# Top 10 HubSpot Marketing Hub Alternatives & Competitors
**Average Rating:** 4.4/5
**Total Number of Reviews:** 14,879
If you are considering HubSpot Marketing Hub, you may also want to investigate similar alternatives or competitors to find the best solution. Marketing Automation Software is a widely used technology, and many people are seeking sophisticated, productive software solutions with search tracking and optimization, event / webinar marketing, and budgeting. Other important factors to consider when researching alternatives to HubSpot Marketing Hub include customer service and lead generation. The best overall HubSpot Marketing Hub alternative is Demandbase One. Other similar apps like HubSpot Marketing Hub are ActiveCampaign, Agentforce Marketing (formerly Salesforce Marketing Cloud), Klaviyo, and Constant Contact Advanced Automation. HubSpot Marketing Hub alternatives can be found in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) but may also be in [Account Data Management Software](https://www.g2.com/categories/account-data-management) or [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents).


## Best Paid & Free Alternatives to HubSpot Marketing Hub
  - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews)
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews)
  - [Manago AI](https://www.g2.com/products/manago-ai/reviews)
  - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)
  - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)
  - [Act-On](https://www.g2.com/products/act-on/reviews)
  - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

## Top 10 Alternatives to HubSpot Marketing Hub Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how HubSpot Marketing Hub stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Financial Services, and Non-Profit Organization Management, and find the best product for your business.


  ### 1. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews)
By Demandbase
**Average Rating:** 4.4/5
**Total Reviews:** 1,988
The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer.


Reviewers say compared to HubSpot Marketing Hub, Demandbase One is:
- Easier to set up
- Easier to do business with
- Better at support
Categories in common with HubSpot Marketing Hub: [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Account Data Management](https://www.g2.com/categories/account-data-management), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)

**Compare:** [HubSpot Marketing Hub vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-hubspot-marketing-hub)
**Compare Demandbase One with other alternatives:**
- [Demandbase One vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-demandbase-one)
- [Demandbase One vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-demandbase-one)
- [Demandbase One vs Klaviyo](https://www.g2.com/compare/demandbase-one-vs-klaviyo)
- [Demandbase One vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-demandbase-one)
- [Demandbase One vs Manago AI](https://www.g2.com/compare/demandbase-one-vs-manago-ai)
- [Demandbase One vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/demandbase-one-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [Demandbase One vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-demandbase-one)
- [Demandbase One vs Act-On](https://www.g2.com/compare/act-on-vs-demandbase-one)
- [Demandbase One vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/demandbase-one-vs-sap-engagement-cloud-formerly-sap-emarsys)

  ### 2. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
By ActiveCampaign
**Average Rating:** 4.4/5
**Total Reviews:** 14,728
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.


Reviewers say compared to HubSpot Marketing Hub, ActiveCampaign is:
- Better at meeting requirements
- Easier to do business with
Categories in common with HubSpot Marketing Hub: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Pop-Up Builder](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Attribution](https://www.g2.com/categories/attribution)

**Compare:** [HubSpot Marketing Hub vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub)
**Compare ActiveCampaign with other alternatives:**
- [ActiveCampaign vs Demandbase One](https://www.g2.com/compare/activecampaign-vs-demandbase-one)
- [ActiveCampaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)
- [ActiveCampaign vs Klaviyo](https://www.g2.com/compare/activecampaign-vs-klaviyo)
- [ActiveCampaign vs Constant Contact Advanced Automation](https://www.g2.com/compare/activecampaign-vs-constant-contact-advanced-automation)
- [ActiveCampaign vs Manago AI](https://www.g2.com/compare/activecampaign-vs-manago-ai)
- [ActiveCampaign vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [ActiveCampaign vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-activecampaign)
- [ActiveCampaign vs Act-On](https://www.g2.com/compare/act-on-vs-activecampaign)
- [ActiveCampaign vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/activecampaign-vs-sap-engagement-cloud-formerly-sap-emarsys)

  ### 3. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
By Salesforce
**Average Rating:** 4.0/5
**Total Reviews:** 4,630
Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.


Reviewers say compared to HubSpot Marketing Hub, Agentforce Marketing (formerly Salesforce Marketing Cloud) is:
- Slower to reach roi
- More expensive
Categories in common with HubSpot Marketing Hub: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)

**Compare:** [HubSpot Marketing Hub vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub)
**Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:**
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Demandbase One](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-demandbase-one)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Klaviyo](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Constant Contact Advanced Automation](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-constant-contact-advanced-automation)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Manago AI](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-manago-ai)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Act-On](https://www.g2.com/compare/act-on-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys)

  ### 4. [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
By Klaviyo
**Average Rating:** 4.5/5
**Total Reviews:** 1,357
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.


