--- title: Insites Reviews meta_title: 'Insites Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 94 reviews by the users' company size, role or industry to find out how Insites works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 94 scale: '5' date_modified: '2026-08-04' parent_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence --- # Insites Reviews **Vendor:** Insites Technologies Ltd. **Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Average Rating:** 4.7/5.0 **Total Reviews:** 94 ## About Insites Insites is a prospecting and sales enablement platform specifically designed for digital marketing agencies that offer services such as website development, search engine optimization (SEO), and AI optimization (AIO). This platform empowers agencies to effectively identify potential clients, assess their online presence, and initiate meaningful sales conversations, all without requiring any technical expertise from the users. Targeted primarily at digital marketing agencies, Insites serves as a comprehensive tool for generating qualified leads and streamlining the sales process. By facilitating the identification of local businesses and analyzing their digital performance, Insites equips sales teams with the insights needed to engage prospects effectively. The platform provides a detailed overview of a business's online performance in under 60 seconds, covering critical areas such as local SEO, pay-per-click (PPC) advertising, Google Core Web Vitals, and AI visibility. This rapid analysis ensures that sales representatives are always prepared with relevant and personalized information during client calls. One of the standout features of Insites is its ability to present data in a clear and accessible manner. Unlike other tools that may inundate prospects with complex data, Insites delivers straightforward, color-coded audits in plain English. This user-friendly approach eliminates the need for extensive training or manuals, allowing salespeople and account managers to focus on engaging in conversations that convert leads into clients. The platform also allows for customization of audits to align with the specific services offered by the agency, whether it be websites, SEO, PPC, or compliance-related services. Insites also addresses the evolving landscape of digital marketing by incorporating AI visibility checks. This feature assesses whether a prospect's business is being recommended by AI tools like ChatGPT and Perplexity, evaluates their AI reputation, and determines if their website is optimized for AI engagement. This capability not only enhances upselling opportunities with existing clients but also serves as a compelling hook for attracting new prospects. Furthermore, Insites integrates seamlessly with popular customer relationship management (CRM) systems such as Salesforce and HubSpot, ensuring that it fits smoothly into the existing workflows of marketing teams. Built on enterprise-grade architecture, Insites is designed to scale alongside the growth of an agency. By combining ease of use with powerful prospecting and sales enablement features, Insites provides digital marketing agencies with a competitive edge in every interaction with prospects and clients. ## Insites Pros & Cons **What users like:** - Users find Insites to be **easy to use** , enabling quick setup and effective marketing audits with clear information display. (7 reviews) - Users find that Insites is incredibly **helpful** for sales scans, SEO, and client issue resolution, backed by excellent support. (5 reviews) - Users commend the **user-friendly interface** of Insites, enhancing both sales and account management experiences effectively. (4 reviews) - Users value the **valuable insights** provided by Insites, enhancing their marketing strategies and improving client engagement. (4 reviews) - Users appreciate the **responsive and friendly customer support** from Insites, enhancing their overall experience and efficiency. (3 reviews) - Users appreciate the **easy integrations** of Insites, allowing for efficient use and seamless data gathering for agencies. (3 reviews) - Efficiency (3 reviews) - Intuitive (3 reviews) - Reporting (3 reviews) - Users value the **detailed reporting** of Insites, appreciating its customizability and clarity in presenting insights for clients. (2 reviews) **What users dislike:** - Users find the **inaccuracy** of keyword suggestions and audit options frustrating, affecting overall satisfaction with Insites. (2 reviews) - Users find the **report complexity** limiting, wishing for more customization options to better fit client needs. (2 reviews) - Users report **accuracy issues** with some audit options that feel clunky and can be improved for better performance. (1 reviews) - Users find the **audit configuration process time-consuming** and desire more detail on reporting options for better usability. (1 reviews) - Users find **content issues** with Insites, noting unpolished translations and irrelevant keyword suggestions affecting usability. (1 reviews) - Credit Issues (1 reviews) - Credit Limitations (1 reviews) - Delays (1 reviews) - Users find the **editing limitations** frustrating, as some texts on details pages cannot be modified post-report receipt. (1 reviews) - Expensive (1 reviews) ## Insites Reviews ### 1. Excellent tool to gauge effectivity of SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Insites?** It is easy te use. It is really quick to conduct an audit and you can even compare it with other businesses. **What do you dislike about Insites?** There are some limitations - for example the number of pages you can check. **What problems is Insites solving and how is that benefiting you?** I used to take super long to audit a website and now I can do it in minutes! **Official Response from Sharlotte Briscoe:** > Thanks for taking the time to leave this lovely feedback! ### 2. Perfect tool and amazing team **Rating:** 5.0/5.0 stars **Reviewed by:** Alex D. