---
title: Insider One Reviews
meta_title: Insider Reviews, Pros + Cons, and Top Rated Features
meta_description: Insider reviews, pros and cons, and highest rated features. All
  from real, verified users.
aggregate_rating:
  rating_value: 4.8
  review_count: 1412
  scale: '5'
date_modified: '2026-07-18'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Insider One Reviews
**Vendor:** Insider One  
**Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)  
**Average Rating:** 4.8/5.0  
**Total Reviews:** 1,412
## About Insider One
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."



## Insider One Pros & Cons
**What users like:**

- Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement. (222 reviews)
- Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels. (205 reviews)
- Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively. (181 reviews)
- Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations. (169 reviews)
- Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights. (162 reviews)
- Users rave about the **automation** features of Insider One, significantly boosting engagement and campaign efficiency with minimal effort. (160 reviews)
- Helpful (159 reviews)
- Analytics (135 reviews)
- Features (123 reviews)
- Engagement Increase (113 reviews)

**What users dislike:**

- Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging. (81 reviews)
- Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One. (38 reviews)
- Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback. (37 reviews)
- Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features. (31 reviews)
- Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve. (29 reviews)
- Limited Features (29 reviews)
- Missing Features (29 reviews)
- Users experience **poor customer support** due to long wait times, despite their helpfulness once contacted. (29 reviews)
- Limited Templates (25 reviews)
- Slow Performance (24 reviews)

## Insider One Reviews
  ### 1. Seen a higher signup rate and lower cart abandonment rate than last month

**Rating:** 5.0/5.0 stars

**Reviewed by:** Beren A. | E-Commerce Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 01, 2024

**What do you like best about Insider One?**

Among many tools, we feel the best one is Architect. This helped us to understand what’s the best channel option for each user, it also notifies and nurtures the users. The best part is, it is all automated which takes away our headaches.

**What do you dislike about Insider One?**

Initially, we thought the platform was pricy but after using it for a month, we felt its worthy.

**What problems is Insider One solving and how is that benefiting you?**

Our cart abandonment rate was 59%. We have gotten the best results from the Architect tool. We managed to create personalized customer journeys and pushed them personalized SMS with personalized offers on the products.

  ### 2. "AMAZING GROWTH MANAGEMENT PLATFORM TO BOOST CONVERSIONS & INCREASE CUSTOMER EXPERIENCE."

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ken H. | Production Manager , Apparel & Fashion, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about Insider One?**

After several months of using Insider, I can confidently say that it has transformed the way I approach my day-to-day responsibilities. Insider has not only improved our team's productivity but also helped us achieve better results in planning, executing, and delivering products to market.

Insider boasts a user-friendly interface that simplifies navigation and utilization. The platform’s design is intuitive, which facilitates a smoother onboarding process and reduces the learning curve for new users. This ease of use ensures that my team can quickly adapt to the app and make the most of its features.

One of the most impressive aspects of Insider is its ability to integrate data from various sources into a single, cohesive platform. Insider consolidates this information, providing a unified view that enhances my ability to make informed decisions. This integration helps in streamlining production schedules, optimizing inventory levels, and aligning our outputs with current market demands.

Insider’s advanced personalization capabilities are a standout feature. The app allows for detailed segmentation and targeting, which is instrumental in understanding customer preferences and trends. For a Production Manager, this means having access to precise data on consumer behavior and product performance. This level of insight allows for more accurate forecasting and planning, reducing the risk of overproduction and stockouts.

Insider’s real-time analytics are a game-changer. The platform’s ability to provide up-to-the-minute data on production metrics, sales performance, and market trends allows for rapid response to any deviations or emerging opportunities. This real-time capability ensures that our production strategies are always aligned with the latest data, helping us to stay agile and proactive in a fast-paced industry.

The app uses sophisticated algorithms to analyze customer data and predict trends, which is crucial in the fashion industry where consumer preferences can shift rapidly. For me, this means having access to tailored insights that inform production schedules, design decisions, and inventory management. The ability to anticipate and respond to customer preferences has led to more successful product launches and a more efficient production cycle.

**What do you dislike about Insider One?**

While the overall experience has been exceptional, one area could be improved; 
-Insider excels in integrating modern data sources, there can be challenges when connecting with older, legacy systems. The integration process with such systems may require additional technical support and could potentially be more complex and time-consuming.

**What problems is Insider One solving and how is that benefiting you?**

Insider’s advanced analytics and personalization tools have transformed our forecasting and planning capabilities. With more accurate predictions of market trends and consumer behavior, I can make better-informed decisions about production volumes and inventory levels. This has resulted in fewer instances of overproduction and stockouts, ultimately leading to cost savings and improved inventory turnover.

The insights provided by Insider help ensure that our production strategies are closely aligned with market demands and consumer preferences. This strategic alignment has not only enhanced the relevance of our products but also improved our competitive edge in the fashion industry.

The integration of real-time data and insights has dramatically improved our operational efficiency. By having a centralized platform that consolidates all relevant information, I can streamline workflows, reduce manual data entry, and minimize errors. This has led to increased productivity and a smoother, more coordinated production process.

  ### 3. Great tool for gathering user insights and A/B testing.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2025

**What do you like best about Insider One?**

Easy to use platform, with a responsive development team.

**What do you dislike about Insider One?**

Often small changes need development team.

**What problems is Insider One solving and how is that benefiting you?**

A/B Testing
UX improvements

  ### 4. Great Customer Success Manager

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 20, 2025

**What do you like best about Insider One?**

The CSM help us a lot in how we can elevate Insider usage to improve our customer journey. Fast response, understand the product and no judgement.

**What do you dislike about Insider One?**

A bit of hiccup for onboarding process make it slow and dissatisfying.

**What problems is Insider One solving and how is that benefiting you?**

help me to solve our retention problem, help to increase MAU

  ### 5. Positive experience using Insider

**Rating:** 4.0/5.0 stars

**Reviewed by:** Basma E. | Growth Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 05, 2025

**What do you like best about Insider One?**

Insider platform is user friendly and easy to use

**What do you dislike about Insider One?**

- analytical limitations
- architect journey experience can be enhanced to be more user friendly

**What problems is Insider One solving and how is that benefiting you?**

Insider enables us to communicate to different segments using various channels, and triggered by different events

  ### 6. 5.6% uplift in the overall leads collected from the website

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.)

**Reviewed Date:** September 05, 2024

**What do you like best about Insider One?**

Support from the Insider team in ideation for campaigns
Onsite Personalization products - Web templates, Web Push
Architect for cross-channel personalization

**What do you dislike about Insider One?**

Requires a slight learning curve and handholding by support team for getting required developments in place.
Development team takes considerable time to resolve issue, however, they keep us informed.
Yet to fully optimise CDP capabilities and take advantages of Unified Customer Profile views.

**What problems is Insider One solving and how is that benefiting you?**

We weren’t able to get a single unified view of our customers before. With Insider’s CDP integrating user data from different data sources, we were able to centralize all the data together, creating good user profiles and their UCPs providing customer views. However there is still room for it to become more comprehensive.  
We implemented exit intend lead generation campaigns -> and this led to an uplift in the overall leads collected from the website.
We used WhatsApp to send out acknowledgment notifications before the call center would reach out.

  ### 7. Insider is your secret weapon for marketing success and CDxP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.)

