illumin allows us to optimise campaigns with precision and efficiency. Its technology facilitates segmentation and real-time analysis to maximise impact. Review collected by and hosted on G2.com.

Some functions require a learning curve, although this is solved by the permanent support of the professionals linked to the account. Review collected by and hosted on G2.com.

It’s easy to use and very practical. We can achieve good results and very solid performance across several assets. Keep a good pacing with low costs are the best. We have use Illumin with display and video and it has very optimal results. Support is very efficient. Our clients are very happy with the results of the campaigns. Review collected by and hosted on G2.com.

Sometimes uploading the creatives can be complicated. At the beginning, things also felt a bit slow, and we occasionally had to contact support because of the pace. Review collected by and hosted on G2.com.

To be honest, I think what I like the most is the staff that attends to me, who are always willing to help you with any problem you might have. Review collected by and hosted on G2.com.

It is complicated to understand and not very intuitive when setting up campaigns. Review collected by and hosted on G2.com.

Their reach for sensitive verticals and industries. Great opportunity and tons of room to scale media spend without hitting efficiency ceilings. They are not a small player. Review collected by and hosted on G2.com.

It’s mostly a managed service, and if you’re not careful, efficiency metrics can be somewhat veiled, so you might not get the full picture for campaigns like display. That said, their team is very accommodating with tracking solutions to help drive visibility for end users and media buyers. Review collected by and hosted on G2.com.

The platform is very user-friendly and easy to interpret the best results. The team is top-notch as they are always available to help solve any problems or doubts. Review collected by and hosted on G2.com.

Actually, it is a very good platform, I don't think I have any complaints about it. Review collected by and hosted on G2.com.

In terms of DSP functionality, its trying to be different and help advertisers traffic campaigns in a way that matches the customer journey Review collected by and hosted on G2.com.

Its hard to use. A lot of creative vendors (Kargo) or pmp providors havnet worked with them in the past, so everything that we think is going to be easy, ends up being more complicated. It doesn't have a lot of the optimization functionality that a standard DSP would have (such as bid adjustment by ad size, bid adjustments by audience segment, etc). Review collected by and hosted on G2.com.

Some good inventory, particularly on CTV Review collected by and hosted on G2.com.

Not such a user-friendly platform. It doesn’t always respect some core segmentation options (a whitelist, for instance). Also, goals can only be set as budget, not impressions or clicks, and there’s no CPC model.

On the other hand, the platform may have some good/new features we don’t know about yet, and it could be better with a bit more commercial support. Review collected by and hosted on G2.com.

Customer Journey and the capability of create journeys. UX is very good!Pricing is in several cases best than other platforms.

Performance for awareness campaigns works very well. Review collected by and hosted on G2.com.

Conversions focused campaigns didn't result for me. The pixel doesnt measure enough the value vs google ananlytics. Intelligence maybe work better for other strategies, in my case didn't help to improve results Review collected by and hosted on G2.com.

I like Illumin because of its ease of use and activation process. It's really easy to activate a campaign, connect to Looker Studio, and optimize towards media goals. The well-versed team provided access in less than 24 hours, which made the initial setup very easy. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

I appreciate illumin for its programmatic capabilities and the exceptional sales team. The variety of audiences, lower costs, and creative content options are great. They really help me get my campaigns on time and allow me to bring my creative ideas to life. The sales team is always available to help with a smile and a response. The initial setup of illumin was very easy, making it smooth to get started. Review collected by and hosted on G2.com.

Some cmps on video campaigns. More inventory and more creative options. Review collected by and hosted on G2.com.