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2022 **What do you like best about Insites?** Insites is an ergonomic, comprehensive and easy-to-use tool. Very playful, Insites offers a multitude of options and solutions that allow a targeted and efficient use. A tool to be used without hesitation. In addition, the Insites team is experienced and always available to look for and suggest ideas to reach targets. It is a real pleasure to work and collaborate with such a partner. **What do you dislike about Insites?** nothing ! It is very difficult to find a negative point. **What problems is Insites solving and how is that benefiting you?** We had a lead qualification problem. The Insites team shared their experience and helped us to create and implement a specific action that now allows us to qualify our leads and optimise our sales. ### 3. Good insight into website quality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Insites?** Insites provides a good overview of the strengths of the client's website and the areas where it can improve. **What do you dislike about Insites?** Insites check on web vitals often fails **What problems is Insites solving and how is that benefiting you?** insight into website improvement points ### 4. Flexible On- and Off- Page SEO Audit Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2023 **What do you like best about Insites?** The Tool provides an Easy to Use and configurable Overview of various On- and Off- Page SEO factors for SMB. Very Useful for Pre-Sales, Sales and CS. Good Support. **What do you dislike about Insites?** The Tool provides an understandable SEO Overview and not a deep Site Analysis, which is not an issue if it is used as a Sales Tool **What problems is Insites solving and how is that benefiting you?** The structured SEO analysis helps us to build trust with potential customers as part of our sales process ### 5. InSites review by Natalie Girmscheid **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie G. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2022 **What do you like best about Insites?** The ease of use and the custom service responses **What do you dislike about Insites?** At the start it was confusing, but with the assistance of Zoe she walked us through it and it is now a piece of cake. **What problems is Insites solving and how is that benefiting you?** We build websites and the software analyzing each website while we are building it to ensure we are offering a quality product. **Official Response from Zoe Fletcher:** > Natalie, thank you for leaving a review. Much appreciated! ### 6. Vastly Improved Since Previous Versions **Rating:** 4.0/5.0 stars **Reviewed by:** Alyssa D. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2022 **What do you like best about Insites?** Quick & easy to run reports with very detailed information that helps drive marketing discussions with prospects and existing clients. Modern looking with customizable options. Triggers allow for automatic proposal generation! **What do you dislike about Insites?** It would be helpful to have descriptions of how each item is being tested so that we can explain any discrepancies between the report and actual real life data. **Recommendations to others considering Insites:** Give it a go! Insites is a very handy tool for marketing agencies to support the sales process. **What problems is Insites solving and how is that benefiting you?** Insites eliminates the need for complex website & marketing analysis processes that are very manual and require multiple tools. Much more time efficient and valuable. ### 7. Insites: a good high level health check for SEO & digital marketing, but needs more depth **Rating:** 4.0/5.0 stars **Reviewed by:** Aron M. | Technology Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Insites?** The number of checks it can perform automatically is great. A real time-saver. It covers things we wouldn't normally consider in a manual audit, like voice search and local pack. The competitors feature is nice to show where websites sit amongst their rivals. It works well with the SPAs we test which a lot of traditional tools struggle with. **What do you dislike about Insites?** The biggest issue for us was the expectation set by the marketing that it's an in-depth tool that can crawl a full website (100+ pages) and provide us with a breakdown of the issues affecting each page, so you'll still need a tool like Screaming Frog. The Backlink audit feature is only a summary, so you'll still need a tool like Ahrefs. I would like to see a check for on-page structured data & validation. **Recommendations to others considering Insites:** It's great for high-level health check audits, but you'll still need other tools to run in-depth analysis. **What problems is Insites solving and how is that benefiting you?** Insites provides us with a good high-level health check for SEO & digital marketing for our client's websites, plus an analysis of their competitors. We use this tool to help with providing data for our audits and proposals, as well as a benchmarking tool so we can track the technical SEO issues over time in an efficient way. ### 8. Nick Wilson at Beyond Private Label's Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Insites?** The finding of broken links, misspellings, and whether or not the site is mobile-friendly. **What do you dislike about Insites?** That the tool sometimes shows false errors on the broken links and doesn't always show the location of the broken links or misspellings. **What problems is Insites solving and how is that benefiting you?** It's speeding up the process of evaluating websites for prospects and also helping with our web development team in picking up any errors in the dev process. ### 9. Great tool + good customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2022 **What do you like best about Insites?** It is a great tool for generating leads. The platform is very easy to use requires low maintenance once it has been set-up. Also really like the great support **What do you dislike about Insites?