**Reviewed Date:** September 04, 2024

**What do you like best about Insider One?**

Insider is user-friendly with an intuitive interface that makes it easy to navigate. Its powerful personalization capabilities, driven by AI, significantly enhance customer engagement and conversion rates. The platform’s multi-channel integration, including web, mobile apps, and email, provides a seamless customer experience. Additionally, the advanced A/B testing and analytics tools offer valuable insights to refine marketing strategies, and the responsive customer support is a big plus.

**What do you dislike about Insider One?**

The platform is generally easy to use, but still there is a learning curve to fully leverage all features.  Integration with some legacy systems can also pose challenges, requiring additional technical support. However, Insider's COM team will do everything they could to help customers. no complaints.

**What problems is Insider One solving and how is that benefiting you?**

Insider offers significant benefits by enhancing customer engagement and driving higher conversion rates through advanced personalization and segmentation. Its multi-channel integration ensures consistent and cohesive messaging across web, mobile, and email, creating a seamless customer experience. The platform's automation capabilities save time and resources by handling repetitive tasks, allowing teams to focus on strategic priorities. Real-time analytics and A/B testing provide actionable insights, enabling data-driven decisions that refine and optimize marketing strategies. Overall, Insider helps businesses achieve more efficient and effective marketing, leading to improved business outcomes and stronger customer relationships.

  ### 8. 30% increase in website user engagement using web personalization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mustafa A. | Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** November 15, 2024

**What do you like best about Insider One?**

Insider product suite is the best in the market for improving user engagement rates. We used their Web Suite and Mobile App tool, and the results surpassed our expectations. The feature named 'InStory' allowed us to create and publish interactive content on our website and mobile app.

**What do you dislike about Insider One?**

The Insider smart recommender Suite helped us map our campaigns to our customers' cross-channel journeys, improving our campaign effectiveness. We don’t have any complaints.

**What problems is Insider One solving and how is that benefiting you?**

increase conversion rate and customer retaintion

  ### 9. Insider's easy to use software helped us segment audiences better for personalized campaigns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Melissa L. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 02, 2025

**What do you like best about Insider One?**

1. Insider's panel is easy to navigate.
2. A reliable support team.
3. Variety of readymade web templates selection.

**What do you dislike about Insider One?**

Wish to have more customizable templates that cater for B2B user journey.

**What problems is Insider One solving and how is that benefiting you?**

Insider provided us the ability to launch targeted campaigns to specific segments. Website traffic increased and quality of traffic are also improved.

  ### 10. 'Insider is more than just an Insider'

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cindy  M. | Head of Clients Service & Success , Construction, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about Insider One?**

It does more than just track customer needs and wants. In unveils target market insights, potential leads, best reach, engagement and retention possibilities. It integrates with complimentary client service and engagement tools including email, social media, and landing pages. It helps us to strategize efficiently thanks to insider knowledge. It's predictive features helps us work smarter, not harder. It scores intelligently, enabling us close better. It's got advanced analytics and reporting. Like I said, more than just an Insider!

**What do you dislike about Insider One?**

An Insider rarely misses, is always in the know. This Insider knows it all too. So who's complaining? Not me.

**What problems is Insider One solving and how is that benefiting you?**

Insider has been keeping me in the know, on client success needs and market trends, allowing me to build better relationships and strategies. It's been key in personalizing reach, interactions and engagement and fosters stronger relationships, pleasantly improving  customer satisfaction and loyalty.

  ### 11. Innovative tool full of features, though with a hefty price tag

**Rating:** 4.0/5.0 stars

**Reviewed by:** Guillian F. | Digital Performance Marketeer, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 19, 2024

**What do you like best about Insider One?**

We like in particular how the tool has been designed, all the features it offers and its ease of use. Insider really is the tool for marketeers in medium/big-sized companies who want to run web campaigns without any further need to reach out to their IT department. Also great is the guidance you get from the support team to get your campaigns up & running.

**What do you dislike about Insider One?**

During initial onboarding we did not feel the exacts needs of our website were being met, with incomplete site mapping and technical errors for conversion tracking. Also, some CSM's could think more from the perspective of the company they are advising, and prepare personalized suggestions to increase the performance of their Insider campaigns (next to suggesting new campaign ideas).

**What problems is Insider One solving and how is that benefiting you?**

We no longer need to reach out to our web builder to implement some website A/B-tests and personalisations.

  ### 12. "Smart Solution for Smart Marketers-Attractive way to engage your customers"

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cindy  K. | Sales Representative , Retail, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2024

**What do you like best about Insider One?**

Managing leads, tracking customer interactions, scheduling meetings, and analyzing sales data are daily tasks that require robust and reliable tools. 
Insider's lead management system is exceptionally robust. It allows me to capture, organize, and track leads effortlessly. The app integrates with various sources such as email, social media, and landing pages, automatically importing and updating lead information in real-time. The ability to assign statuses, prioritize leads, and set follow-up reminders ensures that no potential customer falls through the cracks. Additionally, the visual pipeline feature provides a clear overview of where each lead stands in the sales process, enabling me to strategize and allocate resources effectively.
In today's digital workspace, integration capabilities are crucial, and Insider excels in this area. It integrates seamlessly with a wide array of tools and platforms that I use daily, including Google Workspace, Microsoft Office 365, Slack, and various CRM systems.
Insider leverages artificial intelligence to provide smart sales assistance. Features like predictive lead scoring help identify which leads are most likely to convert, allowing me to prioritize my efforts effectively. The AI also suggests optimal times to contact prospects based on previous interactions and engagement patterns. Additionally, automated email templates and personalized messaging recommendations save time and increase the effectiveness of my communications. This intelligent assistance enhances efficiency and improves the chances of closing deals successfully.
The quality of customer support provided by Insider is commendable. Whenever I have encountered issues or had questions, the support team has been responsive, knowledgeable, and helpful. They offer multiple channels for assistance, including live chat, email support, and a comprehensive knowledge base with tutorials and FAQs. The prompt resolution of problems and the willingness to listen to user feedback have contributed greatly to a positive user experience.
 I also love;
-It's s Intuitive and user friendly interface.
-Advanced Analytics and Reporting.
-Mobile Accessibility

**What do you dislike about Insider One?**

Can't really think of any, it's such a good software. Maybe a few improvements on the on the automation workflows though.

**What problems is Insider One solving and how is that benefiting you?**

Insider has significantly streamlined my workflow, consolidating various tasks into a single platform. The automation of routine processes such as data entry, scheduling, and follow-ups frees up valuable time, allowing me to focus more on building relationships and strategizing sales approaches. The centralized information system means less time spent switching between different apps and more time engaging with clients.
Insider provides a wealth of information about each lead and client, including interaction history, preferences, and feedback. This data-driven approach enables me to personalize my interactions, addressing specific needs and concerns, which enhances client engagement and fosters stronger relationships. The timely and relevant communication facilitated by Insider increases customer satisfaction and loyalty.

  ### 13. Revenue is all time high, thanks to Insider personalization capabilities

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anıl Y. | E-Ticaret Uzmanı , Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2023

**What do you like best about Insider One?**

Having a wide range of products and categories, it wasn’t easy for us to introduce our customers to new products as most of them generally come with a particular product on their mind they want to buy. That’s when we came across Insider’s Social Proof feature which allowed them to view how many other customers have purchased the product they were looking to buy.
It also enabled them to see the number of people viewing the same product in real-time. Implementing this solution we were able to inculcate trust in our customers, which led to a massive hike in our revenue. Really impressed with the fact that the integration process was quite easy and fast.

