Hootsuite Reviews & Product Details

As a marketing agency managing social media for multiple clients, Hootsuite saves us an enormous amount of time. The ability to schedule, monitor, and report across all accounts from one dashboard is invaluable, no more constant platform-switching. The analytics are by far the highlight for me. I've used a lot of tools in this space, and Hootsuite's reporting is the most comprehensive and presentation-ready I've come across. We pull client reports directly from the platform, which cuts hours off our workflow every month. It's the first tool I recommend to anyone running a multi-client social operation. Review collected by and hosted on G2.com.

The pricing can be a tough pill to swallow, especially as you scale and need to add more users or social profiles. For a growing agency, the cost adds up quickly. The interface also has a bit of a learning curve for new team members, it's not the most intuitive onboarding experience out of the box. These are minor complaints given everything the platform offers, but if they streamlined pricing for agencies and simplified the initial setup, it would be a near-perfect tool. Review collected by and hosted on G2.com.

I like using Hootsuite for scheduling my social media posts weekly and monthly across multiple platforms like X, Instagram, Facebook, and LinkedIn. It's great that I can post in both English and French, encompassing all my language needs. One of my favorite features is the calendar view and its suggested peak times which really takes the guesswork out of when to post. It also offers great wrap-ups so I can see how our social media channels are doing each month and annually. I think it works really well for viewing how each post will actually be published per platform. The initial setup was very easy, which was nice. Review collected by and hosted on G2.com.

I think the video upload can get better. I also don't know why but recently when I am posting two or more photos in one post, it doesn't let me change the sequence of the posts unless I post them one by one which is really inconvenient. Review collected by and hosted on G2.com.

I love the organization. I run 20+ social media accounts and Hootsuite makes it super easy to see everything at once. Having all my platforms in one dashboard saves me so much time and keeps me from constantly switching between apps.

The scheduling feature is a huge win too—it helps me plan content ahead, stay consistent, and not feel like I’m scrambling to post in real time. I also really like being able to preview posts before they go live, especially when I’m managing multiple brands and need everything to look polished and on-brand.

The calendar view has been a game changer for visualizing content across all accounts, and it makes it easier to spot gaps or overlaps in posting. Overall, it’s made managing a high volume of accounts feel way more streamlined and less overwhelming. Review collected by and hosted on G2.com.

I love the organization. I run 20+ social media accounts and Hootsuite makes it super easy to see everything at once. Having all my platforms in one dashboard saves me so much time and keeps me from constantly switching between apps.

The scheduling and calendar features are also a huge win—they make it easy to stay ahead and keep content consistent across multiple brands.

That said, there are still a few limitations that can be frustrating. I’m currently limited to posting 10 photos at a time to Instagram and Facebook through Hootsuite, even though both platforms now allow up to 20. It feels like the platform is a bit behind on that update.

Another downside is not having access to Instagram’s music library when scheduling posts. Since audio is such a big part of content performance right now, I often have to go back and post directly through Instagram or Facebook instead, which takes away from the convenience of scheduling everything in one place.

Overall, it’s a great tool for organization and planning, but I do wish it kept up a bit more with native platform features. Review collected by and hosted on G2.com.

The user interface is designed in such a way that makes Hootsuite very easy to use and save ideas to boards for later use. Our company uses Slack and its integration with this platform along with Mailchimp also makes workflows easier. Hootsuite performs well and rarely has issues with posting content, and resetting platofrm logins is very easy. Compared to other social media scheduling platforms, Hootsuite remains well within our budget and is noticeably more cost effective for the benefits it provides. Other competing platforms do not offer the same amount of connected accounts for the same or better price. Support is a click away and useful when the rare issue arises. The OwlyAI is also helpful for ideation and editing.

All in all, being able to save post drafts as virtual 'sticky notes' is very helpful for me to plan ahead and keep my workflow organized. I especially like the analytics to track engagement and see what days and times work best for best performance. Review collected by and hosted on G2.com.

Our company has yet to discover a great way for the review process each week. The Slack integration is nice, but I want to be able to send a drafted post to a Slack channel for other members of my team to review before it goes out. Right now, our process is basically verbal. Review collected by and hosted on G2.com.

Hootsuite makes it easy to manage everything in one place. Being able to schedule content across multiple platforms, monitor engagement, and respond to messages without jumping between apps saves a lot of time. The calendar view is especially useful for planning ahead and keeping content consistent, and the analytics give a clear overview of what’s actually performing so you can adjust your strategy quickly. Overall, it helps keep social organised and efficient without overcomplicating things. Review collected by and hosted on G2.com.

The main downside is that it can feel a bit clunky at times, especially when you’re managing a lot of accounts or trying to move quickly. The UI isn’t always the most intuitive, and some actions take more clicks than they should. Pricing can also be a barrier, particularly for smaller teams or solo marketers, as a lot of the more useful features sit behind higher-tier plans.

Analytics are helpful, but they’re not always as in-depth or flexible as you’d want for more advanced reporting, so you sometimes end up exporting data or using other tools alongside it. Overall, it does the job well, but there are moments where it feels a bit limited or slower than more modern platforms. Review collected by and hosted on G2.com.

I really appreciate being able to manage three social media accounts from one platform with Hootsuite. It's great for organising our social media content and having it all visualised in one place. I love being able to make updates, look at the big picture, and share posts directly from the platform without visiting each individual website. The workflow for approvals is very helpful for team collaboration. What stands out the most to me is managing and visualising all scheduled content in one calendar, especially when managing many accounts, it's a lifesaver! Hootsuite is very easy to use; even my colleagues who were new to it found it easy and straightforward. Review collected by and hosted on G2.com.

I work in a very niche industry so for me the AI Powered content doesn't work well. For generic posts, like for example a "Merry Christmas" post, it works fine. Review collected by and hosted on G2.com.

The unified inbox is the main reason why i continue to come back. The facebook, instagram, tiktok, threads, linkedin – all messages and comments are shown in real time. I can reply without having to open an additional tab. I have multiple client accounts, before using this tool, i would actually lose my mind switching between everything. DM automation is very useful. So, i am not manually typing the same answers every day. Review collected by and hosted on G2.com.

Tasks feature could use more columns (such as deadlines, status, links) because right now it’s a little bare & i still need to use another tool for that which defeats the point. Also some of newer integrations, specifically threads, are glitchy. Triggers don’t always fire correctly & end up having to go check manually anyway. Review collected by and hosted on G2.com.

Easy to navigate the back end. I appreciate being able to opt out of AI, and I generally find the performance to be consistent. Sometimes integrations can tap out, and I could use more touchpoint from the team (instead of me reaching out first all the time), I generally feel like our agency is getting a value out of the platform, and the ROI is positive. Review collected by and hosted on G2.com.

Sometimes the integrations can disconnect without warning, and the interface can be a little frustrating if there is a disconnect. I've had some posts fail to go out, and I wish I had a better understanding of why. I also loathe the forced AI takeover. Review collected by and hosted on G2.com.

I love unified inbox. At our agency Createwity, we're handling multiple clients at once, so there's always something happening, comments, dms, mentions, all over the place. Before, it felt a bit all over the place keeping track of everything. Now it's just easier to sit in one dashboard and respond without jumping between apps all the time. It's not flashy, but it makes a real difference day to day. Review collected by and hosted on G2.com.

I do like the social listening feature, it's useful to understand what people are actually saying about a brand. but it just give basic feature in team plan. For more deep insight, pushed to upgrade. That cost it too much for us. Review collected by and hosted on G2.com.