** Unfortunately we are not yet getting most of all features that can be used by the sales agents? **What problems is Insites solving and how is that benefiting you?** The tool helps us to have valuable conversations with customers and generate leads (non-customers). **Official Response from Sharlotte Briscoe:** > Thank you for taking the time to leave us a lovely review! I'd love the opportunity to help you and your sales team get the most out of the features on the platform. Please contact either Zoe or myself, we'd be more than happy to help 😁 ### 10. Highly effective customer engagement tool **Rating:** 5.0/5.0 stars **Reviewed by:** Darren E. | National Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2022 **What do you like best about Insites?** Making complicated data into simple data **What do you dislike about Insites?** Currently nothing. The system works well. **What problems is Insites solving and how is that benefiting you?** An excellent bridge between consultant and customer increasing sales conversation. **Official Response from Zoe Fletcher:** > Thanks Darren for taking the time to leave a review, much appreciated! ### 11. Insites is a great tool and it works really well for our sales team **Rating:** 5.0/5.0 stars **Reviewed by:** Alex K. | Trainer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Insites?** Insites is a great tool and it works well for our sales team. We can generate customized reports and Insites helps to find all pain points. **What do you dislike about Insites?** I don't have anything that qualifies as a dislike. **What problems is Insites solving and how is that benefiting you?** We use Insites for our sales team to help them identify where customers need work on their online presence. Insites makes it simple for us to diagnose and identify exact customer needs. **Official Response from Zoe Fletcher:** > Hey Alex, thank you for a great 5* star review. We love working with you! ### 12. Top notch partner for understanding customer needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2021 **What do you like best about Insites?** The tools they provide are high quality out of the box. Still, what makes them a fabulous partner is their willingness and ability to customize. **What do you dislike about Insites?** I don't have anything that really qualifies as a dislike. **Recommendations to others considering Insites:** We have been using Inisites for a few years and have still just scratched the surface on the value it can bring to our organization. The tool itself is extremely simple to implement and customize but has an incredible amount of features and overall value. The people there are wonderful to work with and make things very easy. **What problems is Insites solving and how is that benefiting you?** We use Insites for our telesales team to help them identify where customers need work on their online presence. The lead generation product makes it simple for us to diagnose and identify exact customer needs. **Official Response from Zoe Fletcher:** > Wonderful review, thank you for taking the time! ### 13. Insights gets me ahead **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Insites?** Speed of results and simple user interface. The platform is feature-rich and provides plenty of customisation alongside simple user management and great support. **What do you dislike about Insites?** The reports can sometimes carry some spurious data and each report requires some manual moderation. This can be embarrassing if using the direct-send to a client. Every time the Insites team have been quick to repond and correct and data, helping to build a more reliable system for future searches. **Recommendations to others considering Insites:** Just use it. It'll soon pay dividends. **What problems is Insites solving and how is that benefiting you?** Detailed information into a clients digital footprint. This gives us a commercial advantage over our competitors and often puts us ahead of our clients in knowing what the need before they know they need it. **Official Response from Zoe Fletcher:** > Thank you for leaving such a great review! ### 14. Insites is an incredible tool for prospecting and auditing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2018 **What do you like best about Insites?** The UI is nicely laid out and it provides great value for prospecting and audit of clients' websites. It also goes deeper into identity SEO and love, how it checks spelling and grammar event in ALT tags. **What do you dislike about Insites?** Foursquare is old why are you using this for Local still. I would check our Bing Local as well. **Recommendations to others considering Insites:** Do more integration. Check to see if the website listed on LinkedIn. I would love to see checking Restaurants sites opentable, grubhub, others if you select this is a restaurant. **What problems is Insites solving and how is that benefiting you?** Helps me get a foot in the door with my clients. It is so easy to show what the customer website is doing right and where they can improve It's a great conversation starter and helps clients understand how their website is doing. Saves me a ton of time by not doing this manually. **Official Response from Zoe Fletcher:** > Thank you for your great review and I will certainly feedback your suggestions for consideration. ### 15. Excellent! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Insites?** We have been using Insites for the last 3 months and it has shown great success for our business. Great customer support & easy to use software. It is much better than other platforms we have looked at and caters for all our requirements. **What do you dislike about Insites?** The only downside I would say is the huge amount of features available. Although this is also a benefit, it was a little bit confusing to begin with, but now we have got our heads around all the different tools, we love it! **What problems is Insites solving and how is that benefiting you?