**What do you dislike about Insider One?**

It could’ve been better if the panel could offer localized language support. Other than that, we have found it to be very useful and rich in functionalities. Great team, amazing tool.

**What problems is Insider One solving and how is that benefiting you?**

We’re an ecom company and it’s because of Insider that we have achieved so much and that too in such a short span of time. We are able to not only meet the expectations of our customers but surpass them and it wouldn't have been possible without Insider.

  ### 14. Insider’s products uplifted our CR by 30%

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ayşe Dilara Y. | Senior E-Commerce Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2023

**What do you like best about Insider One?**

Insider helped us track each visitor’s purchasing habits, interactions with the brand, and their likelihood to convert and use that information to create 1:1 experiences for each visitor. As we wanted to improve the experience for our app users as well, we used their ready-to-use in-app templates. These templates made our mobile application look more appealing to them and enabled us to personalize content and product recommendations based on specific needs and interests of each unique user. In a short span of time, we were able to boost our app retention rates and uplift conversions by 30%. As we had a large set of customer databases, we needed a solution that could enable us to send personalized emails to our inactive users and encourage them to visit our website and app. Glad that Insider’s email and SMS did a wonderful job and we were able to reach out to create different segments for existing, churned, and potential customers in no time using AI and reach out to them with appropriate messaging.

**What do you dislike about Insider One?**

Nothing at the moment. The platform really surpassed our expectations and helped us achieve more than we anticipated. We’re really impressed with the Insider products as well as their support team and we’d love to continue this partnership in the future.

**What problems is Insider One solving and how is that benefiting you?**

Earlier, we were struggling to gain understanding of each website and app user and because of this it was a challenge for us to create personalized experiences. When Insider came into the picture, everything seemed so easy. Leveraging their products and expertise of their team, we were able to create individualized experiences, widen our audience reach, bring back churned users, and delight our existing customers. Overall, the results have been amazing. High CR, high engagement, high retention, and app/web personalization are some of the achievements we’ve been able to make after parting with Insider. Would love to use their other products and recommend this platform to others as well.

  ### 15. Increased consumer loyalty through the use of Insider's capabilities in targeted marketing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Senay . | E-Commerce Senior Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 23, 2024

**What do you like best about Insider One?**

The ability to build unique journeys from scratch and store templates for later usage in a short span of time. Predictive intelligence powered by AI assisted in contextually engaging people at the appropriate times to impact their purchasing decisions. Managing recommendations required less manual labour thanks to the auto-optimized approach.

**What do you dislike about Insider One?**

Although learning how to use every tool can be daunting, the Insider support staff makes it easy.

**What problems is Insider One solving and how is that benefiting you?**

We were able to enhance our website visitors' experience with the help of Insider's Web Suite. We were able to successfully lower our customer churn rate and increase conversions. We can now send recommendations and alerts on time by utilizing Insider’s Web Push.

  ### 16. Insider: Enhancing Push Notification Reach for Elo7

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thiago R. | Coordenador de CRM, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 31, 2024

**What do you like best about Insider One?**

Insider helped Elo7 reach non-logged-in users through push notifications, addressing a significant pain point in our marketplace. This allowed us to increase our impact on Android, with a 680% rise in impacted users. Additionally, our Android share increased from 13% to 63%, and our Gross Merchandise Sales (GMS) saw an increase of 625% in a month.

Furthermore, we experienced an 83% increase in conversion during A/B testing by sending push notifications earlier. This success was due to the timely signals from journeys like browsing abandonment and cart abandonment.

**What do you dislike about Insider One?**

As we operate different platforms running our CRM, one challenge we've encountered is the inability to export impacted customers in near real-time. This makes it difficult to exclude impacted customers from journeys using our internal tools. However, it’s possible that we haven’t utilized the tool to its full potential. We hope to see improvements in this area to enhance integration and efficiency.

**What problems is Insider One solving and how is that benefiting you?**

Insider is addressing several key challenges for us at Elo7, primarily in reaching and engaging with non-logged-in users through push notifications. This was a significant pain point in our marketplace, and with Insider's help, we achieved a 680% increase in impacted users on Android. This capability has dramatically increased our reach and engagement on this platform.

Additionally, Insider's timely and thoughtful push alerts have enhanced our ability to send targeted messages based on user behavior, such as browsing abandonment and cart abandonment. This has resulted in an 83% increase in conversion rates during A/B testing by sending push notifications earlier.

Moreover, the platform has contributed to a substantial improvement in our Android share, which rose from 13% to 63%. Our Gross Merchandise Sales (GMS) also saw a remarkable 625% increase in just one month. These improvements have significantly bolstered our marketing strategies, leading to higher user interaction, better customer retention, and overall growth.

  ### 17. Gained quality leads using Insider's Pre-built campaign templates

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2025

**What do you like best about Insider One?**

-Pre-built email templates made our work a lot easier and more efficient. 
-Through Insider’s Architect price drop feature, we managed to bring more buyers.

**What do you dislike about Insider One?**

Sometimes, we feel the analytics dashboard gives too much information but sometimes the information is required to improvise on the current strategy.

**What problems is Insider One solving and how is that benefiting you?**

-We were able to notify and nurture interest in users with Architect.
-Out of all the useful features, our team has saved atmost 2 days time by leveraging A/B test feature of email.
-We incorporated Architect and Web Push to personalize communication which increased the test drive applications.

  ### 18. Drastically improved our marketing strategies with Insider's cross-channel orchestrator, Architect

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ece G. | Digital Marketing & Content Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** April 28, 2023

**What do you like best about Insider One?**

Our marketers managed marketing campaigns more accurately after integrating with Architect's AI and Machine Learning capabilities. The tool provided us with some crucial information about our customers' behavior based on their browsing habits, product viewing habits, and more. With the use of these insights, we were able to target our marketing suggestions to them in accordance with what could appeal to them. We were able to boost engagement across multiple channels using Architect and by using multiple templates of theirs.

**What do you dislike about Insider One?**

Working with Architect first seemed a little hard to us due to its extensive library of pre-built templates, segmentation tools, and channels to use but with patience and the Insider team's assistance, we integrate effectively and begin going right away.

**What problems is Insider One solving and how is that benefiting you?**

Due to sub-par marketing tactics, our brand needed to gain a competitive edge. However, since AI and machine learning technologies supported Insider's Architect tool, it allowed our marketers to quickly construct experiences using pre-built templates for the most frequently explored routes. Now our marketers could build and work on better marketing techniques as they were getting precise insights about our customer’s behavior, which eventually helped our brand recommend better products and increase our sales growth.

  ### 19. 10X ROI in 4 weeks thanks to Insider

**Rating:** 5.0/5.0 stars

**Reviewed by:** Onur K. | Senior CRM & Growth Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 12, 2024

**What do you like best about Insider One?**

-Out of so many features, we like their responsive and personalized templates 
-Easy pop-up campaign idea (it gave us the desired results)
-Automated personalized product recommendations

**What do you dislike about Insider One?**

reporting is insufficient, a little more advanced

**What problems is Insider One solving and how is that benefiting you?**

-Using Architect to create orchestrated and fully connected journeys across all channels.
-We wanted to streamline our communication on all the channels. Timely and engaging reminders on email, web push have solved our problem.

