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INFUSE Reviews & Provider Details

JT
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Describe the project or task INFUSE helped with:

I did a cost-per-lead program with Infuse and 3 other providers. The leads from all three providers went into my email nurture however Infuse's leads outperformed all of the other providers.

Infuse's leads had a 5% higher deliverability rate, a 12.5% higher open rate, and had a 4% higher click-through rate. Additionally, Infuse has been able to provide me leads quickly helping me build pipeline just in time for my sales team.

For these reasons and more I have just signed another contract with Infuse. Review collected by and hosted on G2.com.

What do you like best about INFUSE?

The quality of the leads (email, name, title) is much higher than other providers I have used.

In addition, the staff at the company is quick to respond and works with me to make edits to contracts and content in a timely manner. Review collected by and hosted on G2.com.

What do you dislike about INFUSE?

I have worked with Infuse on about three different projects and at this time I do not have any complaints. Review collected by and hosted on G2.com.

What problems is INFUSE solving and how is that benefiting you?

We are using Infuse to build up our lead database. Infuse has been able to provide all the leads in a timely manner that we have agreed to. Review collected by and hosted on G2.com.

INFUSE Overview

What is INFUSE?

We are INFUSE—a global, independent partner focused on B2B demand and revenue marketing performance. At the heart of our company is an integrated demand engine powered by first-party and buying committee data. Built on AI and enhanced with multiple intent data streams, this engine drives qualified interest in your business and products to predict the next best action for in-market accounts and buyers. Omnichannel outreach strategies tailor programs that identify and engage prospective buyers throughout their research journey. With a verified global audience of business and technology decision-makers of over 252M, we ensure precision targeting across geos, industries, and buyer and account profiles. To optimize your investment and deliver on your lead-to-revenue performance, INFUSE demand tools and professionals are available in over 60 countries, across all time zones.

INFUSE Details
Provider Website
Languages Supported
German, English, French, Spanish
Services Offered
Demand Gen, ABM, Intent
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Provider Description

INFUSE is a data-driven B2B demand generation network.

How do you position yourself against your competitors?

Demand Excellence Delivered in Every Relationship

We are INFUSE—a global, independent partner focused on B2B demand and revenue marketing performance.

At the heart of our company is an integrated demand generation engine powered by first-party data and built on AI to drive qualified interest in your business. This engine fuels omnichannel strategies and powers tailored programs to engage prospective buyers and accounts throughout their research journey. This modern approach has built a verified global audience of business and technology decision makers with precision targeting across geos, industries, and buyer and account profiles.

To optimize and deliver on your lead-to-revenue performance, INFUSE demand tools and professionals are available in over 60 countries, across all time zones.


Seller Details
Seller
INFUSE
Company Website
Year Founded
2012
HQ Location
Boca Raton, US
LinkedIn® Page
www.linkedin.com
781 employees on LinkedIn®

🌎 Victoria Frederika A.
🌎A
Overview Provided by:
Building High-Performing Marketing Teams | Growth Enabler | Transformation Agent

Recent INFUSE Reviews

Valerie L.
VL
Valerie L.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great Partner for Market Research and Content Creator"
Very responsive, professional and patient team. We had multiple round of edits on both the copy and design and they were very understanding.
Verified User
P
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Great way for B2B agencies and companies to generate high quality leads"
Great B2B firmographic and persona targeting options and healthy audience sizes. Leads are qualified as correct information. Willing to try new ...
Kelly G.
KG
Kelly G.Enterprise (> 1000 emp.)
4.0 out of 5
"High quality leads from infuse"
Lots of service offerings that can be tailored and lots of integration options

INFUSE Media

INFUSE Demo - Triple Play Intent Signaling
Three independent intent data signal streams power our Content Marketing Engine, improving lead quality and conversion.
INFUSE Demo - Our Audience
Our extensive database of professionals from over 16+ million companies in 32+ verticals allows us to deliver extraordinary engagement in your audience’s niche.
INFUSE Demo - Companies by Industry
INFUSE provides global reach to B2B decision-makers at all seniority levels and across verticals and industries.

Official Downloads

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Video Reviews

235 out of 236 Total Reviews for INFUSE

4.5 out of 5
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235 out of 236 Total Reviews for INFUSE
4.5 out of 5
235 out of 236 Total Reviews for INFUSE
4.5 out of 5

INFUSE Pros and Cons

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Cons

Overall Review Sentiment for INFUSEQuestion

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10 (Best)
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Valerie L.
VL
Director of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about INFUSE?

Very responsive, professional and patient team. We had multiple round of edits on both the copy and design and they were very understanding. Review collected by and hosted on G2.com.

What do you dislike about INFUSE?

Nohthing specific. We only worked with them on the eBook camaign so I can't provide feedback on other services. Review collected by and hosted on G2.com.