** We use Insites to look at our own and potential customer websites to review how we can improve them and also improve our in-house sign off process. It has definitely increased our sales within the business. **Official Response from Zoe Fletcher:** > Thank you for taking the time to leave a wonderful review! ### 16. A key part of our website sales strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Gary I. | Head of Digital East & Midlands, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Insites?** The Insites platform provides us with a transparent scoring system for our client's websites. The reports it provides are informative and concise and allow us to easily show, a non-technical client the improvements they need to make to their site. The conversation with the client is then based on facts rather than opinions, which enables us to win more website development projects. **What do you dislike about Insites?** From my point of view, there is nothing I would change with the product. **Recommendations to others considering Insites:** This product can be a game-changer used correctly. **What problems is Insites solving and how is that benefiting you?** As detailed above, the platform has helped us easily and quickly produce detailed information on client's websites to enhance our sales approach. **Official Response from Zoe Fletcher:** > Thank you for taking the time to leave your review, much appreciated Gary! ### 17. Very handy sales tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Darren S. | H, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Insites?** The score indication is very helpful to summarise. **What do you dislike about Insites?** nothing in particular to dislike, it is usful **What problems is Insites solving and how is that benefiting you?** An overview of the website make up ### 18. Invaluable Insights with Insites! **Rating:** 5.0/5.0 stars **Reviewed by:** Chris H. | Head of Digital - Scotland & North England, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Insites?** The user interface, as well and customisation and reporting makes Insites an industry leader in analysis and prospecting. **What do you dislike about Insites?** I find Insites to be highly user friendly so there is nothing I would change in terms of interface or operation. **What problems is Insites solving and how is that benefiting you?** Insites gives us a clear and robust digital analysis that we use for maximising a client's digital presence and prospecting future and potential opportunities. **Official Response from Zoe Fletcher:** > Thanks for the great review Chris! ### 19. We have used Insites for a number of years now and it is a big part of our sales process. **Rating:** 5.0/5.0 stars **Reviewed by:** Greg W. | Head of Digital - Bauer North West & Yorkshire, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Insites?** It gives us a detailed insight into the client's current digital marketing activity and highlights our opportunities. **What do you dislike about Insites?** The system is continuously updated and refined, so any dislikes are usually sorted quickly. **What problems is Insites solving and how is that benefiting you?** Insites gives us a huge advantage over our competitors when speaking to clients as we have a huge amount of insight and information we can call upon. **Official Response from Zoe Fletcher:** > Hey Greg, awesome review, thank you! ### 20. Efficient way to analyze web presence for clients **Rating:** 4.0/5.0 stars **Reviewed by:** Ben E. | Owner, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2021 **What do you like best about Insites?** Ease of use within the interface and fair pricing **What do you dislike about Insites?** Certain scores and metrics used in the reporting module are not always clear or quickly understood as to why it scored high or low. **What problems is Insites solving and how is that benefiting you?** We are using Insites to understand our clients' web presence better and to determine actionable goals that we can take to improve their business' search results and traffic to their websites. ### 21. Excellent resource for both our sales force and our prospects! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2021 **What do you like best about Insites?** Consistent, in-depth reporting on the state of our prospect's digital presence gives us a great way to provide service upfront and establish ourselves as a resource for our customers. Being able to customize the reporting and testing metrics lets us focus on the needs of these prospects as well as include messaging directly within the reports to create a sense of urgency when needed. The helpful support team is available to answer any questions and their development team consistently rolls out new updates and features based on feedback. **What do you dislike about Insites?** No issues for us! We've been big fans of the service and the team is ready to walk us through any challenges or questions we've come across! **Recommendations to others considering Insites:** Excellent product that saves time, helps to identify good prospects and offers value to these prospects early in a sales conversation. **What problems is Insites solving and how is that benefiting you?** We're able to report on multiple facets of our prospects' digital presence as a matter of minutes and the reports are instantly put into shareable decks. **Official Response from Zoe Fletcher:** > Thank you so much for taking the time to leave such an awesome detailed review! ### 22. Transformative sales tool **Rating:** 4.5/5.0 stars **Reviewed by:** Martin L. | Chief Commercial Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2021 **What do you like best about Insites?** The greatest benefit that Insites provides our teams is in its simplicity of presentation and the flexibility; we can adapt the fields to focus upon by group and the way the information is aggregated from multiple sources and then presented in a way that makes it both easy for the customer to understand and powerful for the salesperson to present makes Insites a compelling proposition **What do you dislike about Insites?