ICE, I-ON's DXP, is an advanced platform that addresses the SO's various needs and manages a whole content life-cycle covering creation, registration, distribution, deletion, billing, statistics. Based on the distributed integrated modular system, it offers the optimized services for N-Screen environment such as adaptive streaming, seamless playback between devices, template-based web publishing, responsive web, UI and more. As a Multi-tenant service, it is designed for multiple SOs to provide their own service on a single platform, which in turn creates more value for B2B2C.