  ### 20. Conversion rate improved by 15% with Insider’s omnichannel marketing automation tool, Architect

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bruno D. | Martech Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** May 16, 2023

**What do you like best about Insider One?**

Teaming up with Insider has been tremendously advantageous for our business. From the
moment we began utilizing Insider's app push notifications for our university's growth initiatives,
their dedicated growth team has consistently provided invaluable support with personalized
guidance. Their commitment to our success is truly commendable. 

In particular, Insider's personalized communication through Course Application Reminder
notifications has proven highly effective in not only helping us achieve our recruitment goals but
also enhancing the engagement and conversion of potential applicants. The strategic
implementation of these notifications has significantly contributed to our overall success in
attracting qualified candidates.

With Insider’s Journey Builder 360, we enjoyed a bird’s eye view of our potential enrollers’ onsite
experience. This helped us address their pain points and highlight our offerings as a University
up a notch. Insider's exclusive WhatsApp recommendations enabled us to approach student
recruitment through multiple channels easily.

**What do you dislike about Insider One?**

Insider’s tools and products have predominantly catered to retail businesses. Certain
implementations took a little longer to come through than expected. This was totally
understandable and we had all the help we needed from Insider’s service team to resolve the
problems at hand.

**What problems is Insider One solving and how is that benefiting you?**

To attain the objective of maximum engagement, we were in search of a comprehensive web
suite or platform that would suit our needs to a tee. This is when we decided to use Insider’s
WhatsApp templates and Architect tool features. Insider's WhatsApp product in conjunction
with their marketing automation tool, Architect allowed us to create highly personalized
WhatsApp campaigns tailored to individual user preferences. In just the first 3 months of
working with Insider, we managed to override our own expectations and clocked in 2X ROI when
the target ROI was set at 1X. Insider also offered us extensive support for various campaign types, including promotional,
triggered, and transactional campaigns, and provided us with a range of templates that align
with our specific campaign objectives. Among these templates, we particularly favor the CTA
template and conversational template, as they enable us to deliver a more engaging and
interactive onsite experience to our target audience. The result of this was a 15% boost in 15%
in conversion rates.

  ### 21. Insider's Architect - Best for Cross-Channel Marketing Automation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ali T. | Digital Marketing  , Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2024

**What do you like best about Insider One?**

The intuitive journey builder canvas and 70+ pre-built templates for various use cases.
Ability to easily create custom journeys from scratch and save templates for future reuse. 
The built-in A/B testing to auto-select the best-performing variation.
AI feature which automatically chooses the most optimal channel and time for each user.

**What do you dislike about Insider One?**

The vast capabilities of the Architect tool meant we required a lot of training to help us get in tune with the campaigns

**What problems is Insider One solving and how is that benefiting you?**

Insider’s Architect helped us take a unified approach to craft consistent cross-channel journeys customized to user lifecycle stage and channel preference. 
We activated campaigns across web, mobile, email, SMS, push, etc. in minutes using templates and real-time data. 
Detailed analytics provided clear visibility into channel performance boosting conversions by 40% and ROI by 5X within 2 months.
The AI-led predictive intelligence helped engage users contextually at the right moments to influence purchase behavior.

**Official Response from Neeraj Manivannan:**

> Thank you for sharing your feedback about the vast capabilities of Architect. We understand that it can be complex, and we are continuously working on improving our training and onboarding processes to ensure a smoother experience for our customers.

  ### 22. Insider increased our conversion rates by 17%, maximized ROI by 5x

**Rating:** 5.0/5.0 stars

**Reviewed by:** Akile Ekin D. | UX Writer, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 12, 2023

**What do you like best about Insider One?**

What we liked the most about Insider is that the Growth Management Platform offers excellent solutions for businesses of all sizes and industries. Another factor that sets Insider apart from its competitors is their highly supportive and experienced customer support team, which is always available to assist their partners in navigating even the most challenging business issues.

We're glad that with this platform, we were able to not only provide our customers with a delightful experience but also generate 5X more ROI, drive more conversions, and improve overall business profitability.

**What do you dislike about Insider One?**

So far, we have used Insider’s Mobile App, Eureka, Web Suite, and InStory tools and have seen 

tremendous growth in our business’ bottom line. We’d love to leverage their other tools in the near future.

**What problems is Insider One solving and how is that benefiting you?**

As an online beauty and hygiene brand, our goal was to effectively promote our new product launches to our valued customers. To achieve this, we needed a solution that could captivate our target audience's attention, enhance product visibility, and present our products in engaging and interactive formats. The Growth Consultants at Insider provided a brilliant suggestion: implementing their InStory tool to transform our product presentations into captivating social media-like stories on our

They also advised us to incorporate gamified templates into both our website and mobile applications. As suggested, we introduced 'Spin the Wheel' on both platforms, providing our website visitors and app users an opportunity to win exciting discount coupons. The results were remarkable - our engagement rates surged, and conversion rates saw a 10% increase. All thanks to Insider’s InStory campaigns and gamification strategy.

We also leveraged their Eureka feature to personalize the search experience for our website visitors and mobile app users, helping them to discover their most desired products more swiftly. This strategic implementation propelled our conversion rates, achieving an impressive 17% boost and maximizing our overall business’ ROI.

  ### 23. Insider: an indispensable tool for personalizing our customers' experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Perrine D. | Chef de projet digital, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 19, 2024

**What do you like best about Insider One?**

The diversity of available features, the ease of use, the support of the teams.

**What do you dislike about Insider One?**

The difficulty is that the platform is only in English.

**What problems is Insider One solving and how is that benefiting you?**

Insider allows us to improve the bounce rate on our site, the tool enables offering the right product or service to the right person.

  ### 24. Our customer engagement has shot up since we used Insider

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ali A. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2024

**What do you like best about Insider One?**

Automated and pertinent Web Push notifications which ensure customers keep coming back.
Desktop Web for its intuitive design.

**What do you dislike about Insider One?**

Insider altered our approach to campaign management for the better. We're seeing significant growth and earnings. Thank you so much, Insider.

**What problems is Insider One solving and how is that benefiting you?**

Our cart abandonment rate has lowered which has benefited our business.
Notable results in terms of overall business growth and increased conversion rates.

  ### 25. Insider’s product recommendation engine scaled our ROI to 3.7X

**Rating:** 5.0/5.0 stars

**Reviewed by:** Göktuğ . | Digital Projects Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 06, 2023

**What do you like best about Insider One?**

Insider’s Smart Recommender offered a wide variety of recommendation algorithms that optimized product suggestions for our users. This ensured that the right products were displayed to the appropriate audience, significantly boosting our conversions and sales.

Additionally, by integrating its capabilities with the Email and Web Suite, we doubled the effectiveness of our marketing campaigns. With the double opt-in, we verified user authenticity, ensuring if they genuinely wanted to receive communications. This prevented us from spamming our users with unwanted content.

**What do you dislike about Insider One?**

Insider support team is very responsive and highly knowledgeable. We have a wide range of products and services and the Insider's team assisted us at every step.

**What problems is Insider One solving and how is that benefiting you?**

Our campaign ROI was not as we had expected. Insider helped us orchestrate a data-driven buying experience for our users by predicting buyer behavior and placing relevant complementary recommendations across different touchpoints. These recommendations were also auto-optimized, leading to improved conversion rates.

The Smart Recommendation, combined with predictive segmentation, was extremely effective and helped us hyper-target our users. Behavioral targeting allowed us to better understand customer behavior and make decisions accordingly.