Reviewers say compared to HubSpot Marketing Hub, Klaviyo is:
- Better at meeting requirements
- Easier to admin
- Easier to set up
Categories in common with HubSpot Marketing Hub: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Pop-Up Builder](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)

**Compare:** [HubSpot Marketing Hub vs Klaviyo](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo)
**Compare Klaviyo with other alternatives:**
- [Klaviyo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-klaviyo)
- [Klaviyo vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-klaviyo)
- [Klaviyo vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo)
- [Klaviyo vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-klaviyo)
- [Klaviyo vs Manago AI](https://www.g2.com/compare/klaviyo-vs-manago-ai)
- [Klaviyo vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-klaviyo)
- [Klaviyo vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-klaviyo)
- [Klaviyo vs Act-On](https://www.g2.com/compare/act-on-vs-klaviyo)
- [Klaviyo vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys)

  ### 5. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews)
By Constant Contact
**Average Rating:** 4.4/5
**Total Reviews:** 960
Constant Contact Advanced Automation is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results.


Reviewers say compared to HubSpot Marketing Hub, Constant Contact Advanced Automation is:
- Easier to do business with
- Better at support
- Easier to admin
Categories in common with HubSpot Marketing Hub: [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Attribution](https://www.g2.com/categories/attribution), [Social Media Management](https://www.g2.com/categories/social-media-mgmt)

**Compare:** [HubSpot Marketing Hub vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-hubspot-marketing-hub)
**Compare Constant Contact Advanced Automation with other alternatives:**
- [Constant Contact Advanced Automation vs Demandbase One](https://www.g2.com/compare/constant-contact-advanced-automation-vs-demandbase-one)
- [Constant Contact Advanced Automation vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-constant-contact-advanced-automation)
- [Constant Contact Advanced Automation vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-constant-contact-advanced-automation)
- [Constant Contact Advanced Automation vs Klaviyo](https://www.g2.com/compare/constant-contact-advanced-automation-vs-klaviyo)
- [Constant Contact Advanced Automation vs Manago AI](https://www.g2.com/compare/constant-contact-advanced-automation-vs-manago-ai)
- [Constant Contact Advanced Automation vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/constant-contact-advanced-automation-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [Constant Contact Advanced Automation vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-constant-contact-advanced-automation)
- [Constant Contact Advanced Automation vs Act-On](https://www.g2.com/compare/act-on-vs-constant-contact-advanced-automation)
- [Constant Contact Advanced Automation vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/constant-contact-advanced-automation-vs-sap-engagement-cloud-formerly-sap-emarsys)

  ### 6. [Manago AI](https://www.g2.com/products/manago-ai/reviews)
By Manago AI
**Average Rating:** 4.4/5
**Total Reviews:** 329
Manago AI provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. They are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online advertising, and mobile marketing.


Reviewers say compared to HubSpot Marketing Hub, Manago AI is:
- Better at support
- Easier to do business with
Categories in common with HubSpot Marketing Hub: [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Account Data Management](https://www.g2.com/categories/account-data-management), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Social Media Management](https://www.g2.com/categories/social-media-mgmt), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [HubSpot Marketing Hub vs Manago AI](https://www.g2.com/compare/hubspot-marketing-hub-vs-manago-ai)
**Compare Manago AI with other alternatives:**
- [Manago AI vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-manago-ai)
- [Manago AI vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-manago-ai)
- [Manago AI vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-manago-ai)
- [Manago AI vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-manago-ai)
- [Manago AI vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-manago-ai)
- [Manago AI vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-manago-ai)
- [Manago AI vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-manago-ai)
- [Manago AI vs Act-On](https://www.g2.com/compare/act-on-vs-manago-ai)
- [Manago AI vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/manago-ai-vs-sap-engagement-cloud-formerly-sap-emarsys)

  ### 7. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)
By Intuit Mailchimp
**Average Rating:** 4.4/5
**Total Reviews:** 5,428
Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more.


Reviewers say compared to HubSpot Marketing Hub, Intuit Mailchimp All-in-One Marketing Platform is:
- Easier to set up
- Better at meeting requirements
- Easier to admin
Categories in common with HubSpot Marketing Hub: [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [HubSpot Marketing Hub vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/hubspot-marketing-hub-vs-intuit-mailchimp-all-in-one-marketing-platform)
**Compare Intuit Mailchimp All-in-One Marketing Platform with other alternatives:**
- [Intuit Mailchimp All-in-One Marketing Platform vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [Intuit Mailchimp All-in-One Marketing Platform vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [Intuit Mailchimp All-in-One Marketing Platform vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [Intuit Mailchimp All-in-One Marketing Platform vs Klaviyo](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-klaviyo)
- [Intuit Mailchimp All-in-One Marketing Platform vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [Intuit Mailchimp All-in-One Marketing Platform vs Manago AI](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-manago-ai)
- [Intuit Mailchimp All-in-One Marketing Platform vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [Intuit Mailchimp All-in-One Marketing Platform vs Act-On](https://www.g2.com/compare/act-on-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [Intuit Mailchimp All-in-One Marketing Platform vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-sap-engagement-cloud-formerly-sap-emarsys)

  ### 8. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)
By 6sense
**Average Rating:** 4.3/5
**Total Reviews:** 1,457
6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more often.


