Infront Lab is the digital and technology division of Infront Sports & Media, dedicated to providing comprehensive support for rights owners and sports organizations. Established in 2018, Infront Lab focuses on engaging fans and addressing the significant challenges faced by the sports industry through innovative solutions. Their suite of products and services encompasses content creation and management, data capture and analysis, strategic consulting, and execution. By leveraging cutting-edge technology and data-driven insights, Infront Lab aims to enhance fan experiences and optimize business operations for their clients. Key Features and Functionality: - Engines 365 Product Suite: A comprehensive set of tools designed to assist rights holders in various business aspects, including content creation, data capture, gaming, analysis, and fan engagement. - Flexible OTT Solutions: Offers adaptable over-the-top platforms that provide first-class viewing experiences, enabling rights holders to take full control of their content and attract more fans to owned platforms. - Activation and Content Engines: Integrated platforms that facilitate seamless content and engagement workflows, enhancing the efficiency of content management and fan interaction. - Graphic Content Creation: Transforms Adobe projects into easy-to-edit templates, allowing teams to produce more graphic content efficiently. - Data-Driven Decision Making: Provides easy-to-analyze dashboards that empower organizations to make more effective, data-driven decisions. Primary Value and Solutions Provided: Infront Lab's primary value lies in its ability to create engaging, personalized fan experiences while maximizing revenue for sports organizations. By offering a holistic suite of digital products and services, Infront Lab addresses the critical challenges faced by rights holders, such as fan engagement, content management, and data analysis. Their solutions enable organizations to streamline workflows, enhance content delivery, and make informed decisions based on comprehensive data insights. Ultimately, Infront Lab empowers sports organizations to shape the future of sports by fostering deeper connections with their audiences and optimizing their business ventures.