Influ2 Reviews (158)

Reviews

Influ2 Reviews (158)

4.6
158 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the platform for its precision targeting and exceptional customer support, which significantly enhance their account-based marketing efforts. The ability to engage specific decision-makers and track individual interactions has transformed their outreach strategies, leading to more meaningful conversations and improved campaign effectiveness. However, some users note a learning curve in navigating the platform's features.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Tom H.
TH
Tom H.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Targeting individual contacts is a game changer"
4.5/5
What do you like best about Influ2?

The ability to target individual contacts with digital advertising totally changes the way we run our campaigns, and report on our advertising impact. Great customer support and account management team and straightforward set-up. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

Perhaps more direct integrations to other sources like LinkedIn sales navigator would be beneficial. Review collected by and hosted on G2.com.

Ashley P.
AP
Ashley P.
Director of Marketing
Information Technology and Services
Enterprise (> 1000 emp.)
"Influ2 is a game changer"
5/5
What do you like best about Influ2?

The best thing about Influ2 is contact level informaiton that we are able to pass to sales in a seamless manner. There is no other ABM platform that can compete. Also, Alexa, our rep has been an unbeilievable Customer Success Manager. The CSMs really make a huge difference. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

Nothing so far. Influ2 has gone above and beyond and used use to beta test several ideas that we have brought to the table. Review collected by and hosted on G2.com.

Shani Z.
SZ
Shani Z.
Senior Paid Acquisition Manager
Mid-Market (51-1000 emp.)
"Our true partners for ABM success"
5/5
What do you like best about Influ2?

I highly recommend Influ2 for their outstanding customer service and genuine interest in our ABM marketing efforts. From day one, their team has been incredibly attentive and proactive, ensuring that we're getting the most out of their platform. Our CSM is always willing to help, truly cares about our success, and has become an invaluable partner in helping us achieve our goals.

If you're looking for a trusted partner to take your ABM strategy to the next level, look no further than Influ2! Review collected by and hosted on G2.com.

What do you dislike about Influ2?

It would be very helpful for us if we had visibility into ad placements and sources in order to better understand campaigns' performance and analyze results. Review collected by and hosted on G2.com.

Sudeep  D.
SD
Sudeep D.
Enterprise (> 1000 emp.)
"Taking Person-Based Marketing to the next level!"
5/5
What do you like best about Influ2?

If you want your digital marketing activities to make the most serious impact, Influ2 is your saviour. I am using Influ2 for the past 2 years for one of my B2B clients, and the results have been remarkable. As a metaphor, Influ2 is a Sniper, it helps us to target the most relevant audience and help us generate important KPIs like leads, Impressions, clicks and sessions. Above all the Influ2 team is now like my colleagues, they help me beyond our scope of work and guide me to make the best strategy. Natalia Petrishina is one such employee I would like to mention who has helped me & my team to take our project to the next level! I really appreciate her commitment and ethics, which is a perfect reflection of the organisation's value system. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

If the Influ2 user interface could show the expenditure/cost incurred per campaign, it would have been great. Rest everything is smooth. :) Review collected by and hosted on G2.com.

Russell A.
RA
Russell A.
Head of Marketing Operations
Mid-Market (51-1000 emp.)
"I was a Debbie doubter, but now I'm Sally sold"
4.5/5
What do you like best about Influ2?

The ability to determine your ideal customer profile, both on your own and with Influ2's help, then target those individuals "in the wild" with display ads, drive them to pages on your site, and report all of this data into your CRM. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

There's a learning curve that can pose a difficulty, as these tend to look like "leads" even though they are, in reality, indicators of interest/intent instead. Review collected by and hosted on G2.com.

Meredith B.
MB
Meredith B.
Member
Mid-Market (51-1000 emp.)
"Very useful for targeting potential clients, great insights"
4.5/5
What do you like best about Influ2?

Influ2 has provided my team with valuable capabilities to reach potential customers through a variety of campaigns. The insights and reporting that they provide are also very useful and have allowed us to make better decisions and provide needed visibility to and alignment with our sales team. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

I'm not close enough to the day-to-day management of the product to deeply understand the limitations but I do know that our team has been pleased with the feedback loop with Influ2 and it seems like the product is always improving. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Great Product"
4.5/5
What do you like best about Influ2?

Really innovataive and generate results. Require investment to make it work. Support is amazing Review collected by and hosted on G2.com.

What do you dislike about Influ2?

The UI is not the best. The integrations make some problems Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Best ABM tool for marketing"
5/5
What do you like best about Influ2?

This tool is very useful for ABM marketing, because it allows you to target specific ICP personas for your campaigns. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

I don't see anything too critical at the moment. A very nice group of people. Review collected by and hosted on G2.com.

Arpana P.
AP
Arpana P.
Account Based Marketing & Demand Generation
Mid-Market (51-1000 emp.)
"Go beyond Account Based Marketing"
5/5
What do you like best about Influ2?

Targeting the right people and monitoring their engagement in real time is a game changer for Cyxtera. Our sales and BDR team have a very precise list of people to call who are already engaging with Cyxtera. Intents are new leads, Influ2 is the only proof of it. We have the best ROI from Influ2 campaigns.

My other favorite things,

- Integration with Cyxtera tech stack was quick.

- An intuitive platform, so there was almost no learning time.

- The excellent support team is always there for us. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

All Influ2 campaigns are running smoothly at Cyxtera, so I have no complaints so far.

Influ2 push real-time engagement data to Slack but not to Microsoft Team. Review collected by and hosted on G2.com.

Response from Anna Tsymbalist of Influ2

Intent is the new leads! We're thrilled that you're seeing success with Influ2.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"ABM on steroids"
4/5
What do you like best about Influ2?

Influ2 allows us to reach our target audience with a level of precision that is unmatchable in comparison to other tools. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

While it is a great solution, there isn't currently an option to control the ratio of exposure between campaigns. Review collected by and hosted on G2.com.