Reviewers say compared to HubSpot Marketing Hub, 6sense Revenue Marketing is:
- More expensive
- Easier to do business with
Categories in common with HubSpot Marketing Hub: [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Account Data Management](https://www.g2.com/categories/account-data-management)

**Compare:** [HubSpot Marketing Hub vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-hubspot-marketing-hub)
**Compare 6sense Revenue Marketing with other alternatives:**
- [6sense Revenue Marketing vs Demandbase One](https://www.g2.com/compare/6sense-revenue-marketing-vs-demandbase-one)
- [6sense Revenue Marketing vs ActiveCampaign](https://www.g2.com/compare/6sense-revenue-marketing-vs-activecampaign)
- [6sense Revenue Marketing vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/6sense-revenue-marketing-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)
- [6sense Revenue Marketing vs Klaviyo](https://www.g2.com/compare/6sense-revenue-marketing-vs-klaviyo)
- [6sense Revenue Marketing vs Constant Contact Advanced Automation](https://www.g2.com/compare/6sense-revenue-marketing-vs-constant-contact-advanced-automation)
- [6sense Revenue Marketing vs Manago AI](https://www.g2.com/compare/6sense-revenue-marketing-vs-manago-ai)
- [6sense Revenue Marketing vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/6sense-revenue-marketing-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [6sense Revenue Marketing vs Act-On](https://www.g2.com/compare/6sense-revenue-marketing-vs-act-on)
- [6sense Revenue Marketing vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/6sense-revenue-marketing-vs-sap-engagement-cloud-formerly-sap-emarsys)

  ### 9. [Act-On](https://www.g2.com/products/act-on/reviews)
By Act-On Software
**Average Rating:** 4.1/5
**Total Reviews:** 1,070
The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.


Categories in common with HubSpot Marketing Hub: [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [HubSpot Marketing Hub vs Act-On](https://www.g2.com/compare/act-on-vs-hubspot-marketing-hub)
**Compare Act-On with other alternatives:**
- [Act-On vs Demandbase One](https://www.g2.com/compare/act-on-vs-demandbase-one)
- [Act-On vs ActiveCampaign](https://www.g2.com/compare/act-on-vs-activecampaign)
- [Act-On vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/act-on-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)
- [Act-On vs Klaviyo](https://www.g2.com/compare/act-on-vs-klaviyo)
- [Act-On vs Constant Contact Advanced Automation](https://www.g2.com/compare/act-on-vs-constant-contact-advanced-automation)
- [Act-On vs Manago AI](https://www.g2.com/compare/act-on-vs-manago-ai)
- [Act-On vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/act-on-vs-intuit-mailchimp-all-in-one-marketing-platform)
- [Act-On vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-act-on)
- [Act-On vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/act-on-vs-sap-engagement-cloud-formerly-sap-emarsys)

  ### 10. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)
By SAP
**Average Rating:** 4.3/5
**Total Reviews:** 640
SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.


Reviewers say compared to HubSpot Marketing Hub, SAP Engagement Cloud (formerly SAP Emarsys) is:
- Slower to reach roi
Categories in common with HubSpot Marketing Hub: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation)

**Compare:** [HubSpot Marketing Hub vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys)
**Compare SAP Engagement Cloud (formerly SAP Emarsys) with other alternatives:**
- [SAP Engagement Cloud (formerly SAP Emarsys) vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-sap-engagement-cloud-formerly-sap-emarsys)
- [SAP Engagement Cloud (formerly SAP Emarsys) vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-sap-engagement-cloud-formerly-sap-emarsys)
- [SAP Engagement Cloud (formerly SAP Emarsys) vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys)
- [SAP Engagement Cloud (formerly SAP Emarsys) vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys)
- [SAP Engagement Cloud (formerly SAP Emarsys) vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-sap-engagement-cloud-formerly-sap-emarsys)
- [SAP Engagement Cloud (formerly SAP Emarsys) vs Manago AI](https://www.g2.com/compare/manago-ai-vs-sap-engagement-cloud-formerly-sap-emarsys)
- [SAP Engagement Cloud (formerly SAP Emarsys) vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-sap-engagement-cloud-formerly-sap-emarsys)
- [SAP Engagement Cloud (formerly SAP Emarsys) vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-sap-engagement-cloud-formerly-sap-emarsys)
- [SAP Engagement Cloud (formerly SAP Emarsys) vs Act-On](https://www.g2.com/compare/act-on-vs-sap-engagement-cloud-formerly-sap-emarsys)


