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Hop Online Reviews & Provider Details

Josh G.
JG
Director
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Hop Online?

I've delt with many, many agencies. Most focus on selling themselves, but then consistently underdeliver when it comes to their actual performance. Hop has instead felt more like an extention of our team. They're always there to jump on a problem or test out a new theory. Review collected by and hosted on G2.com.

What do you dislike about Hop Online?

Though they're in a low-cost country, you'd hope to see some savings versus US-based companies. But, alas, that's not really been the case for us. Review collected by and hosted on G2.com.

Recommendations to others considering Hop Online:

If you're dead serious about digital marketing and willing to roll up your sleeves and partner with a marketing firm, Hop is an outstanding choice. Review collected by and hosted on G2.com.

What problems is Hop Online solving and how is that benefiting you?

Over the last 2 years, Hop has helped us develop a digital marketing strategy that has allowed us to jump far ahead of our competition. During that time, our ad spend has increased by 10x and our business has grown to over 100 employees. Review collected by and hosted on G2.com.

Hop Online Overview

What is Hop Online?

Hop Online helps SaaS, subscription and tech companies scale customer acquisition and MRR with predictable ROI from performance marketing. Technology companies often rely on Hop to drive more trials, book qualified demos and lower CAC so that they can hit their revenue growth targets or secure their next funding round. Hop Online is a proud Google Ads Premier Partner and a Moz Recommended SEO company. No long-term contracts. See case studies here: https://hop.online/results/

Hop Online Details
Languages Supported
English, Spanish
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Provider Description

Hop Online is a full service digital marketing agency providing organic SEO, Content Marketing, CRO, Lead Generation, Local Search, PPC & AdWords and Social Media Management to B2B and B2C clients.

How do you position yourself against your competitors?

While most of our competitors tend to specialize in a single channel -- such as PPC or social media -- we deliver full-funnel, multi-channel solutions.

Unified messaging, remarketing and channel-coordination across the full customer journey provide higher ROI for brands.

In addition, our unique geographic allows us to staff projects with large teams comprised of diverse expertise.


Seller Details
Year Founded
2009
HQ Location
Sofia, BG
Twitter
@hop_online
2,359 Twitter followers
LinkedIn® Page
www.linkedin.com
40 employees on LinkedIn®

EK
Overview Provided by:

Recent Hop Online Reviews

Josh G.
JG
Josh G.Mid-Market (51-1000 emp.)
5.0 out of 5
"A very rare find"
I've delt with many, many agencies. Most focus on selling themselves, but then consistently underdeliver when it comes to their actual performance...
SB
Scott B.Mid-Market (51-1000 emp.)
4.0 out of 5
"Real Results in SEO"
Hop thinks like the customer, and moves forward fast. Able to speak on terminology that makes sense and result driven.
Olivia M.
OM
Olivia M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Hop Online is part of your marketing team"
The agency works as a part of your marketing team, the experience is amazing! They set up all the required integrations to track the results, made ...

Hop Online Media

Hop Online Demo - Lead gen case study
B2B SaaS 10x their Ad accounts in under seven months. Generating 350+ qualified leads every month. LTV:CAC remains above 3. Targeting English, German and Spanish speaking countries.
Hop Online Demo - Performance marketing KPI report
We use Google Data Studio to create fully-customizable, beautiful and real time KPI dashboards like this.
Hop Online Demo - Onboarding and Digital Strategy
This is a typical 6-week onboarding strategy roadmap, where we set up our teams for long term success.
Hop Online Demo - Project Management
We use Asana to ensure that everyone on the team know who's doing what and by when. Accountability and transparency lead to project success!
Hop Online Demo - Team structure and communication
Our Project Manager serves as the primary advocate for you, the client. We also expect to coordinate regularly with various members of your marketing and content teams, so it's helpful to have a single point of contact on your side too.
Hop Online Demo - Our Approach to Full Funnel Growth Marketing
Nailing each stage of the marketing funnel is critical. You should be (1) efficiently getting in front of 100% of potential customers who are looking for you right now, (2) opening up your funnel with premium content to attract marketing qualified leads, and (3) building a brand for the long term...
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30 out of 31 Total Reviews for Hop Online

4.8 out of 5
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30 out of 31 Total Reviews for Hop Online
4.8 out of 5
30 out of 31 Total Reviews for Hop Online
4.8 out of 5

Overall Review Sentiment for Hop OnlineQuestion

Communication
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10 (Best)
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10 (Best)
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Olivia M.
OM
CMO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Hop Online?

The agency works as a part of your marketing team, the experience is amazing! They set up all the required integrations to track the results, made tag manager adjustments, and checked goals in GA - we didn't ask twice about that!

I really like how dedicated and responsive they are in terms of communications and results delivery, Stefan Bozhkov is an AE anyone can dream about!

The team makes suggestions on what to improve in current campaigns and provides ideas on what to experiment with. Review collected by and hosted on G2.com.

What do you dislike about Hop Online?

