Factual Audience building for retargeting point of interest Review collected by and hosted on G2.com.

Not able to setup campaign based on impression delivery. Review collected by and hosted on G2.com.

I really appreciated Illumin's journey-based approach. It was unique because instead of managing campaigns by channel or tactics, it allowed us to plan around how prospects actually move through the funnel. This helped us determine strategy and align on activations with ease, contributing to solid campaign performance. I also found the initial setup of Illumin very straightforward, with no issues in getting things set up. Review collected by and hosted on G2.com.

While the journey focus was great, it didn't attribute to the flexibility in reporting and customizations. When digging into deeper analysis of performance, there wasn't a lot to gain from this in terms of audiences that were reached. Review collected by and hosted on G2.com.

I really appreciate how illumin allows us to disseminate and display our brand more comprehensively than other platforms. I like the great customer support and the onboarding experience they provide, along with the ongoing campaign support. I enjoy the responsiveness of the communication channels with their team and the in-depth insights illumin offers. The initial setup of illumin was also easy. Review collected by and hosted on G2.com.

pricing and cost transparency can be improved Review collected by and hosted on G2.com.

The UX/UI, the simplified interface, and the reporting are all strong points. Everything feels very clean, straightforward, and easy to use. Illumin has a beatiful and clean UX/UI interface, a strong reporting and easy set up... Review collected by and hosted on G2.com.

The Creative bulk uploading takes a lot of time, and it fails constantly. Review collected by and hosted on G2.com.

I use illumin to run display ads to promote our website. I like that illumin allows for precise targeting of the audience. It's not just a DSP advertising platform; it also integrates social ad placements. Through illumin, I can run ads on social platforms like Facebook, which is a great feature. I find it more convenient as I can create and manage multiple ads on a single platform. Additionally, the initial setup of illumin was easy. Review collected by and hosted on G2.com.

One thing that could be improved in illumin is the lack of specific traffic inventory details. Having access to more precise inventory information would be very helpful for ad placements. Review collected by and hosted on G2.com.

Illumin's team is probably their best asset. They're very invested in your success and always willing to be flexible and helpful. Review collected by and hosted on G2.com.

The interface is misleading. It looks really nice and gives the impression of simplicity, but actually it's very limiting in a lot of capabilities. Review collected by and hosted on G2.com.

I like the usability of illumin and the support from the team. Every time I've had an issue with delivery or any other question, they have helped me quickly. The initial setup was very easy, especially due to the support from the illumin team. Review collected by and hosted on G2.com.

I would need video inventory from platforms like Netflix or Prime Video. I would like Illumin to be able to reach agreements with the main VOD platforms so as not to have to use other DSPs. Review collected by and hosted on G2.com.

The platform is straight forward and easy to use! The team at Illumin has been very hands on and lovely to work with, it has made implementing a new platform painless! Having weekly reporting calls has given our team confidence in our partnership. Review collected by and hosted on G2.com.

There isn't anything I have found yet not to like. Review collected by and hosted on G2.com.

I really like the support onboarding team and backend dashboard of illumin; they are all world-class. It's helpful to have a team on their end available when needed and throughout the journey. I also find that illumin helps my brand be visible in more places and access untapped audiences. The integration with our meta programs and internal reporting tools works well. The initial setup was easy, efficient, and timely. Review collected by and hosted on G2.com.

I'd like more transparency around pricing and more flexible contract terms Review collected by and hosted on G2.com.

The UI / UX are solid, and generally the platform performs very well for our needs. Review collected by and hosted on G2.com.

The lack of naming consistent naming conventions when compared to other platforms. Review collected by and hosted on G2.com.