** There are occasions when data anolamlies can lead a more technical salesperson to challenge when really they should concentrate on the trended outputs and the message that can be translated into **Recommendations to others considering Insites:** I think that for a comprehensive analysis of a SME's digital marketing, Insites is pretty much unrivalled **What problems is Insites solving and how is that benefiting you?** We are solving three problems; 1. We use it as one of a few tools to measure ongoing online marketing product performance; the numerical scoring presents an excellent way of showing this to customers 2. Insites is an essential sales tool that has supported a measurable uptick in online marketing product sales since we adopted it as a non-negotiable part of our sales process 3. The lead generation feature is a core part of our customer acquisition strategy **Official Response from Zoe Fletcher:** > Martin Thank you for taking the time to leave this glowing review. I have shared your review with the team ;-) Much appreciated! Zoe ### 23. An excellent tool for providing valuable insights to clients and opening doors for our sales teams **Rating:** 5.0/5.0 stars **Reviewed by:** Chris R. | Commercial Director, Bauer Create, Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Insites?** Insites is an excellent platform that we have used for over 5 years within the business. The platform is easy to use and displays data in an easy to digest way for our sales people. It saves my team alot of time in identifying opportunities for our clients and allows us to customise the layout of the reports to match our businesses services. The team at Insites are really helpful and have really supported us throughout our time working together. I see our working relationship more as a partner rather than supplier/client. Zoe is our Account Manager and takes great interest in learning about our business and our needs and works with us to maximise the platforms capabilities for our customers. **What do you dislike about Insites?** I have not found anything to dislike at this moment. **What problems is Insites solving and how is that benefiting you?** Insites helps us discover what areas of digital marketing our clients need most support with. We use this data to talk to our clients about their digital marketing and offer them the support they need. Using the platform saves our business a huge amount of time. **Official Response from Zoe Fletcher:** > Hi Chris, thank you for your awesome feedback! I look forward to our continued partnership Zoe ;-) ### 24. My experience with Insites has been positive. **Rating:** 4.0/5.0 stars **Reviewed by:** Don G. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Insites?** How quickly and easily it renders the data I need. **What do you dislike about Insites?** Sometimes it glitches out. Once it had a problem rendering a PDF for a presentation, but the tech support at Insites rectified the situation. **What problems is Insites solving and how is that benefiting you?** The service helps to secure new business and gives us an edge with existing clients as well. **Official Response from Zoe Fletcher:** > Thank you for taking the time to leave a great review. Hopefully our new PDF's mean you will no longer experience the glitches ;-) ### 25. A Plug-in As Essential As Glade **Rating:** 5.0/5.0 stars **Reviewed by:** Antoine P. | Director, Sales/Marketing Tools, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2021 **What do you like best about Insites?** I enjoy the user-friendly and customizable platform. More importantly, the Insites team is super easy to work with and resolution-oriented. **What do you dislike about Insites?** Some challenges I incurred are related to integrating with Salesforce. The system has difficulty differentiating from a lead, contact, prospect, etc. **What problems is Insites solving and how is that benefiting you?** Insites has allowed are teams to seamless run reports for prospects and tailor them specifically to each reps needs with a personalized touch. The lead capture capability has proven valuable for our sales teams and lead to increased MRR since implementing on our site. **Official Response from Zoe Fletcher:** > Antoine, you are awesome thank you for this review! ### 26. Most Valuable Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Insites?** Speed and details plus the ability to update the report. When we asked the reps what is their favorite and most reliable tool is, 7 of 8 reps said Insites Report! Absolutely a must! We love it! **What do you dislike about Insites?** Too much ink is required to print the report, but that is now fixed with an option to lower the ink used when printed. **What problems is Insites solving and how is that benefiting you?** Analyze websites and develop talking points for areas of concern. This has created many conversations and deals! **Official Response from Zoe Fletcher:** > Thank you for the awesome review, we are so pleased your sales team love it! ### 27. Insightful, Informative & Invaluable! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Insites?** Insites is quite simply the easiest tool to be able to demonstrate gaps & opportunities to improve digital presence & visibility to clients. **What do you dislike about Insites?** I would like to see more directories listed for backlink & citation assessment. Also can be a little buggy when exporting. **What problems is Insites solving and how is that benefiting you?** Showing existing & potential clients their overall digital health. Really love the way it keeps it simple. **Official Response from Zoe Fletcher:** > Thank you for your super review and I will certainly feedback to the team your suggestions! ### 28. Great tool that helps attracting prospects and sell better **Rating:** 5.0/5.0 stars **Reviewed by:** Dmytro Y. | Shopify Partner (Consultant), Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2020 **What do you like best about Insites?