The Web Suite’s Cookieless Personalization was also a significant advantage.

The Smart Recommendation, combined with predictive segmentation, was extremely effective and helped us hyper-target our users. Behavioral targeting allowed us to better understand customer behavior and make decisions accordingly.

The Web Suite’s Cookieless Personalization was also a significant advantage.

  ### 26. Data-backed customer journeys that work

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cengiz Han . | Product Development and Digital Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 15, 2022

**What do you like best about Insider One?**

Insider’s customer journey orchestration tool is the best in class that I have come across. It is so comprehensive and covers a wide range of channels used by most marketers worldwide. It brings together everything you need under one roof in an easy-to-use interface.
Backed by Insider’s strong capabilities as a customer data platform, the journey builder tool is a winner all the way. We have consistently built customer journeys based on the data we have which shows the next best channel, and the best time, too, to ensure that the customer engages with us.

**What do you dislike about Insider One?**

The tool presents a wide range of possibilities that my team needed a little time to simply wrap their heads around everything that we can do using it.

**What problems is Insider One solving and how is that benefiting you?**

We have multiple channels of communication with our customers and it is important for us to maintain brand coherence and consistency across these, while also being there just enough and not overwhelming our customers. Insider’s data-powered customer journey orchestration tool is the most thoughtfully created technology that makes it possible to create experiences that are enjoyable for our customers and prove beneficial for us.

  ### 27. Anything you’re looking for in a marketing software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Doğan T. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about Insider One?**

We like every feature in Insider’s products. All of them add value to your marketing strategy and take you a step further in getting closer to your customer. The system behind them tracks every action and behaviour of your customer and allows you analyse them from multiple perspectives. It’s never boring using Insider’s products and getting to discover new areas of uses for their features. 

**What do you dislike about Insider One?**

We’re quite happy working with Insider and thanks to their partner success team, we never had any problems.

**Recommendations to others considering Insider One:**

If you want to get to know your customer and excel in your communication, go with Insider. It really pushes you toward personalization, which is the key to making success in any business.

**What problems is Insider One solving and how is that benefiting you?**

We wanted to give our customers and visitors of our website the best customer journey that they could possibly have. We knew that the best way of doing this is through communicating and understanding the needs of customers, and we thought Insider’s products were the ideal option.

  ### 28. Great solution for efficient and effective CRM communication.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 26, 2025

**What do you like best about Insider One?**

It's user-friendly, reliable, and offers great segmentation and automation features.

**What do you dislike about Insider One?**

We’d love more advanced reporting features.

**What problems is Insider One solving and how is that benefiting you?**

It solves the challenge of sending targeted, personalized messages at scale.

  ### 29. The architect tool increased sign-ups quickly and steadily.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Faruk . | Digital Marketing Associate Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2024

**What do you like best about Insider One?**

The Web Suite provides a holistic approach to website optimization and dynamic content tailored for each visitor. Through the provision of relevant and timely notifications, Insider's Web Push allows us to actively communicate with our users.

**What do you dislike about Insider One?**

It can be daunting to comprehend all of the features and capabilities of Insider's suite. But once you figure it out, it's really easy to use.

**What problems is Insider One solving and how is that benefiting you?**

When it comes to offering customized experiences, Insider excels.
The Web Suite streamlines processes, saves time, and guarantees easy management of websites with flexible content.
Strategically addressing communication problems, Web Push offers customized alerts that raise user engagement and conversion rates.

  ### 30. Boosted customer engagement and conversions with Insider Web Suite

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tuğba A. | Digital Performance Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2023

**What do you like best about Insider One?**

Insider’s web suite helped jazz up our website and add smart banners tailored according to the users past browsing history and buying behavior. Since what they saw was of interest to them they ended up spending more time on the website. The recommendation feature by Insider displayed related and alternate budget friendly product options . This ensured that a majority of visitors converted to actual buyers.

**What do you dislike about Insider One?**

All in all we are very happy with Insider’s Web suite and Recommender. Infact, we are planning to tinker with some more of their products.

**What problems is Insider One solving and how is that benefiting you?**

We had many people visiting our website and app but very few actually converted. This is when we realized that something was amiss, probably lack of personalization and difficulty in finding products from our humongous catalog. Insider’s web suite and recommender helped overcome both these challenges and we witnessed a significant boost in conversions within two weeks.

  ### 31. Perfect fit for your App SDK to activate new users and improve retention

**Rating:** 5.0/5.0 stars

**Reviewed by:** Batuhan . | E-Commerce Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 09, 2023

**What do you like best about Insider One?**

Insider is more than just a platform that helps us achieve our targets, they truly care about our continued success. Ever since we started leveraging Insider’s app push notifications, the growth team at Insider always supported us with all the relevant items whenever we needed help. Insider’s Cart Reminder Push Notifications proved to be highly effective in helping us realize our revenue goals and improving the retention of our mobile app users.

And, their exclusive in-app recommendations helped us revamp our merchandising strategy with impressive results.

**What do you dislike about Insider One?**

So far, Insider has been able to demonstrate tremendous results for the use cases that we've deployed. We're really thrilled to see and explore other AI-backed micro-segmentation strategies we could adopt to boost the results further.

**What problems is Insider One solving and how is that benefiting you?**

Our objective when we onboarded Insider was to build a comprehensive App Engagement strategy to hyper-personalize every interaction with the brand within and outside the website. Insider helped us design highly-tailored mobile app experiences based on user behaviour, and attributes to improve retention and revenue. We leveraged a combination of various behavioural and time-based mobile app push notifications orchestrated to deliver a unique experience and achieve their specific goals—including first-time purchases and reactivation. And, we also adopted specific recommendation strategies for different app pages, that helped improve the discoverability of items for the users.

  ### 32. The Ferrari of CRO tools

**Rating:** 4.5/5.0 stars

**Reviewed by:** Paul M. | Product Owner – Media & Acquisition (TikTok, YouTube, Google, Facebook, Instagram, Pinterest), Enterprise (> 1000 emp.)

**Reviewed Date:** June 28, 2022

**What do you like best about Insider One?**

When choosing a data tool, Insider is the one you need to look at. With Insiders help, we can communicate with customers and organize them into segments based on their interests. We can test different variations of our website and see which works best. Also, it's great that we don't have to import any data because the templates make it easy to change the designs on our website. If we don't understand something about our results, the support team always helps us solve our questions without a fuss.

**What do you dislike about Insider One?**

The Insider interface is not very intuitive.

**What problems is Insider One solving and how is that benefiting you?**

We wanted to drive more sales through a better customer conversion rate. Thanks to Insider's conversion suite and web push notifications tools, we implemented a campaign on our web homepage that displayed personalized recommendations. This campaign significantly increased our customer conversion rate, which means more purchases and good sales. We also wanted to ensure that visitors didn't leave the site without seeing all of our products, so Insider's scroll tracking tool helped us track where visitors did and didn't scroll down.

  ### 33. Insider helped reduce customer churn and build loyalty

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yasemin G. | E-commerce Executive (Benetton & Sisley), Small-Business (50 or fewer emp.)

**Reviewed Date:** July 13, 2023

**What do you like best about Insider One?**

When customers fail to find what they are looking for, they don’t come back resulting in customer churn. However the conversion suite by Insider helped us achieve the impossible, we were not only able to significantly reduce and prevent customer churn but we were also able to reactivate customers who had stopped engaging with us. Conversion suite helped us identify the reasons for the churn which helped us design appropriate campaigns which we could then run in an automated and timely manner. The insights that we gathered using the suite helped us run recommendations using Insider’s smart recommender, InStory, and Emails. In short we were able to nudge our customers at multiple touchpoints and show them what they wanted to see.

