to use such as using html forms & A/B page testing are considered advanced and require a more expensive package so upgrading is required. I am not a fan of the conversion dashboard, it's kind of clunky. 

**Recommendations to others considering Instapage:**

**Read the terms of service, these guys are slippery about canceling you account**

Consider whether you need the basic membership or the more expensive version which includes A/B testing & page code editing. With the basic integrations, you can get by with the $29/mo version.

**What problems is Instapage solving and how is that benefiting you?**

I am using LPs in a couple ways. As a lead generation funnel for Adwords campaigns and as a registration page for a product I am selling.

  ### 50. Easy to use and set up even with little experience or prior knowledge of the tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Christa K. | Marketing, Communications & UX Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2018

**What do you like best about Instapage?**

I'm by no means an IT person but was able to set up Instapage in a few minutes. It is very easy to set up on a Wordpress site. Updates are really easy to make. SEO tags, social media tags, etc. are very useful. 

**What do you dislike about Instapage?**

The design tool could use some improvements with grouping, mobile design, alignment guides, etc. Any designer knows that the key to a good mobile design is having a good grid/guide system. But there is no such feature to help with this in Instapage. I usually add in lines as guides and then delete them later. I really wish there was a feature that let you import a PSD file to speed up the design time. Also, the generated mobile design that comes from a desktop design is always really wonky at first and always needs to be redesigned. 

**Recommendations to others considering Instapage:**

Try out the trial; there's nothing to lose really

**What problems is Instapage solving and how is that benefiting you?**

We needed a tool like this to set up landing pages faster than the IT department could, and it is meeting that goal very well. We use it for PPC campaigns. 


## Instapage Discussions
  - [Can I use Instapage landing pages on my own website/domain?](https://www.g2.com/discussions/can-i-use-instapage-landing-pages-on-my-own-website-domain) - 1 comment, 1 upvote
  - [What is Instapage used for?](https://www.g2.com/discussions/what-is-instapage-used-for) - 1 comment

- [View Instapage pricing details and edition comparison](https://www.g2.com/products/instapage/reviews?page=7&section=pricing&secure%5Bexpires_at%5D=2026-07-13+03%3A38%3A51+-0500&secure%5Bsession_id%5D=258ea117-421f-4a6c-bf87-fdc43bdb3c74&secure%5Btoken%5D=a4c7b1ece82d76d150ebd4809974d2cd88a7c6e41715a9c8d2e690e383fe6000&format=llm_user)
## Instapage Integrations
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Calendly](https://www.g2.com/products/calendly/reviews)
  - [ClickCease](https://www.g2.com/products/clickcease/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)

## Instapage Features
**Page Customization**
- Drag and Drop
- Templates
- Advanced Customization
- Content Library

**Computing**
- WYSIWYG
- AI/Machine Learning
- Little to No Coding

**Agentic AI - Heatmap Tools**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Decision Making

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Analysis**
- Conversion Opportunities
- Side-By-Side Analysis
- Mobile Device Analysis
- Data Quantification
- Webpage Element Analysis

**Customizations**
- Templates
- Drag and Drop
- HTML Input
- Domain Name

**Page Optimization**
- A/B Testing
- Mobile Responsive
- Web Analytics
- SEO

**Experimental Design**
- Multivariate testing capacities
- Concurrent Testing
- Mobile Testing
- AI Assisted Testing
- AI Generated Variations

**Reporting**
- Heat Maps
- Session Replays
- Monitoring
- Data Segmentation

**Growth**
- SEO
- Site Analytics
- Marketing Tools
- E-Commerce
- Hosting

**Integrations**
- E-Commerce Integration
- Email Marketing Integration
- Domain Integration

**Analytics**
- Reporting and Analytics
- Heatmaps

**Content**
- Email Integrations
- Content Management
- Permissions
- WordPress Tool

**Support**
- Customer Support

**Generative AI**
- AI Text Generation

**Agentic AI - A/B Testing**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Landing Page Builders**
- Cross-system Integration

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