I'd say, the LinkedIn channel didn't work for us as strongly as Google, the CPL of content promotion campaigns was way high to make the unit economics work out for us. Other from that, all was great. Review collected by and hosted on G2.com.

Recommendations to others considering Hop Online:

Hop Online isn't just another digital advertising agency, they are a part of the marketing team with strong expertise and result orientation. A reliable partner you wish to have to quickly kick-off paid acquisition. Review collected by and hosted on G2.com.

What problems is Hop Online solving and how is that benefiting you?

Hop Online helped us to relaunch and scale Google ads along with running experiments with new georgaphies. Review collected by and hosted on G2.com.

SB
System Administrator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Hop Online?

Hop thinks like the customer, and moves forward fast. Able to speak on terminology that makes sense and result driven. Review collected by and hosted on G2.com.

What do you dislike about Hop Online?

Honestly we have no current issues. SEO does take time in general as this isn't an overnight process. Review collected by and hosted on G2.com.

Recommendations to others considering Hop Online:

Professionals who know the world of digital marketing and SEO. Review collected by and hosted on G2.com.

What problems is Hop Online solving and how is that benefiting you?

After not seeing any traffic driven from the web, we realize that our site was failing compatibility checks and search engine optimizing. We're now seeing more organic growth. Review collected by and hosted on G2.com.

Justin S.
JS
Senior Director of Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Hop Online?

Channel-level expertise in everything from search to social to SEO. Expertise in analytics as well. Review collected by and hosted on G2.com.

What do you dislike about Hop Online?

In a remote world this is very manageable, but aligning on working hours is important if you need real-time communication for promotions or paid pushes. Review collected by and hosted on G2.com.

What problems is Hop Online solving and how is that benefiting you?

Hop has acted as the acquisition arm of our business and done a tremendous job in fueling our growth. We trust them as experts in our paid media. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
GM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Describe the project or task Hop Online helped with:

HopOnline has driven our PPC and paid advertising strategy. Review collected by and hosted on G2.com.

What do you like best about Hop Online?

HopOnline has driven our PPC and paid advertising strategy for 2 years now. We have grown from a modest $4k a month spend to a $40k+ a month spend. We've driven progressively more leads, without drastically increasing our CPL that drives a ~5:1 ROAS. The HopOnline team is great to work with. They are always looking at different ways to grow your business and improve performance, and for us, they have succeeded. Review collected by and hosted on G2.com.

What do you dislike about Hop Online?

Sometimes I expect in-house level responsiveness which we can't always get since we are in different time zones. Review collected by and hosted on G2.com.

What problems is Hop Online solving and how is that benefiting you?

HopOnline helped us to build, structure, and optimize our Google Ads PPC campaigns. Review collected by and hosted on G2.com.

Sarah C.
SC
Director, Global Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
Describe the project or task Hop Online helped with:

The focus of our work with Hop Online was brand awareness/lead generation with PPC social ads and SEO via technical and content analysis/recommendations. Review collected by and hosted on G2.com.

What do you like best about Hop Online?

The Hop Online team did an incredible job of educating us on the world of PPC social ads and was eager to get creative to see our campaigns perform well. Review collected by and hosted on G2.com.

What do you dislike about Hop Online?

Given our geographies, we couldn't meet them face-to-face, which is always so helpful when developing vendor relationships. Review collected by and hosted on G2.com.

What problems is Hop Online solving and how is that benefiting you?

The ad campaigns they ran helped generate brand awareness around our latest product and company as a whole and supported lead generation. Review collected by and hosted on G2.com.

Madhu N.
MN
D
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Describe the project or task Hop Online helped with:

We partnered with Paris and the Hop Online team to help us conceptualize and execute a structured paid marketing program for topline growth and funnel conversion. The rigor that the Hop Oline unit brought to the exercise and how they implemented it was amazing. The team was especially proficient in the latest tools, techniques and best practices of online performance and paid marketing. Review collected by and hosted on G2.com.

What do you like best about Hop Online?

I liked that they went about the whole project methodically. From understanding and identifying personas, a thorough audit of tools, trails, techstack, suggesting improvements, and then putting it all into action.

Their team's varied expertise in Google Analytics, LinkedIn, research, SEO was extremely well balanced and added value. It also helped approach the problem holistically. Review collected by and hosted on G2.com.

What do you dislike about Hop Online?

Nothing that stood out. They were thorough in their approach. Review collected by and hosted on G2.com.

What problems is Hop Online solving and how is that benefiting you?

We were looking for Paid search optimization and funnel optimization. They were able to show a marked difference in acquisition costs. Review collected by and hosted on G2.com.

Verified User in Computer Software
GC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Describe the project or task Hop Online helped with:

HopOnline helped us devise a content marketing strategy. They helped us with keyword research and mapped out the content. Our business is very technical (all our customers have a PhD), so we had to write the content. However, they helped us learn how to do this effectively. They also helped with technical SEO as well. Review collected by and hosted on G2.com.