**What do you dislike about Insider One?**

Understanding Insider tools and utilizing them to their full potential takes time given the plethora of features they come loaded with. However, the growth team at Insider understands what we need and proactively recommends what needs to be done to realize the full potential. I will happily recommend Insider to others.

**What problems is Insider One solving and how is that benefiting you?**

In the last six months or so we saw customer churn at an unprecedented rate. The Insider team suggested we use their conversion suite to identify where the leak is and plug it. We are happy to report that the insider's conversion suite turned tables around within a few days and there has been no looking back since.

  ### 34. Good!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Pamella Pereira Tenconi K. | Supervisor de CRM, Enterprise (> 1000 emp.)

**Reviewed Date:** September 30, 2024

**What do you like best about Insider One?**

The tool is very intuitive and easy to use.

**What do you dislike about Insider One?**

Support in daily life is not always immediate, and sometimes we have difficulties solving a problem or clearing up doubts. It would be ideal to have a responsible customer service, with easy and direct access, to ensure faster service.

**What problems is Insider One solving and how is that benefiting you?**

We have not yet completely finished the project, as the integration of physical store customers is still pending. However, we are already able to work on the journeys of e-commerce customers, as well as monitor the conversion of the actions taken.

  ### 35. An indispensable tool to help us distribute personalized messages to our internet users.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2024

**What do you like best about Insider One?**

Insider is an easy-to-use tool that helps us set up different campaigns to meet our objectives. The platform allows us to perform A/B testing, and thus adjust our campaigns to maximize our results. We use the tool daily, and the support team is always available to assist us.

**What do you dislike about Insider One?**

We see few drawbacks to using the Insider platform. The only annoyance might be that the platform is mainly in English, but getting started remains easy. Similarly, we sometimes encounter difficulties with certain campaigns, but the support team's assistance helps us quickly resolve them.

**What problems is Insider One solving and how is that benefiting you?**

Insider primarily allows us to easily set up campaigns without going through development with our integrator. This way, we can quickly get feedback on our campaigns, analyze them, and adjust them to maximize their results. Insider also helps us personalize our messages according to our targets.

  ### 36. Increased customer engagement using Insider’s messaging products suite

**Rating:** 5.0/5.0 stars

**Reviewed by:** Görkem B. | Online Sales Channels Specialist , Mid-Market (51-1000 emp.)

**Reviewed Date:** May 15, 2024

**What do you like best about Insider One?**

Choosing Insider was our best business decision. From integrating their tools to using them, the entire process was smooth. We picked tools like Email, SMS, and Eureka, which helped us drive high sales and achieve our targets. Using AI-powered Eureka tools, we were able to deliver personalized recommendations to our customers, which ultimately boosted our engagement rates and helped us achieve high ROI.

**What do you dislike about Insider One?**

The Insider support team is proactive. Their tools enabled us to deliver our trendsetting products to the right customers at the right time. We would be more than happy to recommend them.

**What problems is Insider One solving and how is that benefiting you?**

Low customer engagement was a major concern for our company. Multiple marketing campaigns were ineffective in boosting the engagement rates of our fashion products and accessories. However, switching to Insider changed everything. First, we used their solutions desktop web and mobile web, to improve the UX of the website. SMS, Email, and Eureka helped us to deliver personalized experiences to our customers across different channels.We knew exactly what to send and when to send to our customers. The messages we sent were what they wanted to see. In just three months, we made more sales, our customer attrition was at an all time low, and retention at an all time high. It's all thanks to Insider.

  ### 37. Increase in revenue by 200x ROI with the help of Insider

**Rating:** 4.5/5.0 stars

**Reviewed by:** Guilherme S. | Gerente de Marketing Digital (CRM | Mídia On | Automation), Enterprise (> 1000 emp.)

**Reviewed Date:** September 29, 2024

**What do you like best about Insider One?**

Insider’s recommendation to integrate Architect with Salesforce CRM worked like magic. It helped us make interaction with our customers easier, and across different channels. The team loves the analytical dashboard, it helped us understand each user’s journey

**What do you dislike about Insider One?**

A technical glitch while onboarding, but it was resolved by the team

**What problems is Insider One solving and how is that benefiting you?**

Managing and leveraging customer data was the hurdle. Insider’s experts suggested a CDP-integrated feature that helped us manage customer data from different platforms in one place. It saved us time and effort both.

  ### 38. Increased AOV with Insider’s Web Push

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nergiz B. | E-Ticaret Yetkilisi, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2023

**What do you like best about Insider One?**

You only have 3 to 5 seconds to catch someone's interest when they visit your website. If they leave, getting them back is really tough. But with Insider's Web Push tool, we found a way to do it. It's excellent at bringing people back to our site so they can buy things. We also used the Web Suite tool from Insider. Its personalized banners and product recommendations have made people stay longer on our site instead of leaving quickly.This has, in turn, increased our average order value and boosted our revenue.

**What do you dislike about Insider One?**

Insider’s team has always been open to feedback and customized their tools to fit our unique business needs making our business goals easy to achieve.

**What problems is Insider One solving and how is that benefiting you?**

Our company struggled with keeping visitors on our website, affecting our revenue generation. Insider's tools helped us fix this by improving the experience for our users and bringing them back to our site. Their innovative, AI-driven system lets us focus on the right customers with our various campaigns. These campaigns caught the attention of our target audience, leading to more engagement.
With the addition of features like banner overlays, fun templates, and on-site messages, we've made our site more appealing. This has led to fewer people leaving the site, reduced customer acquisition costs, and increased our sales and overall profits.

  ### 39. Insider’s Email tool doubled our click-through rates

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mesut E. | İnşaat Teknikerliği, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2023

**What do you like best about Insider One?**

Our email campaigns were failing, and we couldn't get the reaction we wanted from our customers. Even initiating the campaign was itself a challenge for us. We got in touch with the Insider's team, and they suggested we try their Email tool. It's been a lifesaver! With Insider's modular email editor, setting up a campaign is easy.We can use pre-made templates and save different parts to reuse in other emails, saving us a lot of time and effort. And that's not all. We also started using their Web Suite, Web Push, and Architect tools, and they've taken our customer experience to a whole new level.

**What do you dislike about Insider One?**

Insider is among the companies genuinely caring for their customers, and we found all their tools to be quite useful for our business.

**What problems is Insider One solving and how is that benefiting you?**

Insider is solving our issue of delivering personalized experiences to our users on different channels. After implementing the Web Suite delivering 1:1 experiences tailored to individual users has become extremely simple. Architect allows us to guide customers based on their actions and predicted behaviour, making our campaign strategies more powerful.And the cherry on top is that using Web Suite’s segmentation capabilities, we can target the right audience with campaigns, including alerts for price changes or restocked items. This has increased the revenue gained per customer, and our messages are getting to inboxes more effectively.