---
## HubSpot Marketing Hub Alternatives FAQs

### What are the best alternatives to HubSpot Marketing Hub?

The best alternatives to HubSpot Marketing Hub include [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) (4.4/5 stars, 1951 reviews), [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) (4.4/5 stars, 14695 reviews), [Klaviyo](https://www.g2.com/products/klaviyo/reviews) (4.6/5 stars, 1354 reviews), [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) (4.4/5 stars, 960 reviews), and [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) (4.4/5 stars, 5422 reviews). These alternatives offer strong marketing automation capabilities with varying strengths in ease of administration, meeting requirements, usability, and setup.



### What features do alternatives offer that HubSpot Marketing Hub does not?

HubSpot Marketing Hub lacks native features such as batch uploading, budget pacing, bulk editing, fraud protection, and frequency capping, which are available in alternatives like Demandbase One, ActiveCampaign, and Intuit Mailchimp All-in-One Marketing Platform. Additionally, it has limitations in advanced customization, multi-photo social media scheduling, and comprehensive Instagram analytics.



### Which Marketing Automation tools do reviewers recommend instead of HubSpot Marketing Hub?

Reviewers recommend [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) for its powerful account-based marketing features, intent data, and sales-marketing alignment. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) is favored for its robust automation workflows, AI-powered features, and seamless integrations. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) is highly recommended for ecommerce-focused marketing with advanced segmentation and automation. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) is praised for its ease of use and effective automation for small businesses. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) is noted for its simplicity, comprehensive marketing features, and strong analytics. These tools are suggested as effective alternatives to HubSpot Marketing Hub, especially for users seeking specific advanced features or better ease of administration.



### How does HubSpot Marketing Hub compare to Demandbase One?

According to G2 data, [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) and [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) both hold an average rating of 4.4/5, with HubSpot having a significantly larger review base (14,768 vs 1,951). In dimension scores, Demandbase One leads slightly in Easier to Set Up (8.3 vs 8.1), Better at Support (8.8 vs 8.7), and Easier to Do Business With (8.8 vs 8.7), while HubSpot Marketing Hub leads in More Usable (8.6 vs 8.5). Both tie in Better at Meeting Requirements (8.5) and Easier to Admin (8.5). Feature-wise, Demandbase One offers capabilities like Batch Uploading, Budget Pacing, Bulk Editing, Fraud Protection, Frequency Capping, and Independent Decision Making, which are not present in HubSpot. Conversely, HubSpot provides B2C Attribution, Cross-Device Attribution, Customer Interaction Automation, Feedback Collection, Lead Generation, Offline Attribution, and Sales Follow-Up, absent in Demandbase One. HubSpot is praised for ease of use (1,981 mentions), extensive features (1,103 mentions), integrations (1,020 mentions), email marketing (908 mentions), and automation (907 mentions). Demandbase One is recognized for ease of use (211 mentions), lead generation (190 mentions), insights (184 mentions), intent data (159 mentions), and analytics (134 mentions). Both platforms have learning curve challenges, with HubSpot having 808 mentions and Demandbase 86 mentions. Pricing concerns are noted for both, with HubSpot's pricing described as expensive (547 mentions) and Demandbase as pricey (31 mentions).



### Why do users choose Demandbase One over HubSpot Marketing Hub?

Users choose [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) over HubSpot Marketing Hub primarily for its strong account-based marketing (ABM) capabilities, including precise intent data and account insights that enable prioritization of high-value accounts. Demandbase One's unified platform consolidates intent data, firmographics, and engagement metrics, facilitating better alignment between marketing and sales teams. Its real-time intent signals and AI-driven insights help users focus outreach on accounts actively researching relevant topics, improving efficiency and conversion rates. Demandbase One also offers robust integrations with Salesforce, HubSpot, and advertising platforms like Google Ads and LinkedIn Ads, streamlining workflows. Users appreciate Demandbase One's ability to provide a 360° account view, including stakeholder mapping and buying group identification, which enhances multi-threaded sales approaches. The platform's automation features reduce manual work, scaling ABM efforts effectively. Customer support and onboarding are frequently praised for being highly responsive and helpful, contributing to quicker realization of value. Despite a steeper learning curve and higher pricing, Demandbase One is favored for its depth of insights, data accuracy, and comprehensive ABM orchestration tools, making it especially suitable for enterprise-level B2B marketing teams focused on account prioritization and targeted engagement.




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