Recommendations to others considering INFUSE:

We had a great experience creating an eBook campaign with Infuse. They were very patient and understanding with our edits, even when there were multiple rounds, on both the copy and design side. They were very responsive, and there was a full team there to support us every step of the way. They also offered suggestions for promoting the eBook on various channels Review collected by and hosted on G2.com.

What problems is INFUSE solving and how is that benefiting you?

INFUSE helped us locate our target audience and send out a survey to our exact ICP. They gathered the research and created a great eBook for us, which they wrote and designed. Review collected by and hosted on G2.com.

Jamie M.
JM
Head of Client Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about INFUSE?

There are a lot of companies out there with great products and services on offer. So, when comparing, how do you choose who is best for you? They do what they do extremely well and are extremely knowledgable in all things B2B, but it's the softer things that everyone says they do, but fail to deliver on where Infuse really stand out for me.

They always make themselves available.

They are responsive, quick and efficient.

Nothing is ever a trouble or problem.

Their passion for doing something great is infectious.

They really do work as a partner and not just a provider.

They are always willing to share.

Their absolute will to flex and fit in with what you need.

They can seemingly find an answer to anything.

And...they all seem to be genuinely lovely people, every single last one of them. Which just makes working with them a joy. Review collected by and hosted on G2.com.

What do you dislike about INFUSE?

I have yet to find anything that I dislike! Review collected by and hosted on G2.com.

Recommendations to others considering INFUSE:

If you need another option to going direct to the more usual media owners, Infuse offer a great and competitive option. If you are considering them, I would suggest speaking to them. Tell them your challenges and goals and watch them go. You won't be disappointed. Review collected by and hosted on G2.com.

What problems is INFUSE solving and how is that benefiting you?

Infuse can help with everything, from brand to demand and ABM, retargetting and nurture, from strategy and content audits to media execution and reporting. As a marketing agency, Infuse offer a great place to turn to offer something different to the more usual direct media owner route. But when times are busy, the support they can offer can also flex to support wherever it is needed along the funnel...or the whole funnel in it's entireity if you need. Their knowledge on the B2B landscape is invaluable, from validating what you might already think or know, to filling the knowledge gaps for you. They also partner with some of the best brands in the business, giving you access to value adds such as integrated intent, technographic and firmographic data. I have yet to find a CRM or platform that they cannot integrate with as part of the solution, making it an easy, well rounded client experience. I know, with Infuse by my side, that there will never be anything that we cannot do or solve, and I will have the support I need as and when I need it. A truly great business to partner with, cannot recommend them highly enough. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
PM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about INFUSE?

Great B2B firmographic and persona targeting options and healthy audience sizes.

Leads are qualified as correct information.

Willing to try new approaches and problem solve alongside us. Review collected by and hosted on G2.com.

What do you dislike about INFUSE?

No clairty behind HOW the lead was delivered i.e. clicked from a disaply ad on X website, landed on page

No reporting on any metrics outside of leads e.g. impressions, clicks etc.

Leads often report no memory of downloading content or filling in form. Review collected by and hosted on G2.com.

Recommendations to others considering INFUSE:

If you are looking for a way to generate a guarateed amount of high quality leads at a reasonable price using content syndication, and you're willing to nurture the leads before handing to sales - INFUSE is for you. Review collected by and hosted on G2.com.

What problems is INFUSE solving and how is that benefiting you?

INFUSE allows us to guaratee lead delivery quanties for our clients with content syndciation. Lead guaratees can often be a challenge when B2B companies have very specific ICPs and short campaign time frames. Whatever magic INFUSE use behind the scenes to generate the quantity and quality of leads in the given time is truly amazing. Review collected by and hosted on G2.com.

Patricia P.
PP
Growth Marketer
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
Describe the project or task INFUSE helped with:

content syndication goals Review collected by and hosted on G2.com.

What do you like best about INFUSE?

The ability to count on InfuseMedia to deliver on Conversica/R-Zero campaign and program strategies, aligning with our demographic and behavioral attributes. When I receive kudos from the Sales team on the qualified leads they receive, it gives us credibility to run more of these programs. Review collected by and hosted on G2.com.

What do you dislike about INFUSE?

At Conversica/R-Zero were moving very fast, and had specific timelines for launch deployment. Out of the five programs we ran, only 1 started a day late, but did not impact the overall goals achieved. Review collected by and hosted on G2.com.

Recommendations to others considering INFUSE:

- Easy to work with the team

- Carving out specific persona and icp programs

- Great customer service (when needed)

- Solid performance on programs and campaigns

- Sales were very vocal that these qualified leads were converting Review collected by and hosted on G2.com.

What problems is INFUSE solving and how is that benefiting you?