  ### 40. 40% uplift in sales with Insider’s messaging products

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tarık A. | E-Commerce Junior Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 14, 2023

**What do you like best about Insider One?**

In the last quarter, we introduced an entire new product line but instead of better sales we saw a sudden drop in sales. We had been using Insider’s Email, SMS, and WhatsApp for quite some time and had seen impressive results. But this sudden decline was kind of surprising. The growth team at Insider suggested we use their CDP – a data collection platform and Architect to resolve the issue. Harnessing the capabilities of CDP we were able to collect data for every user from both mobile app and web at a single place and identify the problem. Architect on the other hand helped us collect data at every customer touchpoint. Equipped with this goldmine of data we were able to design a user experience which made product discovery easy, send notifications on Email, SMS, WhatsApp with links embedded which directly took customers to the right product page thus enabling them to complete the purchase. Soon our sales improved and we saw an uplift of 40% in our overall sales.

**What do you dislike about Insider One?**

The ability to embed easily clickable links in all our messaging is truly the highlight and helped turn around things. Insider is truly a pioneer in bring smart and innovative marketing automation solutions.

**What problems is Insider One solving and how is that benefiting you?**

After we launched our new product line on our web and app store, customers did not quite enjoy the new look, feel, and website navigation experience. As a result our sales were at an all time low. CDP and Architect helped pin point the exact juncture where customers were facing issues which helped us re-strategize are promotional campaigns and send the right messaging using Insider’s highly responsive WhatsApp, SMS, and Email notifications. Our dwindling sales soon saw an upswing and we registered 40% more sales.

  ### 41. User-friendly software that improved our audience segmentation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chee Man T. | Senior Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 02, 2025

**What do you like best about Insider One?**

user-friendly software, wide range of pre-designed templates and very effective support team

**What do you dislike about Insider One?**

very limited support hours hinder development

**What problems is Insider One solving and how is that benefiting you?**

Allow us to run targeted campaigns to specific segments, resulting increased website traffic and improved traffic quality

  ### 42. Year of development and Learning at Insider

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lucas H. | Operations specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** January 07, 2025

**What do you like best about Insider One?**

Smart recommendation analytics with summary of all active campaigns

**What do you dislike about Insider One?**

Specifically the difficulty in finding an error we had in the results

**What problems is Insider One solving and how is that benefiting you?**

The smart possibility of presenting our products to customers

  ### 43. Better user targeting and engagement with predictive segmentation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alihan B. | Digital Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 22, 2024

**What do you like best about Insider One?**

We like the Personalization suite of product - Web Suite, Web Push, Mobile App, and Predictive audiences. We’ve really managed to improve our website and app browsing experiences by creating relevant and customized campaigns for users. We’ve also used their email products and our delivery, open rates have improved quite significantly.  The products are really easy to use and we’ve managed to create campaigns quite effectively since.

**What do you dislike about Insider One?**

We’ve generally had a solid experience so far - both with the product and the support provided by the team. So no major frustrations encountered.

**What problems is Insider One solving and how is that benefiting you?**

More accurate user segmentation
Better website and app experience
More traffic and quality leads
Increased email deliverability, open rate, click rate

  ### 44. 2X sales using Insider

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ali A. | Ecommerce Operation Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 12, 2024

**What do you like best about Insider One?**

The Smart Recommender allows us to offer personalized product recommendations to our website users.nudge users to sign up for our newsletter.
Eureka makes product discovery easy leading to more sales.
The insightful data makes planning and decision-making simpler.

**What do you dislike about Insider One?**

The onboarding process can be simplified and made shorter.

**What problems is Insider One solving and how is that benefiting you?**

The ability of the Smart Recommender to offer customized recommendations.
Customers can now easily and quickly find the most relevant products thanks to Eureka's powerful search engine.
We were able to engage with customers on mobile and web platforms and customize campaigns because of the Web Suite.
Insider helped us increase our sales by 2X.

  ### 45. Eureka helped product discovery easy.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ramazan T. | E- Commerce Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2024

**What do you like best about Insider One?**

Predictive intelligence and browsing history are two ways Eureka's AI-powered personalized search results help customers discover exactly what they are looking for with ease.
By optimizing suggestions throughout the purchasing process, Smart Recommender's algorithms raised cart value.

**What do you dislike about Insider One?**

We love using Insider products, but we feel that KPIs pertaining to retail could be expanded. However, their existing analytics have helped us in making data-driven decisions.

**What problems is Insider One solving and how is that benefiting you?**

Rich analytics insights enabled us to keep improving our strategies and raising customer engagement and conversion rates.
Increased consumer personalization.
Significant outcomes in terms of higher conversion rates and overall business growth.

  ### 46. Insider helped reduce bounce rates by almost 50%

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nihan S. | E-Ticaret ve Dijital Pazarlama Uzmanı, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2024

**What do you like best about Insider One?**

Insiders' ready to use WhatsApp templates made it easier for users to communicate quickly and efficiently. User engagement rose and bounce rates were considerably reduced with the usage of tailored and pertinent messaging. We are able to provide highly personalized experiences and run omnichannel  marketing using Architect.

**What do you dislike about Insider One?**

Introducing newer templates on a more frequent basis will help us build more exciting and fresh campaigns.

**What problems is Insider One solving and how is that benefiting you?**

Using push notifications we were able to nudge customers to complete their purchase. 
By reaching out customers through different communication channels and consistent messaging we ensured they spend more time on our website.
Clickable links shared through WhatsApp, SMS and push notifications ensured they find what they are looking for with ease which helped reduce our bounce rates by almost 50%.  
Easy access encouraged customers to make larger purchases, which raises order values.

  ### 47. Insider Helped Us Increase Engagement by 28% and Drive Exclusivity for us

**Rating:** 5.0/5.0 stars

**Reviewed by:** Murat Ferhat K. | Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2023

**What do you like best about Insider One?**

Insider’s contextual WhatsApp messaging helps us engage VIP customers one-on-one with exclusive offers and content and that has been a game-changer. Eureka provides an intuitive editor to create interactive emails with personalized product recommendations. InStory enabled us to highlight new exclusive arrivals uniquely through engaging visual narratives like the ones we see on social media platforms. After adopting Insider's WhatsApp, Eureka and InStory solutions, we have seen a 28% increase in

**What do you dislike about Insider One?**

Insider's template options for WhatsApp could be more luxurious and premium-looking. However, their template editor does make customization very flexible and easy. We would also like more ready-made email templates tailored specifically for luxury brands. But overall, the platform's capabilities outweigh these minor limitations.

**What problems is Insider One solving and how is that benefiting you?**

Insider has helped solve the lack of personalization, ineffective communication and poor product discovery. WhatsApp messaging allowed us to engage VIPs contextually with tailored offers driving exclusivity. Eureka's interactive emails with recommendations improved discovery and conversion. InStory provided us with a novel way to showcase our products and new arrivals in an exclusive manner. Insider has been invaluable in helping us deliver five-star experiences to our premium customers. The data-driven personalization and communication has enabled us to influence our VIPs and drive revenue growth from them. The solutions have helped us complement our in-store luxury experience with an equally luxurious digital experience.

  ### 48. Uplift in new customer acquisition

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ege E. | Digital Marketing and Customer Experience Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 01, 2024

**What do you like best about Insider One?**

We were able to bring on more new clients since we started using Insider. Using the Architect enables us to increase customer retention and timely alerts via SMS campaigns helped us acquire new customers.

**What do you dislike about Insider One?**

We had a lot of technical issues when we first started using the Insider tools. But once we got a hang of it, it was really easy and now we love using their products.

**What problems is Insider One solving and how is that benefiting you?**

We initially had an issue with communication, but SMS really powered its way through. Our campaigns are now much more relevant and engaging. Additionally, user acquisition and journey creation are made easier by the lead generating templates.