What do you like best about Hop Online?

The really listened to us and taught us a lot about content strategy and on-page SEO. We saw great increases in our organic traffic. Review collected by and hosted on G2.com.

What do you dislike about Hop Online?

The most difficult part was that our business is highly technical and specialized. This made the project more difficult. However, this always comes up with any firms that we hire. This problem is not unique to them. Review collected by and hosted on G2.com.

What problems is Hop Online solving and how is that benefiting you?

They helped us with content marketing and SEO. We have greatly increased our organic traffic. Review collected by and hosted on G2.com.

CO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
Describe the project or task Hop Online helped with:

Our new website needed to be reviewed from an SEO perspective, which was completed through several audits from a technical perspective but also looking at our content.

After this first stage, we then moved towards an ongoing relationship that focusses primarily on producing more content for our blog pages to help further improve our SEO. Hop Online also provides additional support in other areas, such as PPC. Review collected by and hosted on G2.com.

What do you like best about Hop Online?

If we have any questions or requests, everyone we work with at Hop Online is quick to respond and always goes above and beyond what we have asked for. The communication between our teams is exceptional.

All reports that we receive are easy to read and understand, which is great when reporting this information to other teams in our business. We particularly find it helpful to have a spreadsheet containing recommended work that should be done, so that we can clearly see how to improve our website further. This is key when evaluating the success of any improvements we make.

If we require additional assistance in implementing any changes, this has always been quickly arranged with the relevant team. The same applies if we need a conference call to discuss ongoing work, and the Hop Online team are very flexible to meet our requirements. Review collected by and hosted on G2.com.

What do you dislike about Hop Online?

Some workflows along the way have not been as streamlined as we'd like, however these issues have been quickly resolved and for that we cannot fault Hop Online.

Overall, the work that has been completed has been above our expectations and there is not really anything we dislike about working with Hop Online. Review collected by and hosted on G2.com.

Recommendations to others considering Hop Online:

Whilst we cannot comment on all the services offered by Hop Online, the SEO and content work that they have done for us has been invaluable to our business and the goals we want to achieve. They are very easy to work with, and can adapt to meet your personal requirements. Review collected by and hosted on G2.com.

What problems is Hop Online solving and how is that benefiting you?

Improving technical SEO so that search engines can crawl our website properly and reviewing site content has been a key thing for us to try and increase organic traffic heading to our website.

The work we have done so far has already shown an increase in our organic ratings and search visibility, and we look forward to that continuing to rise in the future. Review collected by and hosted on G2.com.

Abhishek S.
AS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
Describe the project or task Hop Online helped with:

Hop Online helped us with the paid marketing channels (PPC and SMM), conversion optimization, and reporting of our online marketing efforts. Review collected by and hosted on G2.com.

What do you like best about Hop Online?

Hop Online team has some really good folks. They always come up with new ideas that align with our business objectives. Working with them feels like working with an internal team who listen to your ideas, give feedback on those ideas, and then make it live.

They always try to get the best possible result for your business without wasting time on vanity metrics. Review collected by and hosted on G2.com.

What do you dislike about Hop Online?

I can't remember any major downside. Any issue I felt, I've shared with them and they work really hard to solve those issues.

Response time is something they can improve. But I don't think others will feel this issue, as we're a high growth company and we're continuously making changes. Review collected by and hosted on G2.com.

Recommendations to others considering Hop Online:

In a few words, great agency to go for if you're looking for an experienced, results-driven, and highly motivated team. Review collected by and hosted on G2.com.

What problems is Hop Online solving and how is that benefiting you?

We got in touch with Hop Online for improving our reach and revenue via paid marketing channels - PPC and Social media marketing.

With the help of the Hop Online team, we're now getting really good results from paid marketing efforts, that too without surpassing the desired CPL or cost per acquisition. Review collected by and hosted on G2.com.

Carl H.
CH
Chairman Of The Board
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
Describe the project or task Hop Online helped with:

Manage our advertising on FB and Google following a new product launch. Review collected by and hosted on G2.com.

What do you like best about Hop Online?

Lots of face time with the team, from the CEO to the Project Manager to the whole team. Honest feedback and excellent data and analysis. Review collected by and hosted on G2.com.

What do you dislike about Hop Online?

No real dislikes to speak of. Hop was accessible and professional at every turn. Review collected by and hosted on G2.com.

Recommendations to others considering Hop Online:

I found these guys to be very professional and trustworthy. After 100 days of marketing via our ads, they advised us to pause and pivot, which we have. They could have easily thrown out good money after bad to earn their commission but they didn’t. Review collected by and hosted on G2.com.

What problems is Hop Online solving and how is that benefiting you?

The data on customer behavior led us to a sales and marketing pivot. Hop tried numerous B2C approaches and drive traffic, but conversions were difficult. We learned that our product is too complicated and time consuming for this sales modality. So we are now selling via affinity groups. Review collected by and hosted on G2.com.