AG

Amanda G.

Business Analyst

Mid-Market (51-1000 emp.)

6/3/2024

"Marketing Hub: User friendly and ready to go"

5/5

What do you like best about HubSpot Marketing Hub?

As stated in my title, I find the marketing hub user friendly! Anyone can pick it up and get started. When I think about the type of market HubSpot Marketing Hub would impact the most it would be be any small business owners who need a foundation for collecting, storing and engaging with their leads or customers. The great thing is, even the free version or starter pack can equip users with plenty of tools to implement unto their businesses with ease. And users can range from tech novices to newbies and I still feel that they would not get too lost or overwhelmed as I find that the system is very intuituve. Additionally there are lots of resources available and a huge community to guide users how to make the most out of the CRM. A special mention to the accesible marketing courses by the HubSpot Academy.

Speaking from my firsthand experience within my company, in terms of frequency of use I don't use the Marketing Hub as frequently although I am the administrator. Our marketing team is on top of implementing these tools. However, I do consult with them on new tools and find solutions with tools available. With the exposure and experience I've had with Marketing Hub, I want to mention that I really like the ease of creating forms, markering emails and even knowledge bases. And how that all ties in together by building visual reports based off of the abovementioned platforms, and being able to analyze the performance of a campaign for example. I also like how you can easily create automations and workflows based on the same platforms. Creating a worfklow based off a platform allows me to continuously engage with customers while I sleep. Also with the new implementation of AI - it's a powerful and helpful tool that can inspire you to create captions and descriptions.

Integrating Microsoft Teams and Outlook to set up meeting links and logging emails have been easy to set up as well. For the meetings tool, after setting it up it doesn't require much maintenance and you can choose whether you want one on one or round robin which is great if you're working within a team or group.

Lastly, customer support has always been so helpful. I have had a number of ticket submissions throughout and each one of them have been responded to in a timely and professional manner. They also respond even if I have follow up questions to a ticket that has been closed so I appreciate that. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

I have mentioned that I do appreciate the customer support but I noticed there is no 24/7 chat support available. For me, I am okay with waiting for 24 hours or more to receive a response but there are moments where you have an urgent matter at hand and need help right away.

I also find that the enteprise level pricing to be expensive compared to other CRMs. Also the fact that you can have the highest tier but still have a limited number of "seats" is a bit of a drawback. Add ons can be a bit pricey too.

Further, I wish automations and emails had an option of of staggering emails instead of sending the email out all at once. For example I want to send a newsletter out by batches of 50 recepients per day, instead of having the entire list of recepients receive the newsletter all at the same day. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

Social media management, Ads (Google Ads) and their conversion rates and measuring analytics, housing our lead capture forms (HTML based). Review collected by and hosted on G2.com.

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