The ability to count on INFUSE was paramount at Conversica/R-Zero, as they were able to deliver on our corporate content syndication goals. From creative to launch, INFUSE took the time to learn what we needed to achieve, deployed on time and under budget, and provided the metrics and KPI s that aligned with our coporate goals. Review collected by and hosted on G2.com.

Stéphanie M.
SM
Marketing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about INFUSE?

Everyone in the Infuse team is amazing!! The quality of the work they do is impressive. They are efficient and available. They understand what is needed. The team works together to deliver a cohesive campaign. They are always prepared for meetings and on time. They are patient and hard working, and they are very customer oriented. I absolutely love working with Infuse. Review collected by and hosted on G2.com.

What do you dislike about INFUSE?

I do not have anything to say here. I absolutely love every interaction I've had with everyone at Infuse so far. I'm usually a tough critic, but this team is simply on another level. Their client centricity is flabbergassting. Review collected by and hosted on G2.com.

Recommendations to others considering INFUSE:

Definitely take the call! Fill out the form, get on an intro call with them. You'll see what I mean from the very first interaction! Review collected by and hosted on G2.com.

What problems is INFUSE solving and how is that benefiting you?

The company switched from traditional marketing to ABM with a very niche audience. Infuse is helping us reach the members of our audience through nurturing programs and other services. They're allowing us to be exposed to our audience through different assets and channels, and they're helping us generate qualified leads. Review collected by and hosted on G2.com.

Sathwik S.
SS
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about INFUSE?

The team is very proactive

Clearly understands our goals and objectives

Helpful in suggesting best practices

Leads delivered on time Review collected by and hosted on G2.com.

What do you dislike about INFUSE?

None so far, they're great to work with. Review collected by and hosted on G2.com.

Recommendations to others considering INFUSE:

Infuse is a great partner if you know what you're looking for, Having worked with a few other vendors, they felt very shady and felt like they just gave us a bunch of leads. With infuse we get a lot of engagement data which is super helpful. Review collected by and hosted on G2.com.

What problems is INFUSE solving and how is that benefiting you?

Easy collection of leads from a niche segment

Qualified personas and not any random titles

Cost efficient lead Review collected by and hosted on G2.com.

Kelly G.
KG
Digital Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about INFUSE?

Lots of service offerings that can be tailored and lots of integration options Review collected by and hosted on G2.com.

What do you dislike about INFUSE?

Can take a while to set up the campaigns Review collected by and hosted on G2.com.

Recommendations to others considering INFUSE:

Discuss all the options as campaigns can be really tailored to your needs Review collected by and hosted on G2.com.

What problems is INFUSE solving and how is that benefiting you?

Generating and nurturing net new leads Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
PM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about INFUSE?

1. Support

2. thorough understanding of our goals

3. proactive checklists and followups

4. Ease of working Review collected by and hosted on G2.com.

What do you dislike about INFUSE?

None so far. Honestly, ours is a very nice team to work with Review collected by and hosted on G2.com.

Recommendations to others considering INFUSE:

If you're looking for a vendor for actual content syndication and not just a list of emails, Infuse is my go-to. They're easy to get started, require minimal KT and have a fast turnaround. Highly recommend them. Review collected by and hosted on G2.com.

What problems is INFUSE solving and how is that benefiting you?

The INFUSE team has been super helpful in helping us generate net new contacts from a niche audience pool. They delivered high-quality leads within our TAM in a speedy manner. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
PI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
Describe the project or task INFUSE helped with:

We tried them to see if they would be a good source of leads. Although we never had any clients from the campaign, their customer service along the way was good. Review collected by and hosted on G2.com.

What do you like best about INFUSE?

Their customer service, and professionalism Review collected by and hosted on G2.com.

What do you dislike about INFUSE?

The results seemed in regards to opportunities are not in the numbers we would like, only one so far. Review collected by and hosted on G2.com.

Recommendations to others considering INFUSE:

Chose them as part of the mix, but make sure you don't put all eggs in one basket. We take leads from a number of providers and as part of the mix they work. Review collected by and hosted on G2.com.

What problems is INFUSE solving and how is that benefiting you?

Looked to gain quality leads from new places Review collected by and hosted on G2.com.

Verified User in Computer Software
PC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about INFUSE?

The team is great, reliable and quick to respond. Really like our collaboration. Leads that fall out of the agreed criteria will swiftly be replaced - achieving the best possible outcomes in terms of quality is really front and center for the team at INFUSE. Review collected by and hosted on G2.com.

What do you dislike about INFUSE?

I have nothing negative to say here so far! Review collected by and hosted on G2.com.

What problems is INFUSE solving and how is that benefiting you?

INFUSE is helping us achieve our lead gen goals with content xyndication. Review collected by and hosted on G2.com.