  ### 49. User friendly app!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 15, 2025

**What do you like best about Insider One?**

Features, ease of use, customer service and the team.

**What do you dislike about Insider One?**

Analytics and process of resolving issues.

**What problems is Insider One solving and how is that benefiting you?**

Insider has been great help in integrating all our app communications to our B2B and B2C audiences. It's an omnichannel marketing platform.

  ### 50. WhatsApp helped boost our conversion rates

**Rating:** 4.5/5.0 stars

**Reviewed by:** TANSU A. | ecommerce manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 20, 2024

**What do you like best about Insider One?**

We love the well-designed and easy to use email marketing templates
The communication can be easily tracked.
The real-time monitoring feature is incredibly great for understanding the audience.

**What do you dislike about Insider One?**

The simplicity and ease of using Insider tools is incredible. Industry wise customization would have been a plus though.

**What problems is Insider One solving and how is that benefiting you?**

We weren't communicating clearly or effectively; Insider's personalized emails and WhatsApp message templates improved our communication and increased the number of leads we received. The team at Insiders recommended an omnichannel approach, and it was successful. We were able to generate more leads and improve client engagement.


## Insider One Discussions
  - [How effective is the tool at new acquisition and driving traffic to website?](https://www.g2.com/discussions/44940-how-effective-is-the-tool-at-new-acquisition-and-driving-traffic-to-website) - 3 comments, 3 upvotes
  - [How can Insider create more interactive and engaging experiences on Email?](https://www.g2.com/discussions/how-can-insider-create-more-interactive-and-engaging-experiences-on-email) - 1 comment, 2 upvotes
  - [Does Insider integrate with Segment?](https://www.g2.com/discussions/does-insider-integrate-with-segment) - 1 comment, 2 upvotes
  - [Does Insider have an integration with Tealium?](https://www.g2.com/discussions/does-insider-have-an-integration-with-tealium) - 1 comment, 2 upvotes
  - [Can we make purchases using WhatsApp?](https://www.g2.com/discussions/can-we-make-purchases-using-whatsapp) - 1 comment, 2 upvotes

- [View Insider One pricing details and edition comparison](https://www.g2.com/products/insider-one/reviews?page=10&section=pricing&secure%5Bexpires_at%5D=2026-07-18+12%3A17%3A35+-0500&secure%5Bsession_id%5D=fe05a7e7-eacd-4874-8a6b-9e5c384a591d&secure%5Btoken%5D=210a1a196b69c196b204391df962b20933ae3a3682d469634e75bbccc2d5b85f&format=llm_user)
## Insider One Integrations
  - [Adjust](https://www.g2.com/products/adjust/reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Alterna CX](https://www.g2.com/products/alterna-cx/reviews)
  - [Amplitude Activation](https://www.g2.com/products/amplitude-activation/reviews)
  - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)
  - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
  - [AWS Data Exchange](https://www.g2.com/products/aws-data-exchange/reviews)
  - [BigQuery SSIS Components by Devart](https://www.g2.com/products/bigquery-ssis-components-by-devart/reviews)
  - [Databricks](https://www.g2.com/products/databricks/reviews)
  - [Domo](https://www.g2.com/products/domo/reviews)
  - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [GA4 Implementation](https://www.g2.com/products/ga4-implementation/reviews)
  - [Gemini Code Assist](https://www.g2.com/products/gemini-code-assist/reviews)
  - [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Metabase](https://www.g2.com/products/metabase/reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
  - [OneSignal](https://www.g2.com/products/onesignal/reviews)
  - [Pimberly SaaS PIM & DAM](https://www.g2.com/products/pimberly-saas-pim-dam/reviews)
  - [Revieve](https://www.g2.com/products/revieve/reviews)
  - [Reviews.io](https://www.g2.com/products/reviews-io/reviews)
  - [Salesforce CRM Connector](https://www.g2.com/products/salesforce-crm-connector/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [SAP BTP - Cloud Foundry Runtime](https://www.g2.com/products/sap-btp-cloud-foundry-runtime/reviews)
  - [SAP Cloud ERP (SAP S/4HANA Cloud)](https://www.g2.com/products/sap-cloud-erp-sap-s-4hana-cloud/reviews)
  - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews)
  - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Social Hub.AI](https://www.g2.com/products/social-hub-ai/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)
  - [Typeform](https://www.g2.com/products/typeform/reviews)
  - [Unifonic](https://www.g2.com/products/unifonic/reviews)
  - [VTEX Commerce Platform](https://www.g2.com/products/vtex-commerce-platform/reviews)
  - [Webhook.site](https://www.g2.com/products/webhook-site/reviews)
  - [WEVO](https://www.g2.com/products/wevo/reviews)

## Insider One Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Dynamic Content
- A/B Testing
- Mobile Optimized

**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Segmentation**
- A/B Testing
- Customer Profiles

**Text Messaging**
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- MMS Marketing
- Personalization
- Transactional SMS

**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**Search Setup**
- Indexing
- Auto Complete
- Product Information
- Stemming

**Generative AI**
- AI Text Generation
- AI Text Summarization

**WhatsApp Messaging - WhatsApp Marketing**
- Transactional Messages
- Bulk WhatsApp Messaging
- Conversational Messaging
- Personalization
- Promotional Messages
- Automated Replies

**Conversational AI - Conversational Commerce Platforms**
- AI chatbots
- Messaging and Notifications
- AI agents 
- Communication apps

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Performance Optimization & Learning - AI Marketing Agents**
- Send-Time Optimization
- Autonomous A/B Testing

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Custom Dashboards

**Templates**
- Library
- Customization
- Optimization

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**Product Discovery**
- Recommendations
- Conversion
- Personalization
- Faceted Search
- Ranking and Relevancy

**WhatsApp Business Platform - WhatsApp Marketing**
- Segmentation
- API Integration
- WhatsApp Commerce
- Analytics

**Platform integration - Conversational Commerce Platforms**
- Ecommerce stores
- Sales channels
- Internal tools

**Agentic AI - Bot Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Autonomous Campaign Orchestration - AI Marketing Agents **
- End-to-End Campaign Execution
- Goal-Based Campaign Planning
- Cross-Channel Orchestration
- Conversational Campaign Setup
- Real-Time Campaign Adaptation

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Campaigns**
- Proximity Marketing
- Push Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Triggered Content**
- Geofencing
- Triggered Emails
- Triggered Messages

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Integration**
- E-Commerce
- PIM
- Merchadising

**Analytics and Reporting - Conversational Commerce Platforms**
- Advance reporting

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**AI Content Generation - AI Marketing Agents **
- Dynamic Content Optimization
- AI Copy Generation
- Personalized Content Creation

**Social**
- Social Sharing
- Social Campaigns

**Engagement**
- Coupons and Promotions

**Multichannel**
- Web
- Email
- Mobile

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**SMS Platform**
- Reporting
- Automation
- White Label
- Short Codes
- API Integration

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Audience Intelligence & Segmentation - AI Marketing Agents **
- Lookalike Audience Modeling
- Behavioral Triggering
- Predictive Audience Segmentation

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Integrations & Data Connectivity - AI Marketing Agents **
- Event & Data Ingestion
- CRM & CDP Integration

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**AI Automation - SMS Marketing**
- AI SMS

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**AI Content Generation - SMS Marketing**
- AI SMS

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

## Top Insider One Alternatives
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