** Silktide is a great tool, we use the white-labeled solutions and it works really good for our sales team and prospects. Our sales team ccan instantly generate customized reports during the meeting with the client that helps to find our all pain points and opportunities. By implementing Silktide Scan on our website we were able to increase the number of high-quality inbound leads and make our sales process more effective. Also, I like the way Silktide integrates with our website and CRM. Once set up with the help of the Silktide crew, its functionality has been flawless. We receive regular support and training on new features from Silktide, that helps us to use it in the most efficient way and their team is always there to help us and answer our questions. **What do you dislike about Insites?** There are no complaints and also we have never faced any difficulty while using this tool. I really appreciate the entire team which is working efficiently for the amazing development of this tool. **What problems is Insites solving and how is that benefiting you?** Through this tool we are able to get detailed and valuable insights about prospect's online presence before the meeting, that allows us to prepare a solution that works perfectly for the client and track the impact of our efforts after some time. **Official Response from Zoe Fletcher:** > Thank you for taking the time to leave a super review, much appreciated! ### 29. Great overall experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Insites?** It was easy to use and predictive - team enjoyed the simplicity and ease of integration **What do you dislike about Insites?** nothing in particular, support and level of services was on point **What problems is Insites solving and how is that benefiting you?** research and development of our surveys **Official Response from Zoe Fletcher:** > Thank you for taking the time to leave us a great review! ### 30. Best service and always open for new ideas! **Rating:** 5.0/5.0 stars **Reviewed by:** Tobias F. | Online-Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2021 **What do you like best about Insites?** If problems appear, the team was really quick in solving it. I absolutly recommend the team and software **What do you dislike about Insites?** There was really nothing to dislike ! :-) **Recommendations to others considering Insites:** Just tell the team what you need ! **What problems is Insites solving and how is that benefiting you?** To get a quick and realistic overview about customers online marketing ### 31. I love it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2021 **What do you like best about Insites?** The Lead Generation Widgets to generate reports for clients and prospects **What do you dislike about Insites?** I think there could be more pricing options **What problems is Insites solving and how is that benefiting you?** Generate quality leads with a relatively small effort **Official Response from Zoe Fletcher:** > Thank you for the awesome review! ### 32. Silktide Prospect is an integral part of our marketing tool kit **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Insites?** • Friendly, helpful, quick-to-respond and forward-thinking customer account team – Cannot speak highly enough of Head of Product Andrew Waite • Extremely valuable new customer acquisition tool – enables us to scope/review the quality of prospects existing online properties/overall online presence - to ensure we go on to sell the right solution and set new website and other products up to succeed • A wide range of tests informed by digital industry best practice eg: love the integration of Google Lighthouse • Batch run feature provides visibility of quality for our entire customer base so we can work continuously to ensure our customer’s sites remain healthy, can be found, and deliver a good UX. Also valuable for competitor insights. • Regular new and timely test releases and clear test detail that explains the test parameters and value. Test detail (messaging) that can be tailored to different audiences eg: internal agents or customers. • Very excited about the potential of new feature: competitor insights/business vertical and location **What do you dislike about Insites?** • Test parameters are not aligned with Silktide Builder QA (Not really a reflection on Prospect) • Prospect test detail is not always helpful eg: if tests fail sometimes its not clear why – that’s why we’d like tests to align with Silktide Builder QA (to help inform fix) **What problems is Insites solving and how is that benefiting you?** • A hugely valuable sales (prospecting), production and in-life tool, that has helped to set and continues to raise the quality standards for our entire customer base • A customer-friendly interface that enriches customer engagement and provides proof of the quality of the website we have built and gives us a platform to talk about wider online presence and cross-sell/upsell to suit customers' needs • Hugely valuable Competitor benchmarking function that informs our customer's 'to do' list if they want to compete in the SERPs • Excellent reporting features that feeds our internal websites quality dash to inform priorities and processes for both production and in-life customers • We see Silktide Prospect as an integral part of our marketing tool kit moving forwards informing websites and wider digital product solutions **Official Response from Zoe Fletcher:** > Thank you for taking the time to leave a super review, much appreciated! ### 33. Great Service from Zoe and the team. A pleasure to work with. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2021 **What do you like best about Insites?** Great Service on a great product we use daily **What do you dislike about Insites?** It doesn't read our accessibility widget **Recommendations to others considering Insites:** Easy to use once set up **What problems is Insites solving and how is that benefiting you?** Easy to run report that show the need for our services **Official Response from Zoe Fletcher:** > Thank you for taking the time to leave such a fabulous review! ### 34. Very useful product to help sales teams uncover potential opportunities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Insites?** Easy to read simple dashboard overview with flexibility to be able to customise the sections to work within your internal sales framework. Customer service has been great and we are kept up to date with the latest changes and how they can benefit the business. **What do you dislike about Insites?** Not really a dislike but certain parameters give perhaps a very black and white view to an inexperienced sales rep - the key is to ensure everyone understands how to read the reports so that the data does not mislead. The customer service team have been helpful in helping us work through this including country specific anomolies. **What problems is Insites solving and how is that benefiting you?** identifying opportunities **Official Response from Zoe Fletcher:** > Thank you for taking the time to leave a super review, much appreciated! ### 35. Manifold tool for lead analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2021 **What do you like best about Insites?** Very easy to use, intuitive and flexible **What do you dislike about Insites?** Checks are shallow, not for detailed analyses **What problems is Insites solving and how is that benefiting you?** It helps to identify and analyze potential customers, but also to compare the performance of existing customers to their competitors ### 36. A fantastic tool from such an amazing company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Insites?** The prospect tool has opened doors for our sales department and has helped grow our sales revenue year over year. The team at Silktide has been fantastic to work with and we have had nothing but amazing experiences working with the team. **What do you dislike about Insites?** We have yet to find any issues the team could not solve. We have not found anything we dislike at this point. **What problems is Insites solving and how is that benefiting you?** We use the prospect tool for supporting our sales department by providing lead reports to the team as well as providing very useful insight on the prospects opportunities that can be taken into account. **Official Response from Zoe Fletcher:** > Thank you for taking the time to leave a super review, much appreciated! ### 37. Door Opening Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Insites?** This tool has given sales departments the script needed to evaluate a potential client website in a very user friendly format. The support team is extremely helpful and always willing to hop on a call and work through any challenges! **What do you dislike about Insites?** This is a very in depth tool, and because of that the only way to utilize is through a desktop version. Being able to access via mobile would be a huge advantage. **What problems is Insites solving and how is that benefiting you?** Using this product as a tool to help new and veteran employees with a peek into their clients website and evaluating what products would be best used for their situation. **Official Response from Zoe Fletcher:** > Thank you for taking the time to leave a super review, much appreciated! ### 38. Great tool to provide customers with valuable insights, and sales teams with opportunities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2020 **What do you like best about Insites?** Very customisable tool. You can configure which tests you want to show to customers based on your priorities as a business. You can also add in customised messaging to provide customers with valuable insights and guide them towards the best product set for their needs and challenges. It's also a great tool to provide sales with insights into their customer set, helping them to identify opportunities and distinguishing themselves as digital experts. **What do you dislike about Insites?** When building logic for messaging, it can be a little confusing, and sometimes doesn't work quite as expected. However, our account manager has always been very helpful, responding quickly to queries and passing feedback onto the dev team. Usually everything is sorted very swiftly. **What problems is Insites solving and how is that benefiting you?** Helps to quickly prep for customers calls to give them a more in-depth discussion on their digital marketing performance and needs without having to bring together insights from multiple different tools. ### 39. Essential time-saving tool for providing SMEs with valuable digital insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Insites?** The digital health check report outputs are highly customisable for a wide range of audiences. Feature enablement and setup is intuitive, and the Silktide team are responsive and a pleasure to deal with. **What do you dislike about Insites?** There are no downsides - when coupled with effort to upskill a Sales team, it can only bring in more leads and value to existing and prospective clients. **What problems is Insites solving and how is that benefiting you?** Silktide Prospect reports provide a snapshot (or detail if needed) on how a business is doing in dozens of digital areas which would take hours for a staff member to compile into a presentable format. We have been able to keep our consultants' focus on bridging gaps with our solutions rather than manually scraping the internet to prepare for consultations. ### 40. Fantastic collaboration on outcomes-focused projects **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher W. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2020 **What do you like best about Insites?** Zoe from Silktide has been responsive to our feedback and enabled features and functionality that align to our business goals. She has worked with her internal development team to add value to our reporting and lead generation tools and offered helpful suggestions on what will get the best performance based on her experience in other markets. **What do you dislike about Insites?** Some customisation requires development work **What problems is Insites solving and how is that benefiting you?** Increasing our lead conversion rate through sales enablement, increasing our lead generation. Improving customer campaigns by implementing simple improvements to their websites ### 41. Great product, recommended for digital marketing agencies **Rating:** 4.0/5.0 stars **Reviewed by:** Matt W. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2020 **What do you like best about Insites?** The product itself identifies problems very clearly and presents them in an easy to view dashboard. Support from the company is fantastic and their dev team are passionate about delivering a good product. Their attention to detail is excellent which is clearly visible in how easy it is to use the product. The UI is as intuitive as an Apple product! **What do you dislike about Insites?** Always nice to get a cheaper monthly fee, so that would be my only ask! **What problems is Insites solving and how is that benefiting you?** Small business digital marketing audits. Helps our consultants discuss solutions. ### 42. Great tool to both give your clients valuable analysis and to increase your lead generation **Rating:** 5.0/5.0 stars **Reviewed by:** Erik B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2020 **What do you like best about Insites?** User-friendliness and the way you can customize the tool. **What do you dislike about Insites?** Nothing. Wish of course that the market can understand on a wider range the awesomeness with this tool **What problems is Insites solving and how is that benefiting you?** Simply to help and advise our clients in a professional and effective way. ### 43. Perfect sales support tool **Rating:** 4.5/5.0 stars **Reviewed by:** Michael H. | Head of New Media, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2019 **What do you like best about Insites?** I like that Prospect unifies so much tools you would need to check the digital presence of a company. This helps our reps enormous to prepare their sales talks. **What do you dislike about Insites?** Sometimes they are to fast with new features ;-) We have to check translation and to implement the new checks in our instance - that is a BIT challenging. But we get good support for that "issue" from Silktide's people. **What problems is Insites solving and how is that benefiting you?** Our reps are much more efficient while preparing for their customers. We have one single point where we find the relevant information. ### 44. Useful for the right user **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Insites?** I was subscribed to Silktide Prospect back when it was still called Haystack. It was a great tool then to quickly audit small businesses' digital presence. I liked specifically how smooth the entire platform worked. **What do you dislike about Insites?** It's a tool you use for specific need. The reports/audits are powerful, but are only surface-level information. If you want more powerful reports, more insightful audits, then better look elsewhere. Sitebeam, which Silktide also created, would be best for that. **Recommendations to others considering Insites:** Consider it if you're looking for a tool you can use to qualify leads, present to leads, and prove expertise. Best partnered with your own sheet that calculates ROI for digital marketing **What problems is Insites solving and how is that benefiting you?** Presentation to sales, quickly providing value to business owners. It's great to pull out a laptop or ipad then then and there audit the site of your prospect and then offer them the solution. **Official Response from Wesley Archer 🏹:** > Thanks for the review - we'd love to hear how we could make a 4 star review into a 5 star review. If it helps, Prospect is designed to show a summary analysis of a website - for the purpose of business engagement - whereas Sitebeam (which is being replaced by Insites by the end of 2018) is designed to carry out a more detailed analysis, mainly for quality assurance purposes - the idea being you can use it to check the quality of the service you offer afterwards. Appreciate the review! ## Insites Discussions - [What is Insites used for?](https://www.g2.com/discussions/what-is-insites-used-for) - 1 comment - [View Insites pricing details and edition comparison](https://www.g2.com/products/insites-insites/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+13%3A29%3A24+-0500&secure%5Bsession_id%5D=863b197e-f00f-4634-a248-2827a5325ac9&secure%5Btoken%5D=a8f465d4ab831b68c16f16d7e6c980dc978acb3857def96ead0cc01af5b4802e&format=llm_user) ## Insites Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Duda](https://www.g2.com/products/duda/reviews) - [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Quickbase](https://www.g2.com/products/quickbase/reviews) - [Uberall](https://www.g2.com/products/uberall-2024-01-10/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Insites Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Lead Monitoring** - Identification **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **SEO Content & Rankings** - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Data Capture** - Websites - Social Media - Data **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards - Mobile User Support **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Analytics** - Export/Import - Reporting **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Customization** - Personalization - Templates - Integration **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting ## Top Insites Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,919 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) - 4.3/5.